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(https://inbound.bg) 📸 Data Snapshot: May 16, 2026

Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Pillar: Trust & Proof Analysis Diagnosis: Verifiable Evidence vs. Trust Theatre

Trust & Proof Verifiable evidence vs. Trust Theatre.

10 Impact Weight: 20 / 100

50% Reputation

Diagnosis: Trust Theatre

The site displays a review_count of 20 on the homepage and 8 on sub-pages, but the proof_links_count is only 2, indicating that the majority of testimonials are self-hosted and lack third-party verification. The testimonials use high-velocity marketing language—calling the team ‘marketing predators’—but fail to reference specific campaign dates or KPIs. The trust theatre is further amplified by claiming ‘official Google Partner’ status without an active, clickable validation badge that confirms the status as of the 2026 temporal anchor.

Evidence: Proof Density

Proof density is critically low; across six pages, there are zero instances of specific traffic numbers, conversion rate improvements, or revenue totals achieved for clients. The portfolio consists of client logos and short, two-sentence blurbs like ‘participating in planning’ for ShopSector. Compared to the volume of vague assertions about being ‘perfect’ and ‘meticulous,’ the ratio of substance to fluff is approximately 1:10.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check

60Review mentions (all pages)

12External proof links (all pages)

Page	Reviews	Proof links
/ (home)	20	2
/my-product/shopsector-com/	8	2
/uslugi/seo/	8	2
/uslugi/pay-per-click-display-ads/	8	2
/my-product/kaymu/	8	2
/my-product/bebeshoci-com/	8	2

🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://inbound.bg/",
            "url": "https://inbound.bg/",
            "name": "Inbound.bg: Студио за Дигитален Маркетинг, SEO, SEM, Интернет Реклама",
            "isPartOf": {
                "@id": "https://inbound.bg/#website"
            },
            "about": {
                "@id": "https://inbound.bg/#organization"
            },
            "datePublished": "2013-11-07T07:04:18+00:00",
            "dateModified": "2019-07-31T09:22:04+00:00",
            "description": "Inbound.bg - Интернет реклама, която продава! Предплагаме SEO & SEM Услуги и Стратегии, PPC Реклама, Консултации, Маркетинг чрез Съдържание, Копирайтинг, Бранд Кампании, Медия Планиране...",
            "breadcrumb": {
                "@id": "https://inbound.bg/#breadcrumb"
            },
            "inLanguage": "bg-BG",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://inbound.bg/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://inbound.bg/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Начало"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://inbound.bg/#website",
            "url": "https://inbound.bg/",
            "name": "Inbound.bg",
            "description": "Дигитална Агенция за Маркетинг и Реклама",
            "publisher": {
                "@id": "https://inbound.bg/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://inbound.bg/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "bg-BG"
        },
        {
            "@type": "Organization",
            "@id": "https://inbound.bg/#organization",
            "name": "Inbound.BG",
            "url": "https://inbound.bg/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "bg-BG",
                "@id": "https://inbound.bg/#/schema/logo/image/",
                "url": "https://inbound.bg/wp-content/uploads/2013/11/inbound-bg-logo.png",
                "contentUrl": "https://inbound.bg/wp-content/uploads/2013/11/inbound-bg-logo.png",
                "width": 415,
                "height": 118,
                "caption": "Inbound.BG"
            },
            "image": {
                "@id": "https://inbound.bg/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/InboundBG",
                "https://x.com/inboundbg"
            ]
        }
    ]
}

