Information Density: Curamando – Signal Evidence & AI Readability

[H1] Grow capabilities

[H1] Get results

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[H1]
Grow capabilities
Get results

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Part of Eidra

We are part of Eidra, a consultancy collective helping leaders create great change.
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[H1] Our mission
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Curamando accelerates growth through digital, data, and AI expertise. We guide our clients from strategy to execution, helping them navigate change and achieve lasting business impact.
As part of the Eidra collective, we leverage deep capabilities across business, creativity, and technology to deliver measurable results.

[H2] Selected client cases

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[IMG: Burger with coleslaw and peanuts on brioche bun served on green plate with side salad]

[H2] Reducing visual production time by 85%

[H2] Reducing visual production time by 85%

As Cheffelo faced mounting pressure on its visual content production, their traditional photography process became time-consuming and difficult to scale. To modernize and scale their operation, we designed and implemented a production-ready generative AI solution, fully integrated into their existing workflows. The outcome? A reduction in production time from 100 minutes to just 15 minutes per recipe. See more→

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As Cheffelo faced mounting pressure on its visual content production, their traditional photography process became time-consuming and difficult to scale. To modernize and scale their operation, we designed and implemented a production-ready generative AI solution, fully integrated into their existing workflows. The outcome? A reduction in production time from 100 minutes to just 15 minutes per recipe. See more→

As Polestar sought to broaden its customer segments, the volume of marketing content increased accordingly. To streamline Polestar's email content production, we introduced a generative AI content assistant leveraging historical data to generate comprehensive newsletter drafts instantly. The outcome? A 90% reduction of time spent on email content ideation.

We designed, built, and operated NORNORM's customer acquisition capability, launching them across four markets. By developing an AI-driven high-intent lead generation tool, we streamlined sales, cutting the effort per lead from 30 to just 4 calls. The result? Propelling NORNORM from a concept to one of Europe's leading startups within B2B circular business models.

Supporting the management team at NCG to always be data-driven by implementing a modern data platform and an automated reporting solution ultimately integrating data from +80 companies.

[H3] Our Capabilities
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[H3] AI & Automation

AI Strategy & Readiness
AI Healthcheck & Opportunity Discovery
AI Growth Lab
Custom Machine Learning Models
Automation & AI-Augmented Operations

[H3] B2B & DTC Commerce

Digital Commerce Growth
Assortment, Pricing & Merchandising Optimization
Marketplaces

[H3] Business Transformation & Advisory

AI & Digital Operating Models
Digital Strategy
Change Management

[H3] Data & Insights

Data Strategy
AI & Data Platform Enablement
Digital & Product Analytics
AI, Data & Cloud Architecture
Business Intelligence
Customer Data Activation

[H3] Marketing & Growth

Marketing Analytics
Media Strategy & Buying Operations
CRM & Loyalty
Content Automation
SEO & Generative Engine Optimization
Performance & Growth Marketing
Marketing Technology

[H3] Blog & News
[H3] Blog & News
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AI

[H5] Scaling B2B sales with AI powered lead generation

“Curamando catapulted us from a standstill to a fully working selling machine, saving us months to years while avoiding the typical pitfalls and helping us find truly unique ways to reach the market.” — Jonas Kjellberg, Co founder and Chairman, NORNORM NORNORM is a subscription based office furniture company founded in 2020, backed by Inter […]

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[H5] How to architect AI systems that actually work

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[H5] AI slop and brand risk in zero-error environments

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[H2] Blog & News

All Categories

AI
Business & Sales Channel Strategy
Business Operations & Merchandising
Data & Analytics
Marketing & Customer Acquisition
Retention & Loyalty
Technology & Tools
Transformation & Operative Models

AI

[H5] Scaling B2B sales with AI powered lead generation

“Curamando catapulted us from a standstill to a fully working selling machine, saving us months to years while avoiding the typical pitfalls and helping us find truly unique ways to reach the market.” — Jonas Kjellberg, Co founder and Chairman, NORNORM NORNORM is a subscription based office furniture company founded in 2020, backed by Inter […]

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Read→

[H3]
How to architect AI systems that actually work

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AI slop and brand risk in zero-error environments

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AI

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Beyond thin AI wrappers: Stop Generating Text, Start Modeling Reality

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[IMG: Beyond thin AI wrappers: Stop Generating Text, Start Modeling Reality]

AI

[H3]
Cheffelo scales visual production: 85% reduction in lead time. From 100 minutes to 15.

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[IMG: Cheffelo scales visual production: 85% reduction in lead time. From 100 minutes to 15.]

