Information Density: First Page Sage – Signal Evidence & AI Readability

[H1] Get Qualified Leads Through SEO & AI
We are an SEO + GEO agency that grows your business by deeply understanding your brand, audience, and goals and producing content like it was written by your own experts.SEO ServicesGEO Services
[H4] Trusted By
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[H4] Featured By
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[H2] Knock Down Your KPIs
We thoughtfully craft a strategy based on your company’s long-term goals – whether to grow revenue, increase market share, or be considered the innovator in your space. We then execute on that strategy with a specialized team of writers, researchers, and conversion optimizers.
We bring your entire organic marketing system to life, from setting up an efficient conversion funnel to handling tracking, attribution, and reporting so you can truly maximize your marketing ROI.
LEARN MORE ABOUT OUR PROCESS
[H2] Project Your Thought Leadership
Today, the #1 result on Google is earned by the page with the best content, on the website that demonstrates the most subject matter expertise. We combine the latest technology with human judgment and intuition, using generative AI for persona research, machine learning for marketing insights, and highly-trained writers to craft each piece.
But we don’t stop at producing truly standout content. We connect that content to conversion pages that ensure your #1 rankings turn into qualified leads. And equally importantly, we create thought pieces—from white papers to forecasts to research pieces—that project your company’s thought leadership in your industry.
What does standout content look like?
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Presents relevant information in a graphic or table
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Responds to searcher intent succinctly
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Answers not just the stated question in the search, but questions the searcher didn’t know to askSee Our Content in Action
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[H2] Build Long-Term Brand Equity
Genuinely great content doesn't just grow revenue—it transforms your brand. Initially, your prospects and customers start to see your company appear more in search results and generative AI research. As your team begins to utilize that content in their email, social, marketing & sales channels, a more widespread impression is made.Over time, you'll notice a change across the board, from increased market share to more positive customer perception.Our Process
[H2] Dig Deeper
[H3] View Examples of Our Content
See examples of recent content we’ve published for clients, and breakdowns of why that content is effective.Learn More
[H3] Learn About Our Services
Find out exactly how our team will work with you to accomplish your marketing goals.Learn More
[H3] Read Client Success Stories
Learn more about our work with actual clients, and how we've helped them succeed.Learn More
[H2] Our Clients
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[H1] The #1 SEO Agency in the US
As your SEO partner, we provide a full-scale assessment of the health of your website, a conversion rate analysis, and a lead tracking and reporting system
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[H2] Our Clients
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[H2] Thought Leadership SEO
Thought Leadership SEO is First Page Sage’s signature service. It combines lead generation, industry visibility, and reputation enhancement all in one package. Over the course of 12 months, we ghostwrite ~80 new pieces of content on your company’s behalf, ensuring your site is favored by Google and known to your customers.Learn More
[H3] Case Study: Cadence Design Systems
Learn how First Page Sage’s B2B SEO services launched an industry-leading program for one of the world’s top printed circuit board software companies.Learn More
[H3] Case Study: iGPS
Learn how First Page Sage conducted our initial analysis, the SEO content we created, how we measured our efforts, and the results of our work with a B2B logistics company.Learn More
[H3] Case Study: Medical Device Company
Learn how First Page Sage helped a B2C medical device company educate consumers about the benefits of their previously unknown product.Learn More
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[H2] About First Page Sage
Based in the SF Bay Area with presences in Silicon Valley, Oakland, and Sacramento, First Page Sage is the largest SEO firm in the U.S. Its growth has come from a simple philosophy of excellence: When our clients succeed, so do we.
Learn More

[H1] About First Page Sage
[H2] Excellence-Driven. Relationship Focused.
First Page Sage is an SEO and thought leadership marketing company with offices throughout the U.S. We generate leads and brand equity for companies by ghostwriting content, specializing in complex subject areas. Our client list includes SalesForce, Microsoft, US Bank, Logitech, and Verisign, but the majority of our clients are midsized companies. Our customer composition is approximately 65% B2B and 35% B2C.
