Index Exchange
(https://indexexchange.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
Impact Weight: 20 / 100
55% Reputation
The site exhibits Trust Theatre patterns primarily through the display of awards and review counts without verifiable external links. The data shows a review_count of 5 on the homepage and 2 on sub-pages, yet the proof_links_count is 0 across all pages, meaning user reviews and ‘Best Places to Work’ badges lack a direct path to third-party verification. While the partner list includes high-authority names like Amazon and FreeWheel, the lack of outbound links to case study data or official certification directories triggers a penalty for proof-theatre flags. The case study metrics, such as ‘176% more active engagement time,’ are specific but remain self-reported within the site’s own domain.
The ratio of evidence to fluff is strong, particularly on the Index Cloud and Partners pages. The Partners and Integrations page lists 26+ specific industry logos (e.g., LiveRamp, IAS, Permutive), moving past ‘trusted by leading brands’ into actual ecosystem transparency. On the Careers page, the site moves beyond generic ‘great culture’ claims by listing 12 specific global office addresses and a detailed list of 10+ specific benefits. The use of specific numbers, such as ‘3,000+ global media owners,’ provides a density of proof that outweighs the occasional ‘redefining excellence’ assertion.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
11Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 0 |
| /platform/index-cloud/ | 2 | 0 |
| /careers/ | 2 | 0 |
| /solution/partners-integrations/ | 2 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.indexexchange.com/",
"url": "https://www.indexexchange.com/",
"name": "Index Exchange - Accelerating the Evolution of Ad Technology",
"isPartOf": {
"@id": "https://www.indexexchange.com/#website"
},
"about": {
"@id": "https://www.indexexchange.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.indexexchange.com/#primaryimage"
},
"image": {
"@id": "https://www.indexexchange.com/#primaryimage"
},
"thumbnailUrl": "https://www.indexexchange.com/wp-content/uploads/2021/11/Index-Exchange-Stacked-Logo-Homepage.png",
"datePublished": "2021-09-27T21:46:18+00:00",
"dateModified": "2026-04-21T13:25:58+00:00",
"description": "Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.",
"breadcrumb": {
"@id": "https://www.indexexchange.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.indexexchange.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.indexexchange.com/#primaryimage",
"url": "https://www.indexexchange.com/wp-content/uploads/2021/11/Index-Exchange-Stacked-Logo-Homepage.png",
"contentUrl": "https://www.indexexchange.com/wp-content/uploads/2021/11/Index-Exchange-Stacked-Logo-Homepage.png",
"width": 960,
"height": 540,
"caption": "Index Exchange stacked logo"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.indexexchange.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.indexexchange.com/#website",
"url": "https://www.indexexchange.com/",
"name": "Index Exchange",
"description": "A global advertising marketplace where premium digital media companies sell their ad impressions with accountability and in real time.",
"publisher": {
"@id": "https://www.indexexchange.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.indexexchange.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.indexexchange.com/#organization",
"name": "Index Exchange",
"url": "https://www.indexexchange.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.indexexchange.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Index Exchange"
},
"image": {
"@id": "https://www.indexexchange.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/indexexchange",
"https://x.com/IndexExchange",
"https://www.instagram.com/indexexchange/",
"https://www.linkedin.com/company/index-platform/"
]
}
]
}
/platform/index-cloud/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.indexexchange.com/platform/index-cloud/",
"url": "https://www.indexexchange.com/platform/index-cloud/",
"name": "Index Cloud - Purpose-built for Programmatic",
"isPartOf": {
"@id": "https://www.indexexchange.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.indexexchange.com/platform/index-cloud/#primaryimage"
},
"image": {
"@id": "https://www.indexexchange.com/platform/index-cloud/#primaryimage"
},
"thumbnailUrl": "https://www.indexexchange.com/wp-content/uploads/2026/04/2048x1536-PR-IndexCloud.jpg",
"datePublished": "2026-04-21T13:14:55+00:00",
"dateModified": "2026-04-21T13:28:20+00:00",
"description": "Index Cloud is our neutral compute environment for decisioning closer to when impressions originate. Learn more.",
"breadcrumb": {
"@id": "https://www.indexexchange.com/platform/index-cloud/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.indexexchange.com/platform/index-cloud/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.indexexchange.com/platform/index-cloud/#primaryimage",
"url": "https://www.indexexchange.com/wp-content/uploads/2026/04/2048x1536-PR-IndexCloud.jpg",
"contentUrl": "https://www.indexexchange.com/wp-content/uploads/2026/04/2048x1536-PR-IndexCloud.jpg",
"width": 2048,
"height": 1536,
"caption": "Index Exchange launches Index Cloud"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.indexexchange.com/platform/index-cloud/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.indexexchange.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Index Cloud"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.indexexchange.com/#website",
"url": "https://www.indexexchange.com/",
"name": "Index Exchange",
"description": "A global advertising marketplace where premium digital media companies sell their ad impressions with accountability and in real time.",
"publisher": {
"@id": "https://www.indexexchange.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.indexexchange.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.indexexchange.com/#organization",
