Information Density: Funnel – Signal Evidence & AI Readability

the Marketing Intelligence Platform
[H1] Marketing data, measurement and reporting for the agentic era
Understand your performance and optimize with confidence.

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Centralize all your marketing data

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Get unbiased measurement of marketing performance

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Move faster with agentic workflows

Get a demo

[H5] Unlocking marketing intelligence for over 3,000 customers
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Case study
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Case study
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[H2] The most complete marketing intelligence platform
No more manual reports, broken data, or blind spots. Our platform cleans, unifies, and connects everything, giving you instant clarity and accurate attribution across every channel.
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[H2] The most complete marketing intelligence platform
No more manual reports, broken data, or blind spots. Our platform cleans, unifies, and connects everything, giving you instant clarity and accurate attribution across every channel.
Get clean, governed marketing data where it needs to go. Any destination, zero ETL maintenance.Explore IntegrateUnderstand true campaign impact with AI-powered Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).Explore MeasureImprove decision-making with reports that are fast, reliable, and built on a single source of truth.Explore Report

[H4] Turn data into intelligence
Unlock advanced insights for evergreen growth.

Discover the platform

[H4] Turn data into intelligence
Unlock advanced insights for evergreen growth.

Discover the platform

[H3] Your marketing data. In AI tools you already use.
Connect Funnel to Claude, ChatGPT, Cursor, and any MCP-compatible tool. Ask questions about your full marketing setup, without switching context or having to export data sets.

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Read more about Funnel MCP

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[H2] Unify data without limits
Gather all your marketing data in one place with Funnel’s unmatched library of over 600 connectors. Skip the tech work — with everything always synced and ready to use.

Browse connectors

Browse destinations

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Made for teams who turn data into growth
[H2] Why teams love Funnel
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Marketers
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Data Teams
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Agencies
[H3] Turn scattered marketing data into clear, actionable insights
Funnel connects your platforms and keeps reporting fresh, so you can see what’s working and prove impact without the manual effort.
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Connect with 600+ platforms and avoid gaps in reporting
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Uncover new opportunities and optimize spend
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Prove the true impact of your marketing with confidence-0%Limango reduced cost per lead by 20% with Funnel
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See how they did it
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[H3] Deliver analysis-ready marketing data to your warehouse
Funnel handles the complexity of marketing APIs and keeps your data organized and up to date.
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Unify marketing, analytics, and sales data in one place
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Automate data workflows with no-code pipelines
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Apply advanced measurement to uncover performance opportunities0%Shepora reduced data warehouse costs by 75% with Funnel
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See how they did it
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[H3] Scale consistent client reporting across your portfolio
Funnel helps you deliver branded, reliable reports for every client, while freeing your team from ongoing reporting tasks.
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Onboard new clients quickly and expand reporting with ease
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Rely on consistent, client-ready reports every time
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Customize outputs to match each client’s brand and needs0xDigital Reach achieved a 12x ROI in its first year with Funnel
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See how they did it
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[H3] Marketing intelligence that drives growth
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[H2] 600+
Connectors available
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[H2] 500,000+
Active data sources
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[H2] $80 billion
Annual ad spend processed
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[H2] 26%
Increase in ROAS

Get a demo

[H2] CASE STUDIES
[H2] Explore customer stories
We thrive on helping organizations drive growth with better marketing data. Read our case studies to see how businesses are achieving remarkable returns with Funnel.

All Case studies

How Power Digital turned data into growthRead more

Before Funnel, we were 100% looking in the rear-view mirror. Now we’re looking out the front window to see what’s coming.
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Nick CudahyDirector of Group Media Performance & Growth
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[H2] 26% increase in marketing efficiency
Funnel customers see an average increase in returns on advertising spend of 26% over their first two years of using Funnel.

Learn more

[H2] Trusted with $80B in ad spend
We've been handling marketing data at scale for over a decade. In 2025 alone, 11% of the world's digital ad spend ran through our platform. That experience is built into everything we do.

