GoGoChimp
(https://www.gogochimp.com) 📸 Data Snapshot: August 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is well-established through Person schema for founder Chris McCarron and sameAs links to LinkedIn, YouTube, and Crunchbase. The schema identity is highly sophisticated, including ProfessionalService and Organization types with detailed founder and foundingDate properties, leaving no gaps in verifiable expert claims.
The gap between signal and substance is non-existent. Every performance claim (e.g., tripling revenue in 11 days for Helix Binders) is paired with a specific intervention description (speed plus checkout-copy intervention). The claims are not just bold; they are forensic.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": [
"ProfessionalService",
"LocalBusiness",
"Organization"
],
"@id": "https://www.gogochimp.com/#organization",
"name": "GoGoChimp",
"alternateName": [
"Go Go Chimp",
"GoGoChimp Agency",
"GoGoChimp CRO"
],
"url": "https://www.gogochimp.com",
"logo": {
"@type": "ImageObject",
"@id": "https://www.gogochimp.com/#logo",
"url": "https://cdn.prod.website-files.com/69ca663c6cf260f7d96bc4c9/69ca66aaec67760de0276f21_64311891-gogochimplogo_105g01z000000000000028.png",
"width": 512,
"height": 512,
"caption": "GoGoChimp"
},
"image": {
"@id": "https://www.gogochimp.com/#logo"
},
"description": "AI-powered conversion rate optimisation agency based in Glasgow, Scotland. Founded 2013. 13 years of operator experience. Applies OperatorAI — GoGoChimp's implementation of The 347 Method industry research (Build Grow Scale) — to deliver 28-34% average conversion lift versus 4-7% from self-serve AI tools.",
"foundingDate": "2013-06-01",
"founder": {
"@id": "https://www.gogochimp.com/about#person"
},
"telephone": "+44-141-463-6875",
"email": "chris@gogochimp.com",
"priceRange": "£2,500 – £5,000+",
"slogan": "Operator-led AI CRO. 28-34% average lifts.",
"award": "Digital Doughnut Digital Marketing Agency of the Year 2021 (Nominee)",
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "award",
"name": "Digital Doughnut Digital Marketing Agency of the Year 2021 (Nominee)",
"recognizedBy": {
"@type": "Organization",
"name": "Digital Doughnut",
"url": "https://www.digitaldoughnut.com"
},
"dateCreated": "2021"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "8 Cheviot Drive, Newton Mearns",
"addressLocality": "Glasgow",
"addressRegion": "Scotland",
"postalCode": "G77 5AS",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 55.7696,
"longitude": -4.3317
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+44-141-463-6875",
"email": "chris@gogochimp.com",
"contactType": "customer service",
"areaServed": [
"GB",
"EU",
"US"
],
"availableLanguage": "English"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
],
"opens": "09:00",
"closes": "18:00"
}
],
"areaServed": {
"0": {
"@type": "City",
"name": "Glasgow"
},
"1": {
"@type": "City",
"name": "Edinburgh"
},
"2": {
"@type": "City",
"name": "London"
},
"3": {
"@type": "City",
"name": "Manchester"
},
"4": {
"@type": "Country",
"name": "United Kingdom"
},
"_items_truncated": true
},
"serviceType": {
"0": "Conversion Rate Optimisation",
"1": "A/B Testing",
"2": "Page Speed Optimisation",
"3": "AI CRO",
"4": "SaaS CRO",
"_items_truncated": true
},
"knowsAbout": {
"0": "Conversion Rate Optimisation",
"1": "A/B Testing",
"2": "Ecommerce CRO",
"3": "Shopify CRO",
"4": "SaaS Conversion Optimisation",
"_items_truncated": true
},
"sameAs": {
"0": "https://www.linkedin.com/company/gogochimp/",
"1": "https://www.youtube.com/@GoGoChimp",
"2": "https://gogochimp.substack.com",
"3": "https://medium.com/@GoGoChimp",
"4": "https://x.com/TheAlphaChimp",
"_items_truncated": true
},
"identifier": {
