Information Density: GoSquared – Signal Evidence & AI Readability

? 20 years Celebrating 20 years of building beautiful software. →
[H1] Website analytics that actually make sense.
[H2] Real numbers. Beautiful dashboards. No PhD required.
Goodbye GA4. Say hello to the alternative that's more accurate, private, and intuitive.Start for FreeEasy setup. Free for 7 days. Cancel any time.
[IMG: GoSquared website analytics dashboard for replacing Google Analytics]
Live Demo
[H2] Trusted by thousands of businesses.
Teams who got tired of guessing, and switched to numbers they can trust.
[IMG: GoSquared analytics customer logos - first half]
[IMG: GoSquared analytics customer logos - second half]
[H2] How it works
Ten minutes. No jargon. Our CEO walks you through the product.The numbers you need, the moment you need them. No configuration hell. No "where did that report go?"—just dashboards that look good and tell you the truth.
[IMG: Traffic Sources icon]
[H3] Beautiful by design
We care what it looks like. Clean, original interfaces that your whole team will actually want to use.
[IMG: Analytics context icon]
[H3] Works out of the box
Drop in the snippet. Your dashboards light up. No wizards, no goals to configure. Just accurate data from day one.
[IMG: Live chat icon]
[H3] Real support, real people
Stuck? Message us. We're a UK company with a real team. We've helped thousands get the most from their analytics.
[IMG: The Map View Locations widget in GoSquared Now Analytics dashboard]
[IMG: The Devices widget in GoSquared Now Analytics dashboard]
[IMG: The Twitter widget in GoSquared Now Analytics dashboard]
[IMG: The Top Content widget in GoSquared Now Analytics dashboard]
[IMG: The Languages widget in GoSquared Now Analytics dashboard]
[IMG: The Engagement widget in GoSquared Now Analytics dashboard]
[H3] Other Analytics Tools
Some tools vacuum up your visitors' data and use it for more than your insights. You're not the customer — you're the product.
[H3] GoSquared
We're independent. We don't sell ads. Your data stays yours — anonymised by default, used only to give you accurate numbers.  We've been doing this since 2006. We're UK-based, profitable, and independent. We make money selling our software, not from selling data.
[IMG: No advertising icon]
[H3] We don’t sell ads
You pay for analytics. We give you accurate numbers. No data reselling, no ad networks, no surprises.
[IMG: GDPR compliant check icon]
[H3] Fully GDPR compliant
We're based in the UK and take privacy seriously. Third-party certified — so you don't have to take our word for it.
[IMG: Privacy padlock icon]
[H3] Transparent about what we collect
No fine print. We're clear about exactly what GoSquared collects — and what we do with it.As soon as I found GoSquared, and saw it was a 3 second job to set up, it was a no brainer.Start FreeEasy setup. Free for 7 days. Cancel any time.
[IMG: Screenshot of GoSquared Web Analytics dashboard]
[H3] Other Analytics Tools
Hourly updates. Run a report and wait. Sound familiar?
[IMG: Old, slow computer]
[H3] GoSquared
Built for real-time from day one. Your numbers update as they happen — no refresh, no delay, no guessing.
[IMG: Illustration of a modern desktop monitor]
[IMG: GoSquared analytics dashboard]
[IMG: Illustration of GoSquared Daily Analytics Reports]
Stale data leads to bad decisions. GoSquared is built for real-time, so the numbers you see are the numbers that are happening.
[IMG: Team sharing icon]
[H3] Real-time, not "soon"
Every metric updates as it happens. No batch jobs. No "data may be delayed." Just accurate, live numbers.
[IMG: Star icon]
[H3] Install in minutes
Plugins for every major platform. Clear docs. You don't need a dev team or a week. Just add the snippet and go.
[IMG: Calendar icon]
[H3] Daily email reports
Wake up to your key metrics in your inbox. Top traffic, best content, key referrers. It's the one email you'll actually open.
[H2] 100+ reasons to switch.
