GumGum
(https://gumgum.com) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
10
Impact Weight: 20 / 100
50% Reputation
Trust theatre is the primary driver of the BS score. The site reports high review counts, including 207 reviews on the results page and 103 on the contact page, yet the proof_links_count is 0 across the entire crawl, indicating these reviews are displayed without external verification paths. While the site cites a ‘Source: Magna x GumGum 2026,’ it fails to provide a direct outbound link to the independent study, keeping the ‘proof’ within a closed, non-verifiable loop.
The proof density is high, with a ratio of approximately one specific data point or named case study for every three paragraphs of marketing text. Verifiable evidence includes the 454% engagement increase for RWE and the 68% spontaneous brand recall for L’Oréal. The presence of ‘Source: ABCS Insights’ and other dated third-party metrics provides a level of forensic substance rarely seen in generic marketing sites.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
513Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 0 |
| /results/ | 207 | 0 |
| /contact/ | 103 | 0 |
| /mindset/ | 200 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://gumgum.com/#organization",
"name": "GumGum",
"legalName": "GumGum, Inc.",
"url": "https://gumgum.com/",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/69eee532313396005f3a101b/6a289d0ea608a668faabaf6b_GG_Primary_Logo_color.svg"
},
"description": "GumGum is The Mindset Company™ — a global advertising technology company that identifies the moments consumers are most receptive to brand messages, delivering mindset-driven campaigns across CTV, online video, and high-impact display at scale.",
"slogan": "The Mindset Company™",
"sameAs": [
"https://www.linkedin.com/company/gumgum",
"https://www.facebook.com/gumgum",
"https://www.instagram.com/gumgum",
"https://twitter.com/gumgum",
"https://www.youtube.com/user/GumGumInc"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "2419 Michigan Ave, Suite A",
"addressLocality": "Santa Monica",
"addressRegion": "CA",
"postalCode": "90404",
"addressCountry": "US"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": 500,
"maxValue": 600
},
"areaServed": "Worldwide",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Sales",
"url": "https://gumgum.com/contact",
"areaServed": "Worldwide"
},
"knowsAbout": [
"CTV advertising",
"connected TV advertising",
"contextual advertising",
"contextual targeting",
"programmatic advertising",
"display advertising",
"digital advertising",
"high-impact display advertising",
"video advertising",
"omnichannel advertising",
"consumer mindset",
"receptivity intelligence",
"artificial intelligence advertising"
],
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Monthly Impressions",
"value": "500000000000"
},
{
"@type": "PropertyValue",
"name": "Monthly Unique Reach",
"value": "1000000000"
},
{
"@type": "PropertyValue",
"name": "MFA-Free Publisher Partners",
"value": "40000"
}
],
"brand": {
"@type": "Brand",
"name": "GumGum"
},
"makesOffer": [
{
"@type": "Offer",
"@id": "https://gumgum.com/#offer-mindset-graph",
"itemOffered": {
"@id": "https://gumgum.com/#service-mindset-graph"
}
},
{
"@type": "Offer",
"@id": "https://gumgum.com/#offer-contextual",
"itemOffered": {
"@id": "https://gumgum.com/#product-contextual"
}
},
{
"@type": "Offer",
"@id": "https://gumgum.com/#offer-ctv",
"itemOffered": {
"@id": "https://gumgum.com/#product-ctv"
}
},
{
"@type": "Offer",
"@id": "https://gumgum.com/#offer-omnichannel",
"itemOffered": {
"@id": "https://gumgum.com/#service-omnichannel"
}
},
{
"@type": "Offer",
"@id": "https://gumgum.com/#offer-display",
"itemOffered": {
"@id": "https://gumgum.com/#product-display"
}
}
]
},
{
"@type": "WebSite",
"@id": "https://gumgum.com/#website",
"url": "https://gumgum.com/",
"name": "GumGum",
"inLanguage": "en-US",
"publisher": {
"@id": "https://gumgum.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://gumgum.com/search?query={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://gumgum.com/#webpage",
"url": "https://gumgum.com/",
"name": "GumGum | The Mindset Company™ — CTV & Contextual Advertising",
"description": "GumGum identifies the exact moment your audience is open to your message — delivering mindset-driven campaigns across CTV, contextual, and high-impact display at scale.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://gumgum.com/#website"
},
"about": {
"@id": "https://gumgum.com/#organization"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://gumgum.com/"
}
]
},
"significantLink": [
