Semantic Coherence: Genero – Signal Evidence & AI Readability

[H1] We help your business grow profitably
Our passion is to fuel big dreams with growth marketing, own media and creative & digital services development. We are trusted advisors and partners to startups, scale-ups and multinational corporations.
With us you will grow in good company.
Explore our Services!
[H3] CLIENTS

[H3]
Talliosake – a website that makes finding the right space effortless

[H3]
Canon |
Canon chooses Genero as its Strategic Marketing Partner – Accelerating B2B growth in Finland

[H3]
Grillkung |
Grillkung – Strategic Marketing Partnership for Long-Term Profitability and Growth

[H3]
Strategic Growth Partnership Yields Unprecedented Success in Six Countries

[H3] WE PARTNERED WITH THE BEST

We have been very satisfied with the cooperation with Genero. We quickly achieved good results, which can be seen in the increase in traffic and thus also in our sales. The cooperation has been smooth, Genero’s team has been proactive and full of new ideas.

Markus Sinisalo
Group Chief Commercial Officer, Yliopiston Apteekki

Genero is a reliable and excellent partner who is truly driving the growth of Valio Aimo together with us. I greatly appreciate Genero’s humble and constructive attitude in taking feedback and continuously improving the collaboration.

Hanna Forsström
VP, Marketing & eCommerce, Valio Aimo

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Years of experience, we’re seasoned experts dedicated to your success.

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Experts across the field

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Millions € of generated revenue

[H1] Ready to start your growth journey?

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[H1] Scale your B2B marketing with more qualified leads
High-growth companies succeed by working within a growth system designed for profitable customer acquisition.
We’ve combined all the essential strategies, tactics, and tools into one systematic way of working.
We call it the B2B Growth Method. It has worked for many—and it can work for you too.
Book your free discovery call

[H2] Let’s build your profitable growth story
15 years. 300+ success stories. Proven strategies that drive results. With the help of B2B marketing we help businesses scale by focusing on what matters most—more qualified leads and profitable growth.
[H5] 10 years of revenue growth
“Genero has been our trusted long-term partner and we benefit from their excellent market knowledge, creativity and technical expertise. Genero is a vital resource for our marketing team to deliver on the promise of being a growth driver for Beamex.”
James Clay, Marketing Operations Manager at Beamex
[H2] How to win in driving qualified leads and sales?
Know your numbers and set a focus
Have a brand message and buyer journey to anchor your marketing strategy.
Create high-converting lead magnets and clear conversion points
Have a high quality website and content
Create attention-grabbing ad creatives
[H2] How to get there?
[H4] 1. Growth Canvas – Build Your Strategic Roadmap
A data-driven forecast and action plan outlining the key growth levers you need to scale profitably. Together, we’ll map your communication, content, and conversion points to match your buyer journeys—all within a structured test plan.
[H4] 2. Grow – Start Generating Quality Leads
In just 3 weeks, begin acquiring high-quality leads and nurturing them effectively. Our fractional growth team can support you with:
High-converting lead magnets & content
SEO-optimized content
Attention-grabbing creatives
Ongoing optimization for owned media and advertising
[H2] Get Started with your B2B marketing Today: Create a Clear Roadmap with a Growth Canvas
Kickstart your growth journey with clarity and focus. In our growth session and digital assessments, you’ll gain:
Growth simulations and forecasting
Identification of key growth levers
Insights into buyer journeys and the dark funnel
Funnels with optimized conversion points
A detailed, test-driven roadmap for scalable success
Take the first step toward scalable growth.
Book your free discovery call
[H2] Growth Simulation & Forecasting
Optimize your b2b-marketing investments with data-driven precision. Our advanced simulation and forecasting models help you find the ideal media mix to predict next year’s results and guide smarter investments.
Connect marketing with finance
Speak the same language as your management and connect each action to revenue (€).
Avoid being misled by attribution models by accounting for the “dark funnel.
Find Answers to Critical Growth Questions:
How much should I invest to maximize results?
Why is performance going down?
What are the right priorities to focus on?
Which products attract the most valuable customers?
[H3] Want to see what generates leads?
Download our practical guide on “74 Conversion Points and Why They Work”
See how B2B companies create value at every stage of the buyer’s journey – from first contact to sale.
Bonus: Identify your biggest opportunities with our B2B Conversion Checklist tool.