Everything you need to understand your site. Accurate, easy-to-use, and built to look good. No bloat. No learning curve.See All Analytics Features →
[IMG: Icons of feathers]
[H3] Your site won't slow down
The lightest snippet in the industry. GoSquared loads fast so your visitors get a fast site and you get accurate numbers.
[IMG: Icons of team mates]
[H3] Add unlimited team mates
We don't charge by the seat. Grow your team, stay in the loop. Everyone is invited to the party.
[IMG: Go build with the GoSquared Analytics API]
[H3] There's a powerful API
Everything in your dashboard is available in real-time via our fully documented REST API. Build what you need.
[IMG: Icons of tools that integrate with GoSquared Analytics]
[H3] Integrations with the tools you use
Wordpress, Webflow, Squarespace, Slack, Segment, Zapier, and more. Easy to plug in, easy to use.
[IMG: Timeline of GoSquared history since 2006]
[H3] In business since 2006
We've been around since before the iPhone. Passionate, independent, and UK-based. We're not going anywhere.
[IMG: Five star customer service]
[H3] Award-winning customer service
Real support from real people. We're a UK-based company — when you need help, we're here.
[H2] Thousands of happy customers.
Teams who switched to the analytics tool that makes sense. Accurate, independent, and actually enjoyable to use.
[IMG: Customer logo list]
[H2] See your numbers in minutes.
Accurate, real-time analytics. Beautiful dashboards. No PhD required.Start FreeEasy setup. Free for 7 days. Cancel any time.
[IMG: Screenshot of GoSquared Web Analytics dashboard]

[H1] Simple, affordable website analytics
7 day free trial on all plans. Cancel any time.
[H3] Starter
[H2] £9 /mo
100,000 pageviews.
[H3] What's a pageview?
Every time someone views one of your website's pages (e.g. views your homepage), or triggers an event (e.g. clicks a button you're tracking with event tracking) that'll count towards your monthly pageview quota.3 projects.
[H3] What's a project?
Every website you want to understand individually is known as a "project" in GoSquared. Each project is isolated from the other and can be shared with different people.Start FreeMost Popular
[H3] Standard
[H2] £24 /mo
500,000 pageviews.
[H3] What's a pageview?
Every time someone views one of your website's pages (e.g. views your homepage), or triggers an event (e.g. clicks a button you're tracking with event tracking) that'll count towards your monthly pageview quota.5 projects.
[H3] What's a project?
Every website you want to understand individually is known as a "project" in GoSquared. Each project is isolated from the other and can be shared with different people.Start Free
[H3] Pro
[H2] £49 /mo
1 million pageviews.
[H3] What's a pageview?
Every time someone views one of your website's pages (e.g. views your homepage), or triggers an event (e.g. clicks a button you're tracking with event tracking) that'll count towards your monthly pageview quota.10 projects.
[H3] What's a project?
Every website you want to understand individually is known as a "project" in GoSquared. Each project is isolated from the other and can be shared with different people.Start Free
[H3] Scale
[H2] £99 /mo
2.5 million pageviews.
[H3] What's a pageview?
Every time someone views one of your website's pages (e.g. views your homepage), or triggers an event (e.g. clicks a button you're tracking with event tracking) that'll count towards your monthly pageview quota.20 projects.
[H3] What's a project?
Every website you want to understand individually is known as a "project" in GoSquared. Each project is isolated from the other and can be shared with different people.Start Free
[H3] On all plans ?
At GoSquared, we give you everything you'd expect from a world-class, industry-leading website analytics product.Unlimited team sharing.Email Reports.UTM Campaign Tracking.Event Tracking.Email support.GDPR Compliant.Strong Privacy Controls.Unlimited Data Retention.

[H1] 100+ features. 0 learning curve.
GoSquared Analytics gives you all the features you need to understand and improve your website, with none of the complexity you find in other tools.Add to your WebsiteEasy setup. Free for 7 days. Cancel any time.
