Hopkins Oy
(https://www.hopkins.fi) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
The company name Hopkins Oy pays homage to Claude Hopkins, showing a historical grounding in direct-response marketing. Named experts such as Pekka Räsänen and Mikko Piippo are featured with specific roles and contact details, though their structured data (Schema) is currently limited to Organization properties rather than individual Person entities with sameAs links to academic or career footprints. Technical implementation is clean with a 0 penalty for heading hierarchy or meta-data omissions.
Marketing claims are generally well-moored to reality; the claim ‘Emme vedä hatusta’ (We don’t pull from a hat) is backed by the ‘Kokemuksia’ section containing 9+ named case studies. Unlike many competitors, they avoid ‘guaranteed ROI’ and instead offer a ‘3-month pilot,’ which aligns with professional services reality. Bold performance numbers like the 22% increase in job applications for Attendo provide necessary grounding for the agency’s performance claims.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hopkins.fi/",
"url": "https://www.hopkins.fi/",
"name": "Hopkins Oy – digimarkkinointia ja analytiikkaa",
"isPartOf": {
"@id": "https://www.hopkins.fi/#website"
},
"about": {
"@id": "https://www.hopkins.fi/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.hopkins.fi/#primaryimage"
},
"image": {
"@id": "https://www.hopkins.fi/#primaryimage"
},
"thumbnailUrl": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-mr-hopkins.png",
"datePublished": "2024-04-15T12:26:02+00:00",
"dateModified": "2026-03-30T23:25:43+00:00",
"description": "Hopkins on digitaalisen markkinoinnin ja analytiikan toimisto. Tuomme yhteistyön, testaamisen ja nopean toteutuksen osaksi markkinointiasi.",
"breadcrumb": {
"@id": "https://www.hopkins.fi/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hopkins.fi/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://www.hopkins.fi/#primaryimage",
"url": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-mr-hopkins.png",
"contentUrl": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-mr-hopkins.png",
"width": 718,
"height": 600
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hopkins.fi/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Etusivu"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hopkins.fi/#website",
"url": "https://www.hopkins.fi/",
"name": "Hopkins",
"description": "",
"publisher": {
"@id": "https://www.hopkins.fi/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hopkins.fi/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://www.hopkins.fi/#organization",
"name": "Hopkins",
"url": "https://www.hopkins.fi/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://www.hopkins.fi/#/schema/logo/image/",
"url": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-logo.svg",
"contentUrl": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-logo.svg",
"width": 1,
"height": 1,
"caption": "Hopkins"
},
"image": {
"@id": "https://www.hopkins.fi/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/hopkinsoy/",
"https://x.com/hopkins_oy",
"https://www.linkedin.com/company/hopkins-oy",
"https://www.instagram.com/hopkins_oy/",
"https://www.youtube.com/@hopkinsoy1003"
]
}
]
}
/ota-yhteytta/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hopkins.fi/ota-yhteytta/",
"url": "https://www.hopkins.fi/ota-yhteytta/",
"name": "Ota yhteyttä meihin, vaikka heti! – Hopkins",
"isPartOf": {
"@id": "https://www.hopkins.fi/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hopkins.fi/ota-yhteytta/#primaryimage"
},
"image": {
"@id": "https://www.hopkins.fi/ota-yhteytta/#primaryimage"
},
"thumbnailUrl": "https://www.hopkins.fi/wp-content/uploads/2024/05/icon32.svg",
"datePublished": "2024-05-28T11:51:57+00:00",
"dateModified": "2024-11-14T11:57:26+00:00",
"description": "Soita meille numeroon 020 788 8120 tai täytä alla oleva lomake ja kerro, kuinka voimme auttaa. Vastaamme sinulle mahdollisimman nopsaan.",
"breadcrumb": {
"@id": "https://www.hopkins.fi/ota-yhteytta/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hopkins.fi/ota-yhteytta/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://www.hopkins.fi/ota-yhteytta/#primaryimage",
"url": "https://www.hopkins.fi/wp-content/uploads/2024/05/icon32.svg",
"contentUrl": "https://www.hopkins.fi/wp-content/uploads/2024/05/icon32.svg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hopkins.fi/ota-yhteytta/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Etusivu",
"item": "https://www.hopkins.fi/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Ota yhteyttä"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hopkins.fi/#website",
"url": "https://www.hopkins.fi/",
"name": "Hopkins",
"description": "",
"publisher": {
"@id": "https://www.hopkins.fi/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hopkins.fi/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://www.hopkins.fi/#organization",
"name": "Hopkins",
