Information Density: Fenton – Signal Evidence & AI Readability

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The Agency for Impact

We are the first social good communications agency and continue to lead the way.
Let's talk
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[H2] Why Clients Choose Us

Purpose Is Our DNA
Social change isn’t a department, it’s our entire agency. Fenton is built to create positive impact, focusing exclusively on work that moves the needle for good.

All-In-One Solutions
From PR and advertising to creative and digital, we do it all. With everything under one roof, we deliver seamless strategies to meet your integrated communication needs.

Senior Counsel on Every Account.
Our clients receive strategic counsel from seasoned pros ensuring trust and actionable results.

Out-Diversifying the Industry
56% of our team identify as people of color, including senior leadership, reflecting the lived experiences of the communities we serve and powering culturally competent communications.

[H3] What We Do
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We don’t just talk about change – we make it happen
As a full-service agency equipped with deep expertise and unwavering commitment, we’re ready to turn your vision into action.
Work With Us
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Strategic Communications

Advertising

Creative

Digital

Crisis Management

[H3] Impact Areas
Philanthropy
Government
Healthcare
Issue Advocacy
Political Advocacy
Racial Justice & DEI
Corporate Social Good

[H3] What Our Clients Say

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Fenton is far more than a communications, branding, or marketing agency. They are an advisor and an advocate. One thing that sets Fenton apart is their willingness to push back, ask questions, and challenge the status quo.
Battle Creek Public Schools

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Fenton’s work is consistently top-notch, but more importantly, they are truly invested in our brand and our mission. As like-minded partners committed to racial and social justice, Fenton will continue to be our first call for anything related to our brand or communications strategy.
Locus Impact Investing

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Thank you, Fenton, and your amazing team that are friends, colleagues, and advisors, and even provide much-needed emotional support! The team is always visionary and stands for truth and facts.
Resolve

[H3] Our People

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Experience & Expertise
Our national team of 100+ strategists brings lived experience with frontline expertise to help organizations build movements, shift narratives and create real change.
Meet Our Team
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[H3] The Latest

[IMG: Fenton Ranked Top Nonprofit PR Firm in the Nation by O’Dwyer’s]

Fenton Ranked Top Nonprofit PR Firm in the Nation by O’Dwyer’s

Awards

[IMG: Designing For Trust: Creating Brands & Campaigns That Earn Credibility]

Designing For Trust: Creating Brands & Campaigns That Earn Credibility

Branding
Campaigns
Creative

[IMG: The Verdict Is In: It’s the End of Social Media (As We Know It)]

The Verdict Is In: It’s the End of Social Media (As We Know It)

Digital

Let’s talk

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Contact Us

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Let’s change the world together

Want to join us?

Email
contact@fenton.com

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[H3] The Latest

Fenton Ranked Top Nonprofit PR Firm in the Nation by O’Dwyer’s

Awards

Designing For Trust: Creating Brands & Campaigns That Earn Credibility

Branding
Campaigns
Creative

The Verdict Is In: It’s the End of Social Media (As We Know It)

Digital

Let’s talk

[H1] Advertising

[H3] Turning big ideas into movements

We craft bold, impactful campaigns.
Fenton Advertising combines creativity with precision placement that sparks action and builds lasting advocates.

[H3] our impact

200M+

Households reached since 2020

10+

Studies demonstrasting impact

30M+

Emails & texts sent

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Our Clients

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Advertising Services

research

Polling
Media Consumption
Randomized Controlled Trials (RCT)
Custom targeting models

Planning

Creative strategy
Media strategy
Multicultural and multilingual strategy
Giving Strategy

Accounts

Responsive client managers
Organized teams
Deadline orientation
Nimbleness

Digital

Email, SMS & Donor Acquisition & Execution
Campaign website + app development
CRM consultation
Paid Social Media Influencer

Creative

Television and CTV
Digital: Native, HTML5, Search
Radio: Terrestrial & Streaming
Outdoor: billboards & guerilla marketing

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Our Expertise

Top of the Funnel

[H2] Top of the Funnel

Awareness: Raising the all important baseline awareness 
of your issue or organization
Education: Nurturing a deeper understanding of your issue or organization

Middle of Funnel

[H2] Middle of Funnel

Persuasion: Persuading people and voters to believe in your issue
Behavior Change: Leveraging behavioral science to solve intractable social problems

Bottom of Funnel

[H2] Bottom of Funnel (Conversion)

Acquisition and Fundraising: Driving new email and SMS subscribers while driving sustaining donations
Advocacy and Get Out The Vote: Driving people to contact legislators or show up to the polls

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Impact assessments

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Fenton advertising takes proving impact seriously
We ensure scientific impact assessments are built into every campaign we create.
From the most scientific, to most straightforward, we will work with you to develop KPIs that are measurable and meaningful.

