Semantic Coherence: dentsu – Signal Evidence & AI Readability

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We are dentsu
The integrated growth and transformation partner to the world’s leading organisations, nurturing and developing innovations that drive outcomes. We push the boundaries of business transformation and sustainable growth for brands, people and society.
[IMG: We know people better than anyone else]
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Our client promise: Innovating to Impact
Dentsu increases the potential for innovation to happen, creating experiences that can enrich every business. See what our global team of innovators and integrators can do for you.
Find out more
Our work drives impact at the convergence of marketing, technology and consulting.
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A summer of football: Scoring the most engaging CRM campaign to date for Burger King
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Optimising and increasing ROAS across five markets on Amazon with Cisco
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Ronseal - Does Exactly What It Says on the Tin: 10 Years of DIY
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Vodafone Elf and Seek - A Mobile First Christmas Campaign
[IMG: Case study carousel image]
Outstanding results through an industry-first approach with Currys
Discover more of our work
We develop research and analysis that leads debate in the industry.
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Ready Player Brand: How gaming is reshaping attention, identity and brand growth
Explore dentsu’s latest UK Consumer Navigator report, revealing how gaming has evolved beyond play into a cultural ecosystem spanning streaming, creators, communities and commerce.
Download now
[IMG: Ready Player Brand: How gaming is reshaping attention, identity and brand growth]
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Our network
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Discover more of our Network

[H2]
We are dentsu
The integrated growth and transformation partner to the world’s leading organisations, nurturing and developing innovations that drive outcomes. We push the boundaries of business transformation and sustainable growth for brands, people and society.
[IMG: We know people better than anyone else]
[H2]
Our client promise: Innovating to Impact
Dentsu increases the potential for innovation to happen, creating experiences that can enrich every business. See what our global team of innovators and integrators can do for you.
Find out more
Our work drives impact at the convergence of marketing, technology and consulting.
[IMG: Case study carousel image]
A summer of football: Scoring the most engaging CRM campaign to date for Burger King
[IMG: Case study carousel image]
Optimising and increasing ROAS across five markets on Amazon with Cisco
[IMG: Case study carousel image]
Ronseal - Does Exactly What It Says on the Tin: 10 Years of DIY
[IMG: Case study carousel image]
Vodafone Elf and Seek - A Mobile First Christmas Campaign
[IMG: Case study carousel image]
Outstanding results through an industry-first approach with Currys
Discover more of our work
We develop research and analysis that leads debate in the industry.
[H2]
Ready Player Brand: How gaming is reshaping attention, identity and brand growth
Explore dentsu’s latest UK Consumer Navigator report, revealing how gaming has evolved beyond play into a cultural ecosystem spanning streaming, creators, communities and commerce.
Download now
[IMG: Ready Player Brand: How gaming is reshaping attention, identity and brand growth]
[H2]
Our network
[IMG: Carat Logo]
[IMG: Dentsu creative Logo]
[IMG: Dentsu x Logo]
[IMG: iProspect Logo]
[IMG: Merkle]
[IMG: Posterscope logo]
[IMG: tsl logo]
[IMG: Tag logo dark blue.]
Discover more of our Network

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Contact us form
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General Enquiries
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dentsu
Head Office
Phone:
+44 (0)20 7070 7700
Email:
hellouk@dentsu.com
dentsu
Regent’s Place
10 Triton Street
London
NW1 3BF
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dentsu
Human Resources
Active Employees
Please contact HR through Ask People Services (APS) on dentsu DOT.
Current Vacancies
Visit our careers website to explore new opportunities.
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Media & New Business
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Alexandra Jones
PR and External Communications Lead
Email:
alexandra.jones@dentsu.com
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Stuart Newman
Head of New Business
Phone:
 +44 (0)207 570 7326
Email:
stuart.newman@dentsu.com
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Our locations
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Edinburgh
Phone:
+44 131 625 5500
Email:
edinburgh@dentsu.com
Level 4, The Stamp Office
10-14 Waterloo Place
Edinburgh
EH1 3EG
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Manchester
Phone:
+44 (0)161 228 3909
Email:
manchester@dentsu.com
Bonded Warehouse
6th Floor
18 Lower Byrom St
Manchester
M3 4AP
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Stafford
Phone:
+44 (0)20 3998 9168
Email:
stafford@dentsu.com
3rd Floor
2 Staffordshire Place
Tipping Street
Stafford
ST16 2DH
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Leeds
Phone:
+44 (0)113 341 6628
Email:
leeds@dentsu.com
8B, Floor 8, 114 Wellington Street
West Village
Leeds
LS1 1BA
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Dublin, Ireland
Phone:
+353 1 2712 160
Email:
dentsu.ireland@dentsu.com
Two Haddington Buildings
20-38 Haddington Road
Dublin 4
D04 HE94
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Connect with us on:
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Our work
Clients rely on our integrated network of agencies and specialised practices to deliver personalised experiences through creative, media and customer experience management.
