Klaviyo, Inc.
(https://klaviyo.com) 📸 Data Snapshot: May 31, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids trust theatre by anchoring its 12 to 17 reviews per page with specific, named case studies for brands like Simba Sleep, Dermalogica, and Harney and Sons. The trust signals are reinforced by G2 and Capterra badges dated Winter 2026, which are contemporary given the system date of May 2026. Performance claims are consistently paired with ‘Read their story’ links, providing a clear proof path for every major assertion.
The ratio of verifiable evidence to vague assertions is high. Across the four pages, the site references five distinct named brand success stories with specific percentage-based metrics. Technical specifications, such as support for 113 languages and the ability to resolve 65 percent of tickets autonomously, provide a level of proof density rarely seen in the marketing agency or software category.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 12 | 1 |
| /uk/solutions/ai/customer-agent/ | 15 | 1 |
| /uk/solutions/ai/marketing-agent/ | 16 | 1 |
| /uk/solutions/omnichannel/ | 17 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.klaviyo.com/uk/#website",
"url": "https://www.klaviyo.com/uk/",
"name": "Klaviyo UK: AI Marketing Platform & B2C CRM | Email, SMS & WhatsApp",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://www.klaviyo.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.klaviyo.com/uk/search-all?q={search_term_string}"
},
"query-input": "required name=search_term_string"
},
"isPartOf": {
"@id": "https://www.klaviyo.com/#website"
}
},
{
"@type": "WebSite",
"@id": "https://www.klaviyo.com/#website",
"url": "https://www.klaviyo.com/",
"name": "Klaviyo",
"inLanguage": "en"
},
{
"@type": "Organization",
"@id": "https://www.klaviyo.com/#organization",
"name": "Klaviyo, Inc.",
"legalName": "Klaviyo, Inc.",
"url": "https://www.klaviyo.com/",
"foundingDate": "2012",
"founders": [
{
"@type": "Person",
"name": "Andrew Bialecki"
},
{
"@type": "Person",
"name": "Ed Hallen"
}
],
"address": [
{
"@type": "PostalAddress",
"streetAddress": "125 Summer St",
"addressLocality": "Boston",
"addressRegion": "MA",
"postalCode": "02110",
"addressCountry": "US"
},
{
"@type": "PostalAddress",
"name": "Klaviyo - London Office",
"streetAddress": "The Hallmark Building, 106 Fenchurch Street, 5th Floor",
"addressLocality": "London",
"postalCode": "EC3M 5JD",
"addressCountry": "GB"
}
],
"logo": {
"@id": "https://www.klaviyo.com/#logo"
},
"sameAs": [
"https://www.linkedin.com/company/klaviyo/",
"https://twitter.com/klaviyo",
"https://www.facebook.com/klaviyo/",
"https://www.instagram.com/klaviyo/",
"https://www.youtube.com/channel/UCLLurTBYufj95_5zTnJISnA"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"email": "sales@klaviyo.com",
"availableLanguage": [
"en-GB",
"en"
]
},
{
"@type": "ContactPoint",
"contactType": "media relations",
"email": "press@klaviyo.com",
"availableLanguage": [
"en-GB",
"en"
]
},
{
"@type": "ContactPoint",
"contactType": "partnerships",
"email": "partners@klaviyo.com",
"availableLanguage": [
"en-GB",
"en"
]
},
{
"@type": "ContactPoint",
"contactType": "security",
"email": "security@klaviyo.com",
"availableLanguage": [
"en-GB",
"en"
]
}
]
},
{
"@type": "ImageObject",
"@id": "https://www.klaviyo.com/#logo",
"url": "https://www.klaviyo.com/icons/icon-32x32.png"
},
{
"@type": "WebPage",
"@id": "https://www.klaviyo.com/uk/#webpage",
"url": "https://www.klaviyo.com/uk/",
"name": "Klaviyo UK: AI Marketing Platform & B2C CRM | Email, SMS & WhatsApp",
"isPartOf": {
"@id": "https://www.klaviyo.com/uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.klaviyo.com/#logo"
},
"description": "Klaviyo unifies marketing and service with an AI-first B2C CRM. Deliver personalised experiences across email, WhatsApp, SMS and more with K:AI.",
"inLanguage": "en-GB",
"about": [
{
"@type": "Thing",
"@id": "https://www.klaviyo.com/uk/platform#thing",
"name": "B2C CRM",
"description": "An AI-first B2C CRM that unifies customer data, marketing automation and customer service to deliver personalised experiences."
