Trust & Proof: Impressive Digital – Signal Evidence & AI Readability

Impressive Digital

(https://impressive.com.au) 📸 Data Snapshot: May 16, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
17 Impact Weight: 20 / 100
85% Reputation

Trust is exceptionally well-managed with a review_count of 213 on the homepage and a proof_links_count of 1 verified via Trustindex. Unlike standard trust theatre, the agency provides named client testimonials (Phoebe Simmonds from The Memo) and specific years for its search awards (2018-2025). The only minor flag is the aggregate claim of $8.2B Revenue Generated, which lacks a granular year-by-year or audit-backed breakdown.

The ratio of verifiable evidence to fluff is high, with over 15 distinct specific proof points (percentages, dollar amounts, client names) on the Case Studies page alone. The site avoids the red_flag of guaranteed rankings, instead opting for ROI projections and mutually agreed targets. The presence of awards from 2024 and 2025 confirms the relevance of the evidence against the May 2026 temporal anchor.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
741Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 213 1
/careers/ 93 1
/who-we-are/ 97 1
/case-studies/ 96 1
/social-media-marketing/ 143 1
/measurement-planning-implementation/ 99 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://impressive.com.au/",
                "url": "https://impressive.com.au/",
                "name": "Impressive Digital: Melbourne's Premium Digital Marketing Agency",
                "isPartOf": {
                    "@id": "https://impressive.com.au/#website"
                },
                "about": {
                    "@id": "https://impressive.com.au/#organization"
                },
                "datePublished": "2025-06-25T23:51:32+00:00",
                "dateModified": "2026-05-14T04:40:30+00:00",
                "description": "Looking for a multi faceted digital marketing agency that works with you to hit your business objectives? Impressive Digital is your ideal marketing partner.",
                "breadcrumb": {
                    "@id": "https://impressive.com.au/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://impressive.com.au/"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://impressive.com.au/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://impressive.com.au/#website",
                "url": "https://impressive.com.au/",
                "name": "Impressive",
                "description": "Full Service Digital Marketing Agency Melbourne",
                "publisher": {
                    "@id": "https://impressive.com.au/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://impressive.com.au/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://impressive.com.au/#organization",
                "name": "Impressive Digital",
                "alternateName": "Impressive Digital",
                "url": "https://impressive.com.au/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://impressive.com.au/#/schema/logo/image/",
                    "url": "https://impressive.com.au/wp-content/uploads/2023/11/cropped-Impressive_Logo-WhitePink-1-1-1.png",
                    "contentUrl": "https://impressive.com.au/wp-content/uploads/2023/11/cropped-Impressive_Logo-WhitePink-1-1-1.png",
                    "width": 800,
                    "height": 176,
                    "caption": "Impressive Digital"
                },
                "image": {
                    "@id": "https://impressive.com.au/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.linkedin.com/company/impressive-digital/",
                    "https://www.instagram.com/impressivedigital/?hl=en",
                    "https://www.youtube.com/@impressivedigital6644"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://impressive.com.au/#organization",
        "name": "Impressive Digital",
        "alternateName": "Impressive Digital",
        "url": "https://impressive.com.au/",
        "logo": {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://impressive.com.au/#/schema/logo/image/",
            "url": "https://impressive.com.au/wp-content/uploads/2023/11/cropped-Impressive_Logo-WhitePink-1-1-1.png",
            "contentUrl": "https://impressive.com.au/wp-content/uploads/2023/11/cropped-Impressive_Logo-WhitePink-1-1-1.png",
            "width": 800,
            "height": 176,
            "caption": "Impressive Digital"
        },
        "image": {
            "@id": "https://impressive.com.au/#/schema/logo/image/"
        },
        "sameAs": [
            "https://www.linkedin.com/company/impressive-digital/",
            "https://www.instagram.com/impressivedigital/?hl=en",
            "https://www.youtube.com/@impressivedigital6644"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "What is the average fee for a digital marketing agency?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Fees vary depending on scope, channels, and campaign goals. Most businesses pay between $3,000 and $15,000 per month for a performance-focused digital marketing agency in Australia. We offer flexible pricing based on deliverables and scale, not lock-in tiers.\n"
                }
            },
            {
                "@type": "Question",
                "name": "How do you ensure my campaigns deliver measurable results?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We track KPIs tied to business goals — not vanity numbers. Conversions, revenue impact, cost per lead, and lifetime value are monitored through real-time dashboards. Your team gets full access and weekly insights from our digital strategy specialists.\n"
                }
            },
            {
                "@type": "Question",
