General Marketing

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(https://generalmarketing.ru) 📸 Data Snapshot: May 26, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

1 Impact Weight: 15 / 100

7% Reputation

Diagnosis: Authority Gaps

The authority claims are unverified; the studio claims to be in the ‘Top 10 of Rating Runeta,’ but provides no link or certificate to validate this status in the provided data. There is a total absence of ‘Person’ schema or sameAs links for the founders or team members, leaving the agency’s human expertise completely anonymous. The technical implementation is undermined by leaving placeholder text (Kafka references) in the ‘Reviews’ section, which directly contradicts any claims of ‘meticulous’ or ‘high-quality’ web development.

Evidence: Performance vs. Claims

The site makes bold performance claims such as ‘Entering the Top 10’ and ‘WOW-level’ results, but the portfolio data is aging, with most specific case studies dated between 2020 and 2021. In a 2026 analysis context, these results are ‘stale.’ There is a disconnect between the claim of ‘Automation of business’ on the homepage and the sub-pages which only describe very basic SEO and SMM activities.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://generalmarketing.ru/",
            "url": "https://generalmarketing.ru/",
            "name": "Заказать сайт в городе Краснодар по приемлемой цене",
            "isPartOf": {
                "@id": "https://generalmarketing.ru/#website"
            },
            "about": {
                "@id": "https://generalmarketing.ru/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://generalmarketing.ru/#primaryimage"
            },
            "image": {
                "@id": "https://generalmarketing.ru/#primaryimage"
            },
            "thumbnailUrl": "https://generalmarketing.ru/wp-content/uploads/2023/06/ibo4hhcs.jpg",
            "datePublished": "2021-06-23T12:47:12+00:00",
            "dateModified": "2024-10-22T10:40:52+00:00",
            "description": "Где заказать сайт в городе Краснодар по уместным ценам и сэкономить средства? Почему стоит доверить создание веб-сайта мастерам?",
            "breadcrumb": {
                "@id": "https://generalmarketing.ru/#breadcrumb"
            },
            "inLanguage": "ru-RU",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://generalmarketing.ru/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "ru-RU",
            "@id": "https://generalmarketing.ru/#primaryimage",
            "url": "https://generalmarketing.ru/wp-content/uploads/2023/06/ibo4hhcs.jpg",
            "contentUrl": "https://generalmarketing.ru/wp-content/uploads/2023/06/ibo4hhcs.jpg",
            "width": 590,
            "height": 837
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://generalmarketing.ru/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Главная страница"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://generalmarketing.ru/#website",
            "url": "https://generalmarketing.ru/",
            "name": "General Marketing",
            "description": "Веб-студия в Краснодаре",
            "publisher": {
                "@id": "https://generalmarketing.ru/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://generalmarketing.ru/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "ru-RU"
        },
        {
            "@type": "Organization",
            "@id": "https://generalmarketing.ru/#organization",
            "name": "General Marketing",
            "url": "https://generalmarketing.ru/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "ru-RU",
                "@id": "https://generalmarketing.ru/#/schema/logo/image/",
                "url": "https://generalmarketing.ru/wp-content/uploads/2016/04/logo_b.png",
                "contentUrl": "https://generalmarketing.ru/wp-content/uploads/2016/04/logo_b.png",
                "width": 200,
                "height": 50,
                "caption": "General Marketing"
            },
            "image": {
                "@id": "https://generalmarketing.ru/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/vzazula",
                "https://www.instagram.com/zazulya_web/"
            ]
        }
    ]
}

/zadizajneno-i-prodvinuto/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://generalmarketing.ru/zadizajneno-i-prodvinuto/",
            "url": "https://generalmarketing.ru/zadizajneno-i-prodvinuto/",
            "name": "Задизайнено и продвинуто - General Marketing",
            "isPartOf": {
                "@id": "https://generalmarketing.ru/#website"
            },
            "datePublished": "2020-09-22T09:08:04+00:00",
            "dateModified": "2023-10-17T11:17:00+00:00",
            "description": "Наше портфолио Корпоративные сайты Лендинг Интернет-магазины SEO - продвижение в Яндексе и Google Логотипы",
            "breadcrumb": {
                "@id": "https://generalmarketing.ru/zadizajneno-i-prodvinuto/#breadcrumb"
            },
            "inLanguage": "ru-RU",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://generalmarketing.ru/zadizajneno-i-prodvinuto/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://generalmarketing.ru/zadizajneno-i-prodvinuto/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Главная страница",
                    "item": "https://generalmarketing.ru/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Задизайнено и продвинуто"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://generalmarketing.ru/#website",
            "url": "https://generalmarketing.ru/",
            "name": "General Marketing",
            "description": "Веб-студия в Краснодаре",
            "publisher": {
                "@id": "https://generalmarketing.ru/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://generalmarketing.ru/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "ru-RU"
        },
        {
            "@type": "Organization",
            "@id": "https://generalmarketing.ru/#organization",
            "name": "General Marketing",
            "url": "https://generalmarketing.ru/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "ru-RU",
                "@id": "https://generalmarketing.ru/#/schema/logo/image/",
                "url": "https://generalmarketing.ru/wp-content/uploads/2016/04/logo_b.png",
                "contentUrl": "https://generalmarketing.ru/wp-content/uploads/2016/04/logo_b.png",
                "width": 200,
                "height": 50,
                "caption": "General Marketing"
            },
            "image": {
                "@id": "https://generalmarketing.ru/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/vzazula",
                "https://www.instagram.com/zazulya_web/"
            ]
        }
    ]
}