We begin a campaign by assembling a team that deeply understands your business and customer base; crafting a strategy for addressing the needs and concerns of your prospects through content; and producing a regular stream of thought leadership content that produces qualified leads at a low CAC. We track results carefully and are accountable for exceeding your marketing benchmarks.
We are an excellence-driven company that puts our clients – and their marketing goals – first.
Our Culture
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[H2] Components of Our Best Selling Service
[H3] SEO
Delivering top organic rankings on Google.Learn More
[H3] Online PR
Attracting valuable links that build your website’s Google Trust.Learn More
[H3] Conversion Optimization
Achieving a clear ROI through conversion optimization and analytics (that’s the whole point!)Learn More
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[H2] Evan Bailyn, Founder & CEO
First Page Sage was founded by Evan Bailyn, one of the early pioneers of SEO. Evan is a bestselling author and award-winning speaker on the subject of SEO. Prior to First Page Sage, he had several exits, including one of the largest kids entertainment sites online.
Today, First Page Sage is the sum of 15+ years of studying Google’s algorithm and the patterns of effective content. Our acclaimed archive of original research has made our website among the most-visited marketing agency sites on the Internet.
Meet Evan
[H2] Our Clients
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[IMG: Cadence Logo]
[IMG: Corcoran Logo]
[IMG: Sierra Wireless Logo]
[IMG: U.s. Bancorp Logo]
[IMG: Verizon 2015 Logo Vector]
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[IMG: Dignity Health Logo]

[H1] B2B Lead Generation Services
Based in the heart of the San Francisco Bay Area, First Page Sage sets the industry standard in generating leads for B2B companies. It does so through a systematic form of thought leadership marketing. Our services include:
Website Optimization.
We audit your site for SEO and conversion health, analyzing page speed, security, mobile responsiveness, site architecture, structured data, and UI. And once recommendations are ready, we help to implement them.
Landing Page Creation.
We research, write, and publish keyword-driven pages, establishing your site as a thought leader and providing hundreds of entry points for potential buyers. Our content acts as a lead magnet, driving new customers through SEO.
Lead Tracking & Performance Measurement.
We set up or optimize your lead tracking and marketing attribution systems so you can easily measure results and refine your campaigns in real time.
[H2] First Page Sage B2B Lead Generation
Partnering with First Page Sage is an investment in your company’s long-term ability to generate greater revenue.
We do the following towards your company’s financial health:
[H3] Implement B2B Lead Generation Best Practices.
First Page Sage presents unique insights and best practices gained after more than a decade of experience generating leads for B2B businesses like yours.
Our depth of knowledge in Technical SEO, Content Development, KPI Measurement, and UX Web Design—paired with subject matter expertise in a variety of industries—ensure you outpace your competitors.
Learn more about the industries First Page Sage serves.
[H3] Attract and Engage Leads.
We measure and sort web traffic to identify your Marketing Qualified Leads and your Sales Qualified Leads. This vital process ensures your sales and marketing teams present a cohesive approach—and each type of lead receives the right information at the right time.
Read on for more insights into the search visibility and lead engagement metrics we capture.
[H3] Master the B2B Marketing Funnel.
Successful lead generation campaigns are the product of thoughtful analysis of results and continuous results. We track leads’ movement through your website’s marketing funnel and improve areas where leads tend to stall.
See how First Page Sage thinks about the B2B content marketing funnel.
[H3] Increase Conversion Rates.
We place great value on every marketing dollar you spend. To that end, we only target high-value, transactional keywords to attract higher quality, late-funnel B2B leads. We’ll run a full audit of your current efforts to find out where you have sales bottlenecks—then help you solve them.
Check out the ROI results we’ve achieved for B2B clients.
[H3] Track Relevant B2B Stats.
Our team of conversion and reporting specialists constantly monitor your industry’s news and data, spotting trends and keyword niches that will make our results better, pushing more qualified leads into your pipeline.
