Semantic Coherence: Kantar – Signal Evidence & AI Readability

Kantar BrandZ

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Most Valuable Global Brands 2026

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[H4] Perspectives

Article

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Revealed: the world’s most valuable global brands in 2026

14 MAY 2026

Article

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Dressed to win: Uniqlo's quest for global closet share

07 MAY 2026

Article

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Creative insight, where decisions actually happen

07 MAY 2026

Article

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Understanding modern sports fans: Why fanatics lead the game

06 MAY 2026

Article

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The myth of more: Why extra disruption makes shoppers notice less

05 MAY 2026

Article

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The intelligence advantage: what the World Cup reveals about building enduring brands

29 APR 2026

Article

[H6]

The CMO's guide to brand valuation as a growth asset

16 APR 2026

Article

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Sustainability in advertising: The power of bolder, braver decisions

14 APR 2026

More Perspectives

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Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points.

6.5b

[H4] Blueprint for Brand Growth

The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.

Find out more

Access insights from the largest global brand equity study: 4.3 million consumers, 21,000 brands across 54 markets.

4.3m

[H4] Kantar BrandZ

Kantar BrandZ brings you industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4.3 million consumers covering 21,000 brands across 525 categories in 54 markets.

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Creative and Effective ads generate more than four times as much profit

5.5%

[H4] Creative Effectiveness

You need to develop ads that capture attention, drive predisposition and deliver ROI across markets, media formats, and channels. Find out how we can help now.

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Join Kantar at Cannes Lions 2026

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Kantar collects billions of insights on how consumers think and act every single year

8k
Product innovations tested

2b+
Insights collected

22k
Brands tracked by Brandz

65m
Interviews conducted

KANTAR Careers

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Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 20,000 colleagues who help do that, every day.

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OUR SOLUTIONS

Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people.

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FOR SUPPLIERS

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At Kantar, we look to partner with suppliers who share our moral and ethical values, whilst working to achieve sustainable growth.

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FEATURED CASE STUDIES

12 MAR 25

Case study

Optimising KitKat’s campaign with fast, actionable insights

13 MAR 25

Case study

Helping New Look unlock regional campaign effectiveness

24 APR 25

Case study

How Tassal used early consumer insights to maximise the impact of their new campaign

KANTAR MARKETPLACE

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Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.

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[H3] Intelligence for Brand Growth
[H1] Signal Intelligence
Keep a constant pulse on consumers and markets

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[H3] Marketing moves at a mile a minute. Staying on top of what consumers are thinking and how your brand is performing is a continuous exercise.
[H3] Using rigorous human and synthetic data, we keep a constant pulse on consumers, brands and markets to help your organisation act with confidence.
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[H2] Find out more about our Signal Intelligence solutions

Brand Monitoring and Guidance

Customer Experience

Consumer and Retail Trends

Research Services

[H2] Signals to drive your brand growth
Kantar helps brands stay ahead in a fast-moving environment with a constant pulse on human and digital signals, augmented by synthetic data boost. Backed by decades of experience and global brand experts, our guidance enables faster, more informed responses that drive real commercial value.

See all Brand Monitoring and Guidance solutions

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[H2] Transform your brand with Meaningfully Different Experience
Kantar helps brands achieve empathy at scale by keeping a constant pulse on their customer experience. By decoding human signals across every interaction, we enable more informed responses that deepen emotional connection and shape the experiences that matter most.
We go beyond traditional CX metrics like satisfaction or share of wallet. Our approach connects experience to brand value by showing how each moment drives predisposition, retention, and long term growth. With clear visibility on CX impact, brands can identify the signature experiences that truly differentiate, surprise, and delight.

See all Customer Experience solutions

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[H2] Intelligence on consumer and shopper behaviour
With the world’s largest consumer panel, we understand how people think, shop and consume.

Kantar takes the guesswork out of your major decisions and helps uncover growth opportunities by putting the consumer at the heart of your strategy.

See all Consumer and Retail Trends solutions

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[H2] Get trusted signals from your customers and non-customers
Comprehensive consumer research is a must-have for data-driven business decisions, but sometimes you just need data – and a bit of extra help.
Get answers from the people who matter most to your brand in a way that works for you with an experienced and flexible research partner. We become an extension of your team, saving you time and money, delivering data that you can rely on.
See all Research Services solutions

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Case studies

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Levelling up brand performance in the bread spreads market

Learn more

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Improving market penetration in Australia for Jarrah and Ovaltine

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Test your campaigns in-market to maximise their impact

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Validating bold campaign decisions for PepsiCo’s Rockstar energy drink

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Kantar Perspectives

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Winning the moments that matter at the Winter Olympics

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From platform to power brand: How Booking.com became the most Meaningfully Different brand in worldwide travel

[H3] Intelligence for Brand Growth
[H1] Decision Intelligence
Make the best marketing and product decisions with predictable ROI

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[H3] Transforming your marketing efforts with AI offers big rewards, when done well.
Our experts and solutions help you predict which decisions will be most effective, across innovation, creative and media.
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[H2] Find out more about our Decision Intelligence solutions

Creative Testing and Optimisation

Media Effectiveness

Innovation and Product Development

[H2] Build stronger campaigns and supercharge the impact of your media investments.
LINK provides powerful decision intelligence to guide campaign planning and execution.
Our creative development, testing and optimisation solutions are fuelled by the Kantar Intelligence Engine: industry-leading IP and expertise, technology and proven brand measurement frameworks that drive real-world outcomes, agility and growth.