"https://gumgum.com/mindset",
"https://gumgum.com/omnichannel",
"https://gumgum.com/ctv-advertising",
"https://gumgum.com/contextual"
],
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".s-header_heading_text",
".s-header_subtext_text"
]
},
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "PLACEHOLDER — add hero OG image URL pre-launch"
}
},
{
"@type": "Service",
"@id": "https://gumgum.com/#service-mindset-graph",
"name": "Mindset Graph™",
"serviceType": "AI-powered advertising data engine",
"description": "The Mindset Graph™ is GumGum's AI-powered data engine, purpose-built to process the ever-expanding universe of historical, creative, contextual, and environmental data points in real time — determining the best combinations to drive outcomes for every campaign.",
"provider": {
"@id": "https://gumgum.com/#organization"
},
"url": "https://gumgum.com/mindset",
"isRelatedTo": [
{
"@id": "https://gumgum.com/#product-contextual"
},
{
"@id": "https://gumgum.com/#product-ctv"
},
{
"@id": "https://gumgum.com/#product-display"
}
]
},
{
"@type": "Service",
"@id": "https://gumgum.com/#product-contextual",
"name": "GumGum Contextual",
"category": "Contextual advertising",
"description": "AI-powered contextual advertising that analyzes content, imagery, and signals across the page to deliver privacy-forward, cookie-free targeting — without relying on audience data.",
"provider": {
"@id": "https://gumgum.com/#organization"
},
"url": "https://gumgum.com/contextual",
"isRelatedTo": [
{
"@id": "https://gumgum.com/#service-mindset-graph"
},
{
"@id": "https://gumgum.com/#product-ctv"
},
{
"@id": "https://gumgum.com/#product-display"
}
]
},
{
"@type": "Service",
"@id": "https://gumgum.com/#product-ctv",
"name": "CTV & Video Advertising",
"category": "CTV and online video advertising",
"description": "CTV, connected TV, and online video advertising solutions that apply mindset intelligence to reach audiences at the moment they are most receptive — across premium streaming inventory and web and mobile video environments.",
"provider": {
"@id": "https://gumgum.com/#organization"
},
"url": "https://gumgum.com/ctv-advertising",
"isRelatedTo": [
{
"@id": "https://gumgum.com/#service-mindset-graph"
},
{
"@id": "https://gumgum.com/#product-contextual"
},
{
"@id": "https://gumgum.com/#product-display"
}
]
},
{
"@type": "Service",
"@id": "https://gumgum.com/#product-display",
"name": "High-Impact Display Advertising",
"category": "Display advertising",
"description": "High-impact display formats that combine premium creative, contextual intelligence, and mindset data to capture attention and drive stronger brand outcomes.",
"provider": {
"@id": "https://gumgum.com/#organization"
},
"url": "https://gumgum.com/omnichannel",
"isRelatedTo": [
{
"@id": "https://gumgum.com/#service-mindset-graph"
},
{
"@id": "https://gumgum.com/#product-contextual"
}
]
}
]
}
/results/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://gumgum.com/results#webpage",
"url": "https://gumgum.com/results",
"name": "Campaign Results | GumGum | Independent Proof at Scale",
"description": "Most metrics measure delivery. GumGum measures whether audiences were ready — then proves it with independent third-party studies across every objective.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://gumgum.com/#website"
},
"about": {
"@id": "https://gumgum.com/#organization"
},
"mentions": [
{
"@id": "https://gumgum.com/#service-mindset-graph"
},
{
"@id": "https://gumgum.com/#service-omnichannel"
},
{
"@id": "https://gumgum.com/#product-ctv"
},
{
"@id": "https://gumgum.com/#product-display"
}
],
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://gumgum.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Results",
"item": "https://gumgum.com/results"
}
]
},
"significantLink": [
"https://gumgum.com/mindset",
"https://gumgum.com/omnichannel"
],
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".s-header_heading_text",
".s-header_subtext_text"
]
},
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/69eee532313396005f3a101b/6a2c9696f1b26a0857873550_gumgum-metadata-image-advertisers.jpg"
}
},
{
"@type": "FAQPage",
"@id": "https://gumgum.com/results#faqpage",
"isPartOf": {
"@id": "https://gumgum.com/results#webpage"
},
"mainEntity": [
{
"@type": "Question",
"name": "How does media mix modeling account for audience mindset?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most MMM frameworks attribute performance to channel, spend, and timing. They don't capture whether audiences were in a receptive state when impressions were served — which means the model can identify where results came from, but not why those placements outperformed. Campaigns built on mindset add a dimension MMM can't quantify on its own: the receptivity of the audience at the moment of contact."
