Trust & Proof: Ingenius – Signal Evidence & AI Readability

Ingenius

(https://www.ingenius.agency) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
2 Impact Weight: 20 / 100
10% Reputation

The site exhibits significant trust theatre patterns, as the trust_theatre_flag is true across all analyzed pages. Most notably, the homepage claims a review_count of 223, yet the proof_links_count is 0 across the entire crawl, indicating these reviews are likely hosted internally without third-party verification links (e.g., to Google Business or Trustpilot). Furthermore, the projects listed under the H3 tags on the Projets page are named (e.g., Skyvisor, Famileat) but lack associated metrics, case study links, or dated success stories, leaving the performance claims unsubstantiated.

The proof density is low, characterized by a high volume of internal assertions versus external validation. While the site lists over 20 projects by name, there is a total absence of external proof paths (proof_links_count = 0) and zero quantified results in the heading hierarchy. The ratio of generic marketing headings to headings containing specific numbers or named client results is approximately 10:1, which is typical for a mid-tier agency relying on perceived authority.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
298Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 223 0
/appel-de-decouverte/ 5 0
/projets/ 10 0
/forfait-maintenance-wordpress/ 18 0
/blog/ 34 0
/referencement-wordpress/ 8 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://ingenius.agency/#organization",
            "name": "Ingenius",
            "url": "https://ingenius.agency",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://ingenius.agency/#logo",
                "url": "https://ingenius.agency/wp-content/uploads/2019/02/logo-ingenius.svg",
                "contentUrl": "https://ingenius.agency/wp-content/uploads/2019/02/logo-ingenius.svg",
                "caption": "Ingenius",
                "inLanguage": "fr-FR",
                "width": "590",
                "height": "106"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://ingenius.agency/#website",
            "url": "https://ingenius.agency",
            "name": "Ingenius",
            "publisher": {
                "@id": "https://ingenius.agency/#organization"
            },
            "inLanguage": "fr-FR",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://ingenius.agency/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://ingenius.agency/wp-content/uploads/2021/08/Form-01.svg",
            "url": "https://ingenius.agency/wp-content/uploads/2021/08/Form-01.svg",
            "width": "200",
            "height": "200",
            "inLanguage": "fr-FR"
        },
        {
            "@type": "WebPage",
            "@id": "https://ingenius.agency/#webpage",
            "url": "https://ingenius.agency/",
            "name": "Ingenius : Agence Wordpress - Création de site internet WP",
            "datePublished": "2021-08-11T12:44:25+02:00",
            "dateModified": "2025-03-06T10:14:01+01:00",
            "about": {
                "@id": "https://ingenius.agency/#organization"
            },
            "isPartOf": {
                "@id": "https://ingenius.agency/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://ingenius.agency/wp-content/uploads/2021/08/Form-01.svg"
            },
            "inLanguage": "fr-FR"
        },
        {
            "@type": "Person",
            "@id": "https://ingenius.agency/author/tristan/",
            "name": "Tristan",
            "url": "https://ingenius.agency/author/tristan/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/476cd04ea109fd36550317c58586f5bf2e361bd13b12c67e0a550a20db942ff8?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/476cd04ea109fd36550317c58586f5bf2e361bd13b12c67e0a550a20db942ff8?s=96&d=mm&r=g",
                "caption": "Tristan",
                "inLanguage": "fr-FR"
            },
            "worksFor": {
                "@id": "https://ingenius.agency/#organization"
            }
        },
        {
            "headline": "Ingenius : Agence Wordpress - Création de site internet WP",
            "description": "Ingenius est une agence Wordpress qui conçoit et construit des sites de qualité professionnel qui performent dans l’acquisition de clients.",
            "datePublished": "2021-08-11T12:44:25+02:00",
            "dateModified": "2025-03-06T10:14:01+01:00",
            "image": {
                "@id": "https://ingenius.agency/wp-content/uploads/2021/08/Form-01.svg"
            },
            "author": {
                "@id": "https://ingenius.agency/author/tristan/",
                "name": "Tristan"
            },
            "@type": "Article",
            "name": "Ingenius : Agence Wordpress - Création de site internet WP",
            "@id": "https://ingenius.agency/#schema-151118",
            "isPartOf": {
                "@id": "https://ingenius.agency/#webpage"
            },
            "publisher": {
                "@id": "https://ingenius.agency/#organization"
