Identity & Authority: Good Old – Signal Evidence & AI Readability

Good Old

(https://goodold.se) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
0 Impact Weight: 15 / 100
0% Reputation

The site has a total identity vacuum with schema_json being null and no Person or Organization structured data present. While it references ‘Fanclub’ and ‘specialister,’ these are unnamed entities with no digital footprint or sameAs links to verify their professional standing. The technical implementation is poor for a ‘digital’ agency, featuring a broken meta description and a confusing heading hierarchy that includes electrical advice.

The site claims to be a ‘framgångsrik’ agency and mentions ‘grundlig analys,’ yet the page itself lacks any analytical depth or marketing performance data. There are zero case studies or mentions of ROI, which is the baseline expectation for the Marketing & SEO industry. The tone is informative but completely detached from the reality of professional service delivery.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 0 0