                "name": "What makes your performance-driven approach different from other agencies?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We focus on commercial outcomes. Every channel, creative, and landing page is tested and optimised to increase return on ad spend. As a data-led digital marketing company in Melbourne, we remove guesswork and scale what performs.\n"
                }
            },
            {
                "@type": "Question",
                "name": "What kind of creative content do you produce?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Our team builds static and motion creative for paid ads, landing pages, and email sequences. All content is built around customer action and tested for performance, not just polish.\n"
                }
            },
            {
                "@type": "Question",
                "name": "Do you work with businesses of all sizes?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Yes. We work with startups ready to scale and enterprise brands looking for sharper returns. Whether you’re running lean or managing a large internal team, our integrated marketing agency adapts to your structure and goals.\n"
                }
            },
            {
                "@type": "Question",
                "name": "Do you lock clients into long-term contracts?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "No. Our clients stay because the results make sense. We offer rolling terms and transparent scopes. If you’re not happy with performance, you’re not stuck.\n"
                }
            },
            {
                "@type": "Question",
                "name": "What digital marketing channels should my business use?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "It depends on your audience and product. Our digital marketing experts assess your market, then match the right mix of SEO, paid search, social, video, and content marketing to maximise growth.\n"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Impressive",
        "image": "https://cdn.trustindex.io/companies/00/00789c427846g065/avatar.jpg",
        "url": "https://impressive.com.au",
        "sku": "00789c427846g065",
        "description": "Impressive is trusted by over 116 happy customers, earning a 4.8-star rating! Explore real reviews and share your own experience.",
        "manufacturer": {
            "@type": "Organization",
            "@id": "https://www.trustindex.io/reviews/impressive.com.au",
            "name": "Impressive",
            "logo": "https://cdn.trustindex.io/companies/00/00789c427846g065/avatar.jpg",
            "url": "https://impressive.com.au",
            "description": "Impressive is trusted by over 116 happy customers, earning a 4.8-star rating! Explore real reviews and share your own experience.",
            "image": {
                "@type": "ImageObject",
                "url": "https://cdn.trustindex.io/companies/00/00789c427846g065/screenshot.webp",
                "width": 500,
                "height": 348
            },
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Level 4/11-13 Wilson St",
                "addressLocality": "South Yarra",
                "postalCode": "3141",
                "addressCountry": "AU"
            },
            "brand": {
                "@type": "Brand",
                "@id": "https://impressive.com.au/",
                "name": "Impressive"
            }
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "worstRating": 1,
            "bestRating": 5,
            "ratingValue": 4.8,
            "ratingCount": 116
        },
        "review": [
            {
                "@type": "Review",
                "datePublished": "2023-12-20T00:00:00+00:00",
                "reviewBody": "Oliver, Shaun, Julia from Impressive have been a great support to our business in understanding the requirements, matching the deadlines and providing insights to our in-market campaigns. Their dedication has transformed our business. I highly recommended!",
                "inLanguage": "en",
                "url": "https://www.google.com/maps/search/?api=1&query=Google&query_place_id=ChIJgQmtXo5C1moRu03iabc0FAc",
                "author": {
                    "@type": "Person",
                    "name": "Latika Kalra"
                },
                "reviewRating": {
                    "@type": "Rating",
                    "worstRating": 1,
                    "bestRating": 5,
                    "ratingValue": 5
                },
                "publisher": {
                    "@type": "Organization",
                    "name": "Trustindex",
                    "sameAs": "https://www.trustindex.io"
                }
            },
            {
                "@type": "Review",
                "datePublished": "2023-12-15T00:00:00+00:00",
                "reviewBody": "I absolutely love Impressive! Our SEO has improved so much that we're now gaining 2-3 new clients daily, in addition to our returning clients. The best part is that we're outperforming our competitors. We've also switched to Social Media Ads with Impressive, which was one of the best decisions as it has significantly improved our internal workflow and communication. Having one company responsible for all the work has made things much more efficient.\n\nWhat we love most about Impressive is Pedro Angel, our account manager. He is very knowledgeable and explains everything in detail for us to understand. Meetings with him are encouraging, as he sees so much potential in our business and provides useful advice on how we can improve our website outline, retain customers, and enhance customer services. Pedro even responds to us during public holidays and weekends, so we are expecting Impressive to give him a pay raise, as the man has been working 24/7 for our business. If he is not getting it, we will hire him for our company hahah.",
