Identity & Authority: The Gratzi, Inc. – Signal Evidence & AI Readability

The Gratzi, Inc.

(https://www.kenoshamarketing.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
5 Impact Weight: 15 / 100
33% Reputation

While the site names founders like Adam Kavalauskas and mentions 20+ years of experience, it provides no sameAs links or Person schema to verify these professional backgrounds. The Award-Winning status claimed in the H1 and H3 is a major authority gap, as there is no digital footprint of these awards within the site’s own structure or schema. The technical implementation is inconsistent, with a broken heading hierarchy and empty sub-pages that contradict the claim of being leaders in technology.

The site claims to use AI to predict trends and personalize experiences, but the demonstrated content is static and contains placeholder text, showing a lack of internal application of said technology. Bold assertions about helping businesses move up on Google are not supported by a single named case study or ‘before-and-after’ data point. The Momentum and Strategy claims are purely rhetorical, as no specific strategic framework or proprietary methodology is named.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://thegratzi.com/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "4721 75th Street Suite 3",
                "addressLocality": "Kenosha",
                "addressRegion": "WI",
                "postalCode": "53142",
                "addressCountry": "US"
            }
        },
        {
            "@type": [
                "LocalBusiness",
                "Organization"
            ],
            "@id": "https://thegratzi.com/#organization",
            "name": "The Gratzi, Inc.",
            "url": "https://thegratzi.com",
            "sameAs": [
                "https://www.facebook.com/TheGratzi/",
                "https://twitter.com/thegratzi"
            ],
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "4721 75th Street Suite 3",
                "addressLocality": "Kenosha",
                "addressRegion": "WI",
                "postalCode": "53142",
                "addressCountry": "US"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://thegratzi.com/#logo",
                "url": "https://thegratzi.com/wp-content/uploads/gratzi_logo_500px_wide.jpg",
                "contentUrl": "https://thegratzi.com/wp-content/uploads/gratzi_logo_500px_wide.jpg",
                "caption": "The Gratzi, Inc.",
                "inLanguage": "en-US",
                "width": "500",
                "height": "474"
            },
            "openingHours": [
                "Monday,Tuesday,Wednesday,Thursday,Friday 09:00-17:00"
            ],
            "location": {
                "@id": "https://thegratzi.com/#place"
            },
            "image": {
                "@id": "https://thegratzi.com/#logo"
            },
            "telephone": "2627642012"
        },
        {
            "@type": "WebSite",
            "@id": "https://thegratzi.com/#website",
            "url": "https://thegratzi.com",
            "name": "The Gratzi, Inc.",
            "publisher": {
                "@id": "https://thegratzi.com/#organization"
            },
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://thegratzi.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://thegratzi.com/wp-content/uploads/New-Homepage-OG.png",
            "url": "https://thegratzi.com/wp-content/uploads/New-Homepage-OG.png",
            "width": "1200",
            "height": "628",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://thegratzi.com#webpage",
            "url": "https://thegratzi.com",
            "name": "The Gratzi, Inc. | Digital Marketing Services | Kenosha, WI",
            "datePublished": "2025-11-04T12:00:11-06:00",
            "dateModified": "2026-04-06T10:25:46-05:00",
            "about": {
                "@id": "https://thegratzi.com/#organization"
            },
            "isPartOf": {
                "@id": "https://thegratzi.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://thegratzi.com/wp-content/uploads/New-Homepage-OG.png"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://thegratzi.com#author",
            "name": "daniel-gratzi",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/a15493b2f915fd9af9b2aa2e0a7401bb55788461d6203933a28c683d05135b4b?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/a15493b2f915fd9af9b2aa2e0a7401bb55788461d6203933a28c683d05135b4b?s=96&d=mm&r=g",
                "caption": "daniel-gratzi",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "https://thegratzi.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "The Gratzi, Inc. | Digital Marketing Services | Kenosha, WI",
            "keywords": "the gratzi",
            "datePublished": "2025-11-04T12:00:11-06:00",
            "dateModified": "2026-04-06T10:25:46-05:00",
            "author": {
                "@id": "https://thegratzi.com#author",
                "name": "daniel-gratzi"
            },
            "publisher": {
                "@id": "https://thegratzi.com/#organization"
            },
            "description": "The Gratzi, Inc. offers a suite of digital marketing services, including SEO & Web design that can help your small business grow! Learn more here.",
            "name": "The Gratzi, Inc. | Digital Marketing Services | Kenosha, WI",
            "@id": "https://thegratzi.com#richSnippet",
            "isPartOf": {
                "@id": "https://thegratzi.com#webpage"
            },
            "image": {
                "@id": "https://thegratzi.com/wp-content/uploads/New-Homepage-OG.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://thegratzi.com#webpage"
            }
        }
    ]
}
/our-work/ — no schema detected (entity gap)
/contact/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
15Review mentions (all pages)
2External proof links (all pages)
PageReviewsProof links
/ (home) 15 2
/our-work/ 0 0
/contact/ 0 0