[H2] Analytics dashboard
Real-time web analytics dashboard with historical reporting to answer the question “What happened on your website on any given day, week, month or year?”
[IMG: Screenshot of GoSquared Trends Dashboard – real-time web analytics]
[H3] Real-time Metrics
Your most important web analytics metrics are always on hand in GoSquared Analytics, and they're always up to date. No waiting – ever.
[H3] Instant Comparisons
One number is good. Two numbers are better. GoSquared Analytics automatically compares your current timeframe against previous timeframes to help you understand if you're on track for a good month.
[H3] Smart Predictions
Web analytics that gets smarter the more you use it. Smart Predictions intelligently estimate your daily, weekly, and monthly traffic levels based on historical data.
[H3] One-click Timeframe Selector
No clunky timeframe selection around here. Switch between the current day, week, or month in a single click with GoSquared Analytics.
[H3] Engaged Time Per Visitor
See how engaging your content is and if you're driving visitors to spend more time on your site.
[H3] Top Content
Instantly see the top pages on your website for any given timeframe to understand which content is performing best.
[H3] Event Metrics
When you implement GoSquared's powerful event tracking, you'll see the most commonly triggered events across your audience.
[H3] Device Usage
Discover how much of your audience has been browsing on a mobile, tablet, or desktop device.
[H3] Smart Bounce Rate
Most tools calculate bounce rate based on out-of-date philosophies. GoSquared Analytics gives a more accurate idea of bounce rate based on our powerful engagement metrics.
[H3] Daily Email Reports
Beautiful, easy-to-read email reports on your website performance delivered to your inbox every morning. They're also available on a weekly and monthly basis too.
[H3] Real-time Campaign Metrics
Using industry standard campaign URL parameters, GoSquared Analytics shows you how each of your campaigns are performing in real-time.
[H3] Tweet-level Referrer Metrics
GoSquared Analytics shows you when visitors are referred from a specific Tweet, so you can reach out and engage in the moment.
[H3] Organisations + ISPs
GoSquared Analytics can look up the IP address of your visitors to give you extra information about the organisations they may be browsing from.
[H3] Language Detection
See the languages in use by the visitors who have been to your website in any given timeframe.
[H3] Real-time Browsers
Understand more about your website visitors with a breakdown of the browsers they're using to view your website.
[H3] Real-time Operating Systems
See the operating systems in use by visitors currently on your website.
[H3] Real-time Analytics API
Our robust, elegant, and well documented Analytics API enables you to make use of GoSquared Analytics in your own tools and projects.
[H3] One Click Data Export
Your data isn't trapped in GoSquared Analytics – you can export any metric with a single click to a CSV file for further exploration.
[H3] Top Content Groupings
Group your top pages by the first level path of the URL to see which sections of your website performed best in a given timeframe.
[H3] Timeline Annotations
Annotate key moments to remind your team why a traffic spike occurred – such as when a blog post goes live, or someone influential mentions you online.
[H3] Fully Responsive Dashboard
See your web analytics information on any device – from your mobile phone to your big screen TV. GoSquared Analytics looks beautiful across all your devices.
[H3] GDPR Compliant
We work tirelessly to ensure GoSquared Analytics respects the privacy of your visitors, and we've been independently accredited as GDPR compliant.
[H3] PII Free
Prevent the collection of personally identifiable information from your visitors. We believe the best web analytics service should be easy-to-use and helpful for businesses, and respect the privacy of visitors.
[H2] Act now. Not tomorrow.
Get real-time analytics on your site today.Start FreeEasy setup. Free for 7 days. Cancel any time.
[IMG: Screenshot of GoSquared Web Analytics dashboard]
[H2] Integrations
GoSquared Analytics integrates with hundreds of tools – including the ones you already use.
[H3] Zapier
Trigger workflows in Zapier (and the 1,000+ apps Zapier integrates with) based on real-time traffic alerts in GoSquared Analytics.
