Identity & Authority: FCR Media Ireland – Signal Evidence & AI Readability

FCR Media Ireland

(https://fcrmedia.ie) 📸 Data Snapshot: October 6, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

Authority gaps are primary in the team section; while the site claims to have ‘digital account managers, writers, designers,’ no specific individuals are named or profiled. Schema.org data uses LocalBusiness and Organization types correctly but lacks Person schema or sameAs links to expert social profiles. The technical implementation is functional, though the broken heading hierarchy (repeated H2s) creates a minor credibility gap for a firm offering SEO services.

The site makes bold claims such as ‘Ireland’s No. 1 Local Search Directory’ and ‘seasoned SEO team’ without presenting recent case studies or current traffic audits. However, the disconnect is mitigated by the product-led nature of the site, where the ‘proof’ is the software platform features rather than just service-based promises. The ‘15% Additional revenue’ claim in the eCommerce section is presented via an image without a specific timeframe or methodology attached.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "FCR Media Ireland",
        "url": "https://fcrmedia.ie/",
        "logo": "https://fcrmedia.ie/uploads/GMXwQGcl/516x0_324x0/fcrlogo-compressed-website.png",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "5 Manor Street Business Park",
            "addressLocality": "Stoneybatter",
            "addressRegion": "Dublin 7",
            "postalCode": "D07 FK58",
            "addressCountry": "IE"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "contact",
            "telephone": "01 618 8000",
            "email": "info@fcrmedia.ie"
        },
        "sameAs": [
            "https://www.facebook.com/FCRMediaLtd",
            ""
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://fcrmedia.ie/#global_business",
        "name": "FCR Media Ireland",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "5 Manor Street Business Park",
            "addressLocality": "Stoneybatter",
            "addressRegion": "Dublin 7",
            "postalCode": "D07 FK58",
            "addressCountry": "IE"
        },
        "email": "info@fcrmedia.ie",
        "telephone": "01 618 8000",
        "description": "FCR Media are a local search company that provide online solutions to local businesses such as websites, ecommerce and scheduling, search advertising, 360 virtual tours and SEO services",
        "latitude": "53.353996",
        "longitude": "-6.284842",
        "url": "https://fcrmedia.ie",
        "review": [
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Darren Sankey"
                },
                "name": "No Hassle",
                "datePublished": "07/01/2020",
                "description": "\"Really no hassle from you guys, very easy to talk with. Helped me when I needed it and always returned calls (which is a pet hate of mine). Can't fault you at all.\"",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Tara Treacey"
                },
                "name": "Great Service",
                "datePublished": "04/04/2019",
                "description": "\"Ray was very clued in on what he could offer us. He had ideas that expanded our vision. He was very detailed and wanted to make sure that he had all the correct information. I would highly recommend him.\"",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Matthew Ward"
                },
                "name": "Easy To Deal With",
                "datePublished": "",
                "description": "\"I noticed an increase in customer queries almost immediately and I see a steady growth of customers coming through as a result of this advertising. In addition, Golden Pages organised a website for me, I found the process extremely easy.\"",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Christina Voda-Forde, Business Owner"
                },
                "name": "Superb Customer Service",
                "datePublished": "31/08/2021",
                "description": "If you are looking for excellence look no more, go to FCR Media. I received superb customer service, customised professional advice fast and efficient. Excellent value for money! Thank you FCR Media",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Alan M"
                },
                "name": "Extremely Professional",
                "datePublished": "24/08/2021",
                "description": "Early stages of working with them but extremely professional so far",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            }
        ],
        "aggregateRating": {
            "@type": "AggregateRating",
            "reviewCount": 5,
            "ratingValue": 5
        },
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Monday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Tuesday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Wednesday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Thursday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Friday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Saturday"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Sunday"
            }
        ],
        "image": "https://fcrmedia.ie/uploads/LA4xFSfI/fcrmedia-ireland.png",
        "logo": "https://fcrmedia.ie/uploads/GMXwQGcl/fcrlogo-compressed-website.png"
    }
]
/support–contact/contact/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "FCR Media Ireland",
        "url": "https://fcrmedia.ie/",
        "logo": "https://fcrmedia.ie/uploads/GMXwQGcl/516x0_324x0/fcrlogo-compressed-website.png",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "5 Manor Street Business Park",
            "addressLocality": "Stoneybatter",
            "addressRegion": "Dublin 7",
            "postalCode": "D07 FK58",
            "addressCountry": "IE"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "contact",
            "telephone": "01 618 8000",
            "email": "info@fcrmedia.ie"
        },
        "sameAs": [
            "https://www.facebook.com/FCRMediaLtd",
            ""
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://fcrmedia.ie/#global_business",
        "name": "FCR Media Ireland",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "5 Manor Street Business Park",
            "addressLocality": "Stoneybatter",
            "addressRegion": "Dublin 7",
            "postalCode": "D07 FK58",
            "addressCountry": "IE"
        },
        "email": "info@fcrmedia.ie",
        "telephone": "01 618 8000",
