Identity & Authority: SDM Digital Oy – Signal Evidence & AI Readability

SDM Digital Oy

(https://www.digimarkkinointi.fi) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

Authority is well-established through Organization schema and a dateModified stamp of May 8, 2026, making the content fresh relative to the system date. A minor gap exists in ‘Expert footprint,’ as the crawl mentions ‘over 75 experts’ collectively but does not link to individual Person schema or specific team member bios in this dataset. However, the depth of the ‘tietopankki’ (data bank) suggests genuine topical authority.

The performance claims are highly connected to substance. Unlike most agencies that claim to ‘increase revenue,’ SDM provides a specific ‘Tuloksia’ (Results) section with percentage increases for named brands (Stemma 33%, Huutokaupat.com 284%). The marketing tone is assertive but consistently anchored in these verifiable data points.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://sdm.fi/",
            "url": "https://sdm.fi/",
            "name": "Digitaalinen markkinointi - Suomen Digimarkkinointi - SDM Digital",
            "isPartOf": {
                "@id": "https://sdm.fi/#website"
            },
            "about": {
                "@id": "https://sdm.fi/#organization"
            },
            "datePublished": "2024-02-27T10:01:22+00:00",
            "dateModified": "2026-05-08T07:46:46+00:00",
            "description": "Kasvata myyntiä ja vahvista brändiäsi Suomen parhaana palkitun digimarkkinointitoimiston avulla. Katso, miten SDM voi auttaa yritystäsi.",
            "breadcrumb": {
                "@id": "https://sdm.fi/#breadcrumb"
            },
            "inLanguage": "fi",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://sdm.fi/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sdm.fi/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sdm.fi/#website",
            "url": "https://sdm.fi/",
            "name": "SDM Digital",
            "description": "",
            "publisher": {
                "@id": "https://sdm.fi/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://sdm.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fi"
        },
        {
            "@type": "Organization",
            "@id": "https://sdm.fi/#organization",
            "name": "SDM Digital Oy",
            "alternateName": "SDM",
            "url": "https://sdm.fi/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "fi",
                "@id": "https://sdm.fi/#/schema/logo/image/",
                "url": "/wp-content/uploads/2025/05/sdm-logo.png",
                "contentUrl": "/wp-content/uploads/2025/05/sdm-logo.png",
                "width": 1000,
                "height": 375,
                "caption": "SDM Digital Oy"
            },
            "image": {
                "@id": "https://sdm.fi/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/SuomenDigimarkkinointiOy/",
                "https://x.com/suomendm",
                "https://www.instagram.com/sdm_hq/?hl=en",
                "https://www.linkedin.com/company/sdm-fi/",
                "https://www.youtube.com/c/DigimarkkinointiFi"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
2Review mentions (all pages)
1External proof links (all pages)
PageReviewsProof links
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