AI

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How Royal BAM Group Uses Enterprise AI to Transform Construction Planning

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[IMG: How Royal BAM Group Uses Enterprise AI to Transform Construction Planning]

AI

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Beyond thin AI wrappers: Why AI engineering wins

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[IMG: Beyond thin AI wrappers: Why AI engineering wins]

AI

[H3]
AI Sentiment Analysis: PostNL Validates New Personalized Chatbot Experience

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[IMG: AI Sentiment Analysis: PostNL Validates New Personalized Chatbot Experience]

AI

[H3]
Conversational AI kiosks to streamline transfers for KLM passengers

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AI ,
Data & Analytics

[H3]
AI chatbot for business: Boosting productivity with generative AI

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AI ,
Marketing & Customer Acquisition

[H3]
AI content creation should combine human value with AI speed

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Business Operations & Merchandising

[H3]
Marketing Operations in B2B and B2C – Same Building Blocks, Different Logic

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[IMG: Marketing Operations in B2B and B2C – Same Building Blocks, Different Logic]

Technology & Tools ,
Transformation & Operative Models

[H3]
Unlocking strategic potential through data maturity

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Marketing & Customer Acquisition

[H3]
Turning Rexel’s email marketing into revenue growth

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Retention & Loyalty

[H3]
Debunking old truths in email marketing

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[H1] We turn insight into measurable growth

Anyone can set direction. We deliver outcomes. Inside your organisation, we transform strategy into operational execution, embedding AI, data and commerce capabilities that make growth repeatable.
We are Curamando.

[H2]
AI & Automation →

AI Strategy & Readiness
→

AI Healthcheck & Opportunity Discovery
→

AI Growth Lab
→

Custom Machine Learning Models
→

Automation & AI-Augmented Operations
→

[H2]
B2B & DTC Commerce →

Digital Commerce Growth
→

Assortment, Pricing & Merchandising Optimization
→

Marketplaces
→

[H2]
Business Transformation & Advisory →

AI & Digital Operating Models
→

Digital Strategy
→

Change Management
→

[H2]
Data & Insights →

Data Strategy
→

AI & Data Platform Enablement
→

Digital & Product Analytics
→

AI, Data & Cloud Architecture
→

Customer Data Activation
→

Business Intelligence
→

[H2]
Marketing & Growth →

Marketing Analytics
→

Media Strategy & Buying Operations
→

CRM & Loyalty
→

Content Automation
→

SEO & Generative Engine Optimization
→

Performance & Growth Marketing
→

Marketing Technology
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[H1] We grow capabilities. We get results.

We partner with organisations to turn insight into measurable growth. Working side‑by‑side, we build the AI, data, and commerce capabilities that delivers results that you can see and feel.
We are Curamando.

[H4]
About us

What happens when management consultants meet data, AI and commerce experts? Curamando was founded in 2012 as a response to a new market demand. Businesses sought a partner who could view commerce from a holistic perspective and drive the change process. In this intersection between business strategy and digital innovation, we found our true place as an everyday, complete digital growth partner.
In the past, some might have called it digital transformation, but today, our offerings encompass much more than that. Our journey has been rapid, and in a short time, we have become one of the largest and leading digital growth consultants in the Nordics. We drive change from the inside out by turning intent into repeatable, executable commercial outcomes, combining deep expertise and management consulting to enable AI, data and commerce capabilities that deliver measurable growth.

[H4]
Part of Eidra

Curamando offers tailored consulting services with the best people and assets to help clients build competitive digital marketing and sales capabilities to reach their business goals!
We are part of Eidra, a consultancy collective uniting leading companies in consulting, creativity, and engineering.
We help leaders create great change, that is conscious, exponential, and lasting.

