Identity & Authority: Funsize – Signal Evidence & AI Readability

Funsize

(https://funsize.co) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
3 Impact Weight: 15 / 100
20% Reputation

Despite naming several team members like Anthony, Brian Simpson, and Jen Aue, there is a total absence of JSON-LD schema or Person-specific structured data to verify their expert footprints. The site claims ‘Design Technology’ expertise but demonstrates a technical credibility gap through broken heading hierarchies (eight identical H3 tags on one page) and a lack of Organization schema. This creates a distance between the ‘World Class’ signal and the technical substance.

The site makes bold claims about ‘shaping innovative concepts’ and ‘transformative stories,’ yet the ‘Half The Story’ case study provides zero hard metrics, such as user adoption rates, student engagement percentages, or educator satisfaction scores. The marketing tone is self-congratulatory (‘design magic,’ ‘innovative visual concepts’) without the quantitative ‘before-and-after’ proof expected in the marketing agency sector. Claims of being a ‘Best Place to Work’ are mentioned but not linked to the third-party verification page.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/bitesize/ — no schema detected (entity gap)
/what-we-do/ — no schema detected (entity gap)
/case-studies/half-the-story/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
5Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 4 0
/bitesize/ 1 0
/what-we-do/ 0 0
/case-studies/half-the-story/ 0 0