[H3] Interested to find out if Funnel can work for you?Book a quick, no-obligation discovery call.

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Discuss your needs and challenges

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Explore the most relevant features of Funnel

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See how to unlock more value from your data

[H1] Marketing intelligence, powered by agentic AI
Funnel is the first AI-native platform that automates your data aggregation, measurement, and reporting. Specialized agents handle the complexity of data collection and modeling under the hood, so your team can focus on driving results.
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Get a demo

[H1] Marketing intelligence, powered by agentic AI
Funnel is the first AI-native platform that automates your data aggregation, measurement, and reporting. Specialized agents handle the complexity of data collection and modeling under the hood, so your team can focus on driving results.
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Get a demo

[H5] Trusted by 3000+ leading companies worldwide
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Case study
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Case study
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[H2] The missing layer in your data stack
[H4] AI is reshaping how people interact with data, and it's happening faster than most companies are ready for.
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[H4] Marketing data today
Marketing data has long been a fragmented mess of spreadsheets and broken pipelines. Metrics that don't align across platforms, definitions that drift between teams, and pipelines that quietly break when an API changes.
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[H4] Funnel
Funnel provides the governed marketing data layer that modern companies have been missing. It sits between your fragmented sources and your business decisions, providing a pre-built base and semantic layer that ensures all teams operate on the same truth.
funnel DATA HUB
[H3] A single source of truth for your marketing data
Collect, store, and model all your marketing data in one governed layer. 600+ connectors and a built-in semantic layer ensure everyone speaks the same language. Plus, specialized AI agents act as your always-on data team—building new connectors, creating custom logic, and ensuring your infrastructure is always decision-ready.

Discover the Data hub

Explore 600+ connectors

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MEASURE
[H3] Marketing measurement you can act on
Quantify the true impact of every marketing dollar through a triangulation methodology that cross-validates Funnel Digital MMM, Data-Driven MTA, and incrementality testing. By moving beyond biased platform attribution, we provide a deduplicated, realistic view of your performance truth. From there, forecast different scenarios and optimize your marketing mix with confidence.

Explore Funnel Measure

REPORT
[H3] Powerful marketing reporting
Deliver clean, business-ready data to Funnel Dashboards or your favorite visualization tools like Looker Studio, Tableau, and Power BI. Because every report runs on your governed Data Hub foundation, your insights remain consistent and accurate.
Our agentic architecture transforms reporting into an active conversation. Use specialized agents to surface hidden patterns automatically and answer cross-channel questions in plain language.

Read about Reporting

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PROGRAMMATIC CONTROL AND INTEGRATION
[H3] Your data where you need it
Funnel seamlessly delivers standardized, reliable data to 40+ destinations, including data warehouses (Snowflake, BigQuery), BI platforms (Tableau, Looker), and visualization tools. Your data stays consistent and governed no matter where it ends up.

Explore 40+ destinations

[H3] Built for every team
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[H4] No-code interface
Built for marketers. Connect sources, build reports, and explore your data without writing a single line of code.
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[H4] Setup as code
For technical teams managing complexity at scale. Configure your entire Funnel setup programmatically.
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[H4] Funnel MCP
Connect Funnel to Claude or ChatGPT via MCP and query your marketing data directly from the AI tools you already use.
We thrive on helping organizations drive growth with better marketing data.

Explore customer stories

[H2] Start exploring new data frontiers today

Get a demo

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[H2]
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[H3] Schedule a personalized free consultation
Talk to a member of our team in a no-obligation, 1-to-1 call. In 30 minutes, we will:

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Discuss your needs and challenges

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Explore the most relevant features of Funnel

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Talk about how to unlock more value from your data

[H4] Schedule your free demo
Please share your email, then select a convenient date and time for your demo.

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[H4] Trusted by 3,000+ of the world’s most data-driven companies

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[H3] Frequently asked questions

What happens when I book a meeting?
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First you will hear from our sales development team, who will discuss your business use case. These experts will help you determine if Funnel is truly valuable for your needs. If we’re a match, great! But if not, that’s ok, too.
Next, we'll plan a customized demo of the product. After that, we'll set you up with a free trial so you can start experimenting with your own data in Funnel.