"url": "https://www.hopkins.fi/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://www.hopkins.fi/#/schema/logo/image/",
"url": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-logo.svg",
"contentUrl": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-logo.svg",
"width": 1,
"height": 1,
"caption": "Hopkins"
},
"image": {
"@id": "https://www.hopkins.fi/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/hopkinsoy/",
"https://x.com/hopkins_oy",
"https://www.linkedin.com/company/hopkins-oy",
"https://www.instagram.com/hopkins_oy/",
"https://www.youtube.com/@hopkinsoy1003"
]
}
]
}
/palvelut/konversio-optimointi/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hopkins.fi/palvelut/konversio-optimointi/",
"url": "https://www.hopkins.fi/palvelut/konversio-optimointi/",
"name": "Konversio-optimointi - Hopkins",
"isPartOf": {
"@id": "https://www.hopkins.fi/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hopkins.fi/palvelut/konversio-optimointi/#primaryimage"
},
"image": {
"@id": "https://www.hopkins.fi/palvelut/konversio-optimointi/#primaryimage"
},
"thumbnailUrl": "https://www.hopkins.fi/wp-content/uploads/2024/11/SEO_grafiitti.svg",
"datePublished": "2024-08-09T07:34:50+00:00",
"dateModified": "2025-11-25T23:36:14+00:00",
"description": "Konversio-optimoinnin avulla haetaan enemmän liiketoimintahyötyä sivustollesi jo saapuvasta liikenteestä.",
"breadcrumb": {
"@id": "https://www.hopkins.fi/palvelut/konversio-optimointi/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hopkins.fi/palvelut/konversio-optimointi/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://www.hopkins.fi/palvelut/konversio-optimointi/#primaryimage",
"url": "https://www.hopkins.fi/wp-content/uploads/2024/11/SEO_grafiitti.svg",
"contentUrl": "https://www.hopkins.fi/wp-content/uploads/2024/11/SEO_grafiitti.svg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hopkins.fi/palvelut/konversio-optimointi/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Etusivu",
"item": "https://www.hopkins.fi/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Konversio-optimointi"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hopkins.fi/#website",
"url": "https://www.hopkins.fi/",
"name": "Hopkins",
"description": "",
"publisher": {
"@id": "https://www.hopkins.fi/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hopkins.fi/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://www.hopkins.fi/#organization",
"name": "Hopkins",
"url": "https://www.hopkins.fi/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://www.hopkins.fi/#/schema/logo/image/",
"url": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-logo.svg",
"contentUrl": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-logo.svg",
"width": 1,
"height": 1,
"caption": "Hopkins"
},
"image": {
"@id": "https://www.hopkins.fi/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/hopkinsoy/",
"https://x.com/hopkins_oy",
"https://www.linkedin.com/company/hopkins-oy",
"https://www.instagram.com/hopkins_oy/",
"https://www.youtube.com/@hopkinsoy1003"
]
}
]
}
/verkkokauppa/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hopkins.fi/verkkokauppa/",
"url": "https://www.hopkins.fi/verkkokauppa/",
"name": "Verkkokaupan markkinointi – Hopkins",
"isPartOf": {
"@id": "https://www.hopkins.fi/#website"
},
"datePublished": "2024-05-16T10:04:11+00:00",
"dateModified": "2025-11-28T18:37:04+00:00",
"description": "Haluatko kehittää verkkokaupan markkinoinnin kokonaisuutta etkä vain osaoptimoida yksittäisiä kanavia? Ota meihin yhteyttä!",
"breadcrumb": {
"@id": "https://www.hopkins.fi/verkkokauppa/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hopkins.fi/verkkokauppa/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hopkins.fi/verkkokauppa/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Etusivu",
"item": "https://www.hopkins.fi/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Verkkokaupan digimarkkinointi"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hopkins.fi/#website",
"url": "https://www.hopkins.fi/",
"name": "Hopkins",
"description": "",
"publisher": {
"@id": "https://www.hopkins.fi/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hopkins.fi/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://www.hopkins.fi/#organization",
"name": "Hopkins",
"url": "https://www.hopkins.fi/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://www.hopkins.fi/#/schema/logo/image/",
"url": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-logo.svg",
"contentUrl": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-logo.svg",
"width": 1,
"height": 1,
"caption": "Hopkins"
},
"image": {
"@id": "https://www.hopkins.fi/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/hopkinsoy/",
"https://x.com/hopkins_oy",
"https://www.linkedin.com/company/hopkins-oy",
"https://www.instagram.com/hopkins_oy/",
"https://www.youtube.com/@hopkinsoy1003"
]
}
]
}
/myyntiliidit/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hopkins.fi/myyntiliidit/",