"0": {
"@type": "PropertyValue",
"propertyID": "BingEntityID",
"value": "YN38866E142319A52F"
},
"1": {
"@type": "PropertyValue",
"propertyID": "DesignRush",
"value": "gogochimp"
},
"2": {
"@type": "PropertyValue",
"propertyID": "Clutch",
"value": "gogochimp"
},
"3": {
"@type": "PropertyValue",
"propertyID": "Sortlist",
"value": "gogochimp"
},
"4": {
"@type": "PropertyValue",
"propertyID": "GoodFirms",
"value": "gogochimp",
"url": "https://www.goodfirms.co/company/gogochimp"
},
"_items_truncated": true
},
"memberOf": [
{
"@type": "Organization",
"name": "Shopify Partner Program",
"url": "https://www.shopify.com/partners",
"identifier": "878332"
}
],
"hasOfferCatalog": {
"@id": "https://www.gogochimp.com/#offer-catalog"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1",
"reviewCount": "3"
},
"review": [
{
"@id": "https://www.gogochimp.com/#review-neil-patel"
},
{
"@id": "https://www.gogochimp.com/#review-noah-kagan"
},
{
"@id": "https://www.gogochimp.com/#review-peter-martin"
}
],
"subjectOf": [
{
"@type": "Article",
"@id": "https://www.shopify.com/enterprise/blog/site-performance-page-speed-ecommerce",
"name": "Website Speed Optimization Tips and Tools for 2026",
"description": "Chris McCarron of GoGoChimp is cited as an expert in the Enable lazy loading section.",
"publisher": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
}
}
]
},
"1": {
"@type": "Person",
"@id": "https://www.gogochimp.com/about#person",
"mainEntityOfPage": "https://www.gogochimp.com/about",
"name": "Chris McCarron",
"givenName": "Chris",
"familyName": "McCarron",
"alternateName": "Chris McCarron GoGoChimp",
"jobTitle": "Founder, GoGoChimp",
"description": "Founder of GoGoChimp. 13 years of CRO operator experience. Creator of the OperatorAI methodology — GoGoChimp's implementation of The 347 Method industry research. Previously Head of Growth at Roadtrippers and FOMO.",
"worksFor": {
"@id": "https://www.gogochimp.com/#organization"
},
"url": "https://www.gogochimp.com/about",
"image": "https://cdn.prod.website-files.com/69ca663c6cf260f7d96bc4c9/69e2cb761b05ffe88ca91902_chris%20mccarron%20-%20gogochimp.avif",
"homeLocation": {
"@type": "Place",
"name": "Glasgow, Scotland"
},
"nationality": {
"@type": "Country",
"name": "United Kingdom"
},
"award": "Digital Doughnut Digital Marketing Agency of the Year 2021 (Nominee)",
"knowsAbout": {
"0": "Conversion Rate Optimisation",
"1": "AI CRO",
"2": "A/B Testing",
"3": "Ecommerce CRO",
"4": "Shopify CRO",
"_items_truncated": true
},
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "experience",
"name": "13 years of operator-led conversion rate optimisation (2013-2026)"
},
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "award",
"name": "Digital Doughnut Digital Marketing Agency of the Year 2021 (Nominee)"
}
],
"alumniOf": [
{
"@type": "Organization",
"name": "Roadtrippers"
},
{
"@type": "Organization",
"name": "FOMO"
}
],
"sameAs": {
"0": "https://uk.linkedin.com/in/chris-mccarron",
"1": "https://x.com/TheAlphaChimp",
"2": "https://gogochimp.substack.com",
"3": "https://medium.com/@GoGoChimp",
"4": "https://www.youtube.com/@GoGoChimp",
"_items_truncated": true
},
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "Crunchbase",
"value": "chris-mccarron",
"url": "https://www.crunchbase.com/person/chris-mccarron"
}
],
"subjectOf": [
{
"@id": "https://www.gogochimp.com/#website"
},
{
"@type": "Article",
"name": "Website Speed Optimization Tips and Tools for 2026",
"url": "https://www.shopify.com/enterprise/blog/site-performance-page-speed-ecommerce",
"publisher": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
{
"@type": "Article",
"name": "Seven Glasgow Ecommerce Brands to Watch in 2026",