/my-product/shopsector-com/

{
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    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://inbound.bg/my-product/shopsector-com/",
            "url": "https://inbound.bg/my-product/shopsector-com/",
            "name": "ShopSector.com - Inbound.bg",
            "isPartOf": {
                "@id": "https://inbound.bg/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://inbound.bg/my-product/shopsector-com/#primaryimage"
            },
            "image": {
                "@id": "https://inbound.bg/my-product/shopsector-com/#primaryimage"
            },
            "thumbnailUrl": "https://inbound.bg/wp-content/uploads/2019/07/shopsector280-280.png",
            "datePublished": "2019-07-31T08:33:40+00:00",
            "breadcrumb": {
                "@id": "https://inbound.bg/my-product/shopsector-com/#breadcrumb"
            },
            "inLanguage": "bg-BG",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://inbound.bg/my-product/shopsector-com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "bg-BG",
            "@id": "https://inbound.bg/my-product/shopsector-com/#primaryimage",
            "url": "https://inbound.bg/wp-content/uploads/2019/07/shopsector280-280.png",
            "contentUrl": "https://inbound.bg/wp-content/uploads/2019/07/shopsector280-280.png",
            "width": 280,
            "height": 280
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://inbound.bg/my-product/shopsector-com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Начало",
                    "item": "https://inbound.bg/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Portfolios",
                    "item": "https://inbound.bg/my-product/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "ShopSector.com"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://inbound.bg/#website",
            "url": "https://inbound.bg/",
            "name": "Inbound.bg",
            "description": "Дигитална Агенция за Маркетинг и Реклама",
            "publisher": {
                "@id": "https://inbound.bg/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://inbound.bg/?s={search_term_string}"
                    },
                    "query-input": {
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                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "bg-BG"
        },
        {
            "@type": "Organization",
            "@id": "https://inbound.bg/#organization",
            "name": "Inbound.BG",
            "url": "https://inbound.bg/",
            "logo": {
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                "inLanguage": "bg-BG",
                "@id": "https://inbound.bg/#/schema/logo/image/",
                "url": "https://inbound.bg/wp-content/uploads/2013/11/inbound-bg-logo.png",
                "contentUrl": "https://inbound.bg/wp-content/uploads/2013/11/inbound-bg-logo.png",
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                "height": 118,
                "caption": "Inbound.BG"
            },
            "image": {
                "@id": "https://inbound.bg/#/schema/logo/image/"
            },
            "sameAs": [
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}

/uslugi/seo/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://inbound.bg/uslugi/seo/",
            "url": "https://inbound.bg/uslugi/seo/",
            "name": "SEO - Оптимизация на сайтове за Търсачки | Inbound.bg",
            "isPartOf": {
                "@id": "https://inbound.bg/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://inbound.bg/uslugi/seo/#primaryimage"
            },
            "image": {
                "@id": "https://inbound.bg/uslugi/seo/#primaryimage"
            },
            "thumbnailUrl": "https://inbound.bg/wp-content/uploads/2013/11/SEO-uslugi-inboundbg-300x266.jpg",
            "datePublished": "2013-11-10T18:46:32+00:00",
            "dateModified": "2025-07-31T02:06:16+00:00",
            "description": "Искате ли качествени услуги за Оптимизацията на сайт за Търсачки (SEO) с дълготраен ефект? Доверете се на специалистите в Inbound.bg и позволете на вашият бизнес да се развива...",
            "breadcrumb": {
                "@id": "https://inbound.bg/uslugi/seo/#breadcrumb"
            },
            "inLanguage": "bg-BG",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://inbound.bg/uslugi/seo/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "bg-BG",
            "@id": "https://inbound.bg/uslugi/seo/#primaryimage",
            "url": "https://inbound.bg/wp-content/uploads/2013/11/SEO-uslugi-inboundbg.jpg",
            "contentUrl": "https://inbound.bg/wp-content/uploads/2013/11/SEO-uslugi-inboundbg.jpg",
            "width": 462,
            "height": 411,
            "caption": "SEO Услуги от Inbound.bg"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://inbound.bg/uslugi/seo/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Начало",
                    "item": "https://inbound.bg/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Услуги",
                    "item": "https://inbound.bg/uslugi/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "SEO – Оптимизация за Търсачки"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://inbound.bg/#website",
            "url": "https://inbound.bg/",
            "name": "Inbound.bg",
            "description": "Дигитална Агенция за Маркетинг и Реклама",
            "publisher": {
                "@id": "https://inbound.bg/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://inbound.bg/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "bg-BG"
        },
        {
            "@type": "Organization",
            "@id": "https://inbound.bg/#organization",
            "name": "Inbound.BG",
            "url": "https://inbound.bg/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "bg-BG",
                "@id": "https://inbound.bg/#/schema/logo/image/",
                "url": "https://inbound.bg/wp-content/uploads/2013/11/inbound-bg-logo.png",
                "contentUrl": "https://inbound.bg/wp-content/uploads/2013/11/inbound-bg-logo.png",
                "width": 415,
                "height": 118,
                "caption": "Inbound.BG"
            },
            "image": {
                "@id": "https://inbound.bg/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/InboundBG",
                "https://x.com/inboundbg"
            ]
        }
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}