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[H2] Know Your Customer & Their Buyer Journey
A profitable growth strategy starts with a deep understanding of your customer—what they care about, how they research solutions, and what influences their decisions. Many of these decisions happen in the dark funnel—the invisible space where buyers explore options through private research, peer recommendations, and social discussions before ever engaging with your brand.
The key? Deliver a clear, compelling value proposition that speaks directly to your audience’s needs at every stage of the buyer’s journey.
Sharpen Your Core Messaging: A strong brand message helps you attract your ideal audience and convert more sales-qualified leads (SQLs).
Simplify the Funnel: Don’t overcomplicate the journey. Move earlier in the funnel when demand generation is the priority—focusing on content that builds awareness, nurtures relationships, and drives SQLs.
Identify Buying Signals: Understand when your buyers move into the next stage, so you can target them with content that fits their mindset—whether it’s gated or ungated.
[H2] Plan content that’s helpful and useful, don’t waste the buyers’ time
Plan your content carefully. What information is the buyer actually looking for? How could we really help them at this stage? And create conversion points and next steps that fits the content and the buyer. Not all next steps should be gated but we want to know when the buyer are moving into the next stage so that we can target them with the right content.
Ready to scale your business?
[H2] Book your free discovery call
Discuss your current situation, uncover key growth opportunities, and get tailored recommendations for your business—no commitment required.
Book now
[H2] From strategy to execution—We don’t just plan, we drive growth
The Growth Canvas lays the foundation, but the real impact happens in the execution phase. We help you turn strategy into action by aligning tactics, channels, and content with your business goals—ensuring every move supports profitable growth and measurable financial outcomes.
[H3] Data & analytics
Our Data & Analytics services help you unlock the full potential of your data. From conducting analytics audits to ensure accurate and GDPR-compliant tracking, to implementing tailored website analytics plans, we provide actionable insights aligned with your business goals.
We also streamline marketing data connection and reporting through a secure data hub, giving you reliable, consistent reports and a robust data backup for peace of mind.
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[H3] Build a high-converting website
Create a website designed to convert—built around your buyer journey.
We combine award-winning design with deep expertise in technology, user experience, and conversion optimization to deliver websites that don’t just look stunning—they drive results. Designed to guide visitors seamlessly from discovery to decision, our websites focus on clear messaging, optimized conversion points, and fast-loading performance to maximize lead generation. Each site is crafted with strategic design, UX best practices, and modern web technologies for exceptional performance.
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[H3] Content & Conversion Points – Quality Over Quantity
Creating endless content won’t drive growth—focusing on the right content will. Start with a few high-impact content pieces and conversion points that truly resonate with your audience. Often, just a handful of “killer” assets generate the majority of leads and sales.
Success comes from combining deep buyer insights with exceptional content creation. When your message aligns with what your audience cares about most, every piece of content works harder to move prospects closer to conversion.
[H3] Creative testing & optimization – Ads that convert
Drive stability, save time, and create scroll-stopping ads that deliver results.
With the right data, media mix modelling, and process structure, we ensure consistency in performance. Our data-driven creative insights turn ads into sales-driving assets through continuous testing—leveraging both fresh content and existing assets for high-performing campaigns across Google, Microsoft, LinkedIn, Meta, and more.
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[H2] Data & Measurement – Track What Drives Real Results
How We Track & Measure:
Quality Leads: Leads, MQLs, SQLs, cost per acquisition, and conversion rates.
Revenue Impact: Marketing-generated revenue, returning revenue, and target account progress.
Retention & Market Share: Returning contacts in your ecosystem, Share of Search, and market presence.
Data isn’t just numbers—it’s the foundation for smarter decisions and scalable growth.
[H2] Ready to start your growth journey?
Success starts with a strategic plan today. At Genero, we help build the next generation of growth companies—and support the people behind them to succeed.
Is your business a fit?
We specialise in collaborating with ambitious businesses aiming to scale their operations. If you’re committed to taking your brand to the next level, we’d love to hear from you.
Let’s Connect
Share some details about your business, and one of our experts will reach out within 24 hours to discuss how we can support your growth objectives.

