Information Density: Frank Digital – Signal Evidence & AI Readability

Frank Digital

(https://frankdigital.com.au) 📸 Data Snapshot: May 19, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
22 Impact Weight: 30 / 100
73% Reputation

The site displays a moderate ratio of substance to fluff. While it identifies major clients such as Employment Hero and Western Sydney University, many headings rely on power words like innovative, high-performance, and high-conversion without providing the underlying data. For instance, the H4 for Gregory Jewellers claims a high-conversion experience but omits the actual conversion rate or percentage increase achieved.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://frankdigital.com.au) Frank Digital: Digital Agency Sydney, Melbourne | UX, Website Design
[IMG: Experience Beautiful]

[IMG: Experience Beautiful]

Watch our Showreel

Named by Awwwards as one of Australasia's most innovative digital agencies,

Frank Digital specialises in the design & development of digital products, websites, eCommerce and
apps.

We partner with organisations who want to do more, engage better and disrupt their categories. Fast.

Get Started
with your project enquiry

[H5] Gregory Jewellers
[H4]
Crafting a high-conversion eCommerce experience for Australia’s leader in fine jewellery, watches and diamonds

Responsive eCommerce Website
View Case Study

[H5] Employment Hero
[H4]
Creating a high-performance website to help one of Australia's most successful startups grow even faster

View Case Study

[H5] The City of Sydney
[H4]
Crafting the platform that showcases Sydney through the eyes of a local

Responsive API Website
View Case Study

[H5] SAE
[H4]
Reimagining digital experiences to grow leads for one of the world’s largest education providers

View Case Study

[H5] AMP Capital
[H4]
Developing the digital experience that made this global investment firm a market leader

View Case Study

[H5] Canteen
[H4]
Redesigning cancer support services to create positive change for people affected by cancer

View Case Study

[H5] Western Sydney University
[H4]
Creating a state of the art Navigator to guide students around WSU’s new Parramatta Campus

View Case Study

[H5] Perpetual
[H4]
A conversion-focused, modern website to celebrate a rich history and cater to a diverse audience

View Case Study

[H5] Aqualand Australia
[H4]
Crafting a sales tool that tells the story of a royally endorsed Sydney landmark

View Case Study

Sydney

+61 2 8084 2214
Lvl 4/36 Hickson Road
Millers Point NSW 2000

Melbourne

+61 3 9988 7905
1/137 Flinders Lane
Melbourne VIC 3000

Get in Touch

Replay
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SUB-PAGE · THIN (https://frankdigital.com.au/contact/business-enquiry/) Business Enquiry | Frank Digital

                        
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SUB-PAGE (https://frankdigital.com.au/approach-and-process/) Approach & Process | Frank Digital
Human-centered design.
Agile methodologies.
Sure, they're crucial, but
they're also givens.
So what's so special about
working with us?

[H3] Heart of a small agency
With us, you deal with the agency principles or lead specialists every time.
Being tight-knit means we're able to spot issues before they become problems. It also means we're far
more flexible in how we work with you.

[H3]
We believe in conversations, not presentations.
Big reveals aren’t our thing.

[H3] Brains of a big agency

Having end-to-end capabilities in-house allows us to come onto a project as a ready-made team at any
point of the process. And those capabilities integrate seamlessly in a way that bigger, siloed agencies
can't hope to replicate.

[H3]
We continually test ideas to ensure what
we think is right, is actually right.
Learn more about our Expertise & Practices

[H3] A-team only

Everyone at Frank is not only a specialist, but an expert. Having all-senior staff allows us to operate
at a high level end-to-end.

[H3] In it together

Every agency says they collaborate. We live by it. However you need help, we'll make it work by working
closely with you. Rather than presentations, you get conversations. That means fewer surprises, since
you're there throughout the journey.

[H3] We love doing what we do

It's a pre-requisite for joining our team. Each one of our people – from geeks to creatives to process
masters – are passionate about what they do. Hard work and big challenges aren't a chore, but exciting.
And everyone's focused on doing a brilliant job every time.

