Identity & Authority: Create Summit – Signal Evidence & AI Readability

Create Summit

(https://create-summit.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
4 Impact Weight: 15 / 100
27% Reputation

While the site names four team members (Sukhi Pahal, San Saini, Darren Jones, Sanj Shah), there is zero structured data (Person schema) or external ‘sameAs’ links to LinkedIn to verify their expertise. The technical implementation is lackluster; the schema_json uses a generic #person ID for what is clearly an Organization, and the author image is a generic Gravatar placeholder. This creates a technical credibility gap for an agency claiming to provide ‘cutting edge’ digital solutions.

The disconnect between marketing tone and demonstrated performance is stark; the agency claims to provide ‘meticulous details’ for ‘maximum conversions’, yet provides no conversion rate optimization (CRO) evidence. The PPC section claims to get results ‘within minutes’, which is a high-risk performance claim without any baseline or timeframe verification. The overall narrative relies on the ‘pride’ of the agency rather than the proof of the client’s success.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "Person",
                "Organization"
            ],
            "@id": "https://create-summit.com/#person"
        },
        {
            "@type": "WebSite",
            "@id": "https://create-summit.com/#website",
            "url": "https://create-summit.com",
            "publisher": {
                "@id": "https://create-summit.com/#person"
            },
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://create-summit.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://create-summit.com/wp-content/uploads/2022/12/web-development-coventry-1024x992.jpg",
            "url": "https://create-summit.com/wp-content/uploads/2022/12/web-development-coventry-1024x992.jpg",
            "width": "200",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://create-summit.com/#webpage",
            "url": "https://create-summit.com/",
            "name": "Web Design Coventry | Web & Digital Design Agency",
            "datePublished": "2019-11-25T19:31:54+00:00",
            "dateModified": "2026-01-20T12:10:28+00:00",
            "about": {
                "@id": "https://create-summit.com/#person"
            },
            "isPartOf": {
                "@id": "https://create-summit.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://create-summit.com/wp-content/uploads/2022/12/web-development-coventry-1024x992.jpg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://create-summit.com/author/projectscreate-summit-com/",
            "name": "projects@create-summit.com",
            "url": "https://create-summit.com/author/projectscreate-summit-com/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/77d40db2daff0baaafed9ef72cf551fcd6b1440944aafcf8d8a74a7aaac942cb?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/77d40db2daff0baaafed9ef72cf551fcd6b1440944aafcf8d8a74a7aaac942cb?s=96&d=mm&r=g",
                "caption": "projects@create-summit.com",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "https://create-summit.com"
            ]
        },
        {
            "@type": "Article",
            "headline": "Web Design Coventry | Web & Digital Design Agency",
            "keywords": "Web Design Coventry",
            "datePublished": "2019-11-25T19:31:54+00:00",
            "dateModified": "2026-01-20T12:10:28+00:00",
            "author": {
                "@id": "https://create-summit.com/author/projectscreate-summit-com/",
                "name": "projects@create-summit.com"
            },
            "publisher": {
                "@id": "https://create-summit.com/#person"
            },
            "description": "Web design Coventry experts, Our professional & affordable website designers agency specialises in web development that converts in to sales.",
            "name": "Web Design Coventry | Web & Digital Design Agency",
            "@id": "https://create-summit.com/#richSnippet",
            "isPartOf": {
                "@id": "https://create-summit.com/#webpage"
            },
            "image": {
                "@id": "https://create-summit.com/wp-content/uploads/2022/12/web-development-coventry-1024x992.jpg"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://create-summit.com/#webpage"
            }
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "Person",
                "Organization"
            ],
            "@id": "https://create-summit.com/#person"
        },
        {
            "@type": "WebSite",
            "@id": "https://create-summit.com/#website",
            "url": "https://create-summit.com",
            "publisher": {
                "@id": "https://create-summit.com/#person"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://create-summit.com/contact/#webpage",
            "url": "https://create-summit.com/contact/",
            "name": "Contact -",
            "datePublished": "2019-11-25T19:51:39+00:00",
            "dateModified": "2023-01-09T18:40:13+00:00",
            "isPartOf": {
                "@id": "https://create-summit.com/#website"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://create-summit.com/author/projectscreate-summit-com/",
