Information Density: Hustle – Signal Evidence & AI Readability

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Text, Video, and Voice Communication

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All your mobile communications in one place.

Engage your audience through text, calls, and video messages – all from one platform. Broadcast thousands of messages simultaneously, automate custom responses, or have live 1:1 conversations. Transform the relationship between your contacts and your brand, inspire action, drive conversions, and increase ROI.

Get a Demo

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We’ve helped thousands of organizations send over one billion text messages.

See our stories of impact

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Hustle’s Conversational Video Platform

Engage your community in a new way by texting them videos that spark conversation. Leverage your existing short-form videos from social media, or personalize each video to wow your VIPs.

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Hustle Clips
Distribute your existing short-form videos via text and ensure they are seen—right within the message itself.
Learn More

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Personalized Clips
Text a custom video to your most engaged people, quickly and effectively.
Learn More

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Hustle Stories
Drive your audience to long-form video stories that empower, inspire, and drive action.
Learn More

Get Results
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Hustle gets it done.

See how organizations of every kind—from big brands and universities to unions and advocacy groups—drive results with Hustle.

[IMG: SEIU-UHW]

[IMG: Mayor’s People Engagement Unit New York City]

[IMG: KQED]

[IMG: Alzheimer]

[IMG: Jacksonville University, Advancement Office]

[IMG: Tufts Fund for Arts, Sciences & Engineering]

[IMG: Office of Advancement, Colby-Sawyer College]

[IMG: NAACP]

[IMG: Jennifer Saldana]

Jennifer Saldana
Lead Digital Organizer
SEIU-UHW

“I like that I can easily set up campaigns on Hustle and know who sent what when.”

Read their story

[IMG: Adrienne Lever]

Adrienne Lever
Director of Public Engagement Unit
Mayor’s People Engagement Unit New York City

“Peer-to-peer texting allowed us to efficiently scale outreach while providing personalized support that connected more New Yorkers to services.”

Read their story

[IMG: Taylor Beard]

Taylor Beard
Associate Director of Direct Response Fundraising
KQED

“We've used Hustle successfully to start personalized conversations for both fundraising campaigns and general audience engagement.”

Read their story

[IMG: Alex Schoeneck]

Alex Schoeneck
Development Events Manager
Alzheimer's Association, NYC Chapter

“I'm very excited to continue using Hustle as a constituent engagement tool.”

Read their story

[IMG: Lauren Griffith]

Lauren Griffith
Director of Engagement and Annual Philanthropy
Jacksonville University, Advancement Office

“People couldn't believe how thoughtful we were to reach out by texting.”

Read their story

[IMG: Lauren Smith]

Lauren Smith
Senior Associate Director, Marketing & Participation
Tufts Fund for Arts, Sciences & Engineering

“Hustle allows us to provide more of a VIP experience for the alum.”

Read their story

[IMG: Luke Gorman]

Luke Gorman
Director of Annual Giving and Operations
Office of Advancement, Colby-Sawyer College

“Hustle allowed us to connect with alumni in a way that we couldn’t previously.”

Read their story

[IMG: Tyler Sterling]

Tyler Sterling
National Mobilization Director
NAACP

“From volunteer recruitment and updates and ballot curing instructions to traditional get out the vote messaging - Hustle was a key tool for the NAACP to organize, communicate with, and mobilize Black voters across the country. The easy user interface allowed for NAACP to run in-person and distributed organizing programs sending over 9 million messages to targeted audiences. The tool was used by NAACP members, staff, and thousands of volunteers to continue the NAACP legacy of being a trusted messenger and delivering factual non-partisan information to our communities.”

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Why Text Message Marketing?

Easily connect with your audience where they hang out most—on their phones.
Put the right message in front of the right person at the right time.
See higher response rates and more engagement from your campaigns.

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[H6] Hustle’s Privacy Policy was updated on August 30, 2024.

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Video Messaging

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Video messaging just got a lot easier.

At Hustle, we’ve made it easy to create and send personalized, in-message video for all your peer-to-peer texting campaigns.

Book a Demo

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The future of marketing is personalized video messaging.

92%
of consumers on mobile devices will share videos they see with others.

54%
of consumers want to see more video content from brands they support.

72%
of consumers say they'll only engage with personalized marketing campaigns.

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Hustle Clips

Send embedded video clips up to 30 seconds in length, that show up in-message. No links required.
Features
Use the video content you already have; upload it to Hustle, and we’ll optimize it for texting
Supports most common video types (.mov, .mp4)
Guaranteed to make an impression

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Hustle Personalized Clips

Our web-based video recorder makes it easy to record and personalize conversational videos with your recipient’s name and any other details you’d like to include.
Features
Record and send 15-second video clips for each recipient
Quickly send personalized videos at scale
Utilize video compression methods that don’t sacrifice quality

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Hustle Stories

Quickly upload and stitch together clips to share tailor-made videos for your text message campaigns.
Features
Easily send videos that drive real action
Create more personalization in your texting campaigns
Connect and engage your audience with custom CTAs

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Frequently Asked Questions

What are video text messages?
Video text messages are easy to explain—they’re simply videos sent through text messages. More engaging than text-only messages, video text messages are quickly becoming a favored form of communication due to their ability to engage and connect both the sender and receiver.

How do I use videos in text message marketing campaigns?
From brand awareness and education to increasing customer engagement, including video in your text message marketing campaigns is a smart move for any business. Use Hustle’s texting platform to easily create and send video texts that will connect and engage your best customers.

What is a text message campaign?
A text message campaign is a marketing campaign specifically created to be sent through text messages or short message service (SMS). More engaging than other marketing campaign types, text message campaigns make it easy to send important information straight to your customer’s smartphones.