                "inLanguage": "en",
                "url": "https://www.google.com/maps/search/?api=1&query=Google&query_place_id=ChIJgQmtXo5C1moRu03iabc0FAc",
                "author": {
                    "@type": "Person",
                    "name": "Nhat Anh Nguyen"
                },
                "reviewRating": {
                    "@type": "Rating",
                    "worstRating": 1,
                    "bestRating": 5,
                    "ratingValue": 5
                },
                "publisher": {
                    "@type": "Organization",
                    "name": "Trustindex",
                    "sameAs": "https://www.trustindex.io"
                }
            },
            {
                "@type": "Review",
                "datePublished": "2023-12-15T00:00:00+00:00",
                "reviewBody": "It's been a pleasure working with Oliver and the team at Impressive. The support we receive from Impressive has been a significant factor in the growth of our digital business.\n\nGoing into the new year, we have lots of things planned with the support of the team at Impressive and we're excited for the growth opportunity this partnership provides.",
                "inLanguage": "en",
                "url": "https://www.google.com/maps/search/?api=1&query=Google&query_place_id=ChIJgQmtXo5C1moRu03iabc0FAc",
                "author": {
                    "@type": "Person",
                    "name": "ASSA ABLOY Opening Solutions Australia"
                },
                "reviewRating": {
                    "@type": "Rating",
                    "worstRating": 1,
                    "bestRating": 5,
                    "ratingValue": 5
                },
                "publisher": {
                    "@type": "Organization",
                    "name": "Trustindex",
                    "sameAs": "https://www.trustindex.io"
                }
            },
            {
                "@type": "Review",
                "datePublished": "2023-12-11T00:00:00+00:00",
                "reviewBody": "Communication is top-notch, with regular updates and transparent reporting. Thanks to Oliver for his proactive involvement and insightful suggestions, especially regarding our landing pages, played a critical role in enhancing our SEM campaigns. Highly recommend Impressive for businesses looking to boost their SEM effectiveness.",
                "inLanguage": "en",
                "url": "https://www.google.com/maps/search/?api=1&query=Google&query_place_id=ChIJgQmtXo5C1moRu03iabc0FAc",
                "author": {
                    "@type": "Person",
                    "name": "Neetu Pahwa"
                },
                "reviewRating": {
                    "@type": "Rating",
                    "worstRating": 1,
                    "bestRating": 5,
                    "ratingValue": 5
                },
                "publisher": {
                    "@type": "Organization",
                    "name": "Trustindex",
                    "sameAs": "https://www.trustindex.io"
                }
            },
            {
                "@type": "Review",
                "datePublished": "2023-12-08T00:00:00+00:00",
                "reviewBody": "This year my team engaged with Impressive as our digital agency. In this short time we have already achieved so much in the digital space. Our client manager Lauren is easy to work with and always eager to understand our business needs. I am looking forward to continuing our work together and kicking goals!",
                "inLanguage": "en",
                "url": "https://www.google.com/maps/search/?api=1&query=Google&query_place_id=ChIJgQmtXo5C1moRu03iabc0FAc",
                "author": {
                    "@type": "Person",
                    "name": "Jessica Trigg"
                },
                "reviewRating": {
                    "@type": "Rating",
                    "worstRating": 1,
                    "bestRating": 5,
                    "ratingValue": 5
                },
                "publisher": {
                    "@type": "Organization",
                    "name": "Trustindex",
                    "sameAs": "https://www.trustindex.io"
                }
            },
            {
                "@type": "Review",
                "datePublished": "2023-12-03T00:00:00+00:00",
                "reviewBody": "As a client of Impressive I have found them to be professional, knowledgeable and engaging. We have seen excellent results come from the social media campaigns developed and managed by Impressive. Great Team.",
                "inLanguage": "en",
                "url": "https://www.google.com/maps/search/?api=1&query=Google&query_place_id=ChIJgQmtXo5C1moRu03iabc0FAc",
                "author": {
                    "@type": "Person",
                    "name": "Benjamin"
                },
                "reviewRating": {
                    "@type": "Rating",
                    "worstRating": 1,
                    "bestRating": 5,
                    "ratingValue": 5
                },
                "publisher": {
                    "@type": "Organization",
                    "name": "Trustindex",
                    "sameAs": "https://www.trustindex.io"
                }
            },
            {
                "@type": "Review",
                "datePublished": "2023-11-23T00:00:00+00:00",
                "reviewBody": "We've been in partnership with Impressive for over a year now and have continually been amazed by their exceptional digital advertising services. Oliver Straten, our dedicated account manager, has been instrumental in crafting a robust growth strategy for our burgeoning startup. We're extremely satisfied with his work and admire the vibrant culture fostered at Impressive. We envision a long-lasting collaboration with them and wholeheartedly recommend their services. A+!!",
