Identity & Authority: Glippy – Signal Evidence & AI Readability

Glippy

(https://www.glippy.dev) 📸 Data Snapshot: May 20, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority gaps are non-existent due to the transparent inclusion of Jan-Willem Bobbink as the creator in the JSON-LD schema. The Person schema includes sameAs links to LinkedIn and X, providing a verifiable digital footprint for the expertise claimed. The technical implementation itself serves as authority, utilizing advanced schema types like SoftwareApplication and SpeakableSpecification which are rarely seen on low-substance sites.

The site makes bold claims about AI-readiness, but unlike most agencies, it provides a sample report that shows exactly how those claims are measured. It demonstrates a rare willingness to show a C grade for a sample site, proving that the scoring algorithm is not just a marketing funnel designed to give everyone a failing grade to sell services. The demonstration of the MCP server running inside an AI assistant provides visual proof of the interactivity claims.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "SoftwareApplication",
        "name": "Glippy",
        "description": "GEO Agent-Readiness Checker that scores your website across 16 optimization categories for AI agents, LLM crawlers, and generative search engines.",
        "applicationCategory": "DeveloperApplication",
        "operatingSystem": "Windows, macOS, Linux",
        "url": "https://www.glippy.dev/",
        "image": "https://www.glippy.dev/glippy.JPG",
        "screenshot": [
            "https://www.glippy.dev/app-example.JPG",
            "https://www.glippy.dev/desktop-example.JPG"
        ],
        "featureList": [
            "GEO score (0-100) with letter grade",
            "16 optimization categories",
            "240+ individual checks",
            "Structured data analysis",
            "Semantic HTML validation",
            "Machine readability detection",
            "LLM crawler compatibility checks",
            "Content-based checks (positioning, freshness, density, verifiability, comprehensiveness, multimodal)",
            "Export reports as HTML, Markdown, CSV, TXT (Pro)"
        ],
        "offers": {
            "@type": "Offer",
            "price": "0",
            "priceCurrency": "USD"
        },
        "author": {
            "@type": "Person",
            "name": "Jan-Willem Bobbink",
            "jobTitle": "Digital Marketer & GEO Specialist",
            "url": "https://www.notprovided.eu",
            "image": "https://www.notprovided.eu/author.jpg",
            "sameAs": [
                "https://x.com/jbobbink",
                "https://www.linkedin.com/in/jbobbink/"
            ]
        },
        "datePublished": "2025-01-15",
        "dateModified": "2026-02-17",
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "5.0",
            "ratingCount": "1",
            "bestRating": "5",
            "worstRating": "1"
        },
        "speakable": {
            "@type": "SpeakableSpecification",
            "cssSelector": [
                ".hero-sub",
                ".section-header p",
                "#glossary dd"
            ]
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://www.glippy.dev/"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "name": "Glippy FAQ",
        "description": "Frequently asked questions about Glippy, GEO optimization, AI agents, and LLM crawlers.",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "What is GEO?",
                "text": "What is GEO and how does it differ from traditional SEO?",
                "dateCreated": "2025-01-15",
                "upvoteCount": 0,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Generative Engine Optimization (GEO) is the practice of optimizing your website so that AI-powered search engines and LLM crawlers can easily find, understand, and cite your content. Think of it as SEO for the age of ChatGPT, Perplexity, and Google AI Overviews."
                }
            },
            {
                "@type": "Question",
                "name": "What are AI agents and LLM crawlers?",
                "text": "What are AI agents and LLM crawlers, and why do they matter for my website?",
                "dateCreated": "2025-01-15",
                "upvoteCount": 0,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "AI agents are automated systems that browse and interact with the web on behalf of users. LLM crawlers (like GPTBot, ClaudeBot, and Google-Extended) are bots that fetch web content to train or augment large language models. If your site blocks or confuses these crawlers, you're invisible to AI-powered search."
                }
            },
            {
                "@type": "Question",
                "name": "Is Glippy Chrome Extension free?",
                "text": "Is Glippy Chrome Extension free to use, and what features are included?",
                "dateCreated": "2025-01-15",
                "upvoteCount": 0,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Glippy has a free tier with 11 full scans that covers all GEO checks and scoring. Glippy Pro unlocks unlimited scans and export capabilities (HTML, PDF, Markdown, CSV, TXT formats plus Google Drive integration). Pro is a one-time purchase with a lifetime license."
                }
            },
            {
                "@type": "Question",
                "name": "How is the GEO score calculated?",
                "text": "How does Glippy calculate the GEO score for a website?",
                "dateCreated": "2025-01-15",
                "upvoteCount": 0,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Each of the 16 categories gets a score from 0-100 based on individual checks. The 16 categories cover technical readiness (structured data, semantic HTML, accessibility, internal linking, meta tags, machine readability, entity authority, citability, performance, agent interactivity) plus content-based checks (positioning, freshness, information density, factual verifiability, comprehensiveness, multimodal content). These are combined to produce an overall GEO score and letter grade (A through F)."
                }
            },
            {
                "@type": "Question",
                "name": "Does it work with single-page apps (SPAs)?",
                "text": "Does Glippy work with single-page applications built with React, Vue, or Angular?",
                "dateCreated": "2025-01-15",
                "upvoteCount": 0,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Yes! Glippy detects JS frameworks (React, Vue, Angular, Svelte, etc.) and checks for server-side rendering (SSR). If your SPA relies solely on client-side rendering, Glippy will flag it - because most AI crawlers can't execute JavaScript."
                }
            },
            {
                "@type": "Question",
                "name": "What data does Glippy collect?",
                "text": "What data does Glippy collect and is my website data private?",
