Engine Scout
(https://enginescout.com.au) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
There is a minor authority gap regarding ‘Jonathan,’ who is described as a ‘pro’ but lacks structured Person schema or sameAs links to verify his digital footprint in the provided data. While the Organization schema is robust with multiple social sameAs links, the lack of individual expert profiles for the team members mentioned in the copy prevents a perfect score in this pillar. Technical credibility is high, with a clean heading hierarchy and proper use of JSON-LD graph objects.
There is almost no disconnect between the marketing tone and demonstrated capability. The bold assertion of ‘2500% more online sales’ for Plan Paper is positioned as a case study rather than a vague promise. The agency avoids the ‘guaranteed rankings’ red flag, instead promising a ‘process-led framework,’ which is a high-substance alternative to standard agency BS.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://enginescout.com.au/",
"url": "https://enginescout.com.au/",
"name": "Engine Scout | Digital Marketing Agency Australia",
"isPartOf": {
"@id": "https://enginescout.com.au/#website"
},
"about": {
"@id": "https://enginescout.com.au/#organization"
},
"primaryImageOfPage": {
"@id": "https://enginescout.com.au/#primaryimage"
},
"image": {
"@id": "https://enginescout.com.au/#primaryimage"
},
"thumbnailUrl": "https://enginescout.com.au/wp-content/uploads/2021/09/ES_featured_image.png",
"datePublished": "2022-07-16T07:48:00+00:00",
"dateModified": "2025-08-25T08:05:24+00:00",
"description": "Engine Scout is a leading digital marketing agency based in Melbourne, Australia. We help businesses grow with proven marketing strategies.",
"breadcrumb": {
"@id": "https://enginescout.com.au/#breadcrumb"
},
"inLanguage": "en-AU",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://enginescout.com.au/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://enginescout.com.au/#primaryimage",
"url": "https://enginescout.com.au/wp-content/uploads/2021/09/ES_featured_image.png",
"contentUrl": "https://enginescout.com.au/wp-content/uploads/2021/09/ES_featured_image.png",
"width": 801,
"height": 799
},
{
"@type": "BreadcrumbList",
"@id": "https://enginescout.com.au/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://enginescout.com.au/#website",
"url": "https://enginescout.com.au/",
"name": "Engine Scout",
"description": "Ecommerce Marketing Agency",
"publisher": {
"@id": "https://enginescout.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://enginescout.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-AU"
},
{
"@type": "Organization",
"@id": "https://enginescout.com.au/#organization",
"name": "Engine Scout",
"url": "https://enginescout.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://enginescout.com.au/#/schema/logo/image/",
"url": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"contentUrl": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"width": 801,
"height": 799,
"caption": "Engine Scout"
},
"image": {
"@id": "https://enginescout.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/enginescoutagency/",
"https://www.instagram.com/engine_scout_digital/",
"https://www.linkedin.com/company/engine-scout/",
"https://www.youtube.com/channel/UCLei9F-hcxo6vt8uZaQhvgQ"
]
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://enginescout.com.au/blog/",
"url": "https://enginescout.com.au/blog/",
"name": "Ecommerce Marketing Tactics That Work - Engine Scout",
"isPartOf": {
"@id": "https://enginescout.com.au/#website"
},
"datePublished": "2018-06-07T02:10:00+00:00",
"dateModified": "2023-05-16T02:38:22+00:00",
"description": "Get actionable ecommerce growth marketing advice, tactics & tips for Ecommerce Professionals, from Australia's top Ecommerce Marketing Agency.",
"breadcrumb": {
"@id": "https://enginescout.com.au/blog/#breadcrumb"
},
"inLanguage": "en-AU"
},
{
"@type": "BreadcrumbList",
"@id": "https://enginescout.com.au/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://enginescout.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://enginescout.com.au/#website",
"url": "https://enginescout.com.au/",
"name": "Engine Scout",
"description": "Ecommerce Marketing Agency",
"publisher": {
"@id": "https://enginescout.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://enginescout.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-AU"
},
{
"@type": "Organization",
"@id": "https://enginescout.com.au/#organization",
"name": "Engine Scout",
"url": "https://enginescout.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://enginescout.com.au/#/schema/logo/image/",
"url": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"contentUrl": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"width": 801,
"height": 799,
"caption": "Engine Scout"
},
"image": {
"@id": "https://enginescout.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/enginescoutagency/",
"https://www.instagram.com/engine_scout_digital/",
"https://www.linkedin.com/company/engine-scout/",
