Digital Funnel
(https://digitalfunnel.ie) 📸 Data Snapshot: May 16, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
5
Impact Weight: 20 / 100
25% Reputation
Digital Funnel utilizes a high degree of trust theatre; the homepage claims a review_count of 20 and the SEO Cork page claims 13, yet the proof_links_count is 0 across the entire crawled dataset. This indicates that testimonials and ratings are being used as visual decoration without a verified path to third-party platforms like Google or Clutch. Phrases like ‘leading search engine results agency’ are used as assertions without linked independent validation.
The ratio of evidence to assertions is moderate. There are at least 8 specific proof points, including 4 named team members and 4 named clients (Wizer Energy, Wisetek, etc.). However, these are overshadowed by a larger volume of vague assertions in the definition-heavy FAQs and service benefits sections, where substance is replaced by standard SEO theory.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
81Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 20 | 0 |
| /contact/ | 3 | 0 |
| /case-studies/ | 9 | 0 |
| /digital-pr-company/ | 19 | 0 |
| /ppc-agency/ | 17 | 0 |
| /seo-services-cork/ | 13 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalfunnel.ie/",
"url": "https://digitalfunnel.ie/",
"name": "Digital Funnel - 5 Star Digital Marketing Agency Cork",
"isPartOf": {
"@id": "https://digitalfunnel.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://digitalfunnel.ie/#primaryimage"
},
"image": {
"@id": "https://digitalfunnel.ie/#primaryimage"
},
"thumbnailUrl": "https://digitalfunnel.ie/wp-content/uploads/2021/12/home_banner.jpg",
"datePublished": "2021-12-08T10:37:49+00:00",
"dateModified": "2025-10-03T16:06:53+00:00",
"description": "Digital Funnel offers a range of digital marketing services that generate high-quality leads. Contact our digital marketing agency today!",
"breadcrumb": {
"@id": "https://digitalfunnel.ie/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalfunnel.ie/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://digitalfunnel.ie/#primaryimage",
"url": "https://digitalfunnel.ie/wp-content/uploads/2021/12/home_banner.jpg",
"contentUrl": "https://digitalfunnel.ie/wp-content/uploads/2021/12/home_banner.jpg",
"width": 1600,
"height": 723,
"caption": "digital marketing agency Cork & Dublin"
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalfunnel.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalfunnel.ie/#website",
"url": "https://digitalfunnel.ie/",
"name": "Digital Funnel",
"description": "Specialist SEO & Digital Strategy",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalfunnel.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is B2B Digital Marketing?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If you are operating a business-to-business company, there are chances that your digital marketing efforts will be concentrated around online leads. Where B2C marketing is geared more towards online sales, in B2B we are trying to first engage a prospective client. This can often take the form of booking a meeting, online demo or requesting a callback. Building a mailing list too is very powerful as the sales cycle can be much longer. Email gathering techniques that are popular include downloading white papers, free subscriptions and exclusive content. Additionally, beyond focusing on your website, you’ll also focus your efforts on other channels that are more business-focused, like LinkedIn and Twitter."
}
},
{
"@type": "Question",
"name": "Is digital marketing ideal for all businesses?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Digital marketing is known to work for businesses in any industry. It doesn’t matter what your company sells or the kind of services you offer; digital marketing always comes in handy to build out the buyers’ persona and help you identify your customer’s needs. However, this does not mean that all businesses should implement their digital marketing strategies in the same way."
}
},
{
"@type": "Question",
"name": "How different is digital marketing from traditional advertising?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Traditional advertising refers to direct mailing, radio, print, linear TV, and billboards. One of the differences here is that the means of communication or messaging is a one-way conversation. Also known as outbound marketing, the mode of advertisement in this case only allows the advertiser to reach out to the audience, but the audience cannot communicate back. The spend on traditional advertising has plummeted and for good reason. With digital marketing, you can see exactly what is successful and get a true understanding of what the cost per acquisition is of new clients. Without intensive research and focus groups that are impossible with traditional advertising."