Learn more about the B2B statistics we’ve identified as crucial to long-term success.
[H3] Utilize the Most Effective Lead Nurturing Strategies.
First Page Sage consults with your sales team to ensure your leads are getting “drip” content that will convert them over time, utilizing e-mail, social, advertising, and organic search. Effective lead generation is the product of excellent content and repetition across multiple channels.
[H2] Should You Outsource B2B Lead Generation?
The decision to outsource B2B lead generation should be based on your team’s skill sets, time constraints, and budget. We have helped hundreds of enterprise and midsized B2B clients generate leads, including the following companies:
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Outsourced B2B lead generation is often a better use of resources than tackling these activities in-house. However, it’s important to partner with an agency that understands your industry, prioritizes quality over quantity, and who under-promises and over-delivers.
The best B2B lead generators are transparent; they’re available when you need them to enlighten, assist, and allow you take ownership over a process that positions you as an industry leader in a sustainable way.
[H2] B2B Lead Generation Insights
Get caught up on our thoughts on B2B lead generation by reviewing some of our most popular articles on the subject.
[H3] Guides
5 Essential B2B SEO Best PracticesThe Best B2B Lead Generation StrategiesB2B Inbound Lead Generation Tactics & Best PracticesB2B Lead Generation Tactics: 3 High ROI Methods ComparedB2B Lead Generation MethodsThe B2B Lead Generation Funnel: How to Drive Conversion at Each Stage
[H3] Benchmarks & Metrics
B2B SaaS Lead Generation: PPC vs SEOB2B Lead Generation Metrics: 3 Key Areas to MeasureB2B Lead Generation StatisticsB2B Lead Generation Channels, Compared

[H1] Marketing Analytics Statistics
This page serves as a guide to our published reports on marketing statistics. We’ve organized our reports into 6 categories:
SEO Statistics
Marketing ROI Statistics
Customer Acquisition Cost Statistics
SaaS Marketing Statistics
Other Marketing Statistics
[H2] SEO Statistics
For those newer to SEO and SEO metrics, we recommend beginning with our report on the Google Algorithm Ranking Factors to understand how Google determines which pages should rank highly, and then reading our guide discussing How to Measure SEO Results. In this guide, we cover which KPIs you should be tracking in an SEO campaign, and how to track them. We also published a guide on SEO Conversion Tracking 101, in which we discuss how to determine how many visitors to your website become leads.
[H3] Top SEO Marketing Reports
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[H4] The 2025 Google Algorithm Ranking Factors
In this report, we break down the factors that impact ranking in Google's search algorithm as of Q1 2025.
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[H4] Google Click-Through Rates (CTRs) by Ranking Position in 2026
In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.
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[H4] Clickthrough Rates (CTR) for Organic vs Paid Search
In this article, we compare the CTRs of organic vs paid search results and offer guidance on how to use each channel.
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[H4] SEO Benchmarks by Industry
In this article, we use our proprietary data to share 5 SEO benchmarks for 20 industries.
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[H4] SEO ROI Statistics 2026
In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.
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[H4] What is the Time Frame for Seeing SEO Results?
This article tells you how long it should take to see substantial results from an SEO campaign.
[H3] All SEO Marketing Reports
The 2025 Google Algorithm Ranking FactorsIn this report, we break down the factors that impact ranking in Google's search algorithm as of Q1 2025.Google Click-Through Rates (CTRs) by Ranking Position in 2026In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.Clickthrough Rates (CTR) for Organic vs Paid SearchIn this article, we compare the CTRs of organic vs paid search results and offer guidance on how to use each channel. SEO Benchmarks by IndustryIn this article, we use our proprietary data to share 5 SEO benchmarks for 20 industries.SEO ROI Statistics 2026In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.What is the Time Frame for Seeing SEO Results?This article tells you how long it should take to see substantial results from an SEO campaign.
