Grapefruit Digital SEO Agency
(https://grapefruitseo.london) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
Authority is tied to a single named entity, ‘Matt,’ mentioned in testimonials, but he lacks a full digital footprint within the site’s schema. The JSON-LD uses a generic Organization and ProfessionalService type but fails to include Person schema or sameAs links to LinkedIn profiles of the ‘team’ or ‘experts’ mentioned in the body text. The claim of being a ‘leading SEO agency in the UK’ is not supported by any award badges, third-party rankings, or industry certifications in the provided data.
The site makes bold performance claims such as ‘turning digital presence into a consistent source of high-quality enquiries’ and ‘delivering our work within 6 weeks where others could not.’ However, these are never anchored to named clients. The ‘Our Results’ section on the Local SEO page refers to ‘one such client’ and ‘our latest case study’ but provides no link or name, resulting in a disconnect between the claim of transparency and the lack of verifiable evidence.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grapefruitseo.london/",
"url": "https://grapefruitseo.london/",
"name": "Grapefruit SEO London - SEO Agency & Organic Growth Experts",
"isPartOf": {
"@id": "https://grapefruitseo.london/#website"
},
"about": {
"@id": "https://grapefruitseo.london/#organization"
},
"datePublished": "2026-01-14T19:37:16+00:00",
"dateModified": "2026-02-18T07:00:32+00:00",
"description": "Grapefruit's London SEO agency delivers expert SEO services - so your business gets the SEO juice you need, without the bitter aftertaste.",
"breadcrumb": {
"@id": "https://grapefruitseo.london/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grapefruitseo.london/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grapefruitseo.london/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://grapefruitseo.london/#website",
"url": "https://grapefruitseo.london/",
"name": "Grapefruit SEO London",
"description": "Organic growth, freshly squeezed for the AI search era",
"publisher": {
"@id": "https://grapefruitseo.london/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grapefruitseo.london/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://grapefruitseo.london/#organization",
"name": "Grapefruit Digital SEO Agency",
"url": "https://grapefruitseo.london/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://grapefruitseo.london/#/schema/logo/image/",
"url": "https://grapefruitseo.london/wp-content/uploads/2017/04/grapefruit-digital-logo.png",
"contentUrl": "https://grapefruitseo.london/wp-content/uploads/2017/04/grapefruit-digital-logo.png",
"width": 434,
"height": 146,
"caption": "Grapefruit Digital SEO Agency"
},
"image": {
"@id": "https://grapefruitseo.london/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GrapefruitMarketingLLP",
"https://x.com/GrapefruitMktg"
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ProfessionalService",
"@id": "https://grapefruitseo.london/#organization",
"address": {
"@type": "PostalAddress",
"streetAddress": "Exchange at Somerset House, South Wing",
"addressLocality": "London",
"postalCode": "WC2R 1LA",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.511,
"longitude": -0.1171
},
"hasMap": "https://maps.app.goo.gl/y6wMxdxHrhuoxhNB6",
"telephone": "+442081238781",
"priceRange": "$$$",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 5,
"reviewCount": 12
},
"areaServed": {
"@type": "City",
"name": "London"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "The Grapefruit Visibility Framework",
"itemListElement": [
{
"@type": "Service",
"name": "Local Demand Capture (Local Squeeze)",
"description": "Ensures local presence is accurate and relevant so the business appears reliably when potential clients are ready to act."
},
{
"@type": "Service",
"name": "AI Trust & Visibility (Trust Squeeze)",
"description": "Organises expertise so AI platforms and search engines recognise the firm as a reliable and trusted source."
},
{
"@type": "Service",
"name": "High-Intent Search Focus (Precision Squeeze)",
"description": "Concentrates on specific searches used by people actively looking for legal services to ensure high-intent alignment."
},
{
"@type": "Service",
"name": "Post-Click Conversions (Conversion Squeeze)",
"description": "Structures key pages to address intent early and guide potential clients through a clear, logical decision-making path."
},
{
"@type": "Service",
"name": "Trust & Credibility Signals (Authority Squeeze)",
"description": "Strengthens digital signals to show the business is legitimate, experienced, and dependable."
},
{
"@type": "Service",
"name": "Local SEO & Google Business Profile Optimization",
"url": "https://grapefruitseo.london/local-search-engine-optimisation-services/",
"description": "Comprehensive management and optimization of local search presence and Google Business listings."
