Iteo

(https://www.iteo.no) 📸 Data Snapshot: May 19, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

14 Impact Weight: 15 / 100

93% Reputation

Diagnosis: Authority Gaps

Authority gaps are minimal; the agency provides full transparency with names, photos, phone numbers, and email addresses for 15+ specific employees. The main gap is technical; the schema_json identifies Person entities but lacks sameAs links to external professional profiles (LinkedIn), and the website authority is self-described as ‘humble’ (DA 26), creating a minor gap between their ‘specialist’ status and their own domain power.

Evidence: Performance vs. Claims

The performance claims are largely grounded in methodology rather than ‘guaranteed results.’ They avoid the red flag of promised rankings, instead focusing on ‘GEO-analysis’ and documented quality through industry awards. The disconnect is only felt in the subjective claim of being ‘Norway’s nicest agency,’ which is unsubstantiated marketing fluff.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.iteo.no/",
            "url": "https://www.iteo.no/",
            "name": "Iteo | B2B-byrå | Kommunikasjon og markedsføring",
            "isPartOf": {
                "@id": "https://www.iteo.no/#website"
            },
            "about": {
                "@id": "https://www.iteo.no/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://www.iteo.no/#primaryimage"
            },
            "image": {
                "@id": "https://www.iteo.no/#primaryimage"
            },
            "thumbnailUrl": "https://www.iteo.no/wp-content/uploads/2023/02/lena-ingvild-gode-kollegaer.jpg",
            "datePublished": "2019-07-09T12:50:09+00:00",
            "dateModified": "2026-04-14T12:57:29+00:00",
            "description": "Iteo er B2B-byrået. Vi leverer tjenester innen markedskommunikasjon, som innhold, PR, design, KI og digital markedsføring til B2B-bedrifter.",
            "breadcrumb": {
                "@id": "https://www.iteo.no/#breadcrumb"
            },
            "inLanguage": "nb-NO",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.iteo.no/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "nb-NO",
            "@id": "https://www.iteo.no/#primaryimage",
            "url": "https://www.iteo.no/wp-content/uploads/2023/02/lena-ingvild-gode-kollegaer.jpg",
            "contentUrl": "https://www.iteo.no/wp-content/uploads/2023/02/lena-ingvild-gode-kollegaer.jpg",
            "width": 2400,
            "height": 1600,
            "caption": "Lena Øverby og Ingvild Imeland Gjesme ser på noe på skjermen til Lena."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.iteo.no/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Iteo"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.iteo.no/#website",
            "url": "https://www.iteo.no/",
            "name": "Iteo",
            "description": "Design, innhold og gode digitale opplevelser",
            "publisher": {
                "@id": "https://www.iteo.no/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.iteo.no/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "nb-NO"
        },
        {
            "@type": "Organization",
            "@id": "https://www.iteo.no/#organization",
            "name": "Iteo",
            "url": "https://www.iteo.no/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "nb-NO",
                "@id": "https://www.iteo.no/#/schema/logo/image/",
                "url": "https://www.iteo.no/wp-content/uploads/2019/06/iteo_logo.svg",
                "contentUrl": "https://www.iteo.no/wp-content/uploads/2019/06/iteo_logo.svg",
                "width": 1358,
                "height": 461,
                "caption": "Iteo"
            },
            "image": {
                "@id": "https://www.iteo.no/#/schema/logo/image/"
            }
        }
    ]
}