See all Creative Testing and Optimisation solutions

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[H2] Shape media strategies that fuel brand growth.
Every campaign fights for attention. Budgets are tight. Proving impact has never been more critical. That’s why Kantar created LIFT, a suite of decision intelligence solutions that drive media effectiveness.

LIFT captures exposure, identifying signals that people see, hear and experience across all touchpoints. LIFT connects end-to-end campaign measurement to what matters most: brand growth, sales momentum and ROI. Trusted by global brands and leveraging the latest measurement technology, LIFT provides an integrated view of media impact across platforms and formats – so you see how channels work together, not in isolation.

Get actionable intelligence for sharper campaign optimisation and shape media strategies to fuel brand growth.

See all Media Effectiveness solutions

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[H2] Accelerate growth through innovation.
Identify, build and launch innovations that drive outcomes rooted in brand growth. Kantar’s AI-native innovation solutions combine human and cultural signals with dynamic decision intelligence, removing guesswork and accelerating alignment to build commercial confidence at every step.

And while speed matters, relevance matters more. That’s why we help you prioritise the innovations that are the best fit for your brand – setting the standard for how innovators use AI to fuel sustainable growth.

See all Innovation solutions

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Client Case Studies

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Helping Twinings with end-to-end creative development

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Validating Google’s ABCD framework with the power of artificial intelligence

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[H3] Intelligence for Brand Growth
[H1] Strategic Intelligence
Craft long-term strategies that grow your business

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[H3] The strongest organisations will always be set apart by the strength of their brand.
We work with marketers to craft powerful growth strategies that lead to commercial success, rooted in our proprietary knowledge of consumers and brands.

[H2] Find out more about our Strategic Intelligence solutions

Brand Strategy

Kantar Consulting

Qualitative Research

Sustainability

[H2] Brand growth strategies that connect to enterprise value.
In a world of multiplying signals, faster decisions, short-term pressure and constant uncertainty, having the right strategic intelligence has never mattered more.
At Kantar, we’ve always understood the power of brand. We help brands unlock sustainable, long-term growth by combining human and cultural signals with the expertise of global brand experts, backed by validated, proven frameworks.
See all Brand Strategy solutions

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[H2] Strategies that drive brand growth and value creation.
At Kantar Consulting, we understand the complexity of anticipating demand, optimising portfolios, and using foresight to uncover new opportunities for brand growth.
For decades, leading brands have trusted us to turn intelligence into impact – unlocking long‑term value creation through our data, IP, advanced analytics, and global expertise.

See all Kantar Consulting solutions

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[H2] Quintessentially human.
At Kantar, we believe that to be quintessentially human is to see beyond the signals, to see and feel the human story behind the data. In a world shaped by algorithms and automation, we stay grounded in empathy, curiosity, and understanding.
Technology may accelerate what we do, but it’s our humanity that gives it meaning. Because brands aren’t built by machines – they’re built by people, for people. Kantar’s qualitative practice helps you grow your brand with meaning, difference, and authenticity.

See all Qualitative Research solutions

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[H2] Strategic intelligence to move brands from ESG to Equity
Make confident sustainability decisions that drive brand value, competitive advantage and growth.
Our Sustainable Transformation Practice provides strategic intelligence to help brands understand where sustainability creates risk, where it unlocks opportunity, and how it can be used to build stronger brands.
Our approach connects sustainability directly to brand equity, audience adoption, innovation choices and communications effectiveness, helping leaders prioritise action and make better decisions across markets and categories.
Built on large‑scale consumer evidence and grounded in Kantar’s Blueprint for Brand Growth, our intelligence helps brands ensure sustainability signals are credible to people and trusted in increasingly AI‑driven decision environments.
In 2025 alone, we worked with more than 1,200 brands globally, supporting sustainability decisions that resonate with consumers and drive brand growth.
See all Sustainability solutions

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Case studies

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Helping BrewDog convey sustainability credentials via packaging

Learn more

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Developing global sustainability storytelling for Fonterra

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The sustainability path to purchase for a home appliance brand

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Establishing sustainability in a ten-year brand strategy

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