K2L
(http://www.k2l.co.uk) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
Impact Weight: 20 / 100
60% Reputation
The site displays a review_count of 16 on the homepage and 13 on sub-pages, but there are zero proof_links_count leading to third-party verification platforms like Clutch or Google Reviews. While the performance claims are attached to named clients (e.g., Ibiza Superfood), they lack external validation links or verifiable timestamps, relying on the user to trust the agency’s internal reporting. The trust_theatre_flag is false only because the site doesn’t use fake live-notifications, but the lack of outbound proof paths for its ‘100% Results Driven’ claims creates a verification gap.
Across the 6 pages, there are 8+ instances of specific proof points (named clients and percentage-based results), which is significantly higher than the industry average. However, the ratio is weakened by the high volume of vague assertions like ‘captivate users and drive results’ and ‘strengthen your positioning’ which lack any supporting data. The evidence provided is ‘aging’ to ‘current’ based on the May 2026 system date, with case studies like Ibiza Superfood dating back to 2021, reducing their current authority weight.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
81Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 16 | 1 |
| /work/ | 13 | 1 |
| /work/oyl-nutrition/ | 13 | 1 |
| /work/crush/ | 13 | 1 |
| /work/ibiza-superfood/ | 13 | 1 |
| /work/amanda-azzopardi-aesthetics/ | 13 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.k2l.co.uk/",
"url": "https://www.k2l.co.uk/",
"name": "K2L | Digital Performance Marketing Agency | Manchester | Dubai | Chicago",
"isPartOf": {
"@id": "https://www.k2l.co.uk/#website"
},
"datePublished": "2023-11-29T15:28:02+00:00",
"dateModified": "2026-02-04T10:07:28+00:00",
"description": "K2L is a Manchester-based digital marketing agency for health, wellness and lifestyle brands who dare to be different.",
"breadcrumb": {
"@id": "https://www.k2l.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.k2l.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.k2l.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.k2l.co.uk/#website",
"url": "https://www.k2l.co.uk/",
"name": "K2L",
"description": "digital performance marketing agency",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.k2l.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/work/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.k2l.co.uk/work/",
"url": "https://www.k2l.co.uk/work/",
"name": "Our Work | K2L Marketing",
"isPartOf": {
"@id": "https://www.k2l.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.k2l.co.uk/work/#primaryimage"
},
"image": {
"@id": "https://www.k2l.co.uk/work/#primaryimage"
},
"thumbnailUrl": "https://www.k2l.co.uk/wp-content/uploads/2025/08/Mask-group2.png",
"breadcrumb": {
"@id": "https://www.k2l.co.uk/work/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.k2l.co.uk/work/#primaryimage",
"url": "https://www.k2l.co.uk/wp-content/uploads/2025/08/Mask-group2.png",
"contentUrl": "https://www.k2l.co.uk/wp-content/uploads/2025/08/Mask-group2.png",
"width": 1920,
"height": 828
},
{
"@type": "BreadcrumbList",
"@id": "https://www.k2l.co.uk/work/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.k2l.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Work"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.k2l.co.uk/#website",
"url": "https://www.k2l.co.uk/",
"name": "K2L",
"description": "digital performance marketing agency",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.k2l.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/work/oyl-nutrition/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.k2l.co.uk/work/oyl-nutrition/",
"url": "https://www.k2l.co.uk/work/oyl-nutrition/",
"name": "OYL Nutrition | K2L Marketing",
"isPartOf": {
"@id": "https://www.k2l.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.k2l.co.uk/work/oyl-nutrition/#primaryimage"
},
"image": {
"@id": "https://www.k2l.co.uk/work/oyl-nutrition/#primaryimage"
},
"thumbnailUrl": "https://www.k2l.co.uk/wp-content/uploads/2024/05/Group-488.png",
"datePublished": "2024-07-19T16:23:42+00:00",
"dateModified": "2025-08-29T14:54:31+00:00",
"description": "Building a standout wellness brand for OYL through strategic positioning, bold visual identity, and clear, benefit-led messaging.",
"breadcrumb": {
"@id": "https://www.k2l.co.uk/work/oyl-nutrition/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.k2l.co.uk/work/oyl-nutrition/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.k2l.co.uk/work/oyl-nutrition/#primaryimage",
"url": "https://www.k2l.co.uk/wp-content/uploads/2024/05/Group-488.png",
"contentUrl": "https://www.k2l.co.uk/wp-content/uploads/2024/05/Group-488.png",
"width": 740,
"height": 519
},
{
"@type": "BreadcrumbList",
"@id": "https://www.k2l.co.uk/work/oyl-nutrition/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.k2l.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Work",
"item": "https://www.k2l.co.uk/work/"
},
{
"@type": "ListItem",
"position": 3,
"name": "OYL Nutrition"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.k2l.co.uk/#website",
"url": "https://www.k2l.co.uk/",
"name": "K2L",
"description": "digital performance marketing agency",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.k2l.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/work/crush/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.k2l.co.uk/work/crush/",
"url": "https://www.k2l.co.uk/work/crush/",
