Identity & Authority: Connection Model – Signal Evidence & AI Readability

Connection Model

(https://www.connectionmodel.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
10 Impact Weight: 15 / 100
67% Reputation

A notable technical credibility gap exists: despite being a ‘Schema App Trusted Partner’ and managing ‘tens of thousands of pages per month’ for clients, the site’s own schema_json is null in the provided crawl data. David Carpenter is identified as President, providing a named human authority, but the lack of structured Person or Organization data in the technical implementation creates a disconnect between their claimed expertise and their own site’s forensics.

The site makes bold claims about transforming sites into ‘lead-generating, money-making marketing machines,’ but the portfolio section on the Website Design page only lists client names (EnergyHub, Credible, Blackwood Builders) without providing the specific ‘before and after’ conversion metrics promised by the ‘Results-Driven’ branding.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/search-marketing-equity/ — no schema detected (entity gap)
/website-audit/ — no schema detected (entity gap)
/about/ — no schema detected (entity gap)
/blog/ — no schema detected (entity gap)
/website-design/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
82Review mentions (all pages)
7External proof links (all pages)
PageReviewsProof links
/ (home) 25 1
/search-marketing-equity/ 7 1
/website-audit/ 40 1
/about/ 6 1
/blog/ 2 2
/website-design/ 2 1