Information Density: iProspect – Signal Evidence & AI Readability

[IMG: Hero background]
[H1] Defining a new era of brand building
Brands AcceleratedScrollAbout us
[H2] Accelerating growth
[IMG: iProspect woman on the phone]
In this time of enormous change, where media is more important than ever before, people are longing for humanity - for real connection, for truth and for what binds us together.Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow.AboutOur work
[H2] Advancing brands
At iProspect, we accelerate growth that shapes the future. By blending creativity with data-driven insights, we craft bold, personalised stories that resonate across all platforms, transforming fleeting moments into lasting engagement.
[IMG: biere 1664 case study campaign]
[IMG: 1664 SVG]
[H3] 1664 Bière Mobo Awards
FMCG2026
[IMG: Mitchum Guinness World Record gaming marathon sign]
[IMG: white mitchum logo]
[H3] GIVING GAMERS THE POWER TO SKIP A SHOWER
FMCG2024
[IMG: Lifestyle image used on Dubai Properties SEO case study]
[IMG: FULL FUNNEL SEO STRATEGY DRIVES INCREMENTAL TRAFFIC client logo]
[H3] FULL FUNNEL SEO STRATEGY DRIVES INCREMENTAL TRAFFIC
REAL-ESTATE2024
[IMG: Paris Hilton featured in Hilton “The TikTok You Stay In” campaign]
[IMG: THE TIKTOK YOU STAY IN client logo]
[H3] THE TIKTOK YOU STAY IN
Travel2024View allServices
[H2] Global digital marketing
[H3] Real World Experience Design
In today’s algorithm‑driven world, every moment is a chance to connect, shop, share, or belong. Our digital marketing services create seamless cross‑platform ecosystems that blend media, content, and commerce. Powered by 8,000+ media specialists, we test, refine, and scale ideas in real time to meet people where they are and move with them wherever they go.Performance Marketing Services: Transforming Businesses
[H3] Business Transformation
We go beyond optimising media, we rewire growth. In our most transformative partnerships, we’re not seen as a media agency, but as architects of progress.
Our vision is to transform the way media is transacted through transparency, addressability and automation across all media channels.Digital Strategy Services
[H3] Digital Marketing Hyper-Specialists
Brands need more than generalists - they need precision, orchestration, and the power of human ingenuity combined with artificial intelligence. We bring together deep expertise across all major digital marketing channels, to create a single, adaptive system that delivers measurable growth. Our channel specialisms include: Search Engine Optimisation Services (SEO)Paid Search (PPC) ServicesProgrammatic Advertising ServicesRetail Media ServicesPaid Social ServicesVideo Advertising ServicesDigital OOH AdvertisingAffiliate Marketing & Agile Measurement Solutions View all
[IMG: Careers background]
Careers
[H2] KICKSTART YOUR CAREER WITH iPROSPECT
Open rolesOpen worldwide rolesOur insights
[H2] Leading with thought
[IMG: thinkbox shortlist 2026]
insights
[H3] iProspect UK shortlisted twice at the Thinkbox TV Planning Awards 2026
[IMG: amy watt and james bailey]
news
[H3] iProspect appoints Amy Watt as UK President
[IMG: 5 shortlists at outdoor media awards]
insights
[H3] iProspect UK shortlisted five times at the Outdoor Media Awards 2026
View all

[IMG: Hero background]
[H1] Defining a new era of brand building
Brands AcceleratedScrollAbout us
[H2] Accelerating growth
[IMG: iProspect woman on the phone]
In this time of enormous change, where media is more important than ever before, people are longing for humanity - for real connection, for truth and for what binds us together.Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow.AboutOur work
[H2] Advancing brands
At iProspect, we accelerate growth that shapes the future. By blending creativity with data-driven insights, we craft bold, personalised stories that resonate across all platforms, transforming fleeting moments into lasting engagement.
[IMG: biere 1664 case study campaign]
[IMG: 1664 SVG]
[H3] 1664 Bière Mobo Awards
FMCG2026
[IMG: Mitchum Guinness World Record gaming marathon sign]
[IMG: white mitchum logo]
[H3] GIVING GAMERS THE POWER TO SKIP A SHOWER
FMCG2024
[IMG: Lifestyle image used on Dubai Properties SEO case study]
[IMG: FULL FUNNEL SEO STRATEGY DRIVES INCREMENTAL TRAFFIC client logo]
[H3] FULL FUNNEL SEO STRATEGY DRIVES INCREMENTAL TRAFFIC
REAL-ESTATE2024
[IMG: Paris Hilton featured in Hilton “The TikTok You Stay In” campaign]
[IMG: THE TIKTOK YOU STAY IN client logo]
[H3] THE TIKTOK YOU STAY IN
Travel2024View allServices
[H2] Global digital marketing
[H3] Real World Experience Design
In today’s algorithm‑driven world, every moment is a chance to connect, shop, share, or belong. Our digital marketing services create seamless cross‑platform ecosystems that blend media, content, and commerce. Powered by 8,000+ media specialists, we test, refine, and scale ideas in real time to meet people where they are and move with them wherever they go.Performance Marketing Services: Transforming Businesses
[H3] Business Transformation
We go beyond optimising media, we rewire growth. In our most transformative partnerships, we’re not seen as a media agency, but as architects of progress.
Our vision is to transform the way media is transacted through transparency, addressability and automation across all media channels.Digital Strategy Services
[H3] Digital Marketing Hyper-Specialists
Brands need more than generalists - they need precision, orchestration, and the power of human ingenuity combined with artificial intelligence. We bring together deep expertise across all major digital marketing channels, to create a single, adaptive system that delivers measurable growth. Our channel specialisms include: Search Engine Optimisation Services (SEO)Paid Search (PPC) ServicesProgrammatic Advertising ServicesRetail Media ServicesPaid Social ServicesVideo Advertising ServicesDigital OOH AdvertisingAffiliate Marketing & Agile Measurement Solutions View all
[IMG: Careers background]
Careers
[H2] KICKSTART YOUR CAREER WITH iPROSPECT
Open rolesOpen worldwide rolesOur insights
[H2] Leading with thought
[IMG: thinkbox shortlist 2026]
insights
[H3] iProspect UK shortlisted twice at the Thinkbox TV Planning Awards 2026
[IMG: amy watt and james bailey]
news
[H3] iProspect appoints Amy Watt as UK President
[IMG: 5 shortlists at outdoor media awards]
insights
[H3] iProspect UK shortlisted five times at the Outdoor Media Awards 2026
View all