"https://www.youtube.com/channel/UCLei9F-hcxo6vt8uZaQhvgQ"
]
}
]
}
/ecommerce-marketing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://enginescout.com.au/ecommerce-marketing/",
"url": "https://enginescout.com.au/ecommerce-marketing/",
"name": "Ecommerce Marketing Agency Australia - Engine Scout",
"isPartOf": {
"@id": "https://enginescout.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://enginescout.com.au/ecommerce-marketing/#primaryimage"
},
"image": {
"@id": "https://enginescout.com.au/ecommerce-marketing/#primaryimage"
},
"thumbnailUrl": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"datePublished": "2023-03-27T02:31:06+00:00",
"dateModified": "2025-02-16T01:45:02+00:00",
"description": "Scale your Ecommerce brand profitably beyond $1M-$20M in annual revenue across paid media, conversion rate & organic SEO. Contact Us Today.",
"breadcrumb": {
"@id": "https://enginescout.com.au/ecommerce-marketing/#breadcrumb"
},
"inLanguage": "en-AU",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://enginescout.com.au/ecommerce-marketing/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://enginescout.com.au/ecommerce-marketing/#primaryimage",
"url": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"contentUrl": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"width": 801,
"height": 799,
"caption": "Engine Scout logo"
},
{
"@type": "BreadcrumbList",
"@id": "https://enginescout.com.au/ecommerce-marketing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://enginescout.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Ecommerce Marketing Agency"
}
]
},
{
"@type": "WebSite",
"@id": "https://enginescout.com.au/#website",
"url": "https://enginescout.com.au/",
"name": "Engine Scout",
"description": "Ecommerce Marketing Agency",
"publisher": {
"@id": "https://enginescout.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://enginescout.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-AU"
},
{
"@type": "Organization",
"@id": "https://enginescout.com.au/#organization",
"name": "Engine Scout",
"url": "https://enginescout.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://enginescout.com.au/#/schema/logo/image/",
"url": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"contentUrl": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"width": 801,
"height": 799,
"caption": "Engine Scout"
},
"image": {
"@id": "https://enginescout.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/enginescoutagency/",
"https://www.instagram.com/engine_scout_digital/",
"https://www.linkedin.com/company/engine-scout/",
"https://www.youtube.com/channel/UCLei9F-hcxo6vt8uZaQhvgQ"
]
}
]
}
/30-minute-strategy-session/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://enginescout.com.au/30-minute-strategy-session/",
"url": "https://enginescout.com.au/30-minute-strategy-session/",
"name": "30-minute-strategy-session - Engine Scout",
"isPartOf": {
"@id": "https://enginescout.com.au/#website"
},
"datePublished": "2019-07-15T20:59:24+00:00",
"dateModified": "2025-02-16T04:14:36+00:00",
"breadcrumb": {
"@id": "https://enginescout.com.au/30-minute-strategy-session/#breadcrumb"
},
"inLanguage": "en-AU",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://enginescout.com.au/30-minute-strategy-session/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://enginescout.com.au/30-minute-strategy-session/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://enginescout.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "30-minute-strategy-session"
}
]
},
{
"@type": "WebSite",
"@id": "https://enginescout.com.au/#website",
"url": "https://enginescout.com.au/",
"name": "Engine Scout",
"description": "Ecommerce Marketing Agency",
"publisher": {
"@id": "https://enginescout.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://enginescout.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-AU"
},
{
"@type": "Organization",
"@id": "https://enginescout.com.au/#organization",
"name": "Engine Scout",
"url": "https://enginescout.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://enginescout.com.au/#/schema/logo/image/",
"url": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"contentUrl": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"width": 801,
"height": 799,
"caption": "Engine Scout"
},
"image": {
"@id": "https://enginescout.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/enginescoutagency/",
"https://www.instagram.com/engine_scout_digital/",
"https://www.linkedin.com/company/engine-scout/",
"https://www.youtube.com/channel/UCLei9F-hcxo6vt8uZaQhvgQ"
]
}
]
}
/seo/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://enginescout.com.au/seo/",
"url": "https://enginescout.com.au/seo/",
"name": "SEO Agency Australia - Engine Scout",
"isPartOf": {
"@id": "https://enginescout.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://enginescout.com.au/seo/#primaryimage"
},
"image": {
"@id": "https://enginescout.com.au/seo/#primaryimage"
},
"thumbnailUrl": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"datePublished": "2024-01-19T11:00:48+00:00",