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[H3] Featured Work
[H2] A summer of football: Scoring the most engaging CRM campaign to date for Burger King
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target sign-ups driven
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above average open rate email
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average clickthrough rate achieved
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Dentsu International Privacy Notice
Last updated: 24.09.20
Dentsu International (referred to as “our”, “us” and “we” in this notice) is a global media group. We help our clients to improve how they advertise and market, whether by print, post, email or on websites. We believe that the responsible use of data supports business growth and builds strong relationships between brand and consumer. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling and processing of personal data at all times in accordance with applicable privacy and data protection laws.
This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. Dentsu International is the data controller of any personal data you provide to us, including in relation to this website.
This Privacy Notice explains the following:
Information we may collect
How we use this information
How we store your personal data
How we secure your personal data
Information sharing and disclosure
International and group company transfers
Your rights
Our responsibility for website links
Updates
How to contact us
In the Supplementary Information section of this Privacy Notice, we explain what is meant by “personal data” and other terms used in this notice.
The California Consumer Privacy Act of 2018 (“CCPA”) provides California residents with rights with respect to their personal information. Those rights are explained below in the Supplemental Information section below (Your California Rights).
1. Information we may collect
The type of information we collect will depend on the circumstances and the service you are using. Generally speaking, we will collect information relating to you and/or your use of our services in the following ways:
Information relating to your use of the website
We collect information about how you use our website. This includes information relating to the pages you visit on our website, the services or information your search for and the links and content you choose to access. We may also use the personal information you provide through your use of our website to provide you with relevant content and to inform our marketing strategy. This type of activity is known as “profiling” – using automated means to process your personal data to analyse or predict your personal preferences, interest or behaviours. You can object to profiling (see below).
Technical data
We collect information about the device(s) you use to access our site. This includes collecting unique mobile device ID or the internet protocol (IP) address online identifiers, which are numbers that can uniquely identify a specific computer or other network device on the internet. This information is linked to a cookie ID, which we receive and process. You may find more information on the cookies we use and the purposes for which we use them on our separate Cookie Notice (available here: https://www.dentsu.com/policies/cookies-notice).
Contact data
We collect contact details when you sign-up to receive email alerts, attend one of our events, download our content, subscribe to our newsletters or where you ask us to respond to a query you have. The personal data we collect includes your name, email address, job title, and location.
Marketing and communications data
We collect information about your preferences in receiving marketing information from us and your communication preferences.
Children
We do not actively seek to collect information about children aged 16 or under. If you have any concerns about your child’s privacy in relation to our services, or if you believe that your child may have entered personal data onto our website, please contact us at dpo@dentsu.com. We will delete such information from our records within a reasonable time.
2. How we use this information
Except where required by law, we use the personal data you provide for the following purposes:
to deliver the specific information or services you have requested;
to enable the download of our content;
send you newsletters and information relating to our brands and services;
respond to your requests and feedback; and
analyse and/or improve our services.
Under data protection law we are required to advise you on the legal basis for processing your personal data. For the most part, the processing of your personal information is based either on a) our legitimate interests related to us providing you services you have requested or otherwise your customer relationship with us, or b) your consent, where requested.
In the table below we set out further information about the purposes for which we use your personal data and the legal basis we rely on for its use. Note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data.
Purpose/ActivityTypes of personal data that may be processedLawful basis for processing including basis of legitimate interest
To send you information about our services:
To send you information which you have requested e.g. newsletters or publications in accordance with your specified preferences
Name
Email address
Telephone number
Company
Location
Job title and role
Any interests that you express in our services
Your attendance at events (online or offline)
Where you have requested information from us, such as newsletters, publications or event invitations, we send such communications based on your consent. You can ask us to stop such communications at any time by clicking on the unsubscribe link at the bottom of the message.