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[H2] See how effective b2b marketing helped these brands scale

[H3]
10x more leads, millions in revenue, and an acquisition

[H3]
4 websites. 3 target groups. 3520 post-it-notes. 1 happy customer.

[H3]
Boiling hot growth in leads at +270% for Electrolux Professional commercial sales

[H3]
Executing global B2B lead generation strategy

[H3]
Genero adds new flavor to Valio’s B2B content

[H3]
Increasing online leads by 100% for Beamex

[H1] Unleashing potential through strategic innovation: our holistic approach
[H6] We are architects of growth, sculpting narratives that propel businesses forward. Fueled by agility and driven by data-backed insights, our cross-functional teams specialise in igniting demand. We synergise diverse disciplines to craft comprehensive growth solutions.
[H2] Strategy & Assessment
Get the best out of your marketing by following a strategy built from your vision and mission together with data.
Growth Canvas
Growth Simulation
Media Planning
Digital Assessment
Communication Strategy
Concepts
[H2] Media Buying
In today’s world most people don’t want to see ads in their personal spaces. We focus on creating great ad creatives combined with data resulting in profitable media buying.
Paid Social & Ad Creative
Google Ads
[H2] Own Media & Content
Focusing on creating a strong own media helps your relevant customers to navigate to your products and services.
Printing & Publication
Email Marketing
Marketing automation
Content production
Media Production
Custom GPT
[H2] Websites
Our approach to websites focuses on what matters—conversion and customer loyalty.
Websites; Wordpress & Contentful
E-commerce; Woocommerce & Shopify
Conversion rate optimisation
SEO
A Website for your needs
[H2] Marketing Analytics
We want you to enjoy simple yet robust, unified, reliable analytics without having to worry too much about what’s brewing under the engine.
Genero Data Hub
Aktio
Analytics implementation
Data activation
Data & Analytics services

[H1] Ready to start your growth journey?

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[H1] Kasvutarinat

[H3]
Talliosake – verkkosivusto, joka tekee tilojen löytämisestä vaivatonta

[H3]
Grillkung |
Grillkung – Strateginen markkinointikumppanuus pitkäaikaiseen kannattavuuteen ja kasvuun

[H3]
Canon |
Canon valitsi Generon strategiseksi markkinointikumppanikseen – B2B-kasvun vauhdittaminen Suomessa

[H3]
Valio Aimo |
Ruoka-alan ammattilaisten oma ääni kuuluviin: Ihan Aimona! -podcast

[H3]
Kesko |
Tarvelähtöisesti suunniteltu ja huolellisesti toteutettu uudistus toi Pirkka-lehdelle voiton kansainvälisessä CMI Content Marketing Awards -sisältömarkkinointikilpailussa.

[H3]
Strateginen kasvukumppanuus toi huikeat tulokset kuudessa maassa

[H3]
Uudistettu 720.io-sivusto: tehokkaat ostopolut ja helppo jatkokehitys design systemin avulla

[H3]
Menestyksekästä hakukoneoptimointia: 77 % liikevaihdon kasvu SEO-optimoiduilta sivuilta ohjautuneissa ostoissa

[H3]
Valio Aimo -yhteistyömme kasvatti bränditunnettuutta ja vauhditti myyntiä

[H2] Oletko valmis aloittamaan yrityksesi kasvutarinan?
Ota yhteyttä.