How do I send videos in text messages?
Traditionally, there have been two ways to send videos in text messages: using a video link or sending directly in-message. Up until now, sending video texts in-message required compression software that was a headache to deal with. Hustle’s video compression method makes it easy to send videos without sacrificing their quality—no hassle required.

How do I boost my SMS campaign results?
Including video in your SMS campaigns is one of the easiest ways you can boost your results. According to a Gartner Study, SMS has a near-perfect open rate of 98% and because video is far more engaging, memorable, and motivating, it won’t take long for your video campaign conversion rates to blast past your text-only campaigns. Need to add video to your next text message campaign? Hustle can help.

Get Results
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Hustle gets it done.

See how organizations of every kind—from big brands and universities to unions and advocacy groups—drive results with Hustle.

[IMG: SEIU-UHW]

[IMG: Mayor’s People Engagement Unit New York City]

[IMG: KQED]

[IMG: Alzheimer]

[IMG: Jacksonville University, Advancement Office]

[IMG: Tufts Fund for Arts, Sciences & Engineering]

[IMG: Office of Advancement, Colby-Sawyer College]

[IMG: Jennifer Saldana]

Jennifer Saldana
Lead Digital Organizer
SEIU-UHW

“I like that I can easily set up campaigns on Hustle and know who sent what when.”

Read their story

[IMG: Adrienne Lever]

Adrienne Lever
Director of Public Engagement Unit
Mayor’s People Engagement Unit New York City

“Peer-to-peer texting allowed us to efficiently scale outreach while providing personalized support that connected more New Yorkers to services.”

Read their story

[IMG: Taylor Beard]

Taylor Beard
Associate Director of Direct Response Fundraising
KQED

“We've used Hustle successfully to start personalized conversations for both fundraising campaigns and general audience engagement.”

Read their story

[IMG: Alex Schoeneck]

Alex Schoeneck
Development Events Manager
Alzheimer's Association, NYC Chapter

“I'm very excited to continue using Hustle as a constituent engagement tool.”

Read their story

[IMG: Lauren Griffith]

Lauren Griffith
Director of Engagement and Annual Philanthropy
Jacksonville University, Advancement Office

“People couldn't believe how thoughtful we were to reach out by texting.”

Read their story

[IMG: Lauren Smith]

Lauren Smith
Senior Associate Director, Marketing & Participation
Tufts Fund for Arts, Sciences & Engineering

“Hustle allows us to provide more of a VIP experience for the alum.”

Read their story

[IMG: Luke Gorman]

Luke Gorman
Director of Annual Giving and Operations
Office of Advancement, Colby-Sawyer College

“Hustle allowed us to connect with alumni in a way that we couldn’t previously.”

Read their story

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TEXTING COMPLIANCE

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Hustle is yourpartner in compliance

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Our team of experts does the heavy lifting to make your registration process as easy (and transparent) as possible.

Get started with Hustle

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Meaningful relationships begin with 1:1 connections.

208%
higher response rate for texts (vs. phone, email or Facebook)

98%
SMS open rates per a gartner study

6000%
increased chance of closing a sale When Response is <24hr

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What is 10DLC?

Industry-wide compliance: The 10DLC (10-Digit Long Code) campaign review process is required by all major carriers (AT&T, T-Mobile, Verizon) for any organization sending text messages from local 10DLC phone numbers on any texting platforms or service providers.
Vetting: The registration and compliance process is established and managed by the mobile carriers, not Hustle. Registration has become stricter, affecting all organizations regardless of their texting vendor.
Timeline transparency: 10DLC registration approval timelines can vary greatly (1-6 weeks), depending on the organization’s responsiveness to registration feedback.
What about other phone number types?: Hustle also supports texting from a short code (ex. 12345) or a toll-free number (ex. 888-123-1234). Both number types follow a similar, but separately managed, registration process to 10DLC. It’s worth noting that short code registration can take months as opposed to weeks; Hustle can walk you through the process if this is of interest.

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Support at every step of the registration process

Expert guidance: Our support specialists are 10DLC experts who offer detailed feedback on submissions to help optimize your registration for approval.
Your vetting advocates: Our team has a strong relationship with our ecosystem partners and will advocate on your behalf throughout the entire registration process.
Compliance review: Our team proactively reviews your website and messaging content and provides recommendations for carrier compliance before onboarding to Hustle
Streamlined registration: Hustle’s in-product registration for 10DLC allows users to complete registration without needing to navigate between different websites or forms.
Rapid response: Hustle’s dedicated support team has an average response time of 6 minutes to support tickets, ensuring your 10DLC registration stays on track.

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Knowledge base

Comprehensive resources: Access detailed guides, templates, and best practices for navigating the 10DLC registration process through our extensive knowledge library.
Multiple support channels: Get assistance through our help site, one-on-one guidance from our client success team, or submit a ticket with our support team.
Expert feedback: Receive personalized recommendations and insights from industry experts who understand the nuances of carrier compliance requirements.

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Additional 10DLC resources

What is 10DLC?

Help article: what Hustle admins need to know about Hustle and 10DLC
If you'd like to dig deeper into what 10DLC is, check out this in-depth explainer which includes FAQs

Hustle’s 10DLC Compliance Guide

We're committed to making registration and compliance as easy as possible. Check out our 10DLC Compliance Guide for a checklist of our recommendations before registering.

10DLC Sample Registration Clauses
The documents linked below are exemplary. Customers are encouraged to check with their own legal teams to modify the clauses to address their own circumstance.

10DLC registration guidelines
Sample 10DLC registration clauses