To improve and develop our website:
We conduct statistical analysis on your usage of the website e.g. to enable us to improve our website, offer new features and material
Technical information
Usage
Necessary for our legitimate interest (to define types of clients for our services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).
To deliver relevant content to you and measure or understand the effectiveness of the content we serve to you.Name
Email address
Telephone number
Company
Location
Job title and role
Usage
Marketing and communications preferences
Technical information
Your attendance at events (online or offline)
Necessary for our legitimate interests (to study how clients use our service and engage with our content. To develop our service, to grow our business and to inform our marketing strategy).
To respond to any enquiries or feedback that you send us
To update you with any changes to our terms and conditions/other policies
Name
Email address
Telephone number
Company
Location
Job title and role
Your attendance at events (online or offline)
Marketing/communications preferences
Any other information you volunteer in your enquiry or feedback
It is in our legitimate interest to respond to communications that you send to us, inform you of relevant information in relation to the services that we provide and utilise your information to improve our business.
To reach out with information on our products and services relevant to your needsName
Email address
Telephone number
Location
Usage
Job title and role
It is our legitimate interests to work out which of our products or services may interest you and tell you about them.
To share information with our service providers.Name
Email address
Telephone number)
Usage
Marketing and communications
Technical information
It is our legitimate business interest to share your data with trusted third parties who provide us with services relevant to the provision of our website.
To share information within the dentsu international group.Name
Email address
Telephone number
Job title and role
Company
Location
Usage
As dentsu international Limited operates as a global operating media company, it is our legitimate business interest to share your data within the dentsu international group in order to manage our business effectively and provide our products and services.
To share information with other third parties, such as regulator and law enforcement agenciesName
Email address
Telephone number
Job title and role
Company
Location
Usage
Technical information
We share your data as necessary for compliance with any legal obligation to which we are subject or in order to satisfy our legitimate business interests.
The categories of personal data we collect under CCPA are: personal information; geolocation data, professional or employment related information; and internet or other similar network activity. For more information about the CCPA categories of personal information, see Your California Rights.
3. How long we will keep your information
We will keep your personal data for as long as is necessary for the relevant service, in accordance with our legal obligations. After this time, your personal data will either be securely deleted or anonymised so that it can be used for analytical purposes. You may request further information via the contact details given in this Privacy Notice.
4. How we secure your information
We maintain appropriate organisational and technological safeguards to help protect against unauthorised use, access to or accidental loss, alteration or destruction of personal data. We also seek to ensure our service providers do the same.
5. Information Sharing and Disclosure
Information shared with our third-party service providers
We use a number of third parties to perform business functions on our behalf, such as sending our newsletters and hosting our online services and customer relationship management. We will only disclose the information necessary to enable these third parties to perform their services. Our service providers are contracted to comply with our instructions and we require that they do not use your personal data for their own business purpose.
Information shared with other parties
Where required or permitted by law, personal data may be provided to others, such as regulator and law enforcement agencies, for example in response to a court order or a subpoena, or in response to a law enforcement agency’s request, or where we believe it is necessary to investigate, prevent or take action regarding illegal activities, and as otherwise required by law.
We do not sell or rent any personal data about you to any third party.
All of the categories of personal information under CCPA may be shared within our group of companies. We do not sell or rent any personal data about you to any third party, and have not done so within the past 12 months.
6. International and group company transfers
Dentsu International is a globally operating media group consisting of multiple companies. Therefore, we may from time to time disclose your personal data within our group of companies. Access will always be controlled on a need-to-know basis, and only provided where it is necessary to provide you with requested services or to allow us to perform any necessary or legitimate functions. Some of our group companies are located outside the European Union, but we always ensure the security of such disclosures and transfers in accordance with the applicable privacy and data protection laws.
We will only transfer your personal data outside the EU, where we are satisfied that adequate levels of protection are in place to protect the integrity and security of any information being processed and compliance with applicable privacy and data protection laws. These measures may include the use of standard contractual/data protection clauses adopted by the European Commission, or appropriate data sharing mechanisms that may be in force from time to time. Where we transfer personal data between our group companies we have covered these transfers by entering into standard contractual clauses adopted by the European Commission.