Like what you see?
We'd love to hear from you!
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SUB-PAGE (https://frankdigital.com.au/case-studies/) The Work | Frank Digital
[H5] SAE
[H4]
Reimagining digital experiences to grow leads for one of the world’s largest education providers

View Case Study

[H5] Gregory Jewellers
[H4]
Crafting a high-conversion eCommerce experience for Australia’s leader in fine jewellery, watches and diamonds

Responsive eCommerce Website
View Case Study

[H5] Employment Hero
[H4]
Creating a high-performance website to help one of Australia's most successful startups grow even faster

View Case Study

[H5] Canteen
[H4]
Redesigning cancer support services to create positive change for people affected by cancer

View Case Study

[H5] Perpetual
[H4]
A conversion-focused, modern website to celebrate a rich history and cater to a diverse audience

View Case Study

[H5] E&P
[H4]
Creating a unified brand experience to boost conversions and assert E&P’s authority in the financial industry

View Case Study

[H5] Campos Coffee
[H4]
Crafting the digital rejuvenation of the Campos Coffee eCommerce website

View Case Study

[H5] Merivale
[H4]
Establishing one venue offering the true Merivale experience, wherever you are

View Case Study

[H5] AMP Capital
[H4]
Developing the digital experience that made this global investment firm a market leader

View Case Study

[H5] The Forme
[H4]
Launching a sophisticated eCommerce experience for the modern woman

View Case Study

[H5] Western Sydney University
[H4]
Creating a state of the art Navigator to guide students around WSU’s new Parramatta Campus

View Case Study

[H5] Aqualand Australia
[H4]
Crafting a sales tool that tells the story of a royally endorsed Sydney landmark

View Case Study

[H5] Bauer Media
[H4]
A showcase of case studies and demographic data for Bauer Media’s publications

View Case Study

[H5] Wesley College
[H4]
A new home for this academic residential college reflecting its rich and vibrant history

View Case Study

[H5] Aqualand Australia
[H4]
Building a new home for one of Australia’s most exciting property developers

View Case Study

[H5] Regional Australia Bank
[H4]
Creating the platform that delivers smart simplicity and a sense of community to the regions

View Case Study

[H5] The City of Sydney
[H4]
Crafting the platform that showcases Sydney through the eyes of a local

Responsive API Website
View Case Study

[H4] Like what you see?
Get in touch
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SUB-PAGE · THIN (https://frankdigital.com.au/contact/) Contact Us | Frank Digital
Get in touch,
we’d love to hear from you!