[H2] Marketing ROI Statistics
ROI (Return on Investment) is the metric by which all marketing should be ultimately judged, and can be calculated using the formula below:
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The following reports share our research into the expected ROI of various marketing channels:
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[H4] SEO ROI Statistics 2026
In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.
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[H4] Digital Marketing ROI Statistics
In this report, we share ROI data compiled from companies who engaged in digital marketing campaigns with our firm over the past 5 years.
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[H4] LinkedIn Organic Benchmarks & ROI 2025
This report contains organic benchmarks and ROI statistics for LinkedIn, compiled from 8 years of campaigns on behalf of small to midsize B2B clients with annual revenues of $5M–$250M.
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[H4] Content Marketing ROI Statistics by Industry
We aggregate the data from 10+ years of content marketing for 12 industry verticals, from real estate to PCBs to financial services.
[H2] Customer Acquisition Cost Statistics
Customer Acquisition Cost, or CAC, is the average cost of acquiring a single new customer and can be calculated using the following formula:
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Like ROI, CAC provides a high-level overview of the efficiency of a company’s customer acquisition efforts, and when combined with the average customer lifetime value (LTV), indicates whether they’re over or underspending on marketing and sales.
[H3] Top CAC Reports
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[H4] The LTV to CAC Ratio Benchmark
This article outlines key nuances of LTV-to-CAC ratios and then provides specific benchmarks based on client data for 29 major industries.
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[H4] Average Customer Acquisition Cost (CAC) By Industry: B2B Edition
In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.
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[H4] CAC by Channel – 2026 Benchmarks
In this article, we break down the average B2B and B2C CAC for organic and inorganic marketing channels.
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[H4] Average CAC for SaaS Businesses, by Industry & Customer Type
In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).
[H3] All CAC Reports
The LTV to CAC Ratio BenchmarkThis article outlines key nuances of LTV-to-CAC ratios and then provides specific benchmarks based on client data for 29 major industries.Average Customer Acquisition Cost (CAC) By Industry: B2B EditionIn this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.CAC by Channel – 2026 BenchmarksIn this article, we break down the average B2B and B2C CAC for organic and inorganic marketing channels.Average CAC for SaaS Businesses, by Industry & Customer TypeIn this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).The SaaS LTV to CAC RatioIn this article, we share the ideal LTV to CAC ratio that SaaS companies should aim for.Average CAC for Startups: 2026 BenchmarksOur research team calculated the average CAC for startups across 29 industries, which we further subdivided into B2B and B2C companies.Average CAC for eCommerce Companies: 2026 EditionIn this article, we share our benchmarks on average CAC for 13 ecommerce industries, as well as strategies for reducing CACs.Average Customer Acquisition Cost (CAC) by Industry: B2C EditionIn this report, we present our data on average B2C customer acquisition costs (CAC) by industry, divided by paid and organic sources.Fintech CAC Benchmarks: 2026 ReportIn this report, we share fintech CAC benchmarks by industry and customer size.B2B Customer Acquisition KPIs: 2026 ReportIn this article, we share the top customer acquisition KPIs for 30 B2B industries, as well as benchmarks for each.B2B SaaS Customer Acquisition Cost: 2025 ReportIn this report, we share our research on B2B SaaS customer acquisition costs, divided by subindustry and company size.Average Customer Lifetime Value (LTV / CLV) for a Services CompanyIn this article, we share average customer lifetime value (LTV) benchmarks for services companies based on data from our 12 years of working with 200+ clients.
[H2] SaaS Marketing Statistics
Our extensive work with SaaS clients has allowed us to analyze and report on SaaS marketing statistics in more detail. Of particular note are our reports on free trial and freemium conversion rates.
[H3] Top SEO Marketing Reports
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[H4] SaaS Free Trial Conversion Rate Benchmarks
In this report, we share out data on SaaS free trial (both opt-in and opt-out) and freemium conversion rate benchmarks.