[H3] Slack
Notify your team about traffic spikes and drops, and send daily, weekly, and monthly reports into Slack with our Slack integration.
[H3] Numerics
Track & share your metrics with the Numerics dashboard app for iPhone, iPad, Mac, Apple TV and Apple Watch.
[H3] Webhooks
Trigger actions in your own tools based on real-time traffic alerts in GoSquared Analytics.
[H3] Wordpress
Enable GoSquared Analytics on your Wordpress blog with the GoSquared Wordpress plugin.
[H3] Shopify
See who's on your Shopify store, and gain powerful web analytics by integrating GoSquared with your Shopify store.
[H3] Google Tag Manager
Add GoSquared Analytics to your website without touching a line of code with Google Tag Manager.
[H3] Segment
Add GoSquared Analytics to your website without touching a line of code with the GoSquared Segment integration.
[H3] Squarespace
Gain a deeper understanding of your Squarespace website by installing GoSquared Analytics.
[H3] Joomla
Gain a deeper understanding of your Joomla website by installing GoSquared Analytics.
[H3] Drupal
Gain a deeper understanding of your Drupal website by installing GoSquared Analytics.
[H3] Magento
Gain a deeper understanding of your Magento online store by installing GoSquared Analytics.
[H3] HelpDocs
See which of your HelpDocs support docs are being viewed most with our HelpDocs integration.
[H3] Ensighten
Easily install GoSquared Analytics on your website without touching a line of code with our Ensighten integration.
[H3] Geckoboard
Display your GoSquared Analytics metrics alongside metrics from other tools using Geckoboard.
[H3] Klipfolio
Display your GoSquared Analytics metrics alongside metrics from other tools using Klipfolio.
[H2] Act now. Not tomorrow.
Get real-time analytics on your site today.Start FreeEasy setup. Free for 7 days. Cancel any time.
[IMG: Screenshot of GoSquared Web Analytics dashboard]

[H3] About GoSquared
[H1] The original real-time web analytics.Since 2006.
We made GoSquared because we wanted a better analytics tool.We never had time to learn Google Analytics. We never wanted to wait for our reports. And we wanted a tool that was designed with love and care, that gave us just the information we needed, and nothing more.Trusted by thousands of successful businesses, including these:
[IMG: GoSquared customer logos - first half of line one]
[IMG: GoSquared customer logos - second half of line one]
[IMG: GoSquared customer logos - first half of line two]
[IMG: GoSquared customer logos - second half of line two]
[H2] Our stats at a glance
[H3] 21,888,401
[H4] Lines of code written.
[H3] 20
[H4] Years of service.
[H3] 10,871,635,968,000
[H4] Bytes of data processed / day.
[H3] 3.7
[H4] Avg. screens / developer.
[H3] 43,241
[H4] Seconds until next standup.
[H3] 1,234,567
[H4] ml of tea drunk.
[H3] 1,289
[H4] T-shirts distributed.
[H2] Building a better business
Our goal is to build a better business for our team, our customers, our communities, and the planet.
[IMG: Proudly planting trees with Tree Nation]
[IMG: Proudly accredited by Good Business Charter]
[IMG: Supporter of the Terra Carta]
[IMG: Supporter of Founders Pledge]
[IMG: Certified B Corporation]
[H2] Timeline
GoSquared started in 2006. A lot has changed since then, but our passion for building great software is stronger than ever.View the GoSquared timeline
[H2] Our investors
[IMG: Passion Capital logo]
[H3] Passion Capital
[H4]
[IMG: Atlas Venture Logo]
[H3] Atlas Venture
[H4]
[IMG: Charlotte Street Logo]
[H3] Charlotte Street
[H4]
[H2] In the media
[IMG: GoSquared press mentions - The Telegraph, BBC, The Sunday Times, The Wall Street Journal, The Guardian, and Wired Magazine]
[H2] GoSquared logo
Writing about GoSquared and need screenshots and more information? Get in touch.
[IMG: GoSquared logo - black on transparent background]
Download Zip File