Semantic Coherence: Designit – Signal Evidence & AI Readability

[H1] Designit

[H2]
JFK Terminal 4
Creating a future-ready Terminal 4 at JFK airport.

[IMG: EPI opening video featuring Paris Landscape and EPI]

[H2]
EPI
Building bridges between payment players across Europe.

[IMG: Brand video for HemoCue.]

[H2]
HemoCue
Revitalising a legacy brand for global leadership in point-of-care diagnostics.

[H2]
Los Angeles World Airports
Ready to take the airport worker experience to new heights and turbocharge productivity?

[H2]
Acer
Reimagining reach for a fast-scrolling generation

Designit is a call to action to make the difference we want to see in the world. Together with our partners, we blend a humanity-centred approach with the latest technology to respond to the challenges of a fast-evolving world and foster connections: within organisations, between brands and people, between humanity and technology.
We thrive on creating new solutions to complex problems. So, whether you come to us to solve something specific or want to explore the wide range of possibilities for your organisation, we use Innovation, Experiences, and Brand & Marketing to bring your ideas to life. Keen to dive deeper into what we offer? Check out our services here.

[H2] Responsible by design

Do No Harm is our guiding principle. It highlights our responsibility to not expose people and the planet to additional risks through our actions. To take a step back from an intervention to look at the broader context. At every stage of the project—from definition to launch—we use a framework to evaluate, reassess, and mitigate potential negative effects. It's our commitment to responsible and value-driven design, ensuring we futureproof the impact we create, reducing risks of harm today and tomorrow. Explore how Do No Harm can help you.

[H2] Different by design

As an important part of our mission, we want to help our clients to embed Diversity, Equity and Inclusion (DEI) practices throughout their organisation. The aim is to equip employees, managers, and leaders with the skills, mindset, and materials to make inclusion a fundamental way of working that reflects in their products, services, and bottom line. Here’s our approach to DEI.

Curious to know how we can help your organisation shine through design and experiences? Learn more about our work, services and the industries we help progress.

[H2] Work highlights

Reimagining gaming reach through creator-led TikTok content

[H3]
Acer: Xbox Game Pass + TikTok

Rebranding energy with a burst of happiness

[H3]
Zipfizz: Rebranding energy with a burst of happiness

Creating a future-ready Terminal 4 at JFK Airport.

[H3]
JFK Terminal 4: Defining a North Star Vision

Transforming the LAX employee experience.

[H3]
Los Angeles World Airports

[IMG: EPI opening video featuring Paris Landscape and EPI]

[IMG: EPI opening video featuring Paris Landscape and EPI]

Building bridges between payment players across Europe.

[H3]
EPI

[IMG: The image shows a large, modern building with a curved glass facade and the word “PANDORA” in capital letters near the entrance. The sky is clear, suggesting a sunny day. Two individuals are visible: one walking towards the entrance and another standing near the building’s corner. A pink ribbon-like element stretches from the foreground towards the entrance, possibly indicating an event or opening ceremony.]

[IMG: The image shows a large, modern building with a curved glass facade and the word “PANDORA” in capital letters near the entrance. The sky is clear, suggesting a sunny day. Two individuals are visible: one walking towards the entrance and another standing near the building’s corner. A pink ribbon-like element stretches from the foreground towards the entrance, possibly indicating an event or opening ceremony.]

Building brand desirability and customer experience.

[H3]
Pandora

Show more work →

[H2] Stories

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Point of view – Jan 16, 2026

[H3] 5 things CX leaders need to remember about personalization going into 2026

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Learn more

Point of view – Dec 01, 2025

[H3] I Let AI Order My Pizza. Here’s What It Taught Me About UX

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Point of view – Dec 01, 2025

[H3] Why trust must be built into every AI system

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Point of view – Oct 07, 2025

[H3] 15 Ways the UK Government Just Broke Advertising

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News – Oct 01, 2025

[H3] Press Release: Designit Joins MNTN Agency Partner Program

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Point of view – Dec 02, 2024

[H3] The power of lifestyle choices in shaping a sustainable future

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Point of view – Nov 27, 2024

[H3] Six rules for brands to court controversy and thrive

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[IMG: Design the future: An interview with Annette Reiffenstein, Head of Employee Experience at Lufthansa Group]

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Point of view – Oct 14, 2024

[H3] Design the future: An interview with Annette Reiffenstein, Head of Employee Experience at Lufthansa Group

Read more

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[H1] Our work

All

Industries

Energy

Finance

Healthcare

Aviation

Lifestyle

Mobility

Nonprofit

Public Sector

Retail

Technology

Offerings

Brand Design

Business Design

Creative Technology

Design Research

Digital Design

Product Design

Service Design

UX Design

Customer Experience Management (CXM)

Brand Strategy

Studios

Bengaluru

Copenhagen

London

Madrid

Melbourne

Munich

New York

Oslo

Seattle

Sydney

Tel Aviv

Reimagining gaming reach through creator-led TikTok content

[H3]
Acer: Xbox Game Pass + TikTok

Rebranding energy with a burst of happiness

[H3]
Zipfizz: Rebranding energy with a burst of happiness

Creating a future-ready Terminal 4 at JFK Airport.

[H3]
JFK Terminal 4: Defining a North Star Vision

Transforming the LAX employee experience.

[H3]
Los Angeles World Airports

[IMG: EPI opening video featuring Paris Landscape and EPI]

[IMG: EPI opening video featuring Paris Landscape and EPI]

Building bridges between payment players across Europe.