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[H4] SaaS Freemium Conversion Rates: 2026 Report
The following report shares data gathered from 80+ SaaS clients we worked with who offered their product through a freemium model.
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[H4] Average CAC for SaaS Businesses, by Industry & Customer Type
In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).
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[H4] SaaS Benchmarks: 2025 Report
In this report, we share 14 key metrics and benchmarks for SaaS companies, organized by their role in measuring your company's performance.
[H3] All SaaS Marketing Reports
The SaaS LTV to CAC RatioIn this article, we share the ideal LTV to CAC ratio that SaaS companies should aim for.Average CAC for SaaS Businesses, by Industry & Customer TypeIn this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).SaaS Benchmarks: 2025 ReportIn this report, we share 14 key metrics and benchmarks for SaaS companies, organized by their role in measuring your company's performance.B2B SaaS Funnel Conversion BenchmarksIn this report, we provide benchmarks for marketing performance along each step of the B2B SaaS conversion funnel.B2B SaaS Marketing KPIs: Behind the NumbersIn this article, we provide benchmarks for the 7 most important B2B SaaS Marketing KPIs, and explain how to use each metric.SaaS Free Trial Conversion Rate BenchmarksIn this report, we share out data on SaaS free trial (both opt-in and opt-out) and freemium conversion rate benchmarks. SaaS Freemium Conversion Rates: 2026 ReportThe following report shares data gathered from 80+ SaaS clients we worked with who offered their product through a freemium model.B2B SaaS Customer Acquisition Cost: 2025 ReportIn this report, we share our research on B2B SaaS customer acquisition costs, divided by subindustry and company size.Average SaaS Conversion Rates: 2026 ReportThis report summarizes our findings on average SaaS conversion rates in 2026.SaaS CAC Payback Benchmarks: 2025 ReportIn this report, we share SaaS CAC payback benchmarks for a variety of SaaS industries and customer sizes.
[H2] Other Marketing Statistics
Many our reports do not fall neatly into a category above. Below are the other reports on marketing statistics that we’ve had the opportunity to create:
Top Generative AI Chatbots by Market Share – May 2026Our team collected data on the market share of each of the major generative AI chatbots in the U.S.Google Ads: Average Clickthrough Rates in 2026In this report, we share our research on clickthrough rates for Google ads based on our agency’s client accounts and published reports.Average Cost Per Lead by Industry – 2026In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.ROAS Statistics 2026In this report, we share our internal statistics on ROAS, collected from 52 client campaigns between 2019 and 2025.B2B Content Marketing StatisticsIn this report, we share the data compiled from B2B companies who engaged in content marketing campaigns with our firm over the past 5 years.B2B Marketing KPIs: A SummaryIn this article, we discuss the most important KPIs for B2B marketers and how to measure them, providing benchmarks for each.B2B Lead Generation StatisticsIn this article, we discuss the ROI, cost, and average marketing budget percentage of the most common B2B lead generation techniques.Growth Marketing Metrics for 2026In this article, we discuss the 10 most important metrics for growth marketing, providing benchmarks for and explaining each.Digital Marketing Benchmarks by IndustryIn this article, we use our proprietary data to share digital marketing benchmarks across industries.Digital Marketing Metrics & KPIs for 2026In this article, we share which digital marketing metrics & KPIs you should track in 2026, as well as successful campaign benchmarks for each.Digital Marketing Statistics: 2025 CompendiumIn this compendium, we summarize the most notable digital marketing statistics that can be found in our previously published reports.Real Estate Marketing Metrics & Benchmarks: 2025This guide presents the 7 marketing metrics that real estate companies tend to track, offering benchmarks and insights for each.Average Patient Acquisition Cost: 2026 ReportIn this report, we share patient acquisition cost benchmarks by practice type and marketing channel used.
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[H1] Let's Talk
At First Page Sage, we help our clients command their industries. If you’re ready to generate leads and increase your ROI, contact us today.
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[H2] Send Us A Message
Prefer talking? Call us at 855-888-SAGE