Can I get a free trial?
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After we've discussed your needs, we can create a free proof-of-concept, tailored to your exact requirements.

Do I need a consultation?
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We recommend a consultation because our platform is powerful, and we want to make sure you're getting the most out of it. With a consultation and demo, we can make sure you hit the ground running.

Is Funnel right for my needs?
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If you're looking for a way to get more from your marketing data, you're in the right place.
Unfortunately we can't help you with lead generation or marketing funnel creation.

FUNNEL DATA HUB
[H1] The one source of truth for marketing data
Marketing data you can actually trust. Funnel’s Data Hub collects, stores, and models all your marketing data in one place, so every attribution model, every report, and every decision runs on the same numbers.

Get a demo

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WITHOUT FUNNEL
[H2] Marketing data is messy by nature. Most tools make it worse.
Every platform speaks a different language. Definitions are inconsistent. Naming conventions contain errors. API updates without warning. The result: numbers you can't trust, reports that break, and hours spent patching things together instead of actually using the data.
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Marketers stuck in spreadsheets
Manually stitching exports from 10+ platforms every week. It works, until it doesn't.
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[H6] Data teams buried in tickets
Every new channel, market, or metric becomes a request to the central data team.
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[H6] Reports no one fully trusts
Without a single source of truth, every meeting becomes a debate whether numbers can be trusted.
WHAT THE DATA HUB DOES
[H2] Where all your marketing data comes together, and actually makes sense
The Data Hub handles the hard parts: connecting sources, keeping data fresh and up-to-date, normalizing data, applying business rules, and making everything available. From there, your measurement and reporting are always working off the same data foundation.

DATA COLLECTION
[H3] Connect everything
600+ connectors across paid media, analytics, CRM, ecommerce, and more. Funnel guarantees connector coverage — if a source isn't available yet, we’ll build it. Bring in offline data, spreadsheets, and databases alongside your digital channels. No gaps, no workarounds.

SEMANTIC LAYER
[H3] Data that speaks one language
A built-in data model that understands marketing data makes it easy to compare results across different channels. Apply your own business logic, validate naming conventions, map channels and campaigns to budgets and targets. What used to require a team of data engineers now happens automatically, and stays consistent over time.

TRANSFORMATION
[H3] Change the model, not the pipeline
Since Funnel stores the original data, new or updated data transformations apply instantly across all historical data. You don't have to re-download data from platforms and risk data loss whenever your reporting needs change. No more gaps in reports or stale definitions.

OPEN BY DESIGN
[H3] Send data wherever your team works
36+ destinations including BI tools, data warehouses, spreadsheets, and AI tools. With Funnel, it’s easy to export the same governed trusted data to Looker, BigQuery, Claude, and back to ad platforms for campaign optimization. One source of truth, making marketing data available anywhere you need it.
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"Funnel has taken us to the next level, the impact we’ve seen has been tremendous,."
Eros KannisHead of Digital APAC

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[H4] 600+
Marketing connectors — the largest library in the category. If it doesn't exist, Funnel builds it.

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[H4] 36+
Destinations to send your modeled data — from Looker to BigQuery to Claude.

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[H4] $70B
In annual ad spend runs through Funnel's data infrastructure every year.
[H2] Your marketing data layer for AI
AI is only as smart as the data it has access to. Uploading data from a single platform or a short time-frame will generate limited, or misleading, insights. What LLM’s need is unified and contextualized data to be able to provide the most value and useful insights. Funnel provides this marketing data foundation and via our MCP you can connect it directly to tools like ChatGPT or Claude.

Read more about Funnel MCP

[H3] Interested to find out if Funnel can work for you?Book a quick, no-obligation discovery call.

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Discuss your needs and challenges

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Explore the most relevant features of Funnel

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See how to unlock more value from your data