Identity & Authority: Flat 101 – Signal Evidence & AI Readability

Flat 101

(https://www.flat101.es) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
5 Impact Weight: 15 / 100
33% Reputation

While the schema is technically proficient (Organization and LocalBusiness types are well-defined), there is a complete absence of named experts or leadership profiles. No Person schema is utilized, and there are no sameAs links to individual expert footprints, only to corporate social profiles. For an agency claiming to be a ‘líder’ (leader), the lack of identifiable thought leadership within the page data creates a significant authority gap.

The site makes bold claims in its schema and metadata about being a ‘leading agency’ that ‘accelerates businesses’ and ‘optimizes the digital environment.’ However, these performance claims are not supported by a single specific outcome, percentage increase, or timeframe in the provided data. This creates a high marketing-tone-to-demonstration disconnect, where the ‘Signal’ (Acceleration) has no ‘Substance’ (Data).

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://www.flat101.es/",
                "url": "https://www.flat101.es/",
                "name": "Flat 101 - Aceleramos negocios digitales",
                "isPartOf": {
                    "@id": "https://www.flat101.es/#website"
                },
                "about": {
                    "@id": "https://www.flat101.es/#organization"
                },
                "primaryImageOfPage": {
                    "@id": "https://www.flat101.es/#primaryimage"
                },
                "image": {
                    "@id": "https://www.flat101.es/#primaryimage"
                },
                "thumbnailUrl": "https://www.flat101.es/wp-content/uploads/2025/10/AI_bg_black.svg",
                "datePublished": "2025-06-12T09:40:03+00:00",
                "dateModified": "2026-05-08T08:12:07+00:00",
                "description": "Somos una agencia digital que impulsa negocios con un enfoque integral en CRO, UX, tráfico web, analítica, tecnología y comercio electrónico.",
                "breadcrumb": {
                    "@id": "https://www.flat101.es/#breadcrumb"
                },
                "inLanguage": "es",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://www.flat101.es/"
                        ]
                    }
                ]
            },
            {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://www.flat101.es/#primaryimage",
                "url": "https://www.flat101.es/wp-content/uploads/2025/10/AI_bg_black.svg",
                "contentUrl": "https://www.flat101.es/wp-content/uploads/2025/10/AI_bg_black.svg",
                "caption": "sello AI-Powered"
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://www.flat101.es/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Portada"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://www.flat101.es/#website",
                "url": "https://www.flat101.es/",
                "name": "Flat 101",
                "description": "Somos una agencia digital que impulsa negocios con BXOp, un enfoque integral que combina diseño, datos, research, tecnología y el uso transversal de la IA",
                "publisher": {
                    "@id": "https://www.flat101.es/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://www.flat101.es/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "es"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": [
            "Organization",
            "ProfessionalService",
            "LocalBusiness"
        ],
        "@id": "https://www.flat101.es",
        "name": "Flat 101 (Madrid)",
        "url": "https://www.flat101.es",
        "logo": "https://www.flat101.es/wp-content/uploads/logo_flat101.png",
        "image": "https://www.flat101.es/wp-content/uploads/2025/09/ilustration-madrid.svg",
        "description": "Flat 101 es la agencia líder en diseño, creación y optimización de negocios digitales, creadora de BXOp (Business eXperience Optimization), un enfoque propio que impulsa la rentabilidad y la experiencia digital en un entorno cada vez más complejo.",
        "telephone": "+34 916355247",
        "email": "info@flat101.es",
        "sameAs": [
            "https://www.linkedin.com/company/flat101/",
            "https://x.com/somosflat101",
            "https://www.youtube.com/user/somosflat101",
            "https://www.instagram.com/flat_101_/"
        ],
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Calle Gran Vía, 30, 6º A, Centro",
            "addressLocality": "Madrid",
            "postalCode": "28013",
            "addressRegion": "Madrid",
            "addressCountry": "ES"
        },
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": 40.42064,
            "longitude": -3.70224
        },
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": [
                    "Monday",
                    "Tuesday",
                    "Wednesday",
                    "Thursday",
                    "Friday"
                ],
                "opens": "0800",
                "closes": "1700"
            }
        ],
        "areaServed": [
            "Madrid",
            "España"
        ],
        "knowsAbout": [
            "BXOp",
            "CRO",
            "SEO",
            "UX",
            "SEM",
            "Analitica web",
            "Desarrollo web"
        ],
        "hasOfferCatalog": {
            "@type": "OfferCatalog",
            "name": "Servicios BXOp",
            "itemListElement": [
                {
                    "@type": "OfferCatalog",
                    "name": "BXOp (BXOp · Business eXperience Optimization)",
                    "itemListElement": [
                        {
                            "@type": "Offer",
                            "itemOffered": {
                                "@type": "Service",
                                "name": "BXOp·Business eXperience Optimization"
                            }
                        },
                        {
                            "@type": "Offer",
                            "itemOffered": {
                                "@type": "Service",
                                "name": "CRO:Conversion Rate Optimization"
                            }
                        },
                        {
                            "@type": "Offer",
                            "itemOffered": {
                                "@type": "Service",
                                "name": "Experiencia de usuario (UX/UI y Behavioral Design)"
                            }
                        },
                        {
                            "@type": "Offer",
                            "itemOffered": {
                                "@type": "Service",
                                "name": "Captación y gestión de audiencias digitales"
                            }
                        },
                        {
                            "@type": "Offer",
                            "itemOffered": {
                                "@type": "Service",
                                "name": "Analítica digital y datos estratégicos"
                            }
                        },
                        {
                            "@type": "Offer",
                            "itemOffered": {
                                "@type": "Service",
                                "name": "E-commerce y desarrollo web"
                            }
                        }
                    ]
                }
            ]
        }
    }
]
/politica-de-privacidad/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.flat101.es/politica-de-privacidad/",
            "url": "https://www.flat101.es/politica-de-privacidad/",
            "name": "Política de privacidad - Flat 101",
            "isPartOf": {
                "@id": "https://www.flat101.es/#website"
            },
            "datePublished": "2025-06-12T09:40:03+00:00",
            "dateModified": "2025-10-08T12:49:26+00:00",
            "breadcrumb": {
                "@id": "https://www.flat101.es/politica-de-privacidad/#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.flat101.es/politica-de-privacidad/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.flat101.es/politica-de-privacidad/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://www.flat101.es/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Política de privacidad"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.flat101.es/#website",
            "url": "https://www.flat101.es/",
            "name": "Flat 101",
            "description": "Somos una agencia digital que impulsa negocios con BXOp, un enfoque integral que combina diseño, datos, research, tecnología y el uso transversal de la IA",
            "publisher": {
                "@id": "https://www.flat101.es/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.flat101.es/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://www.flat101.es/#organization",
            "name": "Flat 101",
            "url": "https://www.flat101.es/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://www.flat101.es/#/schema/logo/image/",
                "url": "https://www.flat101.es/wp-content/uploads/2025/10/Flat101-Logo.avif",
                "contentUrl": "https://www.flat101.es/wp-content/uploads/2025/10/Flat101-Logo.avif",
                "width": 696,
                "height": 696,
                "caption": "Flat 101"
            },
            "image": {
                "@id": "https://www.flat101.es/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/flat101/",
                "https://x.com/somosflat101",
                "https://www.linkedin.com/company/flat101/",
                "https://www.youtube.com/user/somosflat101"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
6Review mentions (all pages)
1External proof links (all pages)
PageReviewsProof links
/ (home) 4 1
/politica-de-privacidad/ 2 0