            },
            "inLanguage": "fr-FR",
            "mainEntityOfPage": {
                "@id": "https://ingenius.agency/#webpage"
            }
        }
    ]
}
/appel-de-decouverte/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://ingenius.agency/#organization",
            "name": "Ingenius",
            "url": "https://ingenius.agency",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://ingenius.agency/#logo",
                "url": "https://ingenius.agency/wp-content/uploads/2019/02/logo-ingenius.svg",
                "contentUrl": "https://ingenius.agency/wp-content/uploads/2019/02/logo-ingenius.svg",
                "caption": "Ingenius",
                "inLanguage": "fr-FR",
                "width": "590",
                "height": "106"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://ingenius.agency/#website",
            "url": "https://ingenius.agency",
            "name": "Ingenius",
            "publisher": {
                "@id": "https://ingenius.agency/#organization"
            },
            "inLanguage": "fr-FR"
        },
        {
            "@type": "ImageObject",
            "@id": "https://ingenius.agency/wp-content/uploads/2022/03/appel.jpg",
            "url": "https://ingenius.agency/wp-content/uploads/2022/03/appel.jpg",
            "width": "1200",
            "height": "628",
            "inLanguage": "fr-FR"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ingenius.agency/appel-de-decouverte/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://ingenius.agency",
                        "name": "Accueil"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://ingenius.agency/appel-de-decouverte/",
                        "name": "Appel de découverte"
                    }
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://ingenius.agency/appel-de-decouverte/#webpage",
            "url": "https://ingenius.agency/appel-de-decouverte/",
            "name": "Appel de découverte - Ingenius",
            "datePublished": "2022-01-15T16:22:46+01:00",
            "dateModified": "2023-10-30T12:07:00+01:00",
            "isPartOf": {
                "@id": "https://ingenius.agency/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://ingenius.agency/wp-content/uploads/2022/03/appel.jpg"
            },
            "inLanguage": "fr-FR",
            "breadcrumb": {
                "@id": "https://ingenius.agency/appel-de-decouverte/#breadcrumb"
            }
        },
        {
            "@type": "Person",
            "@id": "https://ingenius.agency/author/tristan/",
            "name": "Tristan",
            "url": "https://ingenius.agency/author/tristan/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/476cd04ea109fd36550317c58586f5bf2e361bd13b12c67e0a550a20db942ff8?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/476cd04ea109fd36550317c58586f5bf2e361bd13b12c67e0a550a20db942ff8?s=96&d=mm&r=g",
                "caption": "Tristan",
                "inLanguage": "fr-FR"
            },
            "worksFor": {
                "@id": "https://ingenius.agency/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Appel de découverte - Ingenius",
            "datePublished": "2022-01-15T16:22:46+01:00",
            "dateModified": "2023-10-30T12:07:00+01:00",
            "author": {
                "@id": "https://ingenius.agency/author/tristan/",
                "name": "Tristan"
            },
            "publisher": {
                "@id": "https://ingenius.agency/#organization"
            },
            "description": "Réserver un appel avec notre équipe !",
            "name": "Appel de découverte - Ingenius",
            "@id": "https://ingenius.agency/appel-de-decouverte/#richSnippet",
            "isPartOf": {
                "@id": "https://ingenius.agency/appel-de-decouverte/#webpage"
            },
            "image": {
                "@id": "https://ingenius.agency/wp-content/uploads/2022/03/appel.jpg"
            },
            "inLanguage": "fr-FR",
            "mainEntityOfPage": {
                "@id": "https://ingenius.agency/appel-de-decouverte/#webpage"
            }
        }
    ]
}
/projets/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://ingenius.agency/#organization",
            "name": "Ingenius",
            "url": "https://ingenius.agency",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://ingenius.agency/#logo",
                "url": "https://ingenius.agency/wp-content/uploads/2019/02/logo-ingenius.svg",
                "contentUrl": "https://ingenius.agency/wp-content/uploads/2019/02/logo-ingenius.svg",
                "caption": "Ingenius",
                "inLanguage": "fr-FR",
                "width": "590",
                "height": "106"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://ingenius.agency/#website",
            "url": "https://ingenius.agency",
            "name": "Ingenius",
            "publisher": {
                "@id": "https://ingenius.agency/#organization"
            },