/uslugi/pay-per-click-display-ads/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://inbound.bg/uslugi/pay-per-click-display-ads/",
            "url": "https://inbound.bg/uslugi/pay-per-click-display-ads/",
            "name": "PPC и Дисплейна Реклама в Google, Facebook и Bing",
            "isPartOf": {
                "@id": "https://inbound.bg/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://inbound.bg/uslugi/pay-per-click-display-ads/#primaryimage"
            },
            "image": {
                "@id": "https://inbound.bg/uslugi/pay-per-click-display-ads/#primaryimage"
            },
            "thumbnailUrl": "https://inbound.bg/wp-content/uploads/2013/12/Reklama-v-Google-AdWords-780x289.png",
            "datePublished": "2013-12-03T17:09:32+00:00",
            "dateModified": "2025-07-30T11:52:20+00:00",
            "description": "Платената реклама в Google, Facebook и Bing е един от най-ефективните и най-лесно измерими начини да се опитате да продавате и налагате вашия продукт...",
            "breadcrumb": {
                "@id": "https://inbound.bg/uslugi/pay-per-click-display-ads/#breadcrumb"
            },
            "inLanguage": "bg-BG",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://inbound.bg/uslugi/pay-per-click-display-ads/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "bg-BG",
            "@id": "https://inbound.bg/uslugi/pay-per-click-display-ads/#primaryimage",
            "url": "https://inbound.bg/wp-content/uploads/2013/12/Reklama-v-Google-AdWords.png",
            "contentUrl": "https://inbound.bg/wp-content/uploads/2013/12/Reklama-v-Google-AdWords.png",
            "width": 799,
            "height": 296,
            "caption": "Реклама в Google - цени и условия"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://inbound.bg/uslugi/pay-per-click-display-ads/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Начало",
                    "item": "https://inbound.bg/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Услуги",
                    "item": "https://inbound.bg/uslugi/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "PPC (Pay-per-Click) и Дисплейна Реклама"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://inbound.bg/#website",
            "url": "https://inbound.bg/",
            "name": "Inbound.bg",
            "description": "Дигитална Агенция за Маркетинг и Реклама",
            "publisher": {
                "@id": "https://inbound.bg/#organization"
            },
            "potentialAction": [
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                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://inbound.bg/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
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            "inLanguage": "bg-BG"
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            "@type": "Organization",
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            "url": "https://inbound.bg/",
            "logo": {
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                "url": "https://inbound.bg/wp-content/uploads/2013/11/inbound-bg-logo.png",
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            },
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            },
            "sameAs": [
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}