            "name": "projects@create-summit.com",
            "url": "https://create-summit.com/author/projectscreate-summit-com/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/77d40db2daff0baaafed9ef72cf551fcd6b1440944aafcf8d8a74a7aaac942cb?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/77d40db2daff0baaafed9ef72cf551fcd6b1440944aafcf8d8a74a7aaac942cb?s=96&d=mm&r=g",
                "caption": "projects@create-summit.com",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "https://create-summit.com"
            ]
        },
        {
            "@type": "Article",
            "headline": "Contact -",
            "datePublished": "2019-11-25T19:51:39+00:00",
            "dateModified": "2023-01-09T18:40:13+00:00",
            "author": {
                "@id": "https://create-summit.com/author/projectscreate-summit-com/",
                "name": "projects@create-summit.com"
            },
            "publisher": {
                "@id": "https://create-summit.com/#person"
            },
            "description": "Drop us a message so we can discuss how to turn your vision into a reality.",
            "name": "Contact -",
            "@id": "https://create-summit.com/contact/#richSnippet",
            "isPartOf": {
                "@id": "https://create-summit.com/contact/#webpage"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://create-summit.com/contact/#webpage"
            }
        }
    ]
}
/web-design/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "Person",
                "Organization"
            ],
            "@id": "https://create-summit.com/#person"
        },
        {
            "@type": "WebSite",
            "@id": "https://create-summit.com/#website",
            "url": "https://create-summit.com",
            "publisher": {
                "@id": "https://create-summit.com/#person"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://create-summit.com/wp-content/uploads/2020/11/imac-web-design.png",
            "url": "https://create-summit.com/wp-content/uploads/2020/11/imac-web-design.png",
            "width": "200",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://create-summit.com/web-design/#webpage",
            "url": "https://create-summit.com/web-design/",
            "name": "Web Design -",
            "datePublished": "2020-11-06T11:39:22+00:00",
            "dateModified": "2020-11-13T14:25:40+00:00",
            "isPartOf": {
                "@id": "https://create-summit.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://create-summit.com/wp-content/uploads/2020/11/imac-web-design.png"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://create-summit.com/author/projectscreate-summit-com/",
            "name": "projects@create-summit.com",
            "url": "https://create-summit.com/author/projectscreate-summit-com/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/77d40db2daff0baaafed9ef72cf551fcd6b1440944aafcf8d8a74a7aaac942cb?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/77d40db2daff0baaafed9ef72cf551fcd6b1440944aafcf8d8a74a7aaac942cb?s=96&d=mm&r=g",
                "caption": "projects@create-summit.com",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "https://create-summit.com"
            ]
        },
        {
            "@type": "Article",
            "headline": "Web Design -",
            "datePublished": "2020-11-06T11:39:22+00:00",
            "dateModified": "2020-11-13T14:25:40+00:00",
            "author": {
                "@id": "https://create-summit.com/author/projectscreate-summit-com/",
                "name": "projects@create-summit.com"
            },
            "publisher": {
                "@id": "https://create-summit.com/#person"
            },
            "description": "When it comes to web design, we do it all. We have years of experience designing beautiful websites within all kinds of industries.Your website will be one of",
            "name": "Web Design -",
            "@id": "https://create-summit.com/web-design/#richSnippet",
            "isPartOf": {
                "@id": "https://create-summit.com/web-design/#webpage"
            },
            "image": {
                "@id": "https://create-summit.com/wp-content/uploads/2020/11/imac-web-design.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://create-summit.com/web-design/#webpage"
            }
        }
    ]
}
/blog/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Person",
            "@id": "https://create-summit.com/#person"
        },
        {
            "@type": "WebSite",
            "@id": "https://create-summit.com/#website",
            "url": "https://create-summit.com",
            "publisher": {
                "@id": "https://create-summit.com/#person"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "CollectionPage",
            "@id": "https://create-summit.com/blog/#webpage",
            "url": "https://create-summit.com/blog/",
            "name": "Coventry's leading Web Design & Marketing Blog",
            "isPartOf": {
                "@id": "https://create-summit.com/#website"
            },
            "inLanguage": "en-US"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
150Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 144 3
/contact/ 2 3
/web-design/ 2 3
/blog/ 2 3