Identity & Authority: Fattoretto Agency – Signal Evidence & AI Readability

Fattoretto Agency

(https://www.fattoretto.agency) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority is exceptionally high. The schema_json provides a granular footprint, linking 15 individual staff members (Heads of SEO, AI, Content, etc.) to their respective LinkedIn profiles. Founder Massimo Fattoretto is linked to specific published works with ISBNs (SEO per Store Manager), and the agency provides verifiable credentials like Financial Times 1000 and Google Premier Partner status, leaving no gap between claimed expertise and digital footprint.

The site avoids bold, disconnected claims by tying performance directly to case studies. For instance, the claim of recovery from a bad migration is explicitly detailed in the [H3] Webinar Migrazione Magento 2 section. Results for clients like Mimanera are quantified (sales organiche impacted for 30% of turnover) rather than vaguely stated.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ProfessionalService",
            "@id": "https://fattoretto.agency/#organization",
            "name": "Fattoretto Agency",
            "legalName": "Fattoretto S.r.l.",
            "url": "https://fattoretto.agency/",
            "telephone": "+39-041-5150824",
            "email": "info@fattoretto.agency",
            "priceRange": "$$$",
            "logo": {
                "@type": "ImageObject",
                "url": "https://fattoretto.agency/wp-content/uploads/2020/09/logo-fattoretto-agency.png",
                "width": 600,
                "height": 60
            },
            "image": "https://fattoretto.agency/wp-content/uploads/2020/09/logo-fattoretto-agency.png",
            "description": "Agenzia SEO specializzata in E-commerce, GEO (Generative Engine Optimization), AI Marketing e Digital PR. Partner Netcomm e citata dal Financial Times tra le aziende a più rapida crescita.",
            "slogan": "SEO per E-commerce & Brand Building",
            "foundingDate": "2014",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Via 8 Marzo, 2",
                "addressLocality": "Camponogara",
                "addressRegion": "VE",
                "postalCode": "30010",
                "addressCountry": "IT",
                "name": "Sede Operativa (Venezia)"
            },
            "contactPoint": {
                "@type": "ContactPoint",
                "telephone": "+39-041-5150824",
                "contactType": "customer service",
                "email": "info@fattoretto.agency",
                "areaServed": "IT",
                "availableLanguage": [
                    "Italian",
                    "English"
                ]
            },
            "sameAs": [
                "https://www.linkedin.com/company/fattoretto-srl/",
                "https://www.facebook.com/fattorettoagency",
                "https://www.instagram.com/fattoretto_agency/"
            ],
            "founder": {
                "@type": "Person",
                "@id": "https://fattoretto.agency/#massimo-fattoretto",
                "name": "Massimo Fattoretto",
                "jobTitle": "CEO & Founder",
                "image": "https://fattoretto.agency/wp-content/uploads/2023/10/massimo-fattoretto-seo.jpg",
                "description": "Esperto SEO Senior, autore del libro 'SEO per Store Manager' e ideatore del software FattoBoost.",
                "sameAs": [
                    "https://www.linkedin.com/in/massimofattoretto/",
                    "https://twitter.com/MassimoFattoret",
                    "https://www.netcommfocus.it/ar-EG/Speaker/massimo-fattoretto.aspx"
                ]
            },
            "employee": [
                {
                    "@type": "Person",
                    "name": "Raffaele Visintin",
                    "jobTitle": "Head of SEO",
                    "description": "SEO Senior, Beta tester di Screaming Frog e Founder del Screaming Frog Club.",
                    "sameAs": "https://www.linkedin.com/in/raffaele-visintin/"
                },
                {
                    "@type": "Person",
                    "@id": "https://fattoretto.agency/#monica-brignoli",
                    "name": "Monica Brignoli",
                    "jobTitle": "Senior SEO Specialist",
                    "description": "Senior SEO Specialist e autrice del libro 'Stagionalità E-commerce'.",
                    "sameAs": "https://www.linkedin.com/in/monicabrignoli/"
                },
                {
                    "@type": "Person",
                    "name": "Christian Paggiarin",
                    "jobTitle": "Head of Digital PR & Operations",
                    "sameAs": "https://www.linkedin.com/in/christianpaggiarin/"
                },
                {
                    "@type": "Person",
                    "name": "Enrico Ardizzon",
                    "jobTitle": "Head of R&D",
                    "sameAs": "https://www.linkedin.com/in/enrico-ardizzon/"
                },
                {
                    "@type": "Person",
                    "name": "Melania Fattoretto",
                    "jobTitle": "Head of HR & Finance",
                    "sameAs": "https://www.linkedin.com/in/melania-fattoretto/"
                },
                {
                    "@type": "Person",
                    "name": "Iacopo Bernardini",
                    "jobTitle": "Head of AI",
                    "sameAs": "https://www.linkedin.com/in/iacopobernardini/"
                },
                {
                    "@type": "Person",
                    "name": "Sara Veltri",
                    "jobTitle": "Head of Marketing",
                    "sameAs": "https://www.linkedin.com/in/saraveltri/"
                },
                {
                    "@type": "Person",
                    "name": "Clarissa Mingardi",