"*" ilmaisee pakolliset kentät

[H3]
Sebastian Östman
Co-founder & CGO

+358 50 308 4196

[H1] Growth is in our DNA
We are a full-service Nordic growth team where hard work meets strong values.
Genero was founded in 2009 by three students who wanted to help companies grow. A lot has changed since then. Our mission hasn’t.
Genero is now one of the leading growth agencies in the Nordics. Our team consists of 90 experts in Finland, Sweden, and around the world.
[H2] One team
We’re one of the few agencies that combine growth marketing with tech & design and a full in-house content production team. This means you pay less and get better results.
We believe that cross-functional collaboration is critical for succeeding in today’s hypercompetitive marketing landscape.
[H2] Who we work with
We have helped hundreds of companies. From scrappy startups to large enterprises, high-tech industrial companies to burger chains. In good times and bad.
Our clients have one thing in common: they want to grow! This often means that they:
Have great products and happy customers. Long-term growth just isn’t possible without it.
See marketing as an investment, not just a cost. They always look for ways to maximize the return on their marketing spend.
Want to develop their brand, not just maintain it. They are open to trying new ideas and taking risks.
Seek partnerships over one-off transactions. The best work happens when we have time to deeply understand our clients’ businesses and build mutual trust.
Are willing and able to invest in growth.
[H2] What makes us different
[H3] Partnerships
Our average client relationship lasts 3.5 years, with some going back over a decade.
[H3] One growth team
We build customized teams with all the competencies you need. This leads to better results and lower costs.
[H3] Business impact
We spend our clients’ money like it’s our own, and focus on real business outcomes.
[H2] Want to grow your career?
We’re always looking for more hard-working, ambitious, and friendly people to join our crew!
See Open positions
[H2] Values are the basis for everything we do
ALWAYS CARE MORE
Treat people like you would like to be treated, and treat your client’s business like your own. Share your knowledge, build our community and take accountability.
COURAGE TO CHALLENGE
Everyone can challenge anyone and come up with big ideas. Be bold, think big and challenge kindly.
FREEDOM UNDER RESPONSIBILITY
Flexibility in working methods with responsibility for getting things done. Do what’s right by your client, your colleagues and Genero.
[H2] Learn from the best
In The Growth Pod we interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth.
The Growth Pod
[H2] Start your growth journey

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[H3]
Sebastian Östman
Co-founder & CGO

+358 50 308 4196

[H1] The Growth Pod
We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth.
[H2] Subscribe
Never miss an episode!

