Identity & Authority: Effectix – Signal Evidence & AI Readability

Effectix

(https://www.effectix.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
10 Impact Weight: 15 / 100
67% Reputation

The site identifies key team members such as CEO Karol Veleba and COO Michal Horňák, but there is a missing link between these identities and technical structured data. The schema_json provided is an Article type for the homepage rather than Organization or LocalBusiness, which is a technical credibility gap for an agency claiming AI and digital expertise. Experts like Adam Petrlík are named in case studies but lack Person schema or sameAs links to verify their professional footprint.

Unlike many competitors, this site has a very low disconnect between claims and evidence. The homepage claim of helping brands grow is not just a vague assertion; it is immediately followed by a references section containing verifiable outcomes for named clients like JabkoLevně and inSPORTline. The tone is confident, but the performance claims are anchored in specific business-cycle results (e.g., ‘37% growth in real profit’).

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Homepage",
    "url": "https://www.effectix.com/",
    "datePublished": "2020-04-27T10:30:25+02:00",
    "dateModified": "2026-05-19T08:07:41+02:00",
    "publisher": {
        "@type": "Organization",
        "name": "Effectix",
        "url": "https://www.effectix.com"
    },
    "wordCount": 1855,
    "timeRequired": "PT10M",
    "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "https://www.effectix.com/"
    }
}
/reference/
{
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Reference",
    "url": "https://www.effectix.com/reference/",
    "datePublished": "2022-10-26T09:42:01+02:00",
    "dateModified": "2026-05-19T06:39:09+02:00",
    "publisher": {
        "@type": "Organization",
        "name": "Effectix",
        "url": "https://www.effectix.com"
    },
    "wordCount": 1668,
    "timeRequired": "PT9M",
    "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "https://www.effectix.com/reference/"
    }
}
/kdo-jsme/
{
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Kdo jsme",
    "url": "https://www.effectix.com/kdo-jsme/",
    "datePublished": "2020-05-12T14:17:24+02:00",
    "dateModified": "2026-05-19T07:04:49+02:00",
    "publisher": {
        "@type": "Organization",
        "name": "Effectix",
        "url": "https://www.effectix.com"
    },
    "articleSection": "Kdo jsme",
    "wordCount": 1527,
    "timeRequired": "PT8M",
    "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "https://www.effectix.com/kdo-jsme/"
    }
}
/blog/ — no schema detected (entity gap)
/reference/jabkolevne-jak-jsme-s-par-tisici-mesicne-precurali-miliardove-giganty/ — no schema detected (entity gap)
/reference/insportline-vyrostl-z-krasnych-cisel-k-realnemu-zisku/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/reference/ 0 1
/kdo-jsme/ 0 1
/blog/ 0 1
/reference/jabkolevne-jak-jsme-s-par-tisici-mesicne-precurali-miliardove-giganty/ 0 1
/reference/insportline-vyrostl-z-krasnych-cisel-k-realnemu-zisku/ 0 1