}
},
{
"@type": "Question",
"name": "What do standard marketing attribution models miss?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most attribution models — last-click, multi-touch, data-driven — track what a user did after seeing an ad. They don't account for the state the user was in when they saw it. Two identical placements can produce different outcomes depending on audience receptivity. Attribution models that ignore mindset will consistently undervalue placements that work for reasons standard signals can't see."
}
},
{
"@type": "Question",
"name": "What should a brand lift study actually tell you?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A standard brand lift study tells you whether awareness, recall, or favorability shifted. It doesn't tell you what drove the shift. Attentive Lift goes further — connecting attention quality and receptivity to brand outcomes, so you can see not just whether lift occurred, but which moments of high receptivity produced it. That's the difference between measuring an outcome and understanding what caused it."
}
},
{
"@type": "Question",
"name": "What's missing from most brand awareness measurement?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most brand awareness measurement tracks impressions, reach, and recall — and treats all impressions as equal. The problem: an impression delivered to an unreceptive audience moves the needle differently than one delivered in a moment of genuine openness. Awareness measurement that accounts for receptivity reveals which placements actually built the brand, not just which ones were served."
}
},
{
"@type": "Question",
"name": "Why isn't ad viewability enough to measure campaign effectiveness?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Viewability confirms an ad was visible. It doesn't confirm the audience was ready to receive it. A fully viewable impression served to someone mid-scroll, distracted, or disengaged from the surrounding content performs very differently from one delivered in a moment of genuine receptivity. Viewability is a necessary baseline. It was never designed to be a performance predictor."
}
}
]
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ContactPage",
"@id": "https://gumgum.com/contact#webpage",
"url": "https://gumgum.com/contact",
"name": "Contact | GumGum | Request a Demo",
"description": "Ready to move beyond the cookie? Connect with GumGum to see how our mindset-first, omnichannel approach can drive meaningful outcomes for your brand.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://gumgum.com/#website"
},
"about": {
"@id": "https://gumgum.com/#organization"
},
"mainEntity": {
"@id": "https://gumgum.com/#organization"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://gumgum.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact",
"item": "https://gumgum.com/contact"
}
]
},
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".s-header_heading_text",
".s-header_subtext_text"
]
}
},
{
"@type": "Organization",
"@id": "https://gumgum.com/#organization",
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"name": "Request a Demo",
"description": "Connect with the GumGum team to discuss how mindset-driven advertising can work for your brand.",
"url": "https://gumgum.com/contact",
"areaServed": "Worldwide",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"contactType": "customer support",
"name": "Publisher Partnerships",
"description": "Apply to join GumGum's premium publisher network and unlock targeted demand for your inventory.",
"url": "https://gumgum.com/publishers"
},
{
"@type": "ContactPoint",
"contactType": "media",
"name": "Media & Press",
"description": "Press and media enquiries for GumGum.",
"url": "https://gumgum.com/contact"
}
]
},
{
"@type": "FAQPage",
"@id": "https://gumgum.com/contact#faqpage",
"isPartOf": {
"@id": "https://gumgum.com/contact#webpage"
},
"mainEntity": [
{
"@type": "Question",
"name": "What happens after I request a demo?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The process follows three steps. First, a brief discovery call to understand your goals, current ad stack, and target audience. Second, GumGum will build a custom proposal showing how the Mindset Graph™ can work for your specific campaigns. Third, a tailored walkthrough of the Mindset, Omnichannel, and Results pillars relevant to your brief. Most advertisers are up and running within days of the first conversation."
