Identity & Authority: Genie Crawl – Signal Evidence & AI Readability

Genie Crawl

(https://geniecrawl.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
5 Impact Weight: 15 / 100
33% Reputation

There is a notable authority gap regarding the agency’s leadership; while ‘Tony and the team’ are mentioned in a testimonial, there is no Person schema or sameAs links to verify his professional standing. The foundingDate of 2018 in schema indicates an 8-year history (as of May 2026), which contradicts the ‘more than five years experience’ phrasing on the About page—suggesting stale copy that hasn’t been updated to reflect the firm’s actual age.

The agency makes bold claims of having a portfolio showcasing ‘some of the UK’s top grossing sites’ but fails to name a single one of these sites or provide a link to the work. The PPC page cites generic Google Ads click-through rates as evidence of effectiveness rather than the agency’s actual campaign performance. The ‘Proven Experts’ tag is used as a header without being followed by certifications, partner tier levels (e.g., Google Premier Partner), or specific case study metrics.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Genie Crawl",
        "url": "https://www.geniecrawl.com/",
        "logo": "https://www.geniecrawl.com/media/uploads/2024/05/04/logo-white.png",
        "sameAs": [
            "https://www.linkedin.com/company/geniecrawl",
            "https://twitter.com/geniecrawl",
            "https://www.facebook.com/geniecrawl"
        ],
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+44 20 8099 7559",
                "contactType": "customer service",
                "areaServed": "GB",
                "availableLanguage": [
                    "English"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Genie Crawl",
        "url": "https://www.geniecrawl.com/",
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "GB"
        },
        "priceRange": "££",
        "foundingDate": "2018"
    }
]
/seo-services/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Genie Crawl",
        "url": "https://www.geniecrawl.com/",
        "logo": "https://www.geniecrawl.com/media/uploads/2024/05/04/logo-white.png",
        "sameAs": [
            "https://www.linkedin.com/company/geniecrawl",
            "https://twitter.com/geniecrawl",
            "https://www.facebook.com/geniecrawl"
        ],
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+44 20 8099 7559",
                "contactType": "customer service",
                "areaServed": "GB",
                "availableLanguage": [
                    "English"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Genie Crawl",
        "url": "https://www.geniecrawl.com/",
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "GB"
        },
        "priceRange": "££",
        "foundingDate": "2018"
    }
]
/services/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Genie Crawl",
        "url": "https://www.geniecrawl.com/",
        "logo": "https://www.geniecrawl.com/media/uploads/2024/05/04/logo-white.png",
        "sameAs": [
            "https://www.linkedin.com/company/geniecrawl",
            "https://twitter.com/geniecrawl",
            "https://www.facebook.com/geniecrawl"
        ],
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+44 20 8099 7559",
                "contactType": "customer service",
                "areaServed": "GB",
                "availableLanguage": [
                    "English"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Genie Crawl",
        "url": "https://www.geniecrawl.com/",
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "GB"
        },
        "priceRange": "££",
        "foundingDate": "2018"
    }
]
/about/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Genie Crawl",
        "url": "https://www.geniecrawl.com/",
        "logo": "https://www.geniecrawl.com/media/uploads/2024/05/04/logo-white.png",
        "sameAs": [
            "https://www.linkedin.com/company/geniecrawl",
            "https://twitter.com/geniecrawl",
            "https://www.facebook.com/geniecrawl"
        ],
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+44 20 8099 7559",
                "contactType": "customer service",
                "areaServed": "GB",
                "availableLanguage": [
                    "English"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Genie Crawl",
        "url": "https://www.geniecrawl.com/",
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "GB"
        },
        "priceRange": "££",
        "foundingDate": "2018"
    }
]
/link-building-services/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Genie Crawl",
        "url": "https://www.geniecrawl.com/",
        "logo": "https://www.geniecrawl.com/media/uploads/2024/05/04/logo-white.png",
        "sameAs": [
            "https://www.linkedin.com/company/geniecrawl",
            "https://twitter.com/geniecrawl",
            "https://www.facebook.com/geniecrawl"
        ],
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+44 20 8099 7559",
                "contactType": "customer service",
                "areaServed": "GB",
                "availableLanguage": [
                    "English"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Genie Crawl",
        "url": "https://www.geniecrawl.com/",
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "GB"
        },
        "priceRange": "££",
        "foundingDate": "2018"
    }
]
/ppc-services/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Genie Crawl",
        "url": "https://www.geniecrawl.com/",
        "logo": "https://www.geniecrawl.com/media/uploads/2024/05/04/logo-white.png",
        "sameAs": [
            "https://www.linkedin.com/company/geniecrawl",
            "https://twitter.com/geniecrawl",
            "https://www.facebook.com/geniecrawl"
        ],
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+44 20 8099 7559",
                "contactType": "customer service",
                "areaServed": "GB",
                "availableLanguage": [
                    "English"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Genie Crawl",
        "url": "https://www.geniecrawl.com/",
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "GB"
        },
        "priceRange": "££",
        "foundingDate": "2018"
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
279Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 47 2
/seo-services/ 46 2
/services/ 47 2
/about/ 46 2
/link-building-services/ 46 2
/ppc-services/ 47 2