"name": "Crush Supplements | K2L Marketing",
"isPartOf": {
"@id": "https://www.k2l.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.k2l.co.uk/work/crush/#primaryimage"
},
"image": {
"@id": "https://www.k2l.co.uk/work/crush/#primaryimage"
},
"thumbnailUrl": "https://www.k2l.co.uk/wp-content/uploads/2025/03/Crush-Case-Study-Featured-Image.webp",
"datePublished": "2024-07-20T16:58:31+00:00",
"dateModified": "2025-08-01T14:40:22+00:00",
"breadcrumb": {
"@id": "https://www.k2l.co.uk/work/crush/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.k2l.co.uk/work/crush/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.k2l.co.uk/work/crush/#primaryimage",
"url": "https://www.k2l.co.uk/wp-content/uploads/2025/03/Crush-Case-Study-Featured-Image.webp",
"contentUrl": "https://www.k2l.co.uk/wp-content/uploads/2025/03/Crush-Case-Study-Featured-Image.webp",
"width": 1252,
"height": 757
},
{
"@type": "BreadcrumbList",
"@id": "https://www.k2l.co.uk/work/crush/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.k2l.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Work",
"item": "https://www.k2l.co.uk/work/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Crush Supplements"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.k2l.co.uk/#website",
"url": "https://www.k2l.co.uk/",
"name": "K2L",
"description": "digital performance marketing agency",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.k2l.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/work/ibiza-superfood/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.k2l.co.uk/work/ibiza-superfood/",
"url": "https://www.k2l.co.uk/work/ibiza-superfood/",
"name": "Ibiza Superfood | K2L Marketing",
"isPartOf": {
"@id": "https://www.k2l.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.k2l.co.uk/work/ibiza-superfood/#primaryimage"
},
"image": {
"@id": "https://www.k2l.co.uk/work/ibiza-superfood/#primaryimage"
},
"thumbnailUrl": "https://www.k2l.co.uk/wp-content/uploads/2025/03/Ibiza-Superfood-Overview-Banner.jpg",
"datePublished": "2021-09-21T13:11:29+00:00",
"dateModified": "2025-08-06T11:42:48+00:00",
"description": "Ibiza Superfoods wanted to bring the vibrancy and essence of Ibiza to its branding and digital marketing. K2L were brought on board to help conceptualise this and provide brand guidelines.",
"breadcrumb": {
"@id": "https://www.k2l.co.uk/work/ibiza-superfood/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.k2l.co.uk/work/ibiza-superfood/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.k2l.co.uk/work/ibiza-superfood/#primaryimage",
"url": "https://www.k2l.co.uk/wp-content/uploads/2025/03/Ibiza-Superfood-Overview-Banner.jpg",
"contentUrl": "https://www.k2l.co.uk/wp-content/uploads/2025/03/Ibiza-Superfood-Overview-Banner.jpg",
"width": 1252,
"height": 757
},
{
"@type": "BreadcrumbList",
"@id": "https://www.k2l.co.uk/work/ibiza-superfood/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.k2l.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Work",
"item": "https://www.k2l.co.uk/work/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Ibiza Superfood"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.k2l.co.uk/#website",
"url": "https://www.k2l.co.uk/",
"name": "K2L",
"description": "digital performance marketing agency",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.k2l.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/work/amanda-azzopardi-aesthetics/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.k2l.co.uk/work/amanda-azzopardi-aesthetics/",
"url": "https://www.k2l.co.uk/work/amanda-azzopardi-aesthetics/",
"name": "Amanda Azzopardi Aesthetics | K2L Marketing",
"isPartOf": {
"@id": "https://www.k2l.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.k2l.co.uk/work/amanda-azzopardi-aesthetics/#primaryimage"
},
"image": {
"@id": "https://www.k2l.co.uk/work/amanda-azzopardi-aesthetics/#primaryimage"
},
"thumbnailUrl": "https://www.k2l.co.uk/wp-content/uploads/2024/05/AAABEST-72-1.png",
"datePublished": "2024-05-28T14:17:13+00:00",
"dateModified": "2025-07-07T09:42:36+00:00",
"breadcrumb": {
"@id": "https://www.k2l.co.uk/work/amanda-azzopardi-aesthetics/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.k2l.co.uk/work/amanda-azzopardi-aesthetics/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.k2l.co.uk/work/amanda-azzopardi-aesthetics/#primaryimage",
"url": "https://www.k2l.co.uk/wp-content/uploads/2024/05/AAABEST-72-1.png",
"contentUrl": "https://www.k2l.co.uk/wp-content/uploads/2024/05/AAABEST-72-1.png",
"width": 731,
"height": 518
},
{
"@type": "BreadcrumbList",
"@id": "https://www.k2l.co.uk/work/amanda-azzopardi-aesthetics/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.k2l.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Work",
"item": "https://www.k2l.co.uk/work/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Amanda Azzopardi Aesthetics"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.k2l.co.uk/#website",
"url": "https://www.k2l.co.uk/",
"name": "K2L",
"description": "digital performance marketing agency",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.k2l.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
Explore the other reputation pillars for K2L
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from K2L, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to K2L: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.k2l.co.uk to view the most current version of its content and see directly what this company is about and what it offers.