Trust & Proof: Increo – Signal Evidence & AI Readability

Increo

(https://increo.no) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
13 Impact Weight: 20 / 100
65% Reputation

The site avoids active trust theatre but suffers from a lack of external validation paths, as evidenced by a review_count of 0 and a proof_links_count of 1. While the client list (Santander, XXL, Helsedirektoratet) is substantive, these are presented as internal assertions without links to verified third-party platforms like Clutch or Google Reviews. The trust_theatre_flag is false because the site does not appear to use unverified or ‘staged’ customer testimonials.

Proof density is high across all audited pages, with more than 10 instances of specific numbers and dated results (e.g., Braasport growth metrics, organic traffic percentages, and Umbraco’s market share). Vague assertions are generally restricted to top-level H1 headers, while the majority of the content provides verifiable evidence of work for named Norwegian entities.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
0Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/blogg/ 0 1
/om-increo/ 0 1
/kontakt/ 0 1
/dette-kan-vi/datadrevet-forretningsutvikling/ 0 1
/dette-kan-vi/designdrevet-innovasjon/ 0 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Increo",
        "url": "/",
        "description": "Med høy kompetanse på utvikling, design og SEO skaper vi brukervennlige opplevelser i komplekse løsninger.",
        "slogan": "En partner for innovasjon og digital transformasjon",
        "logo": {
            "@type": "ImageObject",
            "url": "https://cdn.prod.website-files.com/63f6750c515270ea0bfbb9b2/6751979c6c29abe4327a6505_logo%20dot.svg"
        },
        "address": [
            {
                "@type": "PostalAddress",
                "streetAddress": "Innherredsveien 7",
                "postalCode": "7014",
                "addressLocality": "Trondheim",
                "addressCountry": "NO"
            },
            {
                "@type": "PostalAddress",
                "streetAddress": "Karl Johans gate 2",
                "postalCode": "0154",
                "addressLocality": "Oslo",
                "addressCountry": "NO"
            }
        ],
        "email": "support@increo.no",
        "sameAs": [
            "https://www.linkedin.com/company/increo",
            "https://www.instagram.com/increo",
            "https://www.facebook.com/increo"
        ],
        "areaServed": {
            "@type": "Country",
            "name": "Norge"
        },
        "knowsAbout": [
            "Designdrevet innovasjon",
            "Datadrevet forretningsutvikling og AI",
            "Webutvikling",
            "Apps og integrasjoner",
            "Merkevaredesign",
            "Prosessledelse og kompetanseutvikling",
            "GDPR-rådgivning",
            "Forvaltning, drift og vedlikehold"
        ],
        "serviceArea": [
            {
                "@type": "City",
                "name": "Oslo"
            },
            {
                "@type": "City",
                "name": "Trondheim"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://increo.no/#organization",
        "name": "Increo",
        "url": "https://increo.no",
        "logo": {
            "@type": "ImageObject",
            "url": "https://cdn.prod.website-files.com/63f6750c515270ea0bfbb9b2/63f686b4f146485d38d0b3c2_Increo%20logo%20horizontal%20dark.svg",
            "width": 545,
            "height": 195
        }
    }
]
/blogg/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://increo.no/#organization",
    "name": "Increo",
    "url": "https://increo.no",
    "logo": {
        "@type": "ImageObject",
        "url": "https://cdn.prod.website-files.com/63f6750c515270ea0bfbb9b2/63f686b4f146485d38d0b3c2_Increo%20logo%20horizontal%20dark.svg",
        "width": 545,
        "height": 195
    }
}
/om-increo/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://increo.no/#organization",
    "name": "Increo",
    "url": "https://increo.no",
    "logo": {
        "@type": "ImageObject",
        "url": "https://cdn.prod.website-files.com/63f6750c515270ea0bfbb9b2/63f686b4f146485d38d0b3c2_Increo%20logo%20horizontal%20dark.svg",
        "width": 545,
        "height": 195
    }
}
/kontakt/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://increo.no/#organization",
    "name": "Increo",
    "url": "https://increo.no",
    "logo": {
        "@type": "ImageObject",
        "url": "https://cdn.prod.website-files.com/63f6750c515270ea0bfbb9b2/63f686b4f146485d38d0b3c2_Increo%20logo%20horizontal%20dark.svg",
        "width": 545,
        "height": 195
    }
}
/dette-kan-vi/datadrevet-forretningsutvikling/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://increo.no/#organization",
    "name": "Increo",
    "url": "https://increo.no",
    "logo": {
        "@type": "ImageObject",
        "url": "https://cdn.prod.website-files.com/63f6750c515270ea0bfbb9b2/63f686b4f146485d38d0b3c2_Increo%20logo%20horizontal%20dark.svg",
        "width": 545,
        "height": 195
    }
}
/dette-kan-vi/designdrevet-innovasjon/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://increo.no/#organization",
    "name": "Increo",
    "url": "https://increo.no",
    "logo": {
        "@type": "ImageObject",
        "url": "https://cdn.prod.website-files.com/63f6750c515270ea0bfbb9b2/63f686b4f146485d38d0b3c2_Increo%20logo%20horizontal%20dark.svg",
        "width": 545,
        "height": 195
    }
}