/my-product/kaymu/

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    "@graph": [
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            "@type": "WebPage",
            "@id": "https://inbound.bg/my-product/kaymu/",
            "url": "https://inbound.bg/my-product/kaymu/",
            "name": "Kaymu - Inbound.bg",
            "isPartOf": {
                "@id": "https://inbound.bg/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://inbound.bg/my-product/kaymu/#primaryimage"
            },
            "image": {
                "@id": "https://inbound.bg/my-product/kaymu/#primaryimage"
            },
            "thumbnailUrl": "https://inbound.bg/wp-content/uploads/2015/08/kaymu-logo-280.png",
            "datePublished": "2015-08-31T11:40:25+00:00",
            "dateModified": "2017-02-11T08:38:36+00:00",
            "breadcrumb": {
                "@id": "https://inbound.bg/my-product/kaymu/#breadcrumb"
            },
            "inLanguage": "bg-BG",
            "potentialAction": [
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                    "target": [
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                    ]
                }
            ]
        },
        {
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        },
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                },
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                    "position": 2,
                    "name": "Portfolios",
                    "item": "https://inbound.bg/my-product/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Kaymu"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://inbound.bg/#website",
            "url": "https://inbound.bg/",
            "name": "Inbound.bg",
            "description": "Дигитална Агенция за Маркетинг и Реклама",
            "publisher": {
                "@id": "https://inbound.bg/#organization"
            },
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}

/my-product/bebeshoci-com/

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    "@context": "https://schema.org",
    "@graph": [
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            "@type": "WebPage",
            "@id": "https://inbound.bg/my-product/bebeshoci-com/",
            "url": "https://inbound.bg/my-product/bebeshoci-com/",
            "name": "Bebeshoci.com - Inbound.bg",
            "isPartOf": {
                "@id": "https://inbound.bg/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://inbound.bg/my-product/bebeshoci-com/#primaryimage"
            },
            "image": {
                "@id": "https://inbound.bg/my-product/bebeshoci-com/#primaryimage"
            },
            "thumbnailUrl": "https://inbound.bg/wp-content/uploads/2017/02/bebeshoci-logo-280.png",
            "datePublished": "2014-08-30T08:26:27+00:00",
            "dateModified": "2017-02-11T08:28:56+00:00",
            "breadcrumb": {
                "@id": "https://inbound.bg/my-product/bebeshoci-com/#breadcrumb"
            },
            "inLanguage": "bg-BG",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://inbound.bg/my-product/bebeshoci-com/"
                    ]
                }
            ]
        },
        {
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            "inLanguage": "bg-BG",
            "@id": "https://inbound.bg/my-product/bebeshoci-com/#primaryimage",
            "url": "https://inbound.bg/wp-content/uploads/2017/02/bebeshoci-logo-280.png",
            "contentUrl": "https://inbound.bg/wp-content/uploads/2017/02/bebeshoci-logo-280.png",
            "width": 280,
            "height": 280,
            "caption": "Онлайн Магазин за Бебешки Дрешки Bebeshoci.com"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://inbound.bg/my-product/bebeshoci-com/#breadcrumb",
            "itemListElement": [
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                    "position": 1,
                    "name": "Начало",
                    "item": "https://inbound.bg/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Portfolios",
                    "item": "https://inbound.bg/my-product/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Bebeshoci.com"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://inbound.bg/#website",
            "url": "https://inbound.bg/",
            "name": "Inbound.bg",
            "description": "Дигитална Агенция за Маркетинг и Реклама",
            "publisher": {
                "@id": "https://inbound.bg/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://inbound.bg/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "bg-BG"
        },
        {
            "@type": "Organization",
            "@id": "https://inbound.bg/#organization",
            "name": "Inbound.BG",
            "url": "https://inbound.bg/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "bg-BG",
                "@id": "https://inbound.bg/#/schema/logo/image/",
                "url": "https://inbound.bg/wp-content/uploads/2013/11/inbound-bg-logo.png",
                "contentUrl": "https://inbound.bg/wp-content/uploads/2013/11/inbound-bg-logo.png",
                "width": 415,
                "height": 118,
                "caption": "Inbound.BG"
            },
            "image": {
                "@id": "https://inbound.bg/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/InboundBG",
                "https://x.com/inboundbg"
            ]
        }
    ]
}

Explore the other reputation pillars for Inbound.bg

Information Density → Semantic Coherence → Commodity Fingerprint → Identity & Authority →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Inbound.bg, captured on May 16, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Inbound.bg: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://inbound.bg to view the most current version of its content and see directly what this company is about and what it offers.

Trust & Proof: Inbound.bg – Signal Evidence & AI Readability

Inbound.bg