        "description": "FCR Media are a local search company that provide online solutions to local businesses such as websites, ecommerce and scheduling, search advertising, 360 virtual tours and SEO services",
        "latitude": "53.353996",
        "longitude": "-6.284842",
        "url": "https://fcrmedia.ie",
        "review": [
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Darren Sankey"
                },
                "name": "No Hassle",
                "datePublished": "07/01/2020",
                "description": "\"Really no hassle from you guys, very easy to talk with. Helped me when I needed it and always returned calls (which is a pet hate of mine). Can't fault you at all.\"",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Tara Treacey"
                },
                "name": "Great Service",
                "datePublished": "04/04/2019",
                "description": "\"Ray was very clued in on what he could offer us. He had ideas that expanded our vision. He was very detailed and wanted to make sure that he had all the correct information. I would highly recommend him.\"",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Matthew Ward"
                },
                "name": "Easy To Deal With",
                "datePublished": "",
                "description": "\"I noticed an increase in customer queries almost immediately and I see a steady growth of customers coming through as a result of this advertising. In addition, Golden Pages organised a website for me, I found the process extremely easy.\"",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Christina Voda-Forde, Business Owner"
                },
                "name": "Superb Customer Service",
                "datePublished": "31/08/2021",
                "description": "If you are looking for excellence look no more, go to FCR Media. I received superb customer service, customised professional advice fast and efficient. Excellent value for money! Thank you FCR Media",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Alan M"
                },
                "name": "Extremely Professional",
                "datePublished": "24/08/2021",
                "description": "Early stages of working with them but extremely professional so far",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            }
        ],
        "aggregateRating": {
            "@type": "AggregateRating",
            "reviewCount": 5,
            "ratingValue": 5
        },
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Monday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Tuesday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Wednesday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Thursday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Friday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Saturday"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Sunday"
            }
        ],
        "image": "https://fcrmedia.ie/uploads/LA4xFSfI/fcrmedia-ireland.png",
        "logo": "https://fcrmedia.ie/uploads/GMXwQGcl/fcrlogo-compressed-website.png"
    }
]
/solutions/drive-sales/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "FCR Media Ireland",
        "url": "https://fcrmedia.ie/",
        "logo": "https://fcrmedia.ie/uploads/GMXwQGcl/516x0_324x0/fcrlogo-compressed-website.png",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "5 Manor Street Business Park",
            "addressLocality": "Stoneybatter",
            "addressRegion": "Dublin 7",
            "postalCode": "D07 FK58",
            "addressCountry": "IE"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "contact",
            "telephone": "01 618 8000",
            "email": "info@fcrmedia.ie"
        },
        "sameAs": [
            "https://www.facebook.com/FCRMediaLtd",
            ""
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://fcrmedia.ie/#global_business",
        "name": "FCR Media Ireland",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "5 Manor Street Business Park",
            "addressLocality": "Stoneybatter",
            "addressRegion": "Dublin 7",
            "postalCode": "D07 FK58",
            "addressCountry": "IE"
        },
        "email": "info@fcrmedia.ie",
        "telephone": "01 618 8000",
        "description": "FCR Media are a local search company that provide online solutions to local businesses such as websites, ecommerce and scheduling, search advertising, 360 virtual tours and SEO services",
        "latitude": "53.353996",
        "longitude": "-6.284842",
        "url": "https://fcrmedia.ie",
        "review": [
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Darren Sankey"
                },
                "name": "No Hassle",
                "datePublished": "07/01/2020",
                "description": "\"Really no hassle from you guys, very easy to talk with. Helped me when I needed it and always returned calls (which is a pet hate of mine). Can't fault you at all.\"",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Tara Treacey"
                },
                "name": "Great Service",
                "datePublished": "04/04/2019",
                "description": "\"Ray was very clued in on what he could offer us. He had ideas that expanded our vision. He was very detailed and wanted to make sure that he had all the correct information. I would highly recommend him.\"",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Matthew Ward"
                },
                "name": "Easy To Deal With",
                "datePublished": "",
                "description": "\"I noticed an increase in customer queries almost immediately and I see a steady growth of customers coming through as a result of this advertising. In addition, Golden Pages organised a website for me, I found the process extremely easy.\"",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Christina Voda-Forde, Business Owner"
                },
                "name": "Superb Customer Service",
                "datePublished": "31/08/2021",
                "description": "If you are looking for excellence look no more, go to FCR Media. I received superb customer service, customised professional advice fast and efficient. Excellent value for money! Thank you FCR Media",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Alan M"
                },
                "name": "Extremely Professional",
                "datePublished": "24/08/2021",
                "description": "Early stages of working with them but extremely professional so far",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            }
