Trust & Proof: Conversio – Signal Evidence & AI Readability

Conversio

(https://www.conversio.dk) πŸ“Έ Data Snapshot: May 19, 2026
Trust & Proof β€” The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
15 Impact Weight: 20 / 100
75% Reputation

Trust theatre is low but present. While the site cites specific named clients (Luxplus, Jensen Cykler) and metrics, it makes large aggregate claims such as +1 mia. omsΓ¦tning skabt i Γ₯r without an external audit link. The review_count of 12 on the Tilgang page is relatively low for an agency claiming +1.000 customers, and these reviews lack direct outbound proof paths to third-party platforms like Clutch or Google Maps in the provided data.

Proof density is high. The ratio of generic assertions to verifiable evidence is approximately 1:3. The presence of named client cases (Nykilde, Malericentralen, Staby Fliser) with multi-metric outcomes (+300% traffic, +70% revenue) represents a professional standard of proof that far exceeds the average marketing agency’s ‘hot air’ baseline.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

πŸ›‘οΈ Trust Signals β€” reviews, proof links, trust-theatre check
12Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 0 2
/kontakt/ 0 2
/tilgang/ 12 2
/om-os/ 0 2
/services/organic-search-seo/ 0 2
/services/paid-search/ 0 2
πŸ”— Identity & Technical Layer β€” schema JSON-LD: declared ratings, reviews & identity proof
Homepage β€” no schema detected (entity gap)
/kontakt/ β€” no schema detected (entity gap)
/tilgang/ β€” no schema detected (entity gap)
/om-os/ β€” no schema detected (entity gap)
/services/organic-search-seo/ β€” no schema detected (entity gap)
/services/paid-search/ β€” no schema detected (entity gap)