/blogg/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "CollectionPage"
            ],
            "@id": "https://www.iteo.no/blogg/",
            "url": "https://www.iteo.no/blogg/",
            "name": "Blogg - Iteo",
            "isPartOf": {
                "@id": "https://www.iteo.no/#website"
            },
            "datePublished": "2019-07-30T07:56:42+00:00",
            "dateModified": "2025-10-07T14:48:30+00:00",
            "description": "På Iteos blogg får du faglig kunnskap, kundehistorier, innsikt fra fageksperter og tips til deres langsiktige B2B-merkevarebygging.",
            "breadcrumb": {
                "@id": "https://www.iteo.no/blogg/#breadcrumb"
            },
            "inLanguage": "nb-NO"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.iteo.no/blogg/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Iteo",
                    "item": "https://www.iteo.no/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blogg"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.iteo.no/#website",
            "url": "https://www.iteo.no/",
            "name": "Iteo",
            "description": "Design, innhold og gode digitale opplevelser",
            "publisher": {
                "@id": "https://www.iteo.no/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.iteo.no/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "nb-NO"
        },
        {
            "@type": "Organization",
            "@id": "https://www.iteo.no/#organization",
            "name": "Iteo",
            "url": "https://www.iteo.no/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "nb-NO",
                "@id": "https://www.iteo.no/#/schema/logo/image/",
                "url": "https://www.iteo.no/wp-content/uploads/2019/06/iteo_logo.svg",
                "contentUrl": "https://www.iteo.no/wp-content/uploads/2019/06/iteo_logo.svg",
                "width": 1358,
                "height": 461,
                "caption": "Iteo"
            },
            "image": {
                "@id": "https://www.iteo.no/#/schema/logo/image/"
            }
        }
    ]
}

/om-oss/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.iteo.no/om-oss/",
            "url": "https://www.iteo.no/om-oss/",
            "name": "Om oss - Iteo",
            "isPartOf": {
                "@id": "https://www.iteo.no/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.iteo.no/om-oss/#primaryimage"
            },
            "image": {
                "@id": "https://www.iteo.no/om-oss/#primaryimage"
            },
            "thumbnailUrl": "https://www.iteo.no/wp-content/uploads/2025/09/Iteo-2097-1-e1756979477895.jpg",
            "datePublished": "2019-08-07T07:21:31+00:00",
            "dateModified": "2026-02-24T12:20:11+00:00",
            "description": "Iteo bygger merkevare for B2B-bedrifter. Vi leverer innhold, PR, strategisk rådgivning, grafisk design, annonsering, HubSpot og mye mer.",
            "breadcrumb": {
                "@id": "https://www.iteo.no/om-oss/#breadcrumb"
            },
            "inLanguage": "nb-NO",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.iteo.no/om-oss/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "nb-NO",
            "@id": "https://www.iteo.no/om-oss/#primaryimage",
            "url": "https://www.iteo.no/wp-content/uploads/2025/09/Iteo-2097-1-e1756979477895.jpg",
            "contentUrl": "https://www.iteo.no/wp-content/uploads/2025/09/Iteo-2097-1-e1756979477895.jpg",
            "width": 1200,
            "height": 800,
            "caption": "Iteos Carina, Hans-Petter og Andreas kollegaer diskuterer energi og elektro på kontor"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.iteo.no/om-oss/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Iteo",
                    "item": "https://www.iteo.no/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Om oss"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.iteo.no/#website",
            "url": "https://www.iteo.no/",
            "name": "Iteo",
            "description": "Design, innhold og gode digitale opplevelser",
            "publisher": {
                "@id": "https://www.iteo.no/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.iteo.no/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "nb-NO"
        },
        {
            "@type": "Organization",
            "@id": "https://www.iteo.no/#organization",
            "name": "Iteo",
            "url": "https://www.iteo.no/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "nb-NO",
                "@id": "https://www.iteo.no/#/schema/logo/image/",
                "url": "https://www.iteo.no/wp-content/uploads/2019/06/iteo_logo.svg",
                "contentUrl": "https://www.iteo.no/wp-content/uploads/2019/06/iteo_logo.svg",
                "width": 1358,
                "height": 461,
                "caption": "Iteo"
            },
            "image": {
                "@id": "https://www.iteo.no/#/schema/logo/image/"
            }
        }
    ]
}