                "inLanguage": "en",
                "url": "https://www.google.com/maps/search/?api=1&query=Google&query_place_id=ChIJgQmtXo5C1moRu03iabc0FAc",
                "author": {
                    "@type": "Person",
                    "name": "The Feelter"
                },
                "reviewRating": {
                    "@type": "Rating",
                    "worstRating": 1,
                    "bestRating": 5,
                    "ratingValue": 5
                },
                "publisher": {
                    "@type": "Organization",
                    "name": "Trustindex",
                    "sameAs": "https://www.trustindex.io"
                }
            },
            {
                "@type": "Review",
                "datePublished": "2023-11-21T00:00:00+00:00",
                "reviewBody": "It has been a pleasure working with Ollie and the Impressive Team over the past 12 months, have seen some great results from the SEO work. Highly reccomend",
                "inLanguage": "en",
                "url": "https://www.google.com/maps/search/?api=1&query=Google&query_place_id=ChIJgQmtXo5C1moRu03iabc0FAc",
                "author": {
                    "@type": "Person",
                    "name": "James Bartalotta"
                },
                "reviewRating": {
                    "@type": "Rating",
                    "worstRating": 1,
                    "bestRating": 5,
                    "ratingValue": 5
                },
                "publisher": {
                    "@type": "Organization",
                    "name": "Trustindex",
                    "sameAs": "https://www.trustindex.io"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "Organization",
                "@id": "https://impressive.com.au/#organization",
                "name": "Impressive Digital",
                "url": "https://impressive.com.au/",
                "description": "A multi-faceted digital marketing agency in Melbourne. Your growth partner, not just another agency.",
                "foundingDate": "2016",
                "founder": {
                    "@type": "Person",
                    "name": "Robert Tadros"
                },
                "logo": {
                    "@type": "ImageObject",
                    "@id": "https://impressive.com.au/#logo",
                    "url": "https://cdn-abeac.nitrocdn.com/nHqlQjNEoRVAeLElqkoklcCVteTHjhxM/assets/images/optimized/rev-bb86604/impressive.com.au/wp-content/uploads/2023/11/cropped-Impressive_Logo-WhitePink-1-1-1.png"
                },
                "aggregateRating": {
                    "@type": "AggregateRating",
                    "ratingValue": "4.8",
                    "reviewCount": "130",
                    "bestRating": "5",
                    "worstRating": "1"
                },
                "telephone": "+611300191943",
                "sameAs": [
                    "https://www.facebook.com/impressivedigital/",
                    "https://www.instagram.com/impressivedigital/",
                    "https://www.linkedin.com/company/impressive-digital",
                    "https://www.youtube.com/@impressivedigital6644/about",
                    "https://x.com/impressiveau"
                ],
                "knowsAbout": [
                    "Digital Marketing",
                    "Search Engine Optimisation (SEO)",
                    "Generative Engine Optimisation (GEO)",
                    "eCommerce Performance Marketing",
                    "Conversion Optimisation (CRO)",
                    "Social Media Marketing",
                    "Facebook Ads",
                    "Instagram Ads",
                    "Google Ads (PPC)",
                    "YouTube Ads"
                ],
                "areaServed": [
                    {
                        "@type": "Country",
                        "name": "Australia"
                    }
                ],
                "contactPoint": [
                    {
                        "@type": "ContactPoint",
                        "@id": "https://impressive.com.au/#contactpoint-general",
                        "contactType": "customer support",
                        "telephone": "+611300191943",
                        "areaServed": "AU",
                        "availableLanguage": [
                            "en"
                        ],
                        "hoursAvailable": [
                            {
                                "@type": "OpeningHoursSpecification",
                                "dayOfWeek": [
                                    "Monday",
                                    "Tuesday",
                                    "Wednesday",
                                    "Thursday",
                                    "Friday"
                                ],
                                "opens": "09:00",
                                "closes": "17:30"
                            }
                        ]
                    }
                ],
                "location": [
                    {
                        "@type": "Place",
                        "name": "Impressive Digital - Melbourne",
                        "address": {
                            "@type": "PostalAddress",
                            "streetAddress": "Level 4/11-13 Wilson St",
                            "addressLocality": "South Yarra",
                            "addressRegion": "VIC",
                            "postalCode": "3141",
                            "addressCountry": "AU"
                        }