}
},
{
"@type": "Question",
"name": "Is there a minimum spend to work with GumGum?",
"acceptedAnswer": {
"@type": "Answer",
"text": "GumGum works with brands and agencies across a range of budget sizes. Minimum commitments vary by product and activation type — managed service campaigns have different thresholds from programmatic activations through the exchange. The best starting point is the demo form, where the team can match you to the products and packages suited to your objectives and budget."
}
},
{
"@type": "Question",
"name": "Which markets does GumGum operate in?",
"acceptedAnswer": {
"@type": "Answer",
"text": "GumGum operates across 19 markets spanning North America, Europe, APAC, and LATAM. If you're planning a multi-market campaign, include your target geographies in the form and the team will confirm availability and inventory coverage in each market."
}
},
{
"@type": "Question",
"name": "Can I request a demo for a specific product or channel?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Whether you're interested in a specific channel — CTV, OLV, High Impact Display — a specific capability like contextual advertising or the Mindset Graph™, or a specific audience type, the team will tailor the conversation to your use case. Share your objectives in the form and the right specialist will follow up."
}
},
{
"@type": "Question",
"name": "I'm a publisher. How do I get in touch?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Publisher enquiries are handled separately from advertiser demos. If you're looking to monetise your content through GumGum's premium demand network, visit gumgum.com/publishers to apply. The publisher team operates independently from the advertiser side, so you'll get a faster and more relevant response through that channel."
}
}
]
}
]
}
/mindset/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://gumgum.com/mindset#webpage",
"url": "https://gumgum.com/mindset",
"name": "Mindset Advertising | GumGum | The Receptivity-First Approach",
"description": "Reaching the right person at the wrong moment is still a wasted impression. GumGum Mindset identifies receptive moments before the bid is placed.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://gumgum.com/#website"
},
"about": {
"@id": "https://gumgum.com/#service-mindset-graph"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://gumgum.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Mindset",
"item": "https://gumgum.com/mindset"
}
]
},
"significantLink": [
"https://gumgum.com/omnichannel",
"https://gumgum.com/results",
"https://gumgum.com/contextual"
],
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".s-header_heading_text",
".s-header_subtext_text"
]
},
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/69eee532313396005f3a101b/6a2c9697db82db2111e9d7fa_gumgum-metadata-image-mindset.jpg"
}
},
{
"@type": "FAQPage",
"@id": "https://gumgum.com/mindset#faqpage",
"isPartOf": {
"@id": "https://gumgum.com/mindset#webpage"
},
"mainEntity": [
{
"@type": "Question",
"name": "What is contextual advertising?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Contextual advertising places ads based on the content of the page or environment where they appear. Rather than following a user across the web based on behavioural data, it reads the context of the moment — the topic of an article, the category of a video, the editorial environment of a publisher. The limitation is precision. Knowing that someone is reading about running shoes tells you something about their interest. It tells you far less about whether they are in a state to absorb and respond to an ad in that moment. Two people reading the same article can be in entirely different mental states — one engaged, one distracted — and context alone cannot distinguish between them. Mindset builds on contextual signals rather than replacing them. The Mindset Graph™ reads context alongside attention, environment, device, time, and dozens of other real-time inputs to generate a complete picture of receptivity. The result is not just placement in a relevant context, but activation in a moment of genuine openness."