"dateModified": "2025-08-25T08:16:07+00:00",
"description": "Hire the best SEO Agency in Australia. We're leading SEO experts. Increase traffic and get more sales with SEO services. Get in touch today.",
"breadcrumb": {
"@id": "https://enginescout.com.au/seo/#breadcrumb"
},
"inLanguage": "en-AU",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://enginescout.com.au/seo/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://enginescout.com.au/seo/#primaryimage",
"url": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"contentUrl": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"width": 801,
"height": 799,
"caption": "Engine Scout logo"
},
{
"@type": "BreadcrumbList",
"@id": "https://enginescout.com.au/seo/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://enginescout.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "SEO"
}
]
},
{
"@type": "WebSite",
"@id": "https://enginescout.com.au/#website",
"url": "https://enginescout.com.au/",
"name": "Engine Scout",
"description": "Ecommerce Marketing Agency",
"publisher": {
"@id": "https://enginescout.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://enginescout.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-AU"
},
{
"@type": "Organization",
"@id": "https://enginescout.com.au/#organization",
"name": "Engine Scout",
"url": "https://enginescout.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://enginescout.com.au/#/schema/logo/image/",
"url": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"contentUrl": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"width": 801,
"height": 799,
"caption": "Engine Scout"
},
"image": {
"@id": "https://enginescout.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/enginescoutagency/",
"https://www.instagram.com/engine_scout_digital/",
"https://www.linkedin.com/company/engine-scout/",
"https://www.youtube.com/channel/UCLei9F-hcxo6vt8uZaQhvgQ"
]
}
]
}
/cro/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://enginescout.com.au/cro/",
"url": "https://enginescout.com.au/cro/",
"name": "CRO Agency Melbourne - Engine Scout",
"isPartOf": {
"@id": "https://enginescout.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://enginescout.com.au/cro/#primaryimage"
},
"image": {
"@id": "https://enginescout.com.au/cro/#primaryimage"
},
"thumbnailUrl": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"datePublished": "2021-07-31T10:34:47+00:00",
"dateModified": "2025-02-16T04:02:50+00:00",
"description": "Increase profit margins with our data-driven conversion rate optimisation services. We're a top-rated CRO Agency in Melbourne, Australia. Get in touch.",
"breadcrumb": {
"@id": "https://enginescout.com.au/cro/#breadcrumb"
},
"inLanguage": "en-AU",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://enginescout.com.au/cro/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://enginescout.com.au/cro/#primaryimage",
"url": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"contentUrl": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"width": 801,
"height": 799,
"caption": "Engine Scout logo"
},
{
"@type": "BreadcrumbList",
"@id": "https://enginescout.com.au/cro/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://enginescout.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "CRO Agency Melbourne"
}
]
},
{
"@type": "WebSite",
"@id": "https://enginescout.com.au/#website",
"url": "https://enginescout.com.au/",
"name": "Engine Scout",
"description": "Ecommerce Marketing Agency",
"publisher": {
"@id": "https://enginescout.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://enginescout.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-AU"
},
{
"@type": "Organization",
"@id": "https://enginescout.com.au/#organization",
"name": "Engine Scout",
"url": "https://enginescout.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://enginescout.com.au/#/schema/logo/image/",
"url": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"contentUrl": "https://enginescout.com.au/wp-content/uploads/2019/12/ES_featured_image.png",
"width": 801,
"height": 799,
"caption": "Engine Scout"
},
"image": {
"@id": "https://enginescout.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/enginescoutagency/",
"https://www.instagram.com/engine_scout_digital/",
"https://www.linkedin.com/company/engine-scout/",
"https://www.youtube.com/channel/UCLei9F-hcxo6vt8uZaQhvgQ"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
174Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 41 | 1 |
| /blog/ | 5 | 0 |
| /ecommerce-marketing/ | 34 | 1 |
| /30-minute-strategy-session/ | 1 | 1 |
| /seo/ | 49 | 1 |
| /cro/ | 44 | 1 |
Explore the other reputation pillars for Engine Scout
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Engine Scout, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Engine Scout: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://enginescout.com.au to view the most current version of its content and see directly what this company is about and what it offers.