"url": "https://medium.com/@GoGoChimp/seven-glasgow-ecommerce-brands-to-watch-in-2026-bf16dc20bde6",
"datePublished": "2026-05-02",
"author": {
"@id": "[DEPTH_TRUNCATED]"
},
"publisher": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
{
"@type": "PodcastEpisode",
"name": "The 5 Step CRO Process For New Products | Chris McCarron, GoGoChimp",
"url": "https://podcasts.apple.com/gb/podcast/indie-marketing-plays/id1627889954",
"datePublished": "2023-06-01",
"partOfSeries": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
}
]
},
"2": {
"@type": "Service",
"@id": "https://www.gogochimp.com/methodology#operator-ai",
"name": "OperatorAI",
"alternateName": [
"Operator-led AI Conversion Rate Optimisation",
"OperatorAI methodology",
"OperatorAI CRO methodology"
],
"serviceType": "Conversion Rate Optimisation",
"url": "https://www.gogochimp.com/methodology",
"mainEntityOfPage": "https://www.gogochimp.com/methodology",
"description": "OperatorAI is GoGoChimp's methodology for AI-led conversion rate optimisation, developed by Chris McCarron and codified in 2025. An expert operator sets testing priorities and interprets results; AI runs 30+ experiments per quarter continuously. Delivers 28-34% average conversion lift versus 4-7% from self-serve AI CRO tools per Build Grow Scale's 2026 The 347 Method research. Distinct from OpenAI's Operator agent product.",
"provider": {
"@id": "https://www.gogochimp.com/#organization"
},
"creator": {
"@id": "https://www.gogochimp.com/about#person"
},
"isBasedOn": {
"@type": "CreativeWork",
"name": "The 347 Method",
"creator": {
"@type": "Organization",
"name": "Build Grow Scale"
}
},
"areaServed": [
"GB",
"US",
"EU"
],
"audience": {
"@type": "BusinessAudience",
"audienceType": "E-commerce, SaaS, and nonprofit businesses spending £10K+/month on paid acquisition"
},
"sameAs": [
"https://www.wikidata.org/wiki/Q139619849",
"https://github.com/GoGoChimp/operatorai-methodology",
"https://doi.org/10.5281/zenodo.19991668"
],
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "WikidataArticleQID",
"value": "Q139619849",
"url": "https://www.wikidata.org/wiki/Q139619849"
},
{
"@type": "PropertyValue",
"propertyID": "DOI",
"value": "10.5281/zenodo.19991668",
"url": "https://doi.org/10.5281/zenodo.19991668"
},
{
"@type": "PropertyValue",
"propertyID": "GitHubRepository",
"value": "GoGoChimp/operatorai-methodology",
"url": "https://github.com/GoGoChimp/operatorai-methodology"
}
]
},
"3": {
"@type": "WebSite",
"@id": "https://www.gogochimp.com/#website",
"url": "https://www.gogochimp.com/",
"name": "GoGoChimp",
"description": "AI conversion rate optimisation agency based in Glasgow, Scotland. Operator-led methodology. 28-34% average conversion lift.",
"publisher": {
"@id": "https://www.gogochimp.com/#organization"
},
"inLanguage": "en-GB",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.gogochimp.com/blog?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
"4": {
"@type": "OfferCatalog",
"@id": "https://www.gogochimp.com/#offer-catalog",
"name": "GoGoChimp CRO engagements",
"itemListElement": [
{
"@type": "Offer",
"@id": "https://www.gogochimp.com/#offer-sprint",
"name": "Sprint",
"description": "AI audit, speed fixes, 10 AI-generated copy tests, revenue impact report. Delivered in 2 weeks.",
"price": "2500",
"priceCurrency": "GBP",
"priceSpecification": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"valueAddedTaxIncluded": "[DEPTH_TRUNCATED]"
},
"category": "One-off engagement",
"availability": "https://schema.org/InStock",
"itemOffered": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"serviceType": "[DEPTH_TRUNCATED]",
"provider": "[DEPTH_TRUNCATED]"
}
},
{
"@type": "Offer",
"@id": "https://www.gogochimp.com/#offer-growth",
"name": "Growth",