                    "jobTitle": "Head of Content",
                    "sameAs": "https://www.linkedin.com/in/clarissamingardi/"
                },
                {
                    "@type": "Person",
                    "name": "Elizaveta Beresneva",
                    "jobTitle": "Head of Communications",
                    "sameAs": "https://www.linkedin.com/in/elizaveta-beresneva/"
                },
                {
                    "@type": "Person",
                    "name": "Davide Rosi",
                    "jobTitle": "Senior SEO Tech & Web Performance",
                    "sameAs": "https://www.linkedin.com/in/davide-rosi/"
                },
                {
                    "@type": "Person",
                    "name": "Giada Sgaravatto",
                    "jobTitle": "Senior SEO Specialist",
                    "sameAs": "https://www.linkedin.com/in/giada-sgaravatto/"
                },
                {
                    "@type": "Person",
                    "name": "Lorenzo Schiff",
                    "jobTitle": "Senior SEO Tech",
                    "sameAs": "https://www.linkedin.com/in/lorenzo-schiff/"
                },
                {
                    "@type": "Person",
                    "name": "Gianluca Saiu",
                    "jobTitle": "Senior SEO Tech",
                    "sameAs": "https://www.linkedin.com/in/gianluca-saiu/"
                },
                {
                    "@type": "Person",
                    "name": "Luca Ferri",
                    "jobTitle": "Senior SEO Tech",
                    "sameAs": "https://www.linkedin.com/in/luca-ferri/"
                },
                {
                    "@type": "Person",
                    "name": "Luisa Colombo",
                    "jobTitle": "Senior SEO Specialist",
                    "sameAs": "https://www.linkedin.com/in/luisa-colombo/"
                }
            ],
            "hasOfferCatalog": {
                "@type": "OfferCatalog",
                "name": "Ecosistema Fattoretto: Consulenza, Editoria e Formazione",
                "itemListElement": [
                    {
                        "@type": "Offer",
                        "itemOffered": {
                            "@type": "Service",
                            "name": "Consulenza SEO E-commerce",
                            "description": "Strategie verticali per la crescita organica di store online.",
                            "url": "https://fattoretto.agency/consulenza-ecommerce/"
                        }
                    },
                    {
                        "@type": "Offer",
                        "itemOffered": {
                            "@type": "Service",
                            "name": "Consulenza GEO (Generative Engine Optimization)",
                            "description": "Ottimizzazione per Search Generative Experience e AI.",
                            "url": "https://fattoretto.agency/consulenza-geo/"
                        }
                    },
                    {
                        "@type": "Offer",
                        "itemOffered": {
                            "@type": "Service",
                            "name": "Consulenza Intelligenza Artificiale (AI)",
                            "description": "Strategie AI, formazione e Coaching per aziende.",
                            "url": "https://fattoretto.agency/consulenza-intelligenza-artificiale/"
                        }
                    },
                    {
                        "@type": "Offer",
                        "itemOffered": {
                            "@type": "Service",
                            "name": "Consulenza Analytics & Data Science",
                            "description": "Audit, setup GA4 e dashboarding avanzato.",
                            "url": "https://fattoretto.agency/consulenza-analytics/audit-analytics/"
                        }
                    },
                    {
                        "@type": "Offer",
                        "itemOffered": {
                            "@type": "Service",
                            "name": "SEO Internazionale",
                            "description": "Posizionamento organico su mercati esteri.",
                            "url": "https://fattoretto.agency/agenzia-seo-internazionale/"
                        }
                    },
                    {
                        "@type": "Offer",
                        "itemOffered": {
                            "@type": "Service",
                            "name": "Digital PR & Link Building",
                            "url": "https://fattoretto.agency/link-building/"
                        }
                    },
                    {
                        "@type": "Offer",
                        "itemOffered": {
                            "@type": "Service",
                            "name": "Libro: SEO per Store Manager",
                            "description": "Manuale SEO operativo per E-commerce (ISBN: 978-8857911832).",
                            "url": "https://fattoretto.agency/libro-seo-per-store-manager/"
                        }
                    },
                    {
                        "@type": "Offer",
                        "itemOffered": {
                            "@type": "Service",
                            "name": "Libro: Kill SEO",
                            "description": "Strategie avanzate di SEO tecnica.",
                            "url": "https://play.google.com/store/books/details?id=niVLEAAAQBAJ"
                        }
                    },
                    {
                        "@type": "Offer",
                        "itemOffered": {
                            "@type": "Service",
                            "name": "Libro: Stagionalità E-commerce",