},
{
"@type": "Thing",
"@id": "https://www.klaviyo.com/uk/solutions/ai#thing",
"name": "Klaviyo AI (K:AI)",
"description": "AI features and agents that help teams create, optimise and automate marketing and service experiences."
}
],
"mentions": [
{
"@type": "Thing",
"@id": "https://www.klaviyo.com/uk/products/email-marketing#thing",
"name": "Email marketing",
"description": "AI-powered email marketing and automation for B2C brands."
},
{
"@type": "Thing",
"@id": "https://www.klaviyo.com/uk/products/sms-marketing#thing",
"name": "SMS marketing",
"description": "Personalised SMS campaigns and automated messaging powered by customer data."
},
{
"@type": "Thing",
"@id": "https://www.klaviyo.com/uk/products/whatsapp#thing",
"name": "WhatsApp marketing",
"description": "Two-way WhatsApp messaging for personalised customer conversations."
},
{
"@type": "Thing",
"@id": "https://www.klaviyo.com/uk/products/sms-marketing/rcs#thing",
"name": "RCS for Business",
"description": "Rich messaging for business communications with enhanced content and engagement."
},
{
"@type": "Thing",
"@id": "https://www.klaviyo.com/uk/products/mobile-app-marketing#thing",
"name": "Mobile app marketing",
"description": "Mobile app marketing capabilities to support engagement and retention."
},
{
"@type": "Thing",
"@id": "https://www.klaviyo.com/uk/products/social#thing",
"name": "Social marketing",
"description": "Social marketing capabilities to support acquisition and retention."
},
{
"@type": "Thing",
"@id": "https://www.klaviyo.com/uk/solutions/customer-service#thing",
"name": "Customer service",
"description": "Customer service tools that connect support and marketing for a unified customer experience."
},
{
"@type": "Thing",
"@id": "https://www.klaviyo.com/uk/products/helpdesk#thing",
"name": "Helpdesk",
"description": "Helpdesk capabilities for managing customer support interactions."
},
{
"@type": "Thing",
"@id": "https://www.klaviyo.com/uk/products/customer-experience-hub#thing",
"name": "Customer Hub",
"description": "A customer hub experience for support, self-service and personalised engagement."
}
]
},
{
"@type": "ItemList",
"@id": "https://www.klaviyo.com/uk/#sitenav",
"name": "Primary Navigation",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "SiteNavigationElement",
"name": "Email marketing",
"url": "https://www.klaviyo.com/uk/products/email-marketing"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "SiteNavigationElement",
"name": "SMS marketing",
"url": "https://www.klaviyo.com/uk/products/sms-marketing"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "SiteNavigationElement",
"name": "WhatsApp marketing",
"url": "https://www.klaviyo.com/uk/products/whatsapp"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "SiteNavigationElement",
"name": "RCS for Business",
"url": "https://www.klaviyo.com/uk/products/sms-marketing/rcs"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "SiteNavigationElement",
"name": "Mobile app marketing",
"url": "https://www.klaviyo.com/uk/products/mobile-app-marketing"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "SiteNavigationElement",
"name": "Social marketing",
"url": "https://www.klaviyo.com/uk/products/social"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "SiteNavigationElement",
"name": "Klaviyo AI (K:AI)",
"url": "https://www.klaviyo.com/uk/solutions/ai"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "SiteNavigationElement",
"name": "Customer service",
"url": "https://www.klaviyo.com/uk/solutions/customer-service"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "SiteNavigationElement",
"name": "Pricing",
"url": "https://www.klaviyo.com/uk/pricing"
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "SiteNavigationElement",
"name": "Sign up",
"url": "https://www.klaviyo.com/uk/sign-up"
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "SiteNavigationElement",
"name": "Get a demo",
"url": "https://www.klaviyo.com/uk/platform-demo"
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "SiteNavigationElement",
"name": "Marketplace",
"url": "https://marketplace.klaviyo.com/en-us/"
}
},
{
"@type": "ListItem",
"position": 13,
"item": {
"@type": "SiteNavigationElement",
"name": "Developers",
"url": "https://developers.klaviyo.com/en"
}
},
{
"@type": "ListItem",
"position": 14,