                    },
                    {
                        "@type": "Place",
                        "name": "Impressive Digital - Sydney",
                        "address": {
                            "@type": "PostalAddress",
                            "streetAddress": "Suite 563, 41/464-480 Kent St",
                            "addressLocality": "Sydney",
                            "addressRegion": "NSW",
                            "postalCode": "2000",
                            "addressCountry": "AU"
                        }
                    },
                    {
                        "@type": "Place",
                        "name": "Impressive Digital - Brisbane",
                        "address": {
                            "@type": "PostalAddress",
                            "streetAddress": "123 Eagle St",
                            "addressLocality": "Brisbane City",
                            "addressRegion": "QLD",
                            "postalCode": "4000",
                            "addressCountry": "AU"
                        }
                    },
                    {
                        "@type": "Place",
                        "name": "Impressive Digital - Austin",
                        "address": {
                            "@type": "PostalAddress",
                            "streetAddress": "14205 N Mopac Expy 4th Floor",
                            "addressLocality": "Austin",
                            "addressRegion": "TX",
                            "postalCode": "78728",
                            "addressCountry": "US"
                        }
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://impressive.com.au/#website",
                "url": "https://impressive.com.au/",
                "name": "Impressive Digital",
                "publisher": {
                    "@id": "https://impressive.com.au/#organization"
                },
                "inLanguage": "en-AU"
            }
        ]
    }
]
/careers/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://impressive.com.au/careers/",
                "url": "https://impressive.com.au/careers/",
                "name": "Impressive Careers - Your Digital Marketing Career Guaranteed",
                "isPartOf": {
                    "@id": "https://impressive.com.au/#website"
                },
                "datePublished": "2020-06-06T04:14:07+00:00",
                "dateModified": "2024-07-02T07:16:40+00:00",
                "description": "Find out more about what it's like to be a part of the team at Impressive including existing roles and opportunities.",
                "breadcrumb": {
                    "@id": "https://impressive.com.au/careers/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://impressive.com.au/careers/"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://impressive.com.au/careers/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://impressive.com.au/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Careers"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://impressive.com.au/#website",
                "url": "https://impressive.com.au/",
                "name": "Impressive",
                "description": "Full Service Digital Marketing Agency Melbourne",
                "publisher": {
                    "@id": "https://impressive.com.au/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://impressive.com.au/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
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                    "text": "Social media marketing is a way to reach your customers in the digital sphere. It’s a way to connect with your target audience and get them excited about buying your products or services. You can use social media to build up hype around a new product launch, announce discounts and sales, or just create an overall buzz around your brand. It’s a great way to get your customers excited about what you have to offer!\n"
                }
            },
            {
                "@type": "Question",
                "name": "How is the creative portion of your campaigns executed?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We have a team of super savvy digital designers in-house. These guys work with our campaign strategists to develop socially tailored creative that is not only a great reflection of your brand, but also converts!\n"
                }
            },
            {
                "@type": "Question",
                "name": "How can I track the progress of my social media campaign?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We’re all about transparency, so you’ll be able to access your ad accounts at any given time. It is a bit of a maze in there though, so in addition to your access, we’ll break down the campaign performance in our fortnightly catch-up calls. We also conduct monthly reporting catch-ups in person, where you’ll get a full summary of your campaign’s performance, clearly detailing all results and trends.\n"
                }
            },
            {
                "@type": "Question",
                "name": "What are the benefits of social media marketing for a small business?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Unlike traditional media, social media is an incredibly cost-effective channel, it’s also measurable. With social media marketing you can measure the results from every ad that’s in-market, from the demographics of the people engaging, to which ads are converting. This means that you can easily measure success and ensure your marketing dollars are being well spent. The advanced insights also allow you to learn and tweak things for your next campaign to keep those conversions rolling in.\nFor small businesses, social media marketing is a great way to create brand awareness and target a specific audience. If you have a somewhat modest marketing budget, you can ensure that you are making every dollar count by only reaching those relevant customer segments. \n"