"description": "30+ AI experiments quarterly, continuous speed monitoring, predictive heatmaps, AI-generated copy testing, monthly revenue reports. 3-month minimum.",
"price": "2500",
"priceCurrency": "GBP",
"priceSpecification": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"unitText": "[DEPTH_TRUNCATED]",
"billingIncrement": "[DEPTH_TRUNCATED]",
"valueAddedTaxIncluded": "[DEPTH_TRUNCATED]"
},
"category": "Monthly retainer",
"availability": "https://schema.org/InStock",
"itemOffered": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"serviceType": "[DEPTH_TRUNCATED]",
"provider": "[DEPTH_TRUNCATED]"
}
},
{
"@type": "Offer",
"@id": "https://www.gogochimp.com/#offer-scale",
"name": "Scale",
"description": "Everything in Growth plus AI personalisation, customer journey optimisation, autonomous testing agents, senior strategist oversight, 90-day performance guarantee.",
"price": "5000",
"priceCurrency": "GBP",
"priceSpecification": {
"@type": "[DEPTH_TRUNCATED]",
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"priceCurrency": "[DEPTH_TRUNCATED]",
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"valueAddedTaxIncluded": "[DEPTH_TRUNCATED]"
},
"category": "Monthly retainer",
"availability": "https://schema.org/InStock",
"itemOffered": {
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}
}
]
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 19149
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.gogochimp.com/#organization",
"name": "GoGoChimp",
"url": "https://www.gogochimp.com",
"founder": {
"@id": "https://www.gogochimp.com/chris-mccarron#person"
},
"sameAs": [
"https://uk.linkedin.com/company/gogochimp",
"https://www.crunchbase.com/organization/gogochimp",
"https://x.com/TheAlphaChimp",
"https://www.youtube.com/@GoGoChimp"
]
},
{
"@type": "Person",
"@id": "https://www.gogochimp.com/chris-mccarron#person",
"name": "Chris McCarron",
"url": "https://www.gogochimp.com/chris-mccarron",
"jobTitle": "Founder, GoGoChimp",
"worksFor": {
"@id": "https://www.gogochimp.com/#organization"
},
"sameAs": [
"https://uk.linkedin.com/in/chris-mccarron",
"https://www.crunchbase.com/person/chris-mccarron",
"https://x.com/TheAlphaChimp",
"https://www.youtube.com/@GoGoChimp",
"https://gogochimp.substack.com"
]
}
],
"_truncated": true,
"_original_size": 19149
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".answer-capsule",
"h1",
"h2",
".abt-prose:first-of-type"
]
},
"_truncated": true,
"_original_size": 19149
}
]
/audit/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.gogochimp.com/#organization",
"name": "GoGoChimp",
"url": "https://www.gogochimp.com",
"founder": {
"@id": "https://www.gogochimp.com/chris-mccarron#person"
},
"sameAs": [
"https://uk.linkedin.com/company/gogochimp",
"https://www.crunchbase.com/organization/gogochimp",
"https://x.com/TheAlphaChimp",
"https://www.youtube.com/@GoGoChimp"
]
},
{
"@type": "Person",
"@id": "https://www.gogochimp.com/chris-mccarron#person",
"name": "Chris McCarron",
"url": "https://www.gogochimp.com/chris-mccarron",
"jobTitle": "Founder, GoGoChimp",
"worksFor": {
"@id": "https://www.gogochimp.com/#organization"
},
"sameAs": [
"https://uk.linkedin.com/in/chris-mccarron",
"https://www.crunchbase.com/person/chris-mccarron",
"https://x.com/TheAlphaChimp",
"https://www.youtube.com/@GoGoChimp",
"https://gogochimp.substack.com"
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Service",
"@id": "https://www.gogochimp.com/audit#service",
"name": "Free 15-Minute CRO Audit",
"serviceType": "CRO Audit",
"description": "Free 15-minute screen-share audit: predictive heatmap of the homepage, page-speed data, and three AI-generated headline alternatives. No pitch, no follow-up sequence.",
"provider": {