Those include:
Randomized Controlled Trials (RCTs) gauging overall media effectiveness
Voter turnout modeling and reporting
Issue modeling and reporting
Acquisition cost and quality analysis
Creative focus groups (online, offline)
Creative RCTs testing impact of individual assets

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Our Awards

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Best Ad Campaign on a Shoestring Budget

Reed Awards 2022

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Best Use of Programmatic Targeting

Reed Awards 2022

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Best Advertising Campaign Website

Pollies

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Case Studies
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See our impact...
View All

School Food Professionals Persuasion Campaign

Shifting Child Welfare Beliefs

A Multi-Channel Paid Campaign To Get Out The Vote In New York City

Fighting for Voting Rights in Georgia

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AREA EXPERTS
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Fenton’s paid media team has been built by some of the sharpest minds in social change advertising to build a laser-sharp campaign over its whole life cycle.

Tom Blake
Executive Vice President, Advertising & Digital

Tom Blake
Executive Vice President, Advertising & Digital

Tom has more than a decade of experience in managing omnichannel behavior change campaigns and currently serves as the leader of Fenton’s Paid Media practice group.
Before joining Fenton, he served as Deputy Digital Director for the Reshma Saujani campaign for NYC Public Advocate in 2013. He then joined the team at Global Citizen, where he managed more than $10,000,000 in digital advertising and email outreach to grow one of the largest advocacy programs in the global development sector. Later, he also served as Digital Director at Families for Excellent Schools, where he helped design pressure campaigns to push the New York State legislature to enact key progressive education reform bills. In that role, he also managed more than $12,000,000 in media buys for the 2016 “Yes on 2” Ballot Measure campaign in Massachusetts.
Since joining Fenton, Tom has been responsible for growing our paid media practice from the ground-up. He has also played a pivotal role in many of our highest-profile election outreach efforts. Some of his key projects include: helping turn the Senate blue by leading the media buying strategy with the New Georgia Project during the 2020 Senate run-off election, leading a coordinated 2020 census advertising campaign between LA County Government and more than 100 community-based organizations, helping the NY Campaign Finance Board reach millions of voters with important election information, and acting as media lead for the LA County Registrar-Recorder/County Clerk in their ongoing efforts to inform voters and build trust in the election system as a whole.
More broadly, Tom also has a background in HIV advocacy and the queer rights movement. He is a co-chair of Prism, Fenton’s LGBTQ employee resource group. He is an alum of Act Up New York and a co-founder of the grassroots advocacy group PrEP4All, co-leading the successful communications campaign to #BreakthePatent on Truvada, the life-saving HIV prevention. He is also a member of the Victory Fund’s Campaign Board.

Advertising

Digital

Ana Karina Palacio
Vice President

Ana Karina Palacio
Vice President

Ana Karina Palacio is a Vice President, Digital and Advertising with a proven track record of spearheading advocacy, public education, and capacity-building campaigns.
Ana channels her wide-ranging experience in driving social impact through the power of digital strategy, advertising and multicultural communications. She has served as key strategist on integrated multicultural campaigns for many of Fenton’s clients, including the California Community Foundation, Los Angeles County Department Of Consumer And Business Affairs, the Los Angeles County Registrar-Recorder’s Office (since 2020) and is proud to have worked alongside clients like the Moving Forward Network and Black Voters Matter.
Originally from Mexico, Ana is deeply passionate about ensuring that campaigns are culturally competent and accessible to diverse target audiences. She led the creation of Fenton’s inaugural in-house Spanish content program and plays an essential role for many of Fenton’s clients requiring Spanish language needs.
Prior to Fenton, Ana honed her skills at TNR Campaigns and Joe Trippi and Associates, creating digital fundraising programs and TV and digital ads for political candidates, unions, PACS and non-profits.

Advertising

Digital

Elena Saunders
Associate Vice President

Elena Saunders
Associate Vice President

Elena Saunders is an Associate Vice President at Fenton, where she utilizes her previous experience in digital advocacy campaigning and communications to implement strategies that build people-powered movements online to advocate for causes that make a lasting impact. Elena works to execute multifaceted advocacy campaigns for social change with the development of digital persuasion and mobilization strategies for nonprofit and issue-based organizations.
Over the past several years, Elena has developed successful digital advocacy campaigns to persuade and mobilize constituents across the country. These efforts helped pass historic progressive legislation including Maryland’s Time to Care Act, and Illinois’ Cannabis Regulation and Taxation Act, Gun Dealer Licensing Act, and Reproductive Health Act.