"name": "Index Exchange",
"url": "https://www.indexexchange.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.indexexchange.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Index Exchange"
},
"image": {
"@id": "https://www.indexexchange.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/indexexchange",
"https://x.com/IndexExchange",
"https://www.instagram.com/indexexchange/",
"https://www.linkedin.com/company/index-platform/"
]
}
]
}
/careers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.indexexchange.com/careers/",
"url": "https://www.indexexchange.com/careers/",
"name": "Careers - Index Exchange",
"isPartOf": {
"@id": "https://www.indexexchange.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.indexexchange.com/careers/#primaryimage"
},
"image": {
"@id": "https://www.indexexchange.com/careers/#primaryimage"
},
"thumbnailUrl": "https://www.indexexchange.com/wp-content/uploads/2024/01/3200x1800CareersPages.jpg",
"datePublished": "2024-07-16T17:03:31+00:00",
"dateModified": "2026-05-14T18:37:19+00:00",
"description": "Explore Index Careers and discover what it is like to work with us, from our hiring process to our workplace culture and benefits.",
"breadcrumb": {
"@id": "https://www.indexexchange.com/careers/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.indexexchange.com/careers/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.indexexchange.com/careers/#primaryimage",
"url": "https://www.indexexchange.com/wp-content/uploads/2024/01/3200x1800CareersPages.jpg",
"contentUrl": "https://www.indexexchange.com/wp-content/uploads/2024/01/3200x1800CareersPages.jpg",
"width": 1546,
"height": 900
},
{
"@type": "BreadcrumbList",
"@id": "https://www.indexexchange.com/careers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.indexexchange.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Careers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.indexexchange.com/#website",
"url": "https://www.indexexchange.com/",
"name": "Index Exchange",
"description": "A global advertising marketplace where premium digital media companies sell their ad impressions with accountability and in real time.",
"publisher": {
"@id": "https://www.indexexchange.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.indexexchange.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.indexexchange.com/#organization",
"name": "Index Exchange",
"url": "https://www.indexexchange.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.indexexchange.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Index Exchange"
},
"image": {
"@id": "https://www.indexexchange.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/indexexchange",
"https://x.com/IndexExchange",
"https://www.instagram.com/indexexchange/",
"https://www.linkedin.com/company/index-platform/"
]
}
]
}
/solution/partners-integrations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.indexexchange.com/solution/partners-integrations/",
"url": "https://www.indexexchange.com/solution/partners-integrations/",
"name": "Ad Tech Ecosystem Partners and Integrations - Index Exchange",
"isPartOf": {
"@id": "https://www.indexexchange.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.indexexchange.com/solution/partners-integrations/#primaryimage"
},
"image": {
"@id": "https://www.indexexchange.com/solution/partners-integrations/#primaryimage"
},
"thumbnailUrl": "https://www.indexexchange.com/wp-content/uploads/2025/04/header-partners-meeting-hero-3200x1800-1.jpg",
"datePublished": "2021-10-28T08:13:10+00:00",
"dateModified": "2025-04-28T19:49:24+00:00",
"description": "Explore our network of ad exchange partners and integrations to help you boost ROI. See how Index is a true ally of the ad tech ecosystem.",
"breadcrumb": {
"@id": "https://www.indexexchange.com/solution/partners-integrations/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.indexexchange.com/solution/partners-integrations/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.indexexchange.com/solution/partners-integrations/#primaryimage",
"url": "https://www.indexexchange.com/wp-content/uploads/2025/04/header-partners-meeting-hero-3200x1800-1.jpg",
"contentUrl": "https://www.indexexchange.com/wp-content/uploads/2025/04/header-partners-meeting-hero-3200x1800-1.jpg",
"width": 3200,
"height": 1800,
"caption": "Meeting room with multiple attendees"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.indexexchange.com/solution/partners-integrations/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.indexexchange.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Partners and Integrations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.indexexchange.com/#website",
"url": "https://www.indexexchange.com/",
"name": "Index Exchange",
"description": "A global advertising marketplace where premium digital media companies sell their ad impressions with accountability and in real time.",
"publisher": {
"@id": "https://www.indexexchange.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.indexexchange.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.indexexchange.com/#organization",
"name": "Index Exchange",
"url": "https://www.indexexchange.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.indexexchange.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Index Exchange"
},
"image": {
"@id": "https://www.indexexchange.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/indexexchange",
"https://x.com/IndexExchange",
"https://www.instagram.com/indexexchange/",
"https://www.linkedin.com/company/index-platform/"
]
}
]
}
Explore the other reputation pillars for Index Exchange
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Index Exchange, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Index Exchange: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://indexexchange.com to view the most current version of its content and see directly what this company is about and what it offers.