}
]
}
}
]
}
]
/project-discovery-form/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grapefruitseo.london/project-discovery-form/",
"url": "https://grapefruitseo.london/project-discovery-form/",
"name": "Work With Grapefruit SEO Agency - Our Discovery Form",
"isPartOf": {
"@id": "https://grapefruitseo.london/#website"
},
"datePublished": "2017-11-26T21:55:09+00:00",
"dateModified": "2025-07-01T06:41:01+00:00",
"description": "At the Grapefruit we eat, sleep and breathe SEO - if we sound like your kind of agency then then we’d love to hear from you. Simply complete our discovery form and we’ll get back to you within 24 hours about the next steps.",
"breadcrumb": {
"@id": "https://grapefruitseo.london/project-discovery-form/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grapefruitseo.london/project-discovery-form/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grapefruitseo.london/project-discovery-form/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://grapefruitseo.london/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Project Discovery Form"
}
]
},
{
"@type": "WebSite",
"@id": "https://grapefruitseo.london/#website",
"url": "https://grapefruitseo.london/",
"name": "Grapefruit SEO London",
"description": "Organic growth, freshly squeezed for the AI search era",
"publisher": {
"@id": "https://grapefruitseo.london/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grapefruitseo.london/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://grapefruitseo.london/#organization",
"name": "Grapefruit Digital SEO Agency",
"url": "https://grapefruitseo.london/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://grapefruitseo.london/#/schema/logo/image/",
"url": "https://grapefruitseo.london/wp-content/uploads/2017/04/grapefruit-digital-logo.png",
"contentUrl": "https://grapefruitseo.london/wp-content/uploads/2017/04/grapefruit-digital-logo.png",
"width": 434,
"height": 146,
"caption": "Grapefruit Digital SEO Agency"
},
"image": {
"@id": "https://grapefruitseo.london/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GrapefruitMarketingLLP",
"https://x.com/GrapefruitMktg"
]
}
]
}
/local-search-engine-optimisation-services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grapefruitseo.london/local-search-engine-optimisation-services/",
"url": "https://grapefruitseo.london/local-search-engine-optimisation-services/",
"name": "Local SEO Services - Google Business Profile Optimisation - Grapefruit SEO",
"isPartOf": {
"@id": "https://grapefruitseo.london/#website"
},
"datePublished": "2022-02-23T14:51:11+00:00",
"dateModified": "2026-01-30T13:12:59+00:00",
"description": "Our local Search Engine Optimisation service & Google Business Profile SEO to rank in the map results could increase local traffic to your site. Find out how.",
"breadcrumb": {
"@id": "https://grapefruitseo.london/local-search-engine-optimisation-services/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grapefruitseo.london/local-search-engine-optimisation-services/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grapefruitseo.london/local-search-engine-optimisation-services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://grapefruitseo.london/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Local SEO Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://grapefruitseo.london/#website",
"url": "https://grapefruitseo.london/",
"name": "Grapefruit SEO London",
"description": "Organic growth, freshly squeezed for the AI search era",
"publisher": {
"@id": "https://grapefruitseo.london/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grapefruitseo.london/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://grapefruitseo.london/#organization",
"name": "Grapefruit Digital SEO Agency",
"url": "https://grapefruitseo.london/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://grapefruitseo.london/#/schema/logo/image/",
"url": "https://grapefruitseo.london/wp-content/uploads/2017/04/grapefruit-digital-logo.png",
"contentUrl": "https://grapefruitseo.london/wp-content/uploads/2017/04/grapefruit-digital-logo.png",
"width": 434,
"height": 146,
"caption": "Grapefruit Digital SEO Agency"
},
"image": {
"@id": "https://grapefruitseo.london/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GrapefruitMarketingLLP",
"https://x.com/GrapefruitMktg"
]
}
]
}
/monthly-seo-packages/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grapefruitseo.london/monthly-seo-packages/",
"url": "https://grapefruitseo.london/monthly-seo-packages/",
"name": "Monthly SEO Packages 2026 - Grapefruit SEO Agency",
"isPartOf": {
"@id": "https://grapefruitseo.london/#website"
},
"datePublished": "2021-01-19T16:41:41+00:00",
"dateModified": "2025-07-17T07:02:23+00:00",
"description": "Our 2026 fixed-price monthly SEO packages are built to be affordable & effective for all types of businesses. Discover how our SEO packages can help you.",
"breadcrumb": {
"@id": "https://grapefruitseo.london/monthly-seo-packages/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grapefruitseo.london/monthly-seo-packages/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grapefruitseo.london/monthly-seo-packages/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://grapefruitseo.london/"
},
{
"@type": "ListItem",
"position": 2,
"name": "SEO Packages"
}
]
},
{
"@type": "WebSite",
"@id": "https://grapefruitseo.london/#website",
"url": "https://grapefruitseo.london/",
"name": "Grapefruit SEO London",
"description": "Organic growth, freshly squeezed for the AI search era",
"publisher": {
"@id": "https://grapefruitseo.london/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grapefruitseo.london/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://grapefruitseo.london/#organization",