}
},
{
"@type": "Question",
"name": "What is the difference between contextual targeting and audience targeting?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Contextual targeting matches ads to the content of the environment. Audience targeting matches ads to people based on who they are — their demographics, behaviours, purchase history, or interests. Both are useful. Neither is complete on its own. Contextual targeting can tell you that someone is in a relevant environment without knowing whether they are in a receptive state. Audience targeting can tell you that someone fits a profile without knowing whether the moment is right. A high-value audience member reached at the wrong moment is still a wasted impression. Mindset is what both approaches have been missing. It is the real-time read of whether this person, in this environment, at this moment, is open to your message. It does not replace contextual or audience targeting — it is the layer that determines whether either approach will actually work."
}
},
{
"@type": "Question",
"name": "What is attention advertising?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Attention advertising is an approach to digital media that uses attention metrics — typically measured by time-in-view, eye-tracking proxies, or active engagement signals — to evaluate ad quality beyond standard viewability. The premise is that an ad served in a viewable position is not the same as an ad that was actually seen and processed. Attention is a meaningful step forward from viewability. But it measures a behaviour after the fact — whether someone looked — not the underlying state that determines whether looking leads to impact. Two people can give identical dwell time to an ad while being in fundamentally different mental states. One is genuinely engaged. The other is present but unreceptive. Mindset is the pre-condition that determines whether attention has value. The Mindset Graph™ reads attention signals alongside context, environment, and timing to assess receptivity — the state in which attention translates into genuine impact. Optimising for attention without accounting for Mindset means capturing eyes without capturing minds."
}
},
{
"@type": "Question",
"name": "What is contextual intelligence?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Contextual intelligence refers to the ability to read, interpret, and act on the signals present in an advertising environment — the content of a page, the category of a publisher, the sentiment of an editorial moment. It goes beyond simple keyword matching to understand the semantic and emotional character of the context in real time. The depth of contextual intelligence varies significantly across platforms. At its most basic, it classifies content into broad categories. At its most advanced, it reads sentiment, topical relevance, and environmental quality to identify moments that are both brand-suitable and strategically valuable. The Mindset Graph™ generates contextual intelligence as one layer of a broader receptivity read. Contextual signals are powerful inputs, but they combine with attention, device environment, time of day, and campaign performance data to produce a complete picture of whether a moment is worth activating in. Contextual intelligence is where Mindset begins, not where it ends."
}
},
{
"@type": "Question",
"name": "What is brand suitability in advertising?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Brand suitability describes the alignment between an ad placement and a brand's standards, values, and audience expectations. It extends beyond brand safety — which focuses on avoiding harmful content — to the more nuanced question of whether a given environment is genuinely right for a particular brand, even if it is not unsafe. A financial services brand might avoid contexts that, while entirely safe, carry associations with risk or volatility. A family brand might apply filters beyond standard content classifications. Brand suitability frameworks allow that level of precision — defining what appropriate looks like for a specific brand, not just what harmful looks like for everyone. Mindset takes brand suitability a step further. Ensuring an ad appears in a suitable context answers whether the environment is appropriate. Mindset answers whether the audience is receptive in that moment. A contextually suitable placement in a low-receptivity moment still produces a poor outcome. The strongest campaigns satisfy both conditions — the right environment, when the audience is genuinely open."
}
}
]
}
]
}
Explore the other reputation pillars for GumGum
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from GumGum, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to GumGum: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://gumgum.com to view the most current version of its content and see directly what this company is about and what it offers.