/kategori/kunstig-intelligens/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://www.iteo.no/kategori/kunstig-intelligens/",
            "url": "https://www.iteo.no/kategori/kunstig-intelligens/",
            "name": "KI Archives - Iteo",
            "isPartOf": {
                "@id": "https://www.iteo.no/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.iteo.no/kategori/kunstig-intelligens/#primaryimage"
            },
            "image": {
                "@id": "https://www.iteo.no/kategori/kunstig-intelligens/#primaryimage"
            },
            "thumbnailUrl": "https://www.iteo.no/wp-content/uploads/2025/11/Iteo-1909-1-e1762518315603.jpg",
            "breadcrumb": {
                "@id": "https://www.iteo.no/kategori/kunstig-intelligens/#breadcrumb"
            },
            "inLanguage": "nb-NO"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "nb-NO",
            "@id": "https://www.iteo.no/kategori/kunstig-intelligens/#primaryimage",
            "url": "https://www.iteo.no/wp-content/uploads/2025/11/Iteo-1909-1-e1762518315603.jpg",
            "contentUrl": "https://www.iteo.no/wp-content/uploads/2025/11/Iteo-1909-1-e1762518315603.jpg",
            "width": 1200,
            "height": 800,
            "caption": "Iteos Andreas Thue smiler når han snakker om synlighet i AI-søk"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.iteo.no/kategori/kunstig-intelligens/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Iteo",
                    "item": "https://www.iteo.no/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "KI"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.iteo.no/#website",
            "url": "https://www.iteo.no/",
            "name": "Iteo",
            "description": "Design, innhold og gode digitale opplevelser",
            "publisher": {
                "@id": "https://www.iteo.no/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.iteo.no/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "nb-NO"
        },
        {
            "@type": "Organization",
            "@id": "https://www.iteo.no/#organization",
            "name": "Iteo",
            "url": "https://www.iteo.no/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "nb-NO",
                "@id": "https://www.iteo.no/#/schema/logo/image/",
                "url": "https://www.iteo.no/wp-content/uploads/2019/06/iteo_logo.svg",
                "contentUrl": "https://www.iteo.no/wp-content/uploads/2019/06/iteo_logo.svg",
                "width": 1358,
                "height": 461,
                "caption": "Iteo"
            },
            "image": {
                "@id": "https://www.iteo.no/#/schema/logo/image/"
            }
        }
    ]
}

/kategori/pr-og-innhold/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://www.iteo.no/kategori/pr-og-innhold/",
            "url": "https://www.iteo.no/kategori/pr-og-innhold/",
            "name": "PR og innhold Archives - Iteo",
            "isPartOf": {
                "@id": "https://www.iteo.no/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.iteo.no/kategori/pr-og-innhold/#primaryimage"
            },
            "image": {
                "@id": "https://www.iteo.no/kategori/pr-og-innhold/#primaryimage"
            },
            "thumbnailUrl": "https://www.iteo.no/wp-content/uploads/2025/11/Iteo-1909-1-e1762518315603.jpg",
            "breadcrumb": {
                "@id": "https://www.iteo.no/kategori/pr-og-innhold/#breadcrumb"
            },
            "inLanguage": "nb-NO"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "nb-NO",
            "@id": "https://www.iteo.no/kategori/pr-og-innhold/#primaryimage",
            "url": "https://www.iteo.no/wp-content/uploads/2025/11/Iteo-1909-1-e1762518315603.jpg",
            "contentUrl": "https://www.iteo.no/wp-content/uploads/2025/11/Iteo-1909-1-e1762518315603.jpg",
            "width": 1200,
            "height": 800,
            "caption": "Iteos Andreas Thue smiler når han snakker om synlighet i AI-søk"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.iteo.no/kategori/pr-og-innhold/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Iteo",
                    "item": "https://www.iteo.no/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "PR og innhold"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.iteo.no/#website",
            "url": "https://www.iteo.no/",
            "name": "Iteo",
            "description": "Design, innhold og gode digitale opplevelser",
            "publisher": {
                "@id": "https://www.iteo.no/#organization"
            },
            "potentialAction": [
                {
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                    "target": {
                        "@type": "EntryPoint",
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                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "nb-NO"
        },
        {
            "@type": "Organization",
            "@id": "https://www.iteo.no/#organization",
            "name": "Iteo",
            "url": "https://www.iteo.no/",
            "logo": {
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                "inLanguage": "nb-NO",
                "@id": "https://www.iteo.no/#/schema/logo/image/",
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                "width": 1358,
                "height": 461,
                "caption": "Iteo"
            },
            "image": {
                "@id": "https://www.iteo.no/#/schema/logo/image/"
            }
        }
    ]
}

