Firebrand
(https://firebrand.nz) 📸 Data Snapshot: May 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site establishes strong institutional authority through partnerships (Shopify Partners) and government contracts. The main authority gap lies in the lack of individual expert profiles; while the team is mentioned collectively (e.g., ‘Firebrand UX/UI designers’), there is no Person schema or individual SameAs links to verify the specific expertise of the ‘gatekeepers’ or founders mentioned in the journey narrative.
There is a slight disconnect between the ‘results that speak for themselves’ marketing tone and the actual portfolio presentation. The Oritain case study, while descriptive of the process, fails to provide specific performance data such as traffic increases or lead generation volume, relying instead on qualitative descriptors like ‘modernised platform’ and ‘engaging way.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Firebrand",
"image": "",
"@id": "",
"url": "https://firebrand.nz",
"telephone": "03 477 3473",
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Dowling Street",
"addressLocality": "Dunedin",
"postalCode": "9016",
"addressCountry": "NZ"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -45.8768288,
"longitude": 170.504176
},
"sameAs": [
"https://www.facebook.com/FirebrandHQ",
"https://www.instagram.com/firebrand.nz/",
"https://www.linkedin.com/company/firebrand-holdings-limited",
"https://firebrand.nz"
]
}
/contact/
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Firebrand",
"image": "",
"@id": "",
"url": "https://firebrand.nz",
"telephone": "03 477 3473",
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Dowling Street",
"addressLocality": "Dunedin",
"postalCode": "9016",
"addressCountry": "NZ"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -45.8768288,
"longitude": 170.504176
},
"sameAs": [
"https://www.facebook.com/FirebrandHQ",
"https://www.instagram.com/firebrand.nz/",
"https://www.linkedin.com/company/firebrand-holdings-limited",
"https://firebrand.nz"
]
}
/services/
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Firebrand",
"image": "",
"@id": "",
"url": "https://firebrand.nz",
"telephone": "03 477 3473",
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Dowling Street",
"addressLocality": "Dunedin",
"postalCode": "9016",
"addressCountry": "NZ"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -45.8768288,
"longitude": 170.504176
},
"sameAs": [
"https://www.facebook.com/FirebrandHQ",
"https://www.instagram.com/firebrand.nz/",
"https://www.linkedin.com/company/firebrand-holdings-limited",
"https://firebrand.nz"
]
}
/services/websites/
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Firebrand",
"image": "",
"@id": "",
"url": "https://firebrand.nz",
"telephone": "03 477 3473",
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Dowling Street",
"addressLocality": "Dunedin",
"postalCode": "9016",
"addressCountry": "NZ"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -45.8768288,
"longitude": 170.504176
},
"sameAs": [
"https://www.facebook.com/FirebrandHQ",
"https://www.instagram.com/firebrand.nz/",
"https://www.linkedin.com/company/firebrand-holdings-limited",
"https://firebrand.nz"
]
}
/services/content/
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Firebrand",
"image": "",
"@id": "",
"url": "https://firebrand.nz",
"telephone": "03 477 3473",
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Dowling Street",
"addressLocality": "Dunedin",
"postalCode": "9016",
"addressCountry": "NZ"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -45.8768288,
"longitude": 170.504176
},
"sameAs": [
"https://www.facebook.com/FirebrandHQ",
"https://www.instagram.com/firebrand.nz/",
"https://www.linkedin.com/company/firebrand-holdings-limited",
"https://firebrand.nz"
]
}
/portfolio/oritain/
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Firebrand",
"image": "",
"@id": "",
"url": "https://firebrand.nz",
"telephone": "03 477 3473",
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Dowling Street",
"addressLocality": "Dunedin",
"postalCode": "9016",
"addressCountry": "NZ"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -45.8768288,
"longitude": 170.504176
},
"sameAs": [
"https://www.facebook.com/FirebrandHQ",
"https://www.instagram.com/firebrand.nz/",
"https://www.linkedin.com/company/firebrand-holdings-limited",
"https://firebrand.nz"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /contact/ | 0 | 2 |
| /services/ | 0 | 1 |
| /services/websites/ | 2 | 1 |
| /services/content/ | 0 | 1 |
| /portfolio/oritain/ | 4 | 1 |
This page presents a snapshot of public data from Firebrand, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Firebrand: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://firebrand.nz to view the most current version of its content and see directly what this company is about and what it offers.