[H2] Business Enquiries
Get in touch now

[H2] Career Enquiries
Get in touch now

Sydney

+61 2 8084 2214
Lvl 4/36 Hickson Road
Millers Point NSW 2000

Melbourne

+61 3 9988 7905
1/137 Flinders Lane
Melbourne VIC 3000

Frank Digital on Twitter

Frank Digital on Instagram

Frank Digital on LinkedIn

Frank Digital on Facebook
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SUB-PAGE (https://frankdigital.com.au/privacy/) Privacy Policy | Frank Digital
This is the privacy notice of Frank Digital Pty Ltd. In this document, “we”, “our” or “us” refers to Frank Digital Pty Ltd.
We are a registered company operating in Australia. Our ACN 151 787 754. Our registered office is located at Lvl 4/36 Hickson Rd, Millers Point NSW 2000.
We are strongly committed to protecting your privacy when you interact with us. This notice covers information that may or may not identify you.
We understand that all users of our web site are quite rightly concerned about how information collected on them will be used. Our policy is both specific and strict. It complies with Australian law and with the laws of all jurisdictions of which we are aware. If you believe our policy falls short of your expectations or that we are failing to abide by our policy, please notify us immediately.
We regret to inform you, that this notice is non negotiable. Should one or more of the items below not meet your expectations than your only recourse is to leave our web site.
Except as set out below, we do not share, sell, or disclose to a third party, any personally identifiable information collected on the web site.
Here is a list of the information we collect from you; either through our web site or from receipt of direct communication from you, and why it is necessary to collect it:
1. Basic identification and contact information, such as your name and contact details. This information is used:
1.1. to provide you with the services which you request;
1.2. for verifying your identity for security purposes;
1.3. for marketing our services and products;
1.4. information which does not identify any individual may be used in a general way by us or third parties, to provide class information, for example relating to demographics or usage of a particular page or service.
2. Market place information
When we obtain information from you specifically to enable you to buy a service offered on our web site by some other person, we assume that in giving us your information, you are also giving us permission to pass it to the relevant person.
3. Your domain name and e-mail address are recognised by our servers and the pages that you visit are recorded. We shall not under any circumstances divulge your e-mail address to any person who is not an employee or contractor of ours and who does not need to know, either generally or specifically. This information is used:
3.1. to correspond with you or deal with you as you expect.
3.2. in a collective way not referable to any particular individual, for the purpose of quality control and improvement of our site;
3.3. to send you news about the services to which you have signed up;
3.4. to tell you about other of our services or services of sister web sites.
4. Information you post on our website
Information you send to us by posting to a forum or blog or in your advertisement is stored on our servers. We do not specifically use that information except to allow it to be read, but we reserve a right to use it in any way we decide.
5. Website usage information
We may use software embedded in our website (such as JavaScript) to collect information about which pages you view and how you reach them, what you do when you visit a page, the length of time you remain on the page, and how we perform in providing content to you. In some cases, this data may be used to associate such information with an identifiable person.
6. Financial information relating only to your credit cards
This information is never taken by us either through our website. At the point of payment, you are transferred to a secure page of a reputable payment service provider. That page may be dressed in our “livery”, but it is not controlled by us. Our staff and contractors never have access to it.
7. Note on padlock symbols and other trust marks
Many companies offer certification and an icon or other small graphic to prove to site visitors that the site is safe. Some certify to a high level of safety. Others are more concerned to take our money than to provide a useful service. We do not handle information about your credit card so do not subscribe to any such service. However, we suggest you assess this notice to judge that we do take your privacy seriously.
8. Credit reference
To assist in combating fraud, we share information with credit reference agencies so far as it relates to clients or customers who instruct their credit card issuer to cancel payment to us without having first provided an acceptable reason to us and given us the opportunity to refund their money.
9. Business and personal information
This includes all information given to us in the course of your business and ours, such as information you give us in your capacity as our client. We undertake to preserve the confidentiality of the information and of the terms of our relationship. It is not used for any other purpose. We expect you to reciprocate this policy.
We keep information which forms part of our business record for minimum of six years. That is because we may need it in some way to support a claim or defence in court. That is also the period within which our tax collecting authorities may demand to know it.
10. Cookies
Cookies are small text files that are placed on your computer’s hard drive through your web browser when you visit any web site. They are widely used to make web sites work, or work more efficiently, as well as to provide information to the owners of the site.
You can manually disable cookies at any time – check your browser’s ‘Help’ to find out how. This will not affect your ability to view the site.
Although your browser software enables you to disable cookies, this will not affect your ability to view the site. We recommend that you allow the use of cookies in order to take advantage of the features of our website that rely on their use. You can still use this web site even if you choose to disable cookies. Here are the ways we may use cookies:
10.1. to record whether you have accepted the use of cookies on our web or not.
10.2. to allow parts of our web site to operate for you.
10.3. to operate our content management system.
10.4. to operate the online notification form – the form that you use to contact us for any reason. This cookie is set on your arrival at our web site.
10.5. to enhance security on our contact form.
10.6. to collect information about how visitors use our site. We use the information to improve your experience of our site and enable us to increase sales. This cookie collects information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited.
10.7. to record that a user has viewed a webcast. It collects information in an anonymous form. This cookie expires when you close your browser.
10.8. to record your activity during a web cast. For example, as to whether you have asked a question or provided an opinion by ticking a box. This information is retained so that we can serve your information to you when you return to the site. This cookie will record an anonymous ID for each user, but it will not use the information for any other purpose. This cookie will last for 30 days, when it will delete automatically.
10.9. to store your personal information so that you do not have to provide it afresh when you visit the site next time. This cookie will last for 30 days.