"name": "Grapefruit Digital SEO Agency",
"url": "https://grapefruitseo.london/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://grapefruitseo.london/#/schema/logo/image/",
"url": "https://grapefruitseo.london/wp-content/uploads/2017/04/grapefruit-digital-logo.png",
"contentUrl": "https://grapefruitseo.london/wp-content/uploads/2017/04/grapefruit-digital-logo.png",
"width": 434,
"height": 146,
"caption": "Grapefruit Digital SEO Agency"
},
"image": {
"@id": "https://grapefruitseo.london/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GrapefruitMarketingLLP",
"https://x.com/GrapefruitMktg"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "London SEO Services",
"image": "https://grapefruitseo.london/wp-content/uploads/2014/09/london-skyline1.jpg",
"description": "Grapefruit SEO’s London Agency provides professional & reliable Search Engine Optimisation that delivers results - so you get all the SEO juice you need, without the bitter aftertaste.",
"mpn": "1",
"sku": "1",
"brand": {
"@type": "Thing",
"name": "Grapefruit London SEO"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "9"
},
"review": [
{
"@type": "Review",
"author": "Lauren",
"reviewRating": {
"@type": "Rating",
"bestRating": "5",
"ratingValue": "1",
"worstRating": "1"
}
}
]
}
]
/faqs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grapefruitseo.london/faqs/",
"url": "https://grapefruitseo.london/faqs/",
"name": "Grapefruit Digital - Frequently Asked Questions",
"isPartOf": {
"@id": "https://grapefruitseo.london/#website"
},
"datePublished": "2015-03-04T21:14:33+00:00",
"dateModified": "2023-08-14T18:05:47+00:00",
"description": "If you're looking to hire an SEO company, you might have a few questions. We've tried to answer some of them for you.",
"breadcrumb": {
"@id": "https://grapefruitseo.london/faqs/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grapefruitseo.london/faqs/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grapefruitseo.london/faqs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://grapefruitseo.london/"
},
{
"@type": "ListItem",
"position": 2,
"name": "FAQs"
}
]
},
{
"@type": "WebSite",
"@id": "https://grapefruitseo.london/#website",
"url": "https://grapefruitseo.london/",
"name": "Grapefruit SEO London",
"description": "Organic growth, freshly squeezed for the AI search era",
"publisher": {
"@id": "https://grapefruitseo.london/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grapefruitseo.london/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://grapefruitseo.london/#organization",
"name": "Grapefruit Digital SEO Agency",
"url": "https://grapefruitseo.london/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://grapefruitseo.london/#/schema/logo/image/",
"url": "https://grapefruitseo.london/wp-content/uploads/2017/04/grapefruit-digital-logo.png",
"contentUrl": "https://grapefruitseo.london/wp-content/uploads/2017/04/grapefruit-digital-logo.png",
"width": 434,
"height": 146,
"caption": "Grapefruit Digital SEO Agency"
},
"image": {
"@id": "https://grapefruitseo.london/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GrapefruitMarketingLLP",
"https://x.com/GrapefruitMktg"
]
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grapefruitseo.london/contact-us/",
"url": "https://grapefruitseo.london/contact-us/",
"name": "Contact Grapefruit Digital - For Juicy SEO",
"isPartOf": {
"@id": "https://grapefruitseo.london/#website"
},
"datePublished": "2015-01-13T22:49:16+00:00",
"dateModified": "2023-08-14T18:05:47+00:00",
"breadcrumb": {
"@id": "https://grapefruitseo.london/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grapefruitseo.london/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grapefruitseo.london/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://grapefruitseo.london/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://grapefruitseo.london/#website",
"url": "https://grapefruitseo.london/",
"name": "Grapefruit SEO London",
"description": "Organic growth, freshly squeezed for the AI search era",
"publisher": {
"@id": "https://grapefruitseo.london/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grapefruitseo.london/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://grapefruitseo.london/#organization",
"name": "Grapefruit Digital SEO Agency",
"url": "https://grapefruitseo.london/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://grapefruitseo.london/#/schema/logo/image/",
"url": "https://grapefruitseo.london/wp-content/uploads/2017/04/grapefruit-digital-logo.png",
"contentUrl": "https://grapefruitseo.london/wp-content/uploads/2017/04/grapefruit-digital-logo.png",
"width": 434,
"height": 146,
"caption": "Grapefruit Digital SEO Agency"
},
"image": {
"@id": "https://grapefruitseo.london/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GrapefruitMarketingLLP",
"https://x.com/GrapefruitMktg"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
200Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 155 | 0 |
| /project-discovery-form/ | 5 | 0 |
| /local-search-engine-optimisation-services/ | 7 | 0 |
| /monthly-seo-packages/ | 19 | 0 |
| /faqs/ | 7 | 0 |
| /contact-us/ | 7 | 0 |
Explore the other reputation pillars for Grapefruit Digital SEO Agency
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Grapefruit Digital SEO Agency, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Grapefruit Digital SEO Agency: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://grapefruitseo.london to view the most current version of its content and see directly what this company is about and what it offers.