            "inLanguage": "fr-FR"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ingenius.agency/projets/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://ingenius.agency",
                        "name": "Accueil"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://ingenius.agency/projets/",
                        "name": "Projets"
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://ingenius.agency/projets/#webpage",
            "url": "https://ingenius.agency/projets/",
            "name": "Nos Projets - Ingenius",
            "isPartOf": {
                "@id": "https://ingenius.agency/#website"
            },
            "inLanguage": "fr-FR",
            "breadcrumb": {
                "@id": "https://ingenius.agency/projets/#breadcrumb"
            }
        }
    ]
}
/forfait-maintenance-wordpress/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://ingenius.agency/#organization",
            "name": "Ingenius",
            "url": "https://ingenius.agency",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://ingenius.agency/#logo",
                "url": "https://ingenius.agency/wp-content/uploads/2019/02/logo-ingenius.svg",
                "contentUrl": "https://ingenius.agency/wp-content/uploads/2019/02/logo-ingenius.svg",
                "caption": "Ingenius",
                "inLanguage": "fr-FR",
                "width": "590",
                "height": "106"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://ingenius.agency/#website",
            "url": "https://ingenius.agency",
            "name": "Ingenius",
            "publisher": {
                "@id": "https://ingenius.agency/#organization"
            },
            "inLanguage": "fr-FR"
        },
        {
            "@type": "ImageObject",
            "@id": "https://ingenius.agency/wp-content/uploads/2021/12/Abonnement.svg",
            "url": "https://ingenius.agency/wp-content/uploads/2021/12/Abonnement.svg",
            "width": "200",
            "height": "200",
            "inLanguage": "fr-FR"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ingenius.agency/forfait-maintenance-wordpress/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://ingenius.agency",
                        "name": "Accueil"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://ingenius.agency/forfait-maintenance-wordpress/",
                        "name": "Abonnement"
                    }
                }
            ]
        },
        {
            "@type": "ItemPage",
            "@id": "https://ingenius.agency/forfait-maintenance-wordpress/#webpage",
            "url": "https://ingenius.agency/forfait-maintenance-wordpress/",
            "name": "Abonnements Ingenius : Forfaits de maintenance Wordpress",
            "datePublished": "2021-12-08T12:20:07+01:00",
            "dateModified": "2024-06-12T15:29:23+02:00",
            "isPartOf": {
                "@id": "https://ingenius.agency/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://ingenius.agency/wp-content/uploads/2021/12/Abonnement.svg"
            },
            "inLanguage": "fr-FR",
            "breadcrumb": {
                "@id": "https://ingenius.agency/forfait-maintenance-wordpress/#breadcrumb"
            }
        },
        {
            "@type": "Product",
            "name": "Abonnements Ingenius : Forfaits de maintenance Wordpress",
            "url": "https://ingenius.agency/forfait-maintenance-wordpress/",
            "description": "Un site plus rapide, correctement maintenu et mieux référencé sur google grâce à nos forfaits de maintenance wordpress au meilleur tarif.",
            "brand": {
                "@type": "Brand",
                "name": "INGENIUS"
            },
            "offers": {
                "@type": "Offer",
                "url": "https://ingenius.agency/forfait-maintenance-wordpress/",
                "price": "59",
                "priceCurrency": "EUR",
                "availability": "InStock"
            },
            "review": {
                "@type": "Review",
                "datePublished": "2021-12-08T12:20:07+01:00",
                "dateModified": "2024-06-12T15:29:23+02:00",
                "author": {
                    "@type": "Person",
                    "name": "Catherine"
                },
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5"
                }
            },
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "5",
                "reviewCount": "81"
            }
        }
    ]
}
/blog/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://ingenius.agency/#organization",
            "name": "Ingenius",
            "url": "https://ingenius.agency",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://ingenius.agency/#logo",
                "url": "https://ingenius.agency/wp-content/uploads/2019/02/logo-ingenius.svg",
                "contentUrl": "https://ingenius.agency/wp-content/uploads/2019/02/logo-ingenius.svg",
                "caption": "Ingenius",
                "inLanguage": "fr-FR",
                "width": "590",
                "height": "106"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://ingenius.agency/#website",