                            "description": "Guida strategica per lanciare la migliore campagna prodotto (ISBN: 978-8857915328).",
                            "url": "https://www.amazon.it/Stagionalit%C3%A0-commerce-strategica-migliore-prodotto/dp/8857915328/"
                        }
                    },
                    {
                        "@type": "Offer",
                        "itemOffered": {
                            "@type": "Service",
                            "name": "Fattoretto Academy (Formazione)",
                            "description": "Formazione specialistica continua su SEO, GEO, AI e Screaming Frog.",
                            "url": "https://fattoretto.agency/webinar-seo/"
                        }
                    },
                    {
                        "@type": "Offer",
                        "itemOffered": {
                            "@type": "Service",
                            "name": "FattoBoost (Software SEO)",
                            "description": "Software proprietario per la SEO Data Driven e predittiva.",
                            "url": "https://fattoretto.agency/fattoboost/"
                        }
                    }
                ]
            },
            "award": [
                "Financial Times - Europe's Fastest Growing Companies 2024",
                "Il Sole 24 Ore - Leader della Crescita 2025",
                "La Repubblica Affari & Finanza - Campioni della Crescita 2025",
                "Google Premier Partner"
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://fattoretto.agency/#website",
            "url": "https://fattoretto.agency/",
            "name": "Fattoretto Agency",
            "publisher": {
                "@id": "https://fattoretto.agency/#organization"
            },
            "inLanguage": "it-IT",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://fattoretto.agency/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        }
    ]
}
/consulenza-ecommerce/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Service",
            "@id": "https://fattoretto.agency/consulenza-ecommerce/#service",
            "name": "Consulenza SEO E-commerce",
            "url": "https://fattoretto.agency/consulenza-ecommerce/",
            "description": "Strategie SEO verticali per e-commerce (Magento, Shopify, Salesforce) finalizzate all'aumento delle vendite organiche.",
            "provider": {
                "@id": "https://fattoretto.agency/#organization"
            },
            "audience": {
                "@type": "Audience",
                "audienceType": "E-commerce Managers"
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://fattoretto.agency/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Consulenza E-commerce",
                    "item": "https://fattoretto.agency/consulenza-ecommerce/"
                }
            ]
        }
    ]
}
/clienti/ — no schema detected (entity gap)
/link-building/digital-pr/ — no schema detected (entity gap)
/caso-studio-seo-ecommerce-birre-manicomio/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CreativeWork",
            "@id": "https://fattoretto.agency/caso-studio-seo-ecommerce-birre-manicomio/#case-study",
            "url": "https://fattoretto.agency/caso-studio-seo-ecommerce-birre-manicomio/",
            "name": "Caso studio Birre da Manicomio",
            "headline": "Caso studio Birre da Manicomio",
            "description": "ECOMMERCE FOOD\nEcco come abbiamo posizionato l'ecommerce nel punto di riferimento in Italia per le birre artigianali.",
            "genre": "Case Study",
            "inLanguage": "it-IT",
            "datePublished": "2021-04-07T15:22:00+00:00",
            "dateModified": "2024-02-01T17:15:44+00:00",
            "image": {
                "@type": "ImageObject",
                "url": "https://fattoretto.agency/wp-content/uploads/2021/04/birre-da-manicomio.jpg",
                "width": 1200,
                "height": 630
            },
            "author": {
                "@id": "https://fattoretto.agency/#organization"
            },
            "publisher": {
                "@id": "https://fattoretto.agency/#organization"
            },
            "mainEntityOfPage": {
                "@type": "WebPage",
                "@id": "https://fattoretto.agency/caso-studio-seo-ecommerce-birre-manicomio/"
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://fattoretto.agency"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Casi Studio",
                    "item": "https://fattoretto.agency/case-study/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Caso studio Birre da Manicomio",
                    "item": "https://fattoretto.agency/caso-studio-seo-ecommerce-birre-manicomio/"
                }
            ]
        }
    ]
}
/ai-overview-accelerator/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Service",
            "@id": "https://fattoretto.agency/ai-overview-accelerator/#service",
            "name": "AI Overview Accelerator",
            "url": "https://fattoretto.agency/ai-overview-accelerator/",
            "description": "Servizio specifico per dominare le AI Overviews di Google e le risposte rapide dei motori di ricerca.",
            "provider": {
                "@id": "https://fattoretto.agency/#organization"
            },
            "category": "SEO Advanced"
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://fattoretto.agency/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "AI Overview Accelerator",
                    "item": "https://fattoretto.agency/ai-overview-accelerator/"
                }
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
251Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 138 0
/consulenza-ecommerce/ 98 0
/clienti/ 3 0
/link-building/digital-pr/ 6 0
/caso-studio-seo-ecommerce-birre-manicomio/ 3 0
/ai-overview-accelerator/ 3 0