[H1] Contact Us
[H3] General inquiries
hello@iprospect.com
[H3] Press contact
hello@iprospect.com
[H2] Contact us in
iProspect LondonAddress10 Triton St, London NW1 3BF, United KingdomEmail addresshello@iprospect.com
[H2] Inquiry form
[IMG: Careers background]
Careers
[H2] KICKSTART YOUR CAREER WITH iPROSPECT
Open rolesOpen worldwide roles

[H1] WE ARE BUILT TO ACCELERATE CHANGE THAT SHAPES THE FUTURE
[IMG: About us hero image]
At iProspect UK, we offer a comprehensive suite of services designed to drive meaningful growth. Our expertise covers personalised storytelling, dynamic creative optimisation, full-funnel experience design, and advanced real-time measurement. By harnessing cutting-edge technology and rich data insights, we ensure your brand resonates with audiences across every touchpoint. Our approach blends creativity with performance, helping you build authentic connections, foster engagement, and drive long-term success in a multi-platform world. Stats
[H2] Focused on growth
UK experts delivering meaningful growth 567UK office locations in operation 4clients partnerships collaborating on transformative work 75+Media Agency for Effectiveness in 2024 #1
[H2] Awards
Media Week Awards2025 GOLD X 2 - Best Use of Audio + Best Creative & Media Agency Partnership - IKEA - ‘How iProspect & Mother Put The Nation To Bed … and IKEA on Top’Media Week Awards 2025SILVER - Media Creativity: Over £1m – Netflix Campaign Media Awards2025 IKEA ‘Sleep’ / Retail – Online & OfflineCampaign Media Awards 2025 Brooklyn Brewery ‘Kojey Block Party’ / Alcoholic DrinksFestival of Media 2025Best Integrated Campaign – ‘How Ikea Drove Double Digit Mattress Growth By Getting The Nation Off Their Screens And Into Bed’ - IKEAThe Drum Marketing Awards EMEA 2025 GOLD X2 (Media & Retail)' Driving Double-Digit Mattress Growth By Getting The Nation Off Their Screens And Into Bed'Newsworks Awards 2025Best Display Campaign – Netflix & The Sun ‘Bringing Back Britain’s Boldest Heist: The Diamond Heist’Outdoor Media Awards 2025BRONZE – Cross-Channel Award – ‘How Pink Guards took over Christmas for Squid Game 2’ – Netflix Outdoor Media Awards 2025SILVER – Data & Intelligence Award - ‘Sparking Conversations for Netflix’ - Netflix Meta Agency Awards 2025Best Use of Creator Marketing – Elizabeth Arden ‘Hydraplay Regime Launch’ Leadership
[H2] Guiding the Vision
[IMG: JAMES BAILEY]
[H3] JAMES BAILEY
CEOJames, the CEO of iProspect UK, is focused on delivering cutting-edge media services and integrated marketing communications to clients including Netflix, Carlsberg, Next, Kering, Sage, BMW and eBay. iProspect was created through a fusion of performance marketing and media capabilities across the UK, and the practitioners at iProspect have a relentless focus on systematic experimentation to improve media outcomes. James has been with dentsu for a decade in various leadership positions, becoming CEO in 2020. Prior to this, James worked at WPP media agencies Maxus and MEC and began his career in search marketing and ad operations at The Search Works & Tradedoubler. As iProspect's UK President, James sits on dentsu media’s executive leadership team, and the senior leadership team of dentsu UK&I.
[IMG: CHRIS ASHWORTH]
[H3] CHRIS ASHWORTH
CHIEF STRATEGY OFFICERAs Chief Strategy Officer, Chris leads iProspect's team of strategists and planners who are relentless in developing a deep understanding of customers, brands, and media—then using this to ask 'why'.Chris spent the first part of his career as a client, leading marketing and communications for brands like PlayStation and 3. Over the past 15+ years he has worked in every client vertical, helping clients grow by setting clear objectives and understanding their challenges and opportunities. In addition to this work, Chris is passionate about building future talent in our industry, working as a skilled facilitator and managing training exercises and workshops both internally and externally for our clients.
[IMG: VANESSA EAGLE]
[H3] VANESSA EAGLE
HEAD OF INVESTMENTAs the Head of Investment, Vanessa works closely with media partners to negotiate price, innovation and best-in-class service for our iProspect clients. She holds our suppliers to account and supports the activation teams in problem solving and negotiation. Vanessa has worked at dentsu for 14 years in various roles including planning & client service, OOH, growth strategy and investment. She cut her teeth in the industry as a planner buyer spending 2 years each within both Group M and Omnicom Media Groups. Vanessa is passionate about working within the media industry as it enables her to focus on the things she really enjoys clients, relationships, problem solving and negotiation. She was most recently voted as a 2024 Top 10 Media Buyer / 2025 A-lister by Campaign Magazine.