10.10. to enable you to watch videos we have placed on YouTube. YouTube will not store personally identifiable cookie information when you use YouTube’s privacy-enhanced mode.
10.11. Third party vendors, including Google, show our ads on sites on the internet.
10.12. Third party vendors, including Google, use cookies to serve ads based on a whether a user has visited https://www.frankdigital.com.au
10.13. You may opt out of Google’s use of cookies by visiting the Google advertising opt-out page. Alternatively you may opt out of a third party vendor’s use of cookies by visiting the Network Advertising Initiative opt out page.
10.14. Sections of our site may contain DoubleClick’s remarketing pixels. You can opt by visiting the DoubleClick opt-out page or the Network Advertising Initiative opt-out page.
10.15. This site uses Remarketing Dynamic Ads which are made possible by the use of the Teracent cookie. You may opt out of the Teracent cookie by visiting the Teracent opt-out page.
10.16. This site may use Clicky, a third party analytics program. There up to five (5) unique “first party” cookies and one (1) “third party” cookie that Clicky will install on a web browser when a visitor views a site with the tracking code (“Code”) installed. Most of these cookies are to make the Code more efficient and are never sent to the Service. Cookies can be disabled by the following the instructions at http://getclicky.com/help/customization#cookies_disable. The Clicky privacy policy and terms can be found at http://getclicky.com/terms. We encourage you to read through this information carefully.
11. Calling our help line
When you call our help line, we may collect Calling Line Identification (CLI) information. We use this information to help improve the efficiency and effectiveness of our help line.
12. Sending a message to our support system
When you send a message, we collect the data you have given to us in that message in order to obtain confirmation that you are entitled to receive the information and to provide to you the information you need. We record your request and our reply in order to increase the efficiency of our business / organisation. We do not keep any personally identifiable information associated with your message, such as your name or email address.
13. Complaining
When we receive a complaint, we record all the information you have given to us. We use that information to resolve your complaint. If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and, if we do, what that information is.
We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.
14. Third party content
Our web site has the ability to be a publishing medium in that anyone may register and then publish information about himself or some other person. We do not moderate or control what is posted. If you complain about any of the content on our web site, we shall investigate your complaint. If we feel it may be justified, we shall remove it while we investigate. Free speech is a fundamental right, so we have to make a judgement as to whose right will be obstructed: yours, or that of the person who posted the content which offends you. If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.
15. Job application and employment
If you send us information in connection with a job application, we may keep it for up to three years in case we decide to contact you at a later date.
If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment. After your employment has ended, we will keep your file for six years before destroying or deleting it.
16. Content you provide to us
If you provide information to us with a view to it being read, copied, downloaded or used by other people, we accept no responsibility for what that third party may do with it. It is up to you to satisfy yourself about the privacy level of every person who might see your information. If it is available to the entire World, you have no control whatever as to how it is used.
17. Marketing information
With your permission we pass your email address and name to selected associates whom we consider may provide services or products you would find useful. You may opt out of this service at any time by notifying us via an email to tom.geekie@jaywing.com.au
18. Information we obtain from third parties
Although we do not disclose your personal information to any third party (except as set out in this notice), we do receive data which is indirectly made up of your personal information, from software services. No such information is identifiable to you.
19. Affiliate information
This is information given to us by you in your capacity as an affiliate of us or a customer or client of ours. Such information is retained for business use only. We undertake to preserve the confidentiality of the information and of the terms of our relationship. It is not used for any other purpose. We expect any affiliate to agree to reciprocate this policy. As an exception to this, we have the right to disclose your first name and URL of your affiliate connection to other affiliates and to any other person or organisation, on and off site. The reason is solely to enable us to mention winners and others whose performance as an affiliate is in some way outstanding.
20. Use of site by children
We do not deliberately market to children, nor do we sell products or services for purchase by children.
21. Use of site by children
If you are under 18, you may use our site only with consent from a parent or guardian.
22. Disclosure to Government and their agencies. We are subject to the law like everyone else. We may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.
23. At any time you may review or update the personally identifiable information that we hold about you, by contacting us at the address below. To better safeguard your information, we will also take reasonable steps to verify your identity before granting access or making corrections to your information.
24. Sale of your personal information
Except as specified above, we do not rent, sell or otherwise disclose any of your information to any person outside our business.
25. Data may be “processed” outside the Australia
Our web sites are hosted in Australia. Accordingly, data obtained within Australia may be “processed” outside Australia and data obtained in any other country may be processed within or outside that country.
26. Compliance with the law
This confidentiality policy has been compiled so as to comply with the law of every jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your country, we should like to hear from you, but ultimately it is your choice as to whether you wish to use our website.
27. Removal of your information
If you wish us to remove personally identifiable information from our web site, you may contact us by emailing tom.
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🧭 Industry Context — common generic-claim patterns in Marketing, SEO & Advertising Agencies to weigh the text against
Generic Claims: we grow businesses, results that speak for themselves, your marketing partner, proven track record, trusted by leading brands, we increase your revenue…
Red Flags: guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines, partner badges without verifiable partner directory listing, every service offered by a small team with no specialists…
Semantic Drift Patterns: homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices, ROI focus on homepage but portfolio shows vanity metrics only…
Proof Expectations: named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history, portfolio with named clients and campaign details, third-party ratings on Clutch, G2, or Google…