Advertising

Mick DiMaria
Associate Vice President, Creative Director, Advertising

Mick DiMaria
Associate Vice President, Creative Director, Advertising

Mick DiMaria is an Associate Vice President, Creative Director at Fenton, where he uses his extensive experience in creative marketing and the social impact space to develop campaigns that drive behavior change. He supports the advertising and creative teams by leading the conception and execution of innovative strategies for both new and existing clients.
Mick's goal has always been to create content that engages and inspires meaningful action. His career spans roles as a Creative Director at organizations such as Participant, SoulPancake, and 72andSunny. He has partnered with esteemed brands, non-profits, and high-profile figures to produce award-winning work recognized by Cannes Lions, Effies, Social Good Awards, and Fast Company's World Changing Ideas. His clients have included the National Domestic Workers Alliance, It Gets Better Project, Obama Foundation, Truth Initiative, and more.
Outside the office, Mick enjoys spending time with his wife and two boys, volunteering in his community, as well as making homemade pasta and exercising (often at odds with each other). A Los Angeles resident, Mick graduated from Florida International University with a degree in Advertising and Psychology. His passion for storytelling and dedication to progressive causes make him a key player in Fenton’s mission to win over both hearts and minds.

Advertising

Creative

Stacey Arévalo
Account Director

Stacey Arévalo
Account Director

Stacey Arévalo is an Account Director at Fenton, where she utilizes her previous legal experience and journalism skills to implement bilingual communication strategies that make lasting change. Stacey supports the account teams in many ways to execute strategies all over the United States, but primarily in California.
Stacey has a demonstrated commitment to advancing and empowering the Latinx community in the United States. Her prior experience with CARECEN, the Central American Resource Center in Los Angeles, CA, led to her position at Fenton. Stacey graduated with honors from California State University, Northridge with a double degree in journalism and Central American studies and a minor in Spanish-language journalism.

Advertising

Government

Philanthropy

See the full team

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NEWS & INSIGHTS

We Were Built For This
How Fenton is Answering the Call to Protect and Advance Progress

Democracy

How to Reach Diverse Audiences in Cookieless World

Strategy

Fenton Communications Wins Best in Nonprofit at PR Week Awards

Awards

Let’s talk

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Creative

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Work that doesn’t just look good–
it does good

At Fenton, creativity drives everything we do.
Our writers, designers, and producers create work that grabs attention, sparks action, and fuels movements.
From bold new brands and powerful documentaries to scroll-stopping social content, our creative makes an impact.

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Our Clients

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Case Studies
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See our impact...
View All

Empowering Change: Elevating the LIFT Fund with Bold Report Design

Vote for Something: Turning Personal Values into Votes

Rebranding NYC's Premier Community Fitness Organization

Their Pollution, Our Solution Lyric Video

Uplifting Artist’s Stories Across New York State

A New Brand and Website for Locus

Chronicling Abortion Battles in Post-Dobbs America

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Area Experts
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We bring decades of combined experience building brands and campaigns that cut through the noise and inspire action. With expertise across design, multimedia, film, animation, copywriting, and digital, we build work that not only looks powerful but drives real change.

Christian Hendricks
Vice President of Creative Strategy & Growth

Christian Hendricks
Vice President of Creative Strategy & Growth

Christian is a creative director and strategist at Fenton. Previously, he has worked in the advertising world at TBWA Chiat/Day, and the production world at Los York Studios. He is also an experienced documentary filmmaker, having produced a policy film about transgender healthcare access that has been used in public policy classrooms.
At Fenton he has supported many nonprofits and foundations including the The Trevor Project, Rainforest Action Network, The Center for Popular Democracy, the W.K. Kellogg Foundation, the Annie E. Casey Foundation and many more. He is also a leading brand strategist, having led the rebranding efforts for Educational Alliance, The Greenlining Institute, Locus, Asphalt Green and several issue campaign brands.
Christian is a 2026 award winner for the Communicator Awards “Cause & Awareness Video” category, and was the recipient of a Norfolk Fellowship from Yale University for his documentary work.

Creative

New Business

Nhu Nguyen
Vice President, Creative Director

Nhu Nguyen
Vice President, Creative Director

Nhu Nguyen is a Vice President and Creative Director at Fenton, where she leads creative campaigns that spark change, build connection, and drive action on the issues that matter most. With over 15 years of experience in branding, multimedia design and production, and creative strategy, Nhu blends strong storytelling with thoughtful design to create work that’s both meaningful and effective. She oversees Fenton’s creative team across video, branding, digital, and print—guiding projects that focus on mental health, reproductive rights, racial equity, climate justice, and more.
As proud disabled, queer, and immigrant creative, Nhu brings a deeply personal perspective to her work, grounded in identity, accessibility, and community.
Before joining Fenton, she built viral campaigns for reproductive justice movements and worked with organizations like Planned Parenthood, Women’s March, UN Women, and the National Immigration Law Center. Through her personal art and public speaking, she continues to champion inclusive storytelling and design that reflects the lived experiences of real people. Nhu holds a Bachelor of Science in Visual Communication Design and Marketing from Stevenson University.