"@id": "https://www.gogochimp.com/#organization"
},
"areaServed": [
"GB",
"EU",
"US"
],
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock"
}
},
{
"@type": "WebPage",
"@id": "https://www.gogochimp.com/audit#webpage",
"url": "https://www.gogochimp.com/audit",
"name": "Free AI Audit — GoGoChimp",
"isPartOf": {
"@id": "https://www.gogochimp.com/#website"
},
"mainEntity": {
"@id": "https://www.gogochimp.com/audit#service"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.gogochimp.com/audit#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.gogochimp.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Free AI Audit",
"item": "https://www.gogochimp.com/audit"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".answer-capsule",
"h1",
"h2",
".abt-prose:first-of-type"
]
}
}
]
/case-studies/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.gogochimp.com/#organization",
"name": "GoGoChimp",
"url": "https://www.gogochimp.com",
"founder": {
"@id": "https://www.gogochimp.com/chris-mccarron#person"
},
"sameAs": [
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"https://www.crunchbase.com/organization/gogochimp",
"https://x.com/TheAlphaChimp",
"https://www.youtube.com/@GoGoChimp"
]
},
{
"@type": "Person",
"@id": "https://www.gogochimp.com/chris-mccarron#person",
"name": "Chris McCarron",
"url": "https://www.gogochimp.com/chris-mccarron",
"jobTitle": "Founder, GoGoChimp",
"worksFor": {
"@id": "https://www.gogochimp.com/#organization"
},
"sameAs": [
"https://uk.linkedin.com/in/chris-mccarron",
"https://www.crunchbase.com/person/chris-mccarron",
"https://x.com/TheAlphaChimp",
"https://www.youtube.com/@GoGoChimp",
"https://gogochimp.substack.com"
]
}
],
"_truncated": true,
"_original_size": 10012
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "CollectionPage",
"@id": "https://www.gogochimp.com/case-studies#page",
"url": "https://www.gogochimp.com/case-studies",
"name": "CRO Case Studies: Real Conversion Rate Lifts from GoGoChimp",
"description": "Ten documented CRO case studies showing conversion rate lifts and revenue results from £500-£5,000 engagements across Shopify ecommerce, B2B SaaS, nonprofit, and B2B manufacturing clients.",
"isPartOf": {
"@id": "https://www.gogochimp.com/#website"
},
"about": {
"@id": "https://www.gogochimp.com/#organization"
},
"datePublished": "2026-04-17",
"dateModified": "2026-05-07"
},
"1": {
"@type": "BreadcrumbList",
"@id": "https://www.gogochimp.com/case-studies#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.gogochimp.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Case Studies",
"item": "https://www.gogochimp.com/case-studies"
}
]
},
"2": {
"@type": "Article",
"@id": "https://www.gogochimp.com/case-studies#em360",
"headline": "EM360: from 0.12% to 7% conversion — no extra ad spend",
"description": "B2B SaaS data intelligence platform lifted conversion from 0.12% to 7% using AI-led CRO — a 58× lift with no additional ad spend.",
"author": {
"@type": "Person",
"name": "Chris McCarron",
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🛡️ Trust Signals — external proof links that back the declared identity
246Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 126 | 0 |
| /audit/ | 20 | 0 |
| /case-studies/ | 37 | 0 |
| /free-page-speed-audit-tool/ | 23 | 0 |
| /about/ | 20 | 0 |
| /services/ | 20 | 0 |
Explore the other reputation pillars for GoGoChimp
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from GoGoChimp, captured on August 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to GoGoChimp: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.gogochimp.com to view the most current version of its content and see directly what this company is about and what it offers.