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[H3] Episode #74
Axel Ahlström sits at the intersection of manufacturing and technology. After working with major industrial companies in private equity, he co-founded Kvanted, a new 70M€ industrial deep tech VC fund.
We talk about the future of manufacturing in Europe, what it’s like to start a new VC fund, robotics hype vs reality, deep tech investing, green and red flags in startups, and more.
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[H3] Episode #73
How do you profitably grow from zero to 13,5M€ in revenue, with just 20K€ in funding? We sat down to discuss this with Timo Uotila, who co-founded Ebike Center with his brother in 2023. We talk about entrepreneurship, common mistakes, lessons learned, building a premium brand, and navigating crises along the way.
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[H3] Episode #72
eEquity is one of the Nordics’ most active e-commerce investors. We sat down with partner Aida Jammal to discuss what it really takes to build a strong consumer brand in today’s market. We cover customer obsession, competing with low-price Chinese players, the financial metrics investors look for, common mistakes, how to think about discounting, and more.
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[H3] Episode #71
Kim Väisänen co-founded and led Blancco, turning it into a global leader in data erasure software and 60M€ exit. Since then he’s made 140+ startup investments and helped countless companies grow as an advisor and board member. We talk about mistakes and lessons learned, what Finland’s Shark Tank is really like, why sales is critical for success, and much more.
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[H3] Episode #70
Tom Even Mortensen took his first startup public as CEO, later held exec and board roles in PE-backed companies, and now invests in early-stage companies through Sandwater, the VC firm he founded and raised a 125M€ first fund for.
We talk about what it takes to build a successful startup, the future of AI and robotics, mental health, and why climate investing isn’t dead.
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[H3] Episode #69
In just four years, Nimlas Group scaled from 1.5 to 10 billion SEK while maintaining strong profitability. CEO Christoffer Järkeborn joins us to discuss leadership, why profitability matters, managing a group of 130+ companies, why managers need to get out of the office, and more.
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[H3] Episode #68
Erik Modig is a researcher, author, speaker, and entrepreneur. He returns to the podcast to discuss the death of the marketing funnel, the issues with ROI, what it really takes to build thought leadership, and the thing that separates world-class CMOs from the rest.
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[H3] Episode #67
Klarna is one of the world’s most successful startups. We sat down with Head of Nordics Björn Bryngelson to discuss the company’s growth journey, making big bets, attracting top talent, and common misconceptions about Klarna.
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[H3] Episode #66
Enfuce is a fast-growing fintech with a bold goal of becoming the #1 issuer processor in Europe and reach billions in ARR. We sat down with co-founder and co-CEO Monika Liikamaa to talk about what it takes to build a successful startup in a conservative industry: earning trust, hiring top talent, and moving fast while doing the right thing. We also talked about entrepreneurship as a mindset, the stress of building a company, and how small teams can do big things.
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[H3] Episode #65
Ilkka Kivimäki built and sold a company to SAP, was the first investor and chairman of Wolt, and now runs a 180M€ seed fund. We sat down to discuss everything from startup investing and growth to quantum computing and food innovation.
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[H3] Episode #64
Pia Lemmetty is an Investment Director at Tesi, Finland’s state-owned investment company. We talk about Finnish startups and scaleups, Finland’s international reputation, and what it takes to attract more talent and capital. We also cover M&A, IPOs and what growth companies can do better when it comes to corporate finance.
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[H3] Episode #63
SATS is the largest fitness chain in the Nordics, with 270+ gyms and 10,000 employees. CEO Sondre Gravir joined us to discuss how they build a strong culture and customer experience at scale and how they navigated the lockdowns. We also talk innovation, fitness trends, tech, and the role gyms play in public health.
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[H3] Episode #62
Voima Ventures is one of the only VC funds in Europe focused only on deep tech. With over 200M€ raised in total, they invest in everything from quantum computing to hormone testing and new biomaterials. Founder and CEO Inka Mero joins us to share how they find and fund world-changing startups, what a great founding team looks like, and how to build a venture fund from scratch.
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[H3] Episode #61
Since joining Veritas, Carl Haglund has led the pension company to record-breaking growth in a highly regulated industry. We talk about how he and his team made it happen, the CEO’s role in sales, and how customer experience became their advantage. With Carl’s background in politics and 5B€ in assets under management, we also discuss investing, geopolitics, and why Finland isn’t growing.
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[H3] Episode #60
Pernilla Ramslöv is the founder and CEO of NOX, the IT consultancy she built from the ground up into a 500M SEK business. In this episode, we discuss building a strong company culture, how loving leadership and psychological safety drive results, the hidden climate impact of IT, and the threats and opportunities of AI.
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[H3] Episode #59
Jussi Kallasvuo is a General Partner at Antler, a global early-stage investor and the world’s most active investor in AI. We talk about what makes a great startup, common founder mistakes, the importance of grit, how AI is fundamentally changing how companies are built, and more.
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[H3] Episode #58
Nordic Business Forum started with evening seminars in Jyväskylä and grew into one of Europe’s leading leadership and business events. We sat down with CEO & Co-founder Hans-Peter Siefen to talk about navigating the pandemic, building an unforgettable customer experience, and what it takes to run a world-class event.
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[H3] Episode #57
Risto Siilasmaa co-founded F-Secure in 1988 at just 22, and later became Finland’s richest person during the dot-com bubble. As chairman of Nokia, he led the company’s transformation from a struggling handset maker to a global leader in network infrastructure. He has one of the best startup investment track records, with multiple unicorns in this portfolio.