}
},
{
"@type": "Question",
"name": "Digital Marketing for B2C?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Depending on the price range of your goods and services and whether you are running a business-to-consumer company, your goal in the digital marketing platform is likely to be of generating traffic for your website and having the visitors converted to customers. This way, your company will not need a salesperson. However, with the implementation of converting visitors to customers, you are less likely to focus on the leads and concentrate more on building a buyer’s journey for everyone who lands on your site"
}
},
{
"@type": "Question",
"name": "What is the purpose of digital marketing in a company?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Unlike in other offline marketing strategies, marketers that use digital marketing strategies have the advantage of getting accurate results in real-time. For instance, when you place your advertisement in a newspaper, there is no way of knowing how many people landed and took an interest in your ad. Also, there is no sure way of knowing if the ad was responsible for any sales. However, with digital marketing, the marketer can measure the return of investment by using web traffic and digital analytic software."
}
},
{
"@type": "Question",
"name": "Where do Digital Funnel offer their services?",
"acceptedAnswer": {
"@type": "Answer",
"text": "As a digital marketing agency, we offer an array of services such as SEO, PPC and website design. We operate in Ireland but have clients from many different countries such as Ireland, the UK and the US. We pride ourselves in the great SEO work we do and offer SEO in Cork, SEO in Dublin, SEO in Tipperary and SEO in Galway."
}
}
]
}
]
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalfunnel.ie/contact/",
"url": "https://digitalfunnel.ie/contact/",
"name": "Contact - Digital Funnel",
"isPartOf": {
"@id": "https://digitalfunnel.ie/#website"
},
"datePublished": "2021-12-08T10:38:57+00:00",
"dateModified": "2024-07-12T13:39:52+00:00",
"description": "Contact us today to discuss your SEO needs. We provide tailored solutions that are in line with your business's needs.",
"breadcrumb": {
"@id": "https://digitalfunnel.ie/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalfunnel.ie/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalfunnel.ie/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalfunnel.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalfunnel.ie/#website",
"url": "https://digitalfunnel.ie/",
"name": "Digital Funnel",
"description": "Specialist SEO & Digital Strategy",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalfunnel.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/case-studies/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalfunnel.ie/case-studies/",
"url": "https://digitalfunnel.ie/case-studies/",
"name": "Case Studies - Digital Funnel",
"isPartOf": {
"@id": "https://digitalfunnel.ie/#website"
},
"datePublished": "2021-12-08T10:38:39+00:00",
"dateModified": "2023-11-23T19:14:00+00:00",
"description": "Our case studies showcase proven strategies and real-world success stories. Explore how tailored SEO solutions drive ROI for our clients.",
"breadcrumb": {
"@id": "https://digitalfunnel.ie/case-studies/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalfunnel.ie/case-studies/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalfunnel.ie/case-studies/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalfunnel.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Case Studies"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalfunnel.ie/#website",
"url": "https://digitalfunnel.ie/",
"name": "Digital Funnel",
"description": "Specialist SEO & Digital Strategy",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalfunnel.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/digital-pr-company/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalfunnel.ie/digital-pr-company/",
"url": "https://digitalfunnel.ie/digital-pr-company/",
"name": "Digital PR Agency | Quality Digital PR Services in Ireland & Globally",
"isPartOf": {
"@id": "https://digitalfunnel.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://digitalfunnel.ie/digital-pr-company/#primaryimage"
},
"image": {
"@id": "https://digitalfunnel.ie/digital-pr-company/#primaryimage"
},
"thumbnailUrl": "https://digitalfunnel.ie/wp-content/uploads/2022/02/shutterstock_754246978-1-1-scaled-e1645181730292.jpg",
"datePublished": "2021-12-08T10:38:52+00:00",
"dateModified": "2025-10-03T16:15:24+00:00",