You may request further information on the measures used for such transfers via the contact details given in this Privacy Notice.
7. Your rights
Object to our processing of your personal data where we are relying on legitimate interest (or those of a third-party), and you want to object to processing on this ground, as you feel it impacts on your fundamental rights and freedoms. You also have a right to object where we are processing your personal data for the purposes of direct marketing or profiling. You can object at any time and we shall stop processing the information you have objected to, unless we can show compelling legitimate grounds to continue that processing.
Access your personal data. If you make this kind of request and we hold personal data about you. We are required to provide you with information on it, including a description and copy of the personal data and why we are processing it. We will require you to prove your identity before granting access to your personal data. We will process your request within the timeframe required under the relevant law.
Request the transfer of your personal data. We will provide to you or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note, this right applies to the personal data you have provided to us; and if we use your personal data on the basis of consent or where we used the information to perform a contract with you.
Request erasure (deletion) of your personal data.  You have a right to ask us to delete or remove your data where you have successfully exercised your right to object (see above), or where we are required to erase your personal data to comply with local law. Please note, we may be required to retain certain information by law and/or for our own legitimate business purpose. But when we do so, we will inform you
Request correction or updating of your personal data. This enables you to have any incomplete or inaccurate data we hold about you corrected.
Request the restriction of our processing of your personal data in some situations. If you request this, we can continue to store your personal data but are restricted from processing it while the restriction is in place.
Withdraw your consent. Where you have provided your consent to our processing of your personal data you can withdraw your consent at any time. If you do withdraw consent, that will not affect the lawfulness of what we have done with your personal data before you withdrew consent.
Make a Complaint. We will do our best to resolve any complaint. However, if you feel we have not resolved your complaint, you have a right to make a complaint to your local data protection authority. For example, in the UK, the local data protection authority is the UK Information Commissioner's Office.
If you exercise the rights above and there is any question about who you are, we may require you to provide information from which we can satisfy ourselves as to your identity.
8. Our responsibility fo

Last updated: 12 April 2023
Introduction
Dentsu International (referred to as “our”, “us” and “we” in this notice) is a global media group. We help our clients to improve how they advertise and market, whether by print, post, email or on sites. We believe that the responsible use of data supports business growth and builds strong relationships between brand and consumer. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling and processing of personal data at all times in accordance with applicable privacy and data protection laws.
This Cookie Notice explains how we use cookies and the choices you have. Except as otherwise stated in this notice, the relevant dentsu privacy notice, which can be found on our privacy notice page (“Privacy Notice”), will apply to our processing of the data that we collect via cookies including your rights regarding your personal data.
What are “cookies”?
Cookies are small packets of information stored by your browser when you visit certain sites, including our site. Cookies are generally used by sites to improve your user experience by enabling that site to ‘remember’ you, either strictly for the duration of your visit (using a “Session” cookie which is erased when you close your browser) or for repeat visits (using a “Permanent” cookie).
Please be advised that in some countries data such as cookie IDs and IP-/MAC- addresses are considered to be personal data. To the extent we process such data that is considered personal data, this will be done in accordance with our Privacy Notice.
Third Parties and Information Sharing
Our sites may include links to third party sites, plug-ins and applications. Using these facilities may allow third parties to collect or share data about you. Where you have opted-in to Functional Cookies, Performance Cookies and Targeting Cookies, it may be possible for third party sites to track your browsing behaviour when you leave our site. You are able to opt-out of these cookies at any time.  For more information on these cookies, you can access granular details relating to each of the cookies, the categories, descriptions, types (first or third party) and lifespans.
For help and advice on how to do this, please follow the instructions in the ‘How to reject cookies’ section below.
Our site uses the following types of cookies:
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personal data.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal data, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
How to reject cookies
If you don’t want to receive cookies, you can update your settings in our cookie management portal here:
Cookie Settings
You can also alter your browser settings. The procedure for doing so varies from one browser application to another. If you wish to reject cookies from our site, but wish to accept those from other sites, you may choose the option in your browser settings to receive a notice before a cookie is stored on your device.
By disabling cookies, you may be prevented from accessing some features of our site or certain content or functionality may not be available.
To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org  or www.allaboutcookies.org.