        ],
        "aggregateRating": {
            "@type": "AggregateRating",
            "reviewCount": 5,
            "ratingValue": 5
        },
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Monday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Tuesday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Wednesday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Thursday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Friday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Saturday"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Sunday"
            }
        ],
        "image": "https://fcrmedia.ie/uploads/LA4xFSfI/fcrmedia-ireland.png",
        "logo": "https://fcrmedia.ie/uploads/GMXwQGcl/fcrlogo-compressed-website.png"
    }
]
/sitepro-website-solutions-dublin/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "FCR Media Ireland",
        "url": "https://fcrmedia.ie/",
        "logo": "https://fcrmedia.ie/uploads/GMXwQGcl/516x0_324x0/fcrlogo-compressed-website.png",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "5 Manor Street Business Park",
            "addressLocality": "Stoneybatter",
            "addressRegion": "Dublin 7",
            "postalCode": "D07 FK58",
            "addressCountry": "IE"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "contact",
            "telephone": "01 618 8000",
            "email": "info@fcrmedia.ie"
        },
        "sameAs": [
            "https://www.facebook.com/FCRMediaLtd",
            ""
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://fcrmedia.ie/#global_business",
        "name": "FCR Media Ireland",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "5 Manor Street Business Park",
            "addressLocality": "Stoneybatter",
            "addressRegion": "Dublin 7",
            "postalCode": "D07 FK58",
            "addressCountry": "IE"
        },
        "email": "info@fcrmedia.ie",
        "telephone": "01 618 8000",
        "description": "FCR Media are a local search company that provide online solutions to local businesses such as websites, ecommerce and scheduling, search advertising, 360 virtual tours and SEO services",
        "latitude": "53.353996",
        "longitude": "-6.284842",
        "url": "https://fcrmedia.ie",
        "review": [
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Darren Sankey"
                },
                "name": "No Hassle",
                "datePublished": "07/01/2020",
                "description": "\"Really no hassle from you guys, very easy to talk with. Helped me when I needed it and always returned calls (which is a pet hate of mine). Can't fault you at all.\"",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Tara Treacey"
                },
                "name": "Great Service",
                "datePublished": "04/04/2019",
                "description": "\"Ray was very clued in on what he could offer us. He had ideas that expanded our vision. He was very detailed and wanted to make sure that he had all the correct information. I would highly recommend him.\"",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Matthew Ward"
                },
                "name": "Easy To Deal With",
                "datePublished": "",
                "description": "\"I noticed an increase in customer queries almost immediately and I see a steady growth of customers coming through as a result of this advertising. In addition, Golden Pages organised a website for me, I found the process extremely easy.\"",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Christina Voda-Forde, Business Owner"
                },
                "name": "Superb Customer Service",
                "datePublished": "31/08/2021",
                "description": "If you are looking for excellence look no more, go to FCR Media. I received superb customer service, customised professional advice fast and efficient. Excellent value for money! Thank you FCR Media",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Alan M"
                },
                "name": "Extremely Professional",
                "datePublished": "24/08/2021",
                "description": "Early stages of working with them but extremely professional so far",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            }
        ],
        "aggregateRating": {
            "@type": "AggregateRating",
            "reviewCount": 5,
            "ratingValue": 5
        },
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Monday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Tuesday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Wednesday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Thursday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Friday",
                "opens": "08:30",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Saturday"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "http://schema.org/Sunday"
            }
        ],
        "image": "https://fcrmedia.ie/uploads/LA4xFSfI/fcrmedia-ireland.png",
        "logo": "https://fcrmedia.ie/uploads/GMXwQGcl/fcrlogo-compressed-website.png"
    }
]
/terms-and-conditions/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "FCR Media Ireland",
        "url": "https://fcrmedia.ie/",
        "logo": "https://fcrmedia.ie/uploads/GMXwQGcl/516x0_324x0/fcrlogo-compressed-website.png",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "5 Manor Street Business Park",
            "addressLocality": "Stoneybatter",
            "addressRegion": "Dublin 7",
            "postalCode": "D07 FK58",
            "addressCountry": "IE"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "contact",
            "telephone": "01 618 8000",
            "email": "info@fcrmedia.ie"
        },
        "sameAs": [
            "https://www.facebook.com/FCRMediaLtd",
            ""
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://fcrmedia.ie/#global_business",
        "name": "FCR Media Ireland",
        "address": {
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]
/sell-online-with-sitepro-ecommerce-website/
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]
🛡️ Trust Signals — external proof links that back the declared identity
343Review mentions (all pages)
7External proof links (all pages)
PageReviewsProof links
/ (home) 95 1
/support–contact/contact/ 45 1
/solutions/drive-sales/ 45 2
/sitepro-website-solutions-dublin/ 51 1
/terms-and-conditions/ 62 1
/sell-online-with-sitepro-ecommerce-website/ 45 1