Creative

Mick DiMaria
Associate Vice President, Creative Director, Advertising

Mick DiMaria
Associate Vice President, Creative Director, Advertising

Mick DiMaria is an Associate Vice President, Creative Director at Fenton, where he uses his extensive experience in creative marketing and the social impact space to develop campaigns that drive behavior change. He supports the advertising and creative teams by leading the conception and execution of innovative strategies for both new and existing clients.
Mick's goal has always been to create content that engages and inspires meaningful action. His career spans roles as a Creative Director at organizations such as Participant, SoulPancake, and 72andSunny. He has partnered with esteemed brands, non-profits, and high-profile figures to produce award-winning work recognized by Cannes Lions, Effies, Social Good Awards, and Fast Company's World Changing Ideas. His clients have included the National Domestic Workers Alliance, It Gets Better Project, Obama Foundation, Truth Initiative, and more.
Outside the office, Mick enjoys spending time with his wife and two boys, volunteering in his community, as well as making homemade pasta and exercising (often at odds with each other). A Los Angeles resident, Mick graduated from Florida International University with a degree in Advertising and Psychology. His passion for storytelling and dedication to progressive causes make him a key player in Fenton’s mission to win over both hearts and minds.

Advertising

Creative

Elizabeth Herzfeldt-Kamprath
Associate Vice President, Creative Director, Video

Elizabeth Herzfeldt-Kamprath
Associate Vice President, Creative Director, Video

Elizabeth Herzfeldt-Kamprath is an Associate Vice President, Video Production at Fenton, where she utilizes her experience as an award-winning documentary filmmaker to provide high-quality video production for clients. As a visual artist, Elizabeth brings a keen eye and a story-driven approach to every project.
Elizabeth has traveled across the country, bearing witness not only to the impacts of a changing climate but also to the resiliency of the human spirit. Her previous work as the Producer on Unbreathable: The Fight for Healthy Air, a film created in collaboration with the American Lung Association, shed light on the impacts of air pollution nation-wide and led to her work at Fenton.

Creative

Camille Gomera-Tavarez
Designer

Camille Gomera-Tavarez
Designer

Camille Gomera-Tavarez is a Designer at Fenton, where she draws on her previous political design experience along with skills in branding, creative direction, UX/UI design, motion graphics and illustration to support the needs of a variety of nonprofit organizations. She remains interested in producing ethical and sustainable design for good causes and learning as much as she can from others along the way.
Prior to her position at Fenton, Camille’s work extended to clients like United We Dream, Avow Foundation for Abortion Access, the DC Health and Wellness Center, the WHO, Ilhan Omar, the Biden-Harris Administration and more. Camille has a BFA in Graphic Design and Creative Writing from the Maryland Institute College of Art.

Creative

Hannah Saidiner
Multimedia Designer

Hannah Saidiner
Multimedia Designer

Hannah Saidiner is a Multimedia Designer at Fenton with extensive agency experience, specializing in design work for non-profit and public affairs organizations. This experience has honed her skills in art direction, illustration, graphic design, and motion graphics. Driven by a passion for creating purposeful and impactful work, Hannah thrives on collaborating with like-minded individuals and growing together to achieve meaningful outcomes.
Before coming to Fenton, Hannah designed work for clients such as National Geographic, Planned Parenthood Global, and the On Being Project, among others. Hannah has a BFA in Experimental Animation from the California Institute of the Arts.
Combined with her design and motion interests, Hannah has a deep affinity for nonfiction animation. Her short, animated documentary, My Parent Neal, was distributed by New Yorker Documentary and qualified for the Oscars in 2022. The film screened at acclaimed film festivals internationally and received several accolades including the CreativeFuture Innovation award at Slamdance. In her free time, she loves to read historical fiction, continue exploring her hometown of Los Angeles, and sketch at museums.

Creative

Kai Tiller
Designer

Kai Tiller
Designer

Kai Tiller is a Designer at Fenton, where he utilizes his skills and passion for advocacy to support the design needs of a variety of causes and organizations. He has experience creating visuals for media ranging from social media, paid media, print collateral, logos and presentations and proposals, just to name a few. Making work with positive intent and impact has always been at the forefront of his mind as an emerging designer.
Previously a volunteer with local Baltimore businesses and nonprofits, his background in designing for local community organizations led him to begin at Fenton as a Creative Fellow. He graduated with recognitions for student leadership in the spring of 2022 from the Maryland Institute College of Art with a BFA in graphic design and a minor in art history.

Creative

See the FUll team

[H3]
News & Insights

We Were Built For This
How Fenton is Answering the Call to Protect and Advance Progress

Democracy

Designer by Day, Writer by Night

Creative

Staff Spotlight: Nhu Nguyen, Associate Vice President, Creative Director

Staff Spotlight

Let’s talk