/blir-du-nevnt-i-ki-sok-slik-pavirker-domeneautoritet-synligheten-din-i-chatgpt/

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    "@context": "https://schema.org",
    "@graph": [
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            "@type": "Article",
            "@id": "https://www.iteo.no/blir-du-nevnt-i-ki-sok-slik-pavirker-domeneautoritet-synligheten-din-i-chatgpt/#article",
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            "author": {
                "name": "Ingvild Imeland Gjesme",
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            },
            "headline": "Blir du nevnt i AI-søk? Slik påvirker domeneautoritet synligheten din i ChatGPT",
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            "keywords": [
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            ],
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            "datePublished": "2025-08-20T08:30:59+00:00",
            "dateModified": "2026-03-11T13:14:29+00:00",
            "description": "Domeneautoritet (DA) kan avgjøre om din bedrift blir referert til i KI-genererte søk. Slik kan du forbedre bedriftens DA-score.",
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            },
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            "width": 1200,
            "height": 800,
            "caption": "Carina smiler til kollega på kontoret"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.iteo.no/blir-du-nevnt-i-ki-sok-slik-pavirker-domeneautoritet-synligheten-din-i-chatgpt/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Iteo",
                    "item": "https://www.iteo.no/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "PR og innhold",
                    "item": "https://www.iteo.no/kategori/pr-og-innhold/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Blir du nevnt i AI-søk? Slik påvirker domeneautoritet synligheten din i ChatGPT"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.iteo.no/#website",
            "url": "https://www.iteo.no/",
            "name": "Iteo",
            "description": "Design, innhold og gode digitale opplevelser",
            "publisher": {
                "@id": "https://www.iteo.no/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.iteo.no/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "nb-NO"
        },
        {
            "@type": "Organization",
            "@id": "https://www.iteo.no/#organization",
            "name": "Iteo",
            "url": "https://www.iteo.no/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "nb-NO",
                "@id": "https://www.iteo.no/#/schema/logo/image/",
                "url": "https://www.iteo.no/wp-content/uploads/2019/06/iteo_logo.svg",
                "contentUrl": "https://www.iteo.no/wp-content/uploads/2019/06/iteo_logo.svg",
                "width": 1358,
                "height": 461,
                "caption": "Iteo"
            },
            "image": {
                "@id": "https://www.iteo.no/#/schema/logo/image/"
            }
        },
        {
            "@type": "Person",
            "@id": "https://www.iteo.no/#/schema/person/45c06a45840a917dcec3c2fa294362c5",
            "name": "Ingvild Imeland Gjesme",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "nb-NO",
                "@id": "https://secure.gravatar.com/avatar/963eafd855c83a09087a24e6bd37292268fa1aab2db4f63819847214351d1686?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/963eafd855c83a09087a24e6bd37292268fa1aab2db4f63819847214351d1686?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/963eafd855c83a09087a24e6bd37292268fa1aab2db4f63819847214351d1686?s=96&d=mm&r=g",
                "caption": "Ingvild Imeland Gjesme"
            },
            "url": "https://www.iteo.no/author/ingvild/"
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

18Review mentions (all pages)

6External proof links (all pages)

Page	Reviews	Proof links
/ (home)	3	1
/blogg/	3	1
/om-oss/	3	1
/kategori/kunstig-intelligens/	3	1
/kategori/pr-og-innhold/	3	1
/blir-du-nevnt-i-ki-sok-slik-pavirker-domeneautoritet-synligheten-din-i-chatgpt/	3	1

Explore the other reputation pillars for Iteo

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Iteo, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Iteo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.iteo.no to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Iteo – Signal Evidence & AI Readability

Iteo