/seo-prodvizhenie/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://generalmarketing.ru/seo-prodvizhenie/",
            "url": "https://generalmarketing.ru/seo-prodvizhenie/",
            "name": "Что такое продвижение сайтов и зачем оно нужно?",
            "isPartOf": {
                "@id": "https://generalmarketing.ru/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://generalmarketing.ru/seo-prodvizhenie/#primaryimage"
            },
            "image": {
                "@id": "https://generalmarketing.ru/seo-prodvizhenie/#primaryimage"
            },
            "thumbnailUrl": "https://generalmarketing.ru/wp-content/uploads/2020/04/logo_general_marketing.png",
            "datePublished": "2020-04-19T10:12:53+00:00",
            "dateModified": "2021-05-22T12:38:45+00:00",
            "description": "Как происходит продвижение интернет сайтов? Как популяризировать свою площадку и привлечь внимание новой аудитории? Ответим на эти вопросы и расскажем, как оперативнее и быстрее продвинуть ресурс.",
            "breadcrumb": {
                "@id": "https://generalmarketing.ru/seo-prodvizhenie/#breadcrumb"
            },
            "inLanguage": "ru-RU",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://generalmarketing.ru/seo-prodvizhenie/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "ru-RU",
            "@id": "https://generalmarketing.ru/seo-prodvizhenie/#primaryimage",
            "url": "https://generalmarketing.ru/wp-content/uploads/2020/04/logo_general_marketing.png",
            "contentUrl": "https://generalmarketing.ru/wp-content/uploads/2020/04/logo_general_marketing.png",
            "width": 188,
            "height": 87
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://generalmarketing.ru/seo-prodvizhenie/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Главная страница",
                    "item": "https://generalmarketing.ru/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "SEO продвижение сайта в Яндексе и Гугле"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://generalmarketing.ru/#website",
            "url": "https://generalmarketing.ru/",
            "name": "General Marketing",
            "description": "Веб-студия в Краснодаре",
            "publisher": {
                "@id": "https://generalmarketing.ru/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://generalmarketing.ru/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "ru-RU"
        },
        {
            "@type": "Organization",
            "@id": "https://generalmarketing.ru/#organization",
            "name": "General Marketing",
            "url": "https://generalmarketing.ru/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "ru-RU",
                "@id": "https://generalmarketing.ru/#/schema/logo/image/",
                "url": "https://generalmarketing.ru/wp-content/uploads/2016/04/logo_b.png",
                "contentUrl": "https://generalmarketing.ru/wp-content/uploads/2016/04/logo_b.png",
                "width": 200,
                "height": 50,
                "caption": "General Marketing"
            },
            "image": {
                "@id": "https://generalmarketing.ru/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/vzazula",
                "https://www.instagram.com/zazulya_web/"
            ]
        }
    ]
}

/raskrutka-sajta/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://generalmarketing.ru/raskrutka-sajta/",
            "url": "https://generalmarketing.ru/raskrutka-sajta/",
            "name": "Раскрутка сайта - General Marketing",
            "isPartOf": {
                "@id": "https://generalmarketing.ru/#website"
            },
            "datePublished": "2021-10-22T05:45:25+00:00",
            "dateModified": "2021-10-22T05:50:21+00:00",
            "description": "Заказать поисковую оптимизацию у экспертов – лучший способ раскрутки сайта Начинающим бизнес по продаже товаров в интернете, а также тем, кто уже его",
            "breadcrumb": {
                "@id": "https://generalmarketing.ru/raskrutka-sajta/#breadcrumb"
            },
            "inLanguage": "ru-RU",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://generalmarketing.ru/raskrutka-sajta/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://generalmarketing.ru/raskrutka-sajta/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Главная страница",
                    "item": "https://generalmarketing.ru/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Раскрутка сайта"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://generalmarketing.ru/#website",
            "url": "https://generalmarketing.ru/",
            "name": "General Marketing",
            "description": "Веб-студия в Краснодаре",
            "publisher": {
                "@id": "https://generalmarketing.ru/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://generalmarketing.ru/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "ru-RU"
        },
        {
            "@type": "Organization",
            "@id": "https://generalmarketing.ru/#organization",
            "name": "General Marketing",
            "url": "https://generalmarketing.ru/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "ru-RU",
                "@id": "https://generalmarketing.ru/#/schema/logo/image/",
                "url": "https://generalmarketing.ru/wp-content/uploads/2016/04/logo_b.png",
                "contentUrl": "https://generalmarketing.ru/wp-content/uploads/2016/04/logo_b.png",
                "width": 200,
                "height": 50,
                "caption": "General Marketing"
            },
            "image": {
                "@id": "https://generalmarketing.ru/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/vzazula",
                "https://www.instagram.com/zazulya_web/"
            ]
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

43Review mentions (all pages)

0External proof links (all pages)

Page	Reviews	Proof links
/ (home)	3	0
/zadizajneno-i-prodvinuto/	3	0
/seo-prodvizhenie/	34	0
/raskrutka-sajta/	3	0

Explore the other reputation pillars for General Marketing

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from General Marketing, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to General Marketing: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://generalmarketing.ru to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: General Marketing – Signal Evidence & AI Readability

General Marketing