                "dateCreated": "2025-01-15",
                "upvoteCount": 0,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Glippy runs entirely in your browser. No page content is ever sent to our servers. The only network calls are for license verification (Pro users). Your analysis data stays on your machine."
                }
            },
            {
                "@type": "Question",
                "name": "Why the name Glippy?",
                "text": "Why is it called Glippy and what's the inspiration behind the name?",
                "dateCreated": "2025-01-15",
                "upvoteCount": 0,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "It's a loving homage to Microsoft's Clippy - the original helpful assistant! But where Clippy helped you write letters, Glippy helps you optimize for the AI era. Same energy, new mission. And this time, the paperclip is actually useful."
                }
            },
            {
                "@type": "Question",
                "name": "What is WebMCP and why does Glippy check for it?",
                "text": "What is WebMCP and why does Glippy include Agent Interactivity checks?",
                "dateCreated": "2026-02-17",
                "upvoteCount": 0,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "WebMCP (Web Model Context Protocol) is a new W3C standard jointly developed by Google and Microsoft that lets websites expose structured tools and capabilities directly to AI agents in the browser. Glippy checks for WebMCP declarative attributes (toolname, tooldescription, toolparamdescription) on forms, imperative API usage, SDK/polyfill detection, and form agent-readiness to help you prepare for the next wave of AI agent interaction."
                }
            },
            {
                "@type": "Question",
                "name": "Do I need to implement WebMCP right now?",
                "text": "Is WebMCP required for my website today, or is it too early to adopt?",
                "dateCreated": "2026-02-17",
                "upvoteCount": 0,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "WebMCP is currently in early preview (Chrome 146 Canary) with production readiness expected mid-late 2026. Glippy's Agent Interactivity category has a low weight (0.2x) so it won't significantly impact your score today. However, early adopters gain a competitive advantage, and Glippy's Form Agent-Readiness check helps you see how close your existing forms are to being WebMCP-compatible."
                }
            },
            {
                "@type": "Question",
                "name": "What is the difference between WebMCP and Anthropic's MCP?",
                "text": "How does Google's WebMCP relate to Anthropic's Model Context Protocol (MCP)?",
                "dateCreated": "2026-02-17",
                "upvoteCount": 0,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "They are complementary, not competing. Anthropic's MCP is a backend server-to-server protocol that connects AI tools to APIs and databases. Google's WebMCP is a frontend browser protocol that connects AI agents to website UIs. A complete agent stack might use both: MCP for backend integrations and WebMCP for browser-based interactions."
                }
            },
            {
                "@type": "Question",
                "name": "Lost your license key?",
                "text": "How can I recover my Glippy Pro license key if I lost it?",
                "dateCreated": "2025-01-15",
                "upvoteCount": 0,
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "No worries! Enter the email you used to purchase Glippy Pro on the FAQ page, and we'll send your license key right to your inbox."
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "HowTo",
        "name": "How to Check Your Website's GEO Score with Glippy",
        "description": "Learn how to analyze your website's readiness for AI agents and LLM crawlers using the Glippy Chrome Extension.",
        "totalTime": "PT2M",
        "tool": {
            "@type": "HowToTool",
            "name": "Glippy Chrome Extension"
        },
        "step": [
            {
                "@type": "HowToStep",
                "position": 1,
                "name": "Install the Glippy Extension",
                "text": "Download and install the Glippy Chrome Extension from the Chrome Web Store.",
                "url": "https://www.glippy.dev/#extension"
            },
            {
                "@type": "HowToStep",
                "position": 2,
                "name": "Navigate to Your Website",
                "text": "Open the webpage you want to analyze in your Chrome browser."
            },
            {
                "@type": "HowToStep",
                "position": 3,
                "name": "Click the Glippy Icon",
                "text": "Click the Glippy icon in your browser toolbar to open the extension popup."
            },
            {
                "@type": "HowToStep",
                "position": 4,
                "name": "Review Your GEO Score",
                "text": "View your overall GEO score (0-100), letter grade, and per-category breakdown with actionable recommendations."
            }
        ]
    }
]
/mcp/ — no schema detected (entity gap)
/support/ — no schema detected (entity gap)
/glippy-report-example.com-2026-02-18T08-24-16/ — no schema detected (entity gap)
/tools/ai-readiness-checker/
{
    "@context": "https://schema.org",
    "@type": "WebPage",
    "name": "AI Readiness Checker",
    "description": "Check if your website is ready for AI search engines, LLM crawlers, and AI agents.",
    "url": "https://www.glippy.dev/tools/ai-readiness-checker/",
    "breadcrumb": {
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://www.glippy.dev/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Tools",
                "item": "https://www.glippy.dev/tools/"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "name": "AI Readiness Checker"
            }
        ]
    }
}
/tools/geo-checker/
{
    "@context": "https://schema.org",
    "@type": "WebPage",
    "name": "GEO Checker",
    "description": "Check your GEO score with Glippy. Analyze your website's Generative Engine Optimization readiness across 16 categories with 240+ checks.",
    "url": "https://www.glippy.dev/tools/geo-checker/",
    "breadcrumb": {
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://www.glippy.dev/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Tools",
                "item": "https://www.glippy.dev/tools/ai-readiness-checker/"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "name": "GEO Checker"
            }
        ]
    }
}
🛡️ Trust Signals — external proof links that back the declared identity
23Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 11 0
/mcp/ 4 0
/support/ 0 0
/glippy-report-example.com-2026-02-18T08-24-16/ 8 0
/tools/ai-readiness-checker/ 0 0
/tools/geo-checker/ 0 0