[IMG: HANNAH PILE]
[H3] HANNAH PILE
MANAGING DIRECTORAs Managing Director at iProspect, Hannah is focused on leading our client teams to build truly transformative partnerships with our clients, working as one with them to navigate business challenges & opportunities and unlock & accelerate real business growth together. A client leader with over 20 years' experience in the dentsu group, Hannah spent the first half of her career in digital marketing before moving into communications planning & client leadership, both UK & globally. Previously a winner of the WACL Future Leaders Fund, she is now passionate about nurturing leaders of tomorrow and is the executive sponsor for dentsu's Gen Z community group.
[IMG: ELIZABETH DARLEY]
[H3] ELIZABETH DARLEY
CHIEF DIGITAL OFFICERLibby's role is all about ensuring every single media plan that leaves our agency is the best it can possibly be. With a hyper focus on client ambition, she's responsible for developing our planning skillsets across the agency and making sure that our people have access to the best tools, data and knowledge to deliver business outcomes. She also drives the integration of planning with our activation specialists at scale.Originally joining iProspect in 2011 as a search specialist, Libby brings a unique perspective to planning with a performance mindset and is passionate about tapping into different data sources and bringing different voices to the table when it comes to our work. Outside of her role at iProspect, Libby also co- chairs dentsu's LGBTQ+ Employee Resource Group, Proud.
[IMG: BRITT SODER]
[H3] BRITT SODER
MANAGING DIRECTORAs Managing Director, Britt oversees the agencies operations across multiple locations. She leads multi-market accounts across high-end fashion, luxury, automotive and premium leisure - working with some of the most aspirational brands in the world. With a clear focus on talent, operational excellence and client growth, Britt is passionate about building high-performing, future-ready teams. Britt's career is defined by international experience, a technical edge, and a passion for digital transformation. Her move to agency life in 2014 marked a pivotal shift. Joining iProspect, Britt quickly rose through the ranks - first as Head of Owned and Earned Media, then spearheading the reinvention of Performance Products, followed by leading Digital Delivery. Her adaptability and vision have driven consistent progress and impact across the business.

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[H1] Digital marketing services
We are an agency of brand builders with a performance mindset. At iProspect, we combine deep channel specialism with integrated strategy to turn intent into action, data into decisions, and media into business momentum.
[H2] Real World Experience Design
In today’s algorithm‑driven world, every moment is a chance to connect, shop, share, or belong. Our digital marketing services create seamless cross‑platform ecosystems that blend media, content, and commerce. Powered by 8,000+ media specialists, we test, refine, and scale ideas in real time to meet people where they are and move with them wherever they go.Performance Marketing Services: Transforming Businesses
[H2] Business Transformation
We go beyond optimising media, we rewire growth. In our most transformative partnerships, we’re not seen as a media agency, but as architects of progress.
Our vision is to transform the way media is transacted through transparency, addressability and automation across all media channels.Digital Strategy Services
[H2] Digital Marketing Hyper-Specialists
Brands need more than generalists - they need precision, orchestration, and the power of human ingenuity combined with artificial intelligence. We bring together deep expertise across all major digital marketing channels, to create a single, adaptive system that delivers measurable growth. Our channel specialisms include: Search Engine Optimisation Services (SEO)Paid Search (PPC) ServicesProgrammatic Advertising ServicesRetail Media ServicesPaid Social ServicesVideo Advertising ServicesDigital OOH AdvertisingAffiliate Marketing & Agile Measurement Solutions

[H1] End-to-end excellence
We are designed to deliver growth across the entire media spectrum, adapting rapidly to consumer behaviour through a performance mindset.