[H1] Privacy policy

Curamando respects your privacy and the right to control your personal data. Our guiding principles are simple. We will be open to informing you about what data we collect and why. We will protect your data as if it were our biggest trade secret.
This policy also covers all the companies in the group and your personal data may be transferred between our companies ‘Eidra Group Holding AB’, ‘Above Agency’, ‘Alexander Reklamebyrå, ‘Ariel’, ‘Conversionista’, ‘Cupole’, ‘Curious Mind’, ‘Fabrique’, ‘Goods’, ‘Heydays’, ‘Kurppa Hosk’, ‘Kurppa Hosk Communications’, ‘Los & Co’, ‘Mission Anew’, ‘Modulær’, ‘Neue’, ‘Q42’, ‘TBA’ and ‘Umain AB’ and for marketing, analysis, and development of services and activities.
Curamando’s (“Company”) Privacy Policy describes what data we collect, the purpose of the processing, how you can control your own data and how to contact us. This Privacy Policy applies when you use apps, web pages, and services that are included in an app or on a website managed by the Company. The Company is a personally responsible person in accordance with these terms and is responsible for processing according to current legislation.
[H3] Here is a summary of what you can expect by visiting our website:
We track your web activity for marketing purposes
We collect personal information for marketing purposes and communication.
We process personal information by sending them to integrated Email and CRM systems for marketing and nurturing purposes.
We save personal information in our systems for analysis purposes.
Your behavior and web activity can be used for marketing purposes such as profiling, and marketing analysis.
What personal data do we collect?
Curamando collects the information primarily from you as a customer. Examples of personal data that we might collect are your name and other contact details such as phone number, email address, or physical address. We may update your information from other public records if it is necessary in order to maintain good registry care.
Curamando registers personal data in connection with:
a) Notification of a service offered through the various platforms offered by the Company.
b) When you enter your e-mail address or your mobile phone number on the website.
d) If you contact us via email, by phone, our websites, and social media.
e) If you sign up for email subscriptions.
f) Your visit to our websites and app, including but not limited to traffic data, location data, weblogs, and other communications data, such as the IP address, type of device, operating system, and browser type used for the visit.
[H3] Collection with consent
By filling out a consent form on the website (for example contact form or subscribing to newsletter etc.) you agree that your personal information (for example name, telephone, email) may be used for marketing purposes for the services you are exposed to where you are asked to fill in your personal information. We also collect your IP address, geographic position, and interests in order to better adapt our marketing to you.
By browsing our website you also agree to that we may add cookies, both a so-called third-party and first-party cookies, on your computer from. These cookies will follow you and your online behavior in order to offer you marketing based on your online behavior.
[H3] How we use collected information
The Company processes personal data mainly for the purposes stated below and for any additional purposes stated at the time of collection:
To fulfill orders for services through one of the platforms offered by the Company;
Enable good customer service, like managing your requests, correcting incorrect information or sending information you requested e.g. newsletter;
Information on ordering a service is stored and analyzed, as well as the basis for offers and discounts as well as promotion of both general and targeted nature;
In order to manage customer profiles, conduct analyses and market research;
For system administration and for obtaining statistical data about the behavior and patterns of our users, this does not identify any individual but occurs at aggregated level;
To develop, deliver and improve our products and services by analyzing your behavior on our websites and app.
Personal data is also used for analysis to perform segmentation/profiling, in order to develop targeted offers and services
To send you information and promotion via SMS, email, app, push, or other digital contact routes such as social media since you have an active customer relationship with us;
To contact you via app, SMS, email, or post about other offers, promotions, or services that we believe may be of interest to you, please note that you may decline this promotion at any time;
To provide you with relevant recommendations, offers, and custom services based on what other people with similar behaviors have been interested in, what you have chosen for service, looked at, and shown interest in;
To help us develop our site and app to be more useful and to enhance your user experience of the platforms offered through the Company by customizing the display of the services to the device being used;
To send important messages as communication about changes in our terms and policies;
[H3] Information that may be disclosed
We can share information with other companies that process data on our behalf in order to perform our services, i.e. analysis, distribution or other services to maintain and apply our terms of use and delivery terms. However, all handling of personal data always ensures high security and confidentiality.
The Company only collaborates with partners handling personal data within the EU/EEA or with companies that maintain the same level of protection as in the EU/EEA by, for example, have joined the so-called Privacy Shield Agreement between the EU and the United States.
[H3] About cookies
When you use our site and app, personal data may be collected via e.g. cookies. This is only done through a separate consent. This will store the information about your use and the pages that are visited. This could be technical information about your device and Internet connection such as operating system, browser version, IP address, cookies, and unique identifiers. When visiting our websites where our services are provided, different techniques can be used to recognize you in order to learn more about our users. This can be done directly or through the use of third-party technology.
[H3] Legal basis, storage, and disclosure of personal data
By submitting data to the Company, you provide your permission for the Company to register and store information about which service purchased and processing the specified personal data for the specified purposes. As a legal basis for treatment, the Company will refer to the fulfillment of agreements, legitimate interest, or consent. If the Company uses legitimate interest as a basis, it will only be done for the purposes stated above. Please note that you can at any time withdraw your consent by contacting us, for contact details, see the heading How to contact us.
The treatment is in accordance with current legislation and means that personal data are not retained for a longer period than necessary for the purpose of the treatment. The Company will store your personal data as long as you are a customer with us. For marketing purposes, information older than 3 years is not used. This implies that data will be erased when they are no longer relevant or necessary for analysis or direct marketing for the purposes for which they have been collected. Some information may be retained longer when required due to other legal requirements. However, all handling of personal data always ensures high security and confidentiality.
[H3] Your rights and choices
You have rights regarding your personal data and you are able to influence your information and what is saved. The Company will, on its own or the customer’s initiative, rectify data that is found to be incorrect. You can also at any time request that your data be deleted or that its use is limited by contacting us (for contact routes see the heading “Contact Us”). If you believe that we do not respect your rights, please contact the Company or you can contact the Data Protection Authority in your country, please find the right one at http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm
You can at any time refrain from receiving marketing communications from us by updating your account settings on My Pages by clicking “unsubscribe” in the email and SMS communications that we send you. You are always welcome to contact our customer service to help you decline our communications.
You can, once a year, receive information about the personal data registered in a written form from Curamando AB.
[H3] Links to other sites
In the event that our site contains links to third-party websites, websites, or materials published by third parties, these links are for information purposes only. Because the Company has no control over the content of these websites or their materials, we are not responsible for its content. The Company is also not responsible for any damages or losses that might arise from the use of these links.
[H3] How to contact us
For further information about personal data management or if you have any questions, feel free to contact us at:
Curamando
Grev Turegatan 1
114 46 Stockholm
+46 8 12876900
This privacy policy applies from 2022-10-20