Identity & Authority: Flow Marketing – Signal Evidence & AI Readability

Flow Marketing

(https://flow.co.nz) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
11 Impact Weight: 15 / 100
73% Reputation

The Schema JSON-LD is technically sound, providing LocalBusiness data for the Takapuna office, but it fails to include Person schema for the founders or key staff mentioned in the text (Dave, Emma, Lucy, Bruce). There is a digital footprint gap where ‘Certified Partners’ like Google and FB-IG Experts are shown as images but not linked to official partner directories for verification. The agency claims ‘leading’ status without citing awards, rankings, or specific certifications beyond standard partner badges.

The marketing tone relies heavily on the ‘2x-7x ROI’ promise, yet the case study summaries for ‘Tutoring’ and ‘Real Estate’ lack the immediate, forensic metrics required to back such a specific range. There is a disconnect between the claim ‘We get results’ and the absence of live, dated performance dashboards or detailed outcome data in the page summaries. The assertion that ‘Google loves video’ is a common SEO oversimplification used to sell videography services rather than a technical performance fact.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://flow.co.nz/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "7C Hurstmere Road, Takapuna",
                "addressLocality": "Auckland",
                "addressRegion": "Auckland",
                "postalCode": "0630",
                "addressCountry": "NZ"
            }
        },
        {
            "@type": [
                "LocalBusiness",
                "Organization"
            ],
            "@id": "https://flow.co.nz/#organization",
            "name": "Flow Marketing",
            "url": "https://flow.co.nz",
            "sameAs": [
                "https://www.facebook.com/flowmarketingnz"
            ],
            "email": "info@flow.co.nz",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "7C Hurstmere Road, Takapuna",
                "addressLocality": "Auckland",
                "addressRegion": "Auckland",
                "postalCode": "0630",
                "addressCountry": "NZ"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://flow.co.nz/#logo",
                "url": "https://flow.co.nz/wp-content/uploads/2021/06/flow-logo.png",
                "contentUrl": "https://flow.co.nz/wp-content/uploads/2021/06/flow-logo.png",
                "caption": "Flow Marketing",
                "inLanguage": "en-US",
                "width": "1135",
                "height": "255"
            },
            "priceRange": "$$$",
            "openingHours": [
                "Monday,Tuesday,Wednesday,Thursday,Friday 09:00-17:00"
            ],
            "location": {
                "@id": "https://flow.co.nz/#place"
            },
            "image": {
                "@id": "https://flow.co.nz/#logo"
            },
            "telephone": "+64800003928"
        },
        {
            "@type": "WebSite",
            "@id": "https://flow.co.nz/#website",
            "url": "https://flow.co.nz",
            "name": "Flow Marketing",
            "publisher": {
                "@id": "https://flow.co.nz/#organization"
            },
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://flow.co.nz/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://flow.co.nz/wp-content/uploads/2021/06/ScrollTo.png",
            "url": "https://flow.co.nz/wp-content/uploads/2021/06/ScrollTo.png",
            "width": "200",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://flow.co.nz/#webpage",
            "url": "https://flow.co.nz/",
            "name": "Digital Marketing Agency Auckland | Flow Digital",
            "datePublished": "2021-06-21T07:46:57+12:00",
            "dateModified": "2026-02-16T20:48:13+12:00",
            "about": {
                "@id": "https://flow.co.nz/#organization"
            },
            "isPartOf": {
                "@id": "https://flow.co.nz/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://flow.co.nz/wp-content/uploads/2021/06/ScrollTo.png"
            },
            "inLanguage": "en-US"
        }
    ]
}
/digital-strategy/ — no schema detected (entity gap)
/services/ — no schema detected (entity gap)
/social-media-marketing-agency/ — no schema detected (entity gap)
/corporate-video-production-auckland/ — no schema detected (entity gap)
/first-page-google-results/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
124Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 96 1
/digital-strategy/ 3 1
/services/ 12 1
/social-media-marketing-agency/ 5 1
/corporate-video-production-auckland/ 4 1
/first-page-google-results/ 4 1