                }
            },
            {
                "@type": "Question",
                "name": "How much does a good social media marketing project cost?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We have different package options available that can be tailored to the needs of your business.\n"
                }
            },
            {
                "@type": "Question",
                "name": "What's the ROI?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We don’t make promises on results as every business is different. We can however provide you with estimations based off our current clients – it’s very likely we’ve worked with a business just like yours!\n"
                }
            },
            {
                "@type": "Question",
                "name": "Why is social media better than traditional advertising?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "While traditional advertising still has a place in some businesses’ marketing strategies, social media marketing is a must. Social media has remarkable capabilities to accurately segment your audience, meaning that you can focus your efforts on the relevant people. You don’t need to wait patiently, hoping that your target audience will stumble across your ads, you can go straight to them.\nSocial media marketing is also a lot cheaper than traditional marketing and gives you much more bang for your buck. Traditional ads reach a small percentage of your audience and cost a lot of money to create. \nWith social media, you can spend less time worrying about your ad budget and more time improving your business.\n"
                }
            },
            {
                "@type": "Question",
                "name": "Do I need a blog for my campaign to really work?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Absolutely not, when you come on-board we’ll dive into your business and develop Social Ads that speak to who you are and why customers or clients should engage you. We tell this story not only through ad copy, but our creative also.\n"
                }
            },
            {
                "@type": "Question",
                "name": "Should I choose one platform to use or spread my budget across multiple platforms?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We’ll guide you here! The Social landscape is constantly changing, and although majority of our campaigns are currently run across Facebook and Instagram, this won’t always be the case. As the landscape changes, and we foresee new trends across our portfolio of clients, we’ll adapt your campaign to get you the best results.\n"
                }
            },
            {
                "@type": "Question",
                "name": "Which social media platform converts best and which is best?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "This is different for every business and objective, chat to us about your business and we can determine where your marketing dollars are best invested. Like above, this can change over time!\n"
                }
            },
            {
                "@type": "Question",
                "name": "How much of a budget would I need to run a large scale enterprise campaign?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We work with budgets from $1,000 a month to $100,000 a month. For our enterprise campaigns, we typically work to a minimum spend of $5,000 though we can provide a recommendation here based on the results you wish to achieve.\n"
                }
            },
            {
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                "name": "What are the essentials of a successful social media marketing strategy?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We get it—you’re not a social media expert, and you’re trying to figure out what the essentials are for a successful social media marketing strategy. You want to get your brand out there, but you don’t know where to start or what’s working for other brands. Well, the four main things to consider when formulating your strategy are:\n\nKnowing your audience inside out\nUnderstanding what you want to achieve\nHaving a well thought out plan and sticking to it\nAnalysing the results and using the insights to inform your next moves\n\nAs you can tell, there’s a lot that goes into each of these stages. All of which we can assist you with. We’ll help you define your brand’s voice, identify important audience segments, choose the correct channel, implement the strategy and analyse your results. Our team will make sure your business is always putting its best foot forward when it comes to social media marketing.\n"
                }
            },
            {
                "@type": "Question",
                "name": "Why should you hire a social media marketing agency?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "At Impressive, we know that the best way to build your brand is by understanding what your customers want and then, well… giving it to them. That’s why our team of experts stay on top of all the latest trends and developments in the social media space. We’re constantly listening, learning, and adapting so that our clients get the most out of their marketing campaigns.\nPlus when you work with us, you don’t have to worry about those pesky details—we’ll handle everything from creating content plans to analysing results so that you can focus on what matters most: growing your business.\n"
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