[H3]
EPI

[IMG: The image shows a large, modern building with a curved glass facade and the word “PANDORA” in capital letters near the entrance. The sky is clear, suggesting a sunny day. Two individuals are visible: one walking towards the entrance and another standing near the building’s corner. A pink ribbon-like element stretches from the foreground towards the entrance, possibly indicating an event or opening ceremony.]

[IMG: The image shows a large, modern building with a curved glass facade and the word “PANDORA” in capital letters near the entrance. The sky is clear, suggesting a sunny day. Two individuals are visible: one walking towards the entrance and another standing near the building’s corner. A pink ribbon-like element stretches from the foreground towards the entrance, possibly indicating an event or opening ceremony.]

Building brand desirability and customer experience.

[H3]
Pandora

[IMG: An individual wearing a blue shirt and a lanyard stands beside a vehicle with the door open. The person’s face is obscured by a brown rectangle. The text ‘MO-ove’ is overlaid on the image.]

[IMG: An individual wearing a blue shirt and a lanyard stands beside a vehicle with the door open. The person’s face is obscured by a brown rectangle. The text ‘MO-ove’ is overlaid on the image.]

Elevating Danish mobility.

[H3]
Moove Group

[IMG: Brand video for HemoCue.]

[IMG: Brand video for HemoCue.]

Revitalising a legacy brand.

[H3]
HemoCue

What lies ahead for the future of premium air transportation?

[H3]
REVO

Transforming Oslo's public transport into a more inclusive, user-friendly, and futuristic experience.

[H3]
SL18 Tram for all - Sporveien

Improving the visitor experience in a complex built environment.

[H3]
BLOX

[IMG: A group of six diverse people standing closely together, with serious expressions. The person in the front center is a woman with crossed arms, while the others stand slightly behind her in a semi-circle.]

[IMG: A group of six diverse people standing closely together, with serious expressions. The person in the front center is a woman with crossed arms, while the others stand slightly behind her in a semi-circle.]

Reshaping brand perception

[H3]
Pluralsight

How can you revisit your company’s go-to-market strategy to reposition it with high impact?

[H3]
LYS Technologies

How do you innovate the coffee experience for frisky coffee lovers?

[H3]
Nespresso®

Show more work +

[H1] How it’s done

Shared progress takes shared work — and we’re in it with you for the long haul crafting, launching and continuously optimising your products, services, brands, ventures, and systems. You get access to an integrated spectrum of offerings and perspectives to every challenge you’re trying to solve. Turning complex, often systemic problems into thoughtful, holistic experiences.

Innovation & futures
In the innovation process, it’s essential to explore multiple futures in order for you to actually experience it and make informed decisions based on real data.

Read more about our approach to innovation here. →

Brand & marketing
For any new brand or marketing campaign to be impactful, you need to bring in as much diversity and perspective as possible right from the start.

Here’s how we do it. →

Experience & loyalty
At the end of the day it’s all about experiences. Customer experiences, employee experiences, brand experiences—they’re the heart of your business.

Find out more about how we work with experiences. →

Sustainability by designSustainability is present in everything that we do. That’s why we choose to engage with businesses and organisations ready to make a responsible impact on People and the Planet.

Learn more about our perspective on sustainability here. →

[H1] Cookie policy

We, Designit A/S, Bygmestervej 61, 2400 Copenhagen NV, Denmark, with business registration number: 35 39 89 10 (also referred to as “we”, “us”, and “our”) use cookies and related technologies to collect and process information about our visitors and users and their use of our services.In this cookie policy, you may read about what a cookie is and our and our partners' use of cookies and related technologies.Please see also the Privacy Notice regarding our processing of personal data.The cookie policy applies to our use of cookies and related technologies on our website https://www.designit.com/ The website uses cookies and related technologies to obtain and process information regarding users' use of the website.A cookie is a small data file that is transferred to your device (e.g. your phone or your computer) for record-keeping purposes. For example, a cookie could allow the website to recognize your browser, while another could store your preferences and other information.Your browser may allow you to set how it handles cookies, such as declining all cookies or prompting you to decide whether to accept each cookie. Please note that some parts of the website may not work as intended or may not work at all without cookies. For further guidance on how to delete or decline cookies, please see clause 11.There are two types of cookies used on the website, namely “persistent cookies” and “session cookies”. Session cookies will normally expire when you close your browser, while persistent cookies will remain on your device after you close your browser and can be used again the next time you access the website. The cookies placed by the website will expire at the latest 2 years after your last visit to the website if you do not delete them before such time.The website uses a range of cookies and related tracking technologies for a number of purposes, including the following:to enable, facilitate and streamline the functioning of the website across different webpages, devices and browser sessions.to simplify your access to and use of the website and make it more seamless.to monitor and analyze the performance, operation and effectiveness of the website, so that we can improve and optimize it.We may also allow our partners to place cookies on your device. Our partners’ cookies are intended to obtain information to help them provide services to us. Cookies placed by our partners include the following: Google Analytics uses cookies to track how you use our website.If you wish to disable the use of cookies by the website and/or other websites or if you wish to delete already placed cookies, we recommend that you follow the following guidelines depending on your browser.Chrome: Guidance for Google ChromeEdge: Guidance for Microsoft EdgeFlash: Guidance for flash cookiesInternet Explorer: Guidance for Microsoft Internet ExplorerOpera: Guidance for OperaSafari: Guidance for Safari (iphone and ipad)Safari: Guidance for Safari (mac)
If your browser is not mentioned above or if a link does not provide you with the help you need, we recommend visiting the Help portion of your browser’s toolbar or searching for "cookies" in connection with the name of your web browser on the internet. If you have any questions regarding our use of cookies, please contact us at [email protected].