"url": "https://www.hopkins.fi/myyntiliidit/",
"name": "Myyntiliidit - Hopkins",
"isPartOf": {
"@id": "https://www.hopkins.fi/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hopkins.fi/myyntiliidit/#primaryimage"
},
"image": {
"@id": "https://www.hopkins.fi/myyntiliidit/#primaryimage"
},
"thumbnailUrl": "https://www.hopkins.fi/wp-content/uploads/2024/05/icon32.svg",
"datePublished": "2024-07-05T10:47:59+00:00",
"dateModified": "2025-03-31T14:13:29+00:00",
"description": "Haluatko digimarkkinoinnin tuovan isompaa ostovalmista myyntiputkea, josta klousaantuu kauppoja hyvällä prosentilla? Ota meihin yhteyttä!",
"breadcrumb": {
"@id": "https://www.hopkins.fi/myyntiliidit/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hopkins.fi/myyntiliidit/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://www.hopkins.fi/myyntiliidit/#primaryimage",
"url": "https://www.hopkins.fi/wp-content/uploads/2024/05/icon32.svg",
"contentUrl": "https://www.hopkins.fi/wp-content/uploads/2024/05/icon32.svg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hopkins.fi/myyntiliidit/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Etusivu",
"item": "https://www.hopkins.fi/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Myyntiliidejä tuova digimarkkinointi"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hopkins.fi/#website",
"url": "https://www.hopkins.fi/",
"name": "Hopkins",
"description": "",
"publisher": {
"@id": "https://www.hopkins.fi/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hopkins.fi/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://www.hopkins.fi/#organization",
"name": "Hopkins",
"url": "https://www.hopkins.fi/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://www.hopkins.fi/#/schema/logo/image/",
"url": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-logo.svg",
"contentUrl": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-logo.svg",
"width": 1,
"height": 1,
"caption": "Hopkins"
},
"image": {
"@id": "https://www.hopkins.fi/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/hopkinsoy/",
"https://x.com/hopkins_oy",
"https://www.linkedin.com/company/hopkins-oy",
"https://www.instagram.com/hopkins_oy/",
"https://www.youtube.com/@hopkinsoy1003"
]
}
]
}
/kokemuksia/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.hopkins.fi/kokemuksia/",
"url": "https://www.hopkins.fi/kokemuksia/",
"name": "Kokemuksia - Hopkins",
"isPartOf": {
"@id": "https://www.hopkins.fi/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hopkins.fi/kokemuksia/#primaryimage"
},
"image": {
"@id": "https://www.hopkins.fi/kokemuksia/#primaryimage"
},
"thumbnailUrl": "https://www.hopkins.fi/wp-content/uploads/2025/10/maaseutuyrittaja-maatalousala-salpaus-10-1-1-scaled.jpg",
"breadcrumb": {
"@id": "https://www.hopkins.fi/kokemuksia/#breadcrumb"
},
"inLanguage": "fi"
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://www.hopkins.fi/kokemuksia/#primaryimage",
"url": "https://www.hopkins.fi/wp-content/uploads/2025/10/maaseutuyrittaja-maatalousala-salpaus-10-1-1-scaled.jpg",
"contentUrl": "https://www.hopkins.fi/wp-content/uploads/2025/10/maaseutuyrittaja-maatalousala-salpaus-10-1-1-scaled.jpg",
"width": 2560,
"height": 1708
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hopkins.fi/kokemuksia/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Etusivu",
"item": "https://www.hopkins.fi/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kokemuksia"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hopkins.fi/#website",
"url": "https://www.hopkins.fi/",
"name": "Hopkins",
"description": "",
"publisher": {
"@id": "https://www.hopkins.fi/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hopkins.fi/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://www.hopkins.fi/#organization",
"name": "Hopkins",
"url": "https://www.hopkins.fi/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://www.hopkins.fi/#/schema/logo/image/",
"url": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-logo.svg",
"contentUrl": "https://www.hopkins.fi/wp-content/uploads/2024/05/hopkins-logo.svg",
"width": 1,
"height": 1,
"caption": "Hopkins"
},
"image": {
"@id": "https://www.hopkins.fi/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/hopkinsoy/",
"https://x.com/hopkins_oy",
"https://www.linkedin.com/company/hopkins-oy",
"https://www.instagram.com/hopkins_oy/",
"https://www.youtube.com/@hopkinsoy1003"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
64Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /ota-yhteytta/ | 2 | 1 |
| /palvelut/konversio-optimointi/ | 16 | 1 |
| /verkkokauppa/ | 21 | 1 |
| /myyntiliidit/ | 21 | 1 |
| /kokemuksia/ | 2 | 1 |
Explore the other reputation pillars for Hopkins Oy
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Hopkins Oy, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hopkins Oy: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.hopkins.fi to view the most current version of its content and see directly what this company is about and what it offers.