            "url": "https://ingenius.agency",
            "name": "Ingenius",
            "publisher": {
                "@id": "https://ingenius.agency/#organization"
            },
            "inLanguage": "fr-FR"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ingenius.agency/blog/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://ingenius.agency",
                        "name": "Accueil"
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://ingenius.agency/blog/#webpage",
            "url": "https://ingenius.agency/blog/",
            "name": "Stratégies, astuces et ressources webmarketing - Ingenius Blog",
            "isPartOf": {
                "@id": "https://ingenius.agency/#website"
            },
            "inLanguage": "fr-FR",
            "breadcrumb": {
                "@id": "https://ingenius.agency/blog/#breadcrumb"
            }
        }
    ]
}
/referencement-wordpress/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://ingenius.agency/#organization",
            "name": "Ingenius",
            "url": "https://ingenius.agency",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://ingenius.agency/#logo",
                "url": "https://ingenius.agency/wp-content/uploads/2019/02/logo-ingenius.svg",
                "contentUrl": "https://ingenius.agency/wp-content/uploads/2019/02/logo-ingenius.svg",
                "caption": "Ingenius",
                "inLanguage": "fr-FR",
                "width": "590",
                "height": "106"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://ingenius.agency/#website",
            "url": "https://ingenius.agency",
            "name": "Ingenius",
            "publisher": {
                "@id": "https://ingenius.agency/#organization"
            },
            "inLanguage": "fr-FR"
        },
        {
            "@type": "ImageObject",
            "@id": "https://ingenius.agency/wp-content/uploads/2021/10/SEO.svg",
            "url": "https://ingenius.agency/wp-content/uploads/2021/10/SEO.svg",
            "width": "200",
            "height": "200",
            "inLanguage": "fr-FR"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ingenius.agency/referencement-wordpress/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://ingenius.agency",
                        "name": "Accueil"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://ingenius.agency/referencement-wordpress/",
                        "name": "Genius SEO"
                    }
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://ingenius.agency/referencement-wordpress/#webpage",
            "url": "https://ingenius.agency/referencement-wordpress/",
            "name": "Genius SEO : Référencement de site Wordpress en automatique",
            "datePublished": "2021-10-01T15:51:30+02:00",
            "dateModified": "2025-02-26T18:28:30+01:00",
            "isPartOf": {
                "@id": "https://ingenius.agency/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://ingenius.agency/wp-content/uploads/2021/10/SEO.svg"
            },
            "inLanguage": "fr-FR",
            "breadcrumb": {
                "@id": "https://ingenius.agency/referencement-wordpress/#breadcrumb"
            }
        },
        {
            "@type": "Person",
            "@id": "https://ingenius.agency/author/tristan/",
            "name": "Tristan",
            "url": "https://ingenius.agency/author/tristan/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/476cd04ea109fd36550317c58586f5bf2e361bd13b12c67e0a550a20db942ff8?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/476cd04ea109fd36550317c58586f5bf2e361bd13b12c67e0a550a20db942ff8?s=96&d=mm&r=g",
                "caption": "Tristan",
                "inLanguage": "fr-FR"
            },
            "worksFor": {
                "@id": "https://ingenius.agency/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Genius SEO : Référencement de site Wordpress en automatique",
            "datePublished": "2021-10-01T15:51:30+02:00",
            "dateModified": "2025-02-26T18:28:30+01:00",
            "author": {
                "@id": "https://ingenius.agency/author/tristan/",
                "name": "Tristan"
            },
            "publisher": {
                "@id": "https://ingenius.agency/#organization"
            },
            "description": "Genius SEO est un service 100% automatique de référencement naturel optimisé pour Wordpress et Woocommerce.",
            "name": "Genius SEO : Référencement de site Wordpress en automatique",
            "@id": "https://ingenius.agency/referencement-wordpress/#richSnippet",
            "isPartOf": {
                "@id": "https://ingenius.agency/referencement-wordpress/#webpage"
            },
            "image": {
                "@id": "https://ingenius.agency/wp-content/uploads/2021/10/SEO.svg"
            },
            "inLanguage": "fr-FR",
            "mainEntityOfPage": {
                "@id": "https://ingenius.agency/referencement-wordpress/#webpage"
            }
        }
    ]
}