"description": "As Ireland's leading Digital PR agency, we deliver innovative campaigns that connect you with your audience and drive results.",
"breadcrumb": {
"@id": "https://digitalfunnel.ie/digital-pr-company/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalfunnel.ie/digital-pr-company/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://digitalfunnel.ie/digital-pr-company/#primaryimage",
"url": "https://digitalfunnel.ie/wp-content/uploads/2022/02/shutterstock_754246978-1-1-scaled-e1645181730292.jpg",
"contentUrl": "https://digitalfunnel.ie/wp-content/uploads/2022/02/shutterstock_754246978-1-1-scaled-e1645181730292.jpg",
"width": 2560,
"height": 1075,
"caption": "Digital PR Company team meeting"
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalfunnel.ie/digital-pr-company/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalfunnel.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Digital PR"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalfunnel.ie/#website",
"url": "https://digitalfunnel.ie/",
"name": "Digital Funnel",
"description": "Specialist SEO & Digital Strategy",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalfunnel.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/ppc-agency/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalfunnel.ie/ppc-agency/",
"url": "https://digitalfunnel.ie/ppc-agency/",
"name": "PPC Ads Agency - Campaigns That Convert",
"isPartOf": {
"@id": "https://digitalfunnel.ie/#website"
},
"datePublished": "2022-02-03T09:13:59+00:00",
"dateModified": "2025-04-03T11:18:00+00:00",
"description": "Expert Pay Per Click / PPC Ads AGENCY with offices in Dublin & Cork, Ireland. We also Design Landing Pages & Implement Conversion Tactics",
"breadcrumb": {
"@id": "https://digitalfunnel.ie/ppc-agency/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalfunnel.ie/ppc-agency/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalfunnel.ie/ppc-agency/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalfunnel.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "PPC AdWords"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalfunnel.ie/#website",
"url": "https://digitalfunnel.ie/",
"name": "Digital Funnel",
"description": "Specialist SEO & Digital Strategy",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalfunnel.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/seo-services-cork/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalfunnel.ie/seo-services-cork/",
"url": "https://digitalfunnel.ie/seo-services-cork/",
"name": "Digital Funnel SEO Cork - Leading Search Engine Results Agency",
"isPartOf": {
"@id": "https://digitalfunnel.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://digitalfunnel.ie/seo-services-cork/#primaryimage"
},
"image": {
"@id": "https://digitalfunnel.ie/seo-services-cork/#primaryimage"
},
"thumbnailUrl": "https://digitalfunnel.ie/wp-content/uploads/2022/03/SEO-Agency-.jpeg",
"datePublished": "2021-12-08T10:38:16+00:00",
"dateModified": "2025-10-03T17:17:55+00:00",
"description": "As a top SEO agency in Cork City, we provide results-driven SEO services with proven case studies & strong ROI—no fluff, just real results.",
"breadcrumb": {
"@id": "https://digitalfunnel.ie/seo-services-cork/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalfunnel.ie/seo-services-cork/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://digitalfunnel.ie/seo-services-cork/#primaryimage",
"url": "https://digitalfunnel.ie/wp-content/uploads/2022/03/SEO-Agency-.jpeg",
"contentUrl": "https://digitalfunnel.ie/wp-content/uploads/2022/03/SEO-Agency-.jpeg",
"width": 300,
"height": 200,
"caption": "Cork SEO Agency staff at work"
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalfunnel.ie/seo-services-cork/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalfunnel.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "SEO Cork"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalfunnel.ie/#website",
"url": "https://digitalfunnel.ie/",
"name": "Digital Funnel",
"description": "Specialist SEO & Digital Strategy",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalfunnel.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
Explore the other reputation pillars for Digital Funnel
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Digital Funnel, captured on May 16, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Digital Funnel: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://digitalfunnel.ie to view the most current version of its content and see directly what this company is about and what it offers.