In this episode, Risto shares 30+ years of insights on entrepreneurship, leadership, and tech.
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[H3] Episode #56
Sanna Suvanto-Harsaae is one of the most respected and sought-after business leaders in the Nordics. She currently chairs the boards of companies like Finnair, BoConcept, and Posti Group. We discuss the six essentials and superpowers that drive leadership success.
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[H3] Episode #55
Bob W. is a fast-growing, profitable startup that’s raised €70 million to transform hospitality through technology. What began as an Airbnb side hustle is now Europe’s top-rated hospitality brand, operating in 10 countries. We sat down with CEO and co-founder Niko Karstikko to discuss their incredible growth journey.
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[H3] Episode #54
Saxdor is the world’s fastest-growing boat brand. We sat down with CEO Erna Rusi to discuss the journey to 100 million euros in revenue, scaling a team of over 600, driving innovation, and building a global brand. This podcast was recorded live at a Genero Growth Event.
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[H3] Episode #53
Fredrik Heinonen is a partner and Deputy Managing Director at Miltton, a leading Nordic consultancy specializing in communications, insight, and strategy. We discuss the agency’s journey from 4 to 400 employees, navigating the different phases of growth, the rising importance of stakeholder management, effective communication in a noisy world, attracting top talent, and more.
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[H3] Episode #52
Rolf Ladau is the CEO of Paulig, a 148-year-old family-owned food company. We discuss the fundamentals of consumer branding, growth playbooks, the business case for sustainability, how Santa Maria grew to become the European leader in Tex-Mex and more.
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[H3] Episode #51
Marianne Vikkula joined Wolt when it was a small startup with fewer than 100 employees. Today she’s the COO, overseeing a global operation with 10,000+ people across 27 countries. We discuss operational excellence, how to hire well, lessons learned from DoorDash, and how leaders can increase speed, raise the bar for quality, and narrow the focus.
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[H3] Episode #50
As CEO of Pilke, Mari Puoskari has driven rapid growth and achieved profitability at Finland’s largest private early education company. Now also CEO of Dibber Sverige, Mari joins us to discuss the Nordic model of early childhood education, employee well-being, leadership, personal habits, the future of childcare, and more.
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[H3] Episode #49
The Finnish state is an investor or owner in over 70 companies. We discuss with Minister Anders Adlercreutz the state’s role as a shareholder, lessons learned from the Fortum-Uniper deal, challenges with subsidies, and more.
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[H3] Episode #48
Antti Kummu, a founding partner of CapMan Growth, joins us to discuss their take-private of Silmäasema, what makes companies valuable, the importance of storytelling, Elon Musk, and much more.
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[H3] Episode #47
Petteri Lahtela is the co-founder and former CEO of Oura, the $2.55 billion startup behind the world’s most accurate smart ring. We discuss the challenges of the early days, the importance of intention, Prince Harry’s endorsement, and more.
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[H3] Episode #46
Jyri Engeström is a startup expert, having sold his company to Google and invested in numerous unicorns. We discuss opportunities and technologies, lessons learned from Silicon Valley, and how Finland (of all places) could become a leading global startup hub.
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[H3] Episode #45
Christoffer Rutgersson co-founded Bambora, and helped lead the startup to a 1.5 billion euro exit. Then he became CEO of public fintech company Qliro, quickly turning it profitable while doubling down on growth.
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[H3] Episode #44
MAX is a family-owned restaurant chain with more than 170 locations, consistently ranked as the favorite burger chain in Sweden. We talked with CEO and owner Richard Bergfors about the secret to their success, competing with giants like McDonald’s and Burger King, international expansion, failures and challenges, market trends, and a lot more.
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[H3] Episode #43
Matsmart is an online grocery store that has helped save over 65,000 tons of food from going to waste. We talked with co-founder Karl Andersson about the company’s journey to 100 million euros in revenue. Read more.
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[H3] Episode #42
In just two years, Boxbollen grew almost 10x to $30 million, partnered with some of the biggest celebrities in the world, and became a viral holiday hit. And they did it with a team of less than 10 people. We talked with founders Jacob and Victor Eriksson about this wild journey. Read more
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[H3] Episode #41
Innovation is a term that is as often used as it is misunderstood. To tackle this huge topic, we sat down with professor, speaker, author, advisor, and innovation expert Alf Rehn.
We talked about the role of psychological safety in building an innovative culture, why small improvements may be more important than big ideas, lessons learned from companies like SAS and IKEA, and more. Read more
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[H3] Episode #40
HMD Global, the company behind Nokia phones, is changing the smartphone market. We talked with CMO Lars Silberbauer about the “dumbphone” trend, HMD’s unique approach to sustainability, competing against the likes of Apple and Samsung, and more. Read more
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[H3] Episode #39
We sat down with Fredrik Skantze, CEO and co-founder of Funnel, the Swedish SaaS company that’s raised over 120M€ to build the leading marketing data hub. Join us to hear Fredrik talk on building a global company, getting rid of sales commissions, lessons learned from Silicon Valley, and much more! Read more
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[H3] Episode #38
Sanna Suvanto-Harsaae has been on the boards of over 20 Nordic companies like Finnair, Clas Ohlson, Posti, and Paulig. We talked about why strategies fail, how to build a high-performance culture, making tough decisions, and much more. Read more
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[H3] Episode #37
In just eight years, BookBeat grew from zero to 100+ million euros. We spoke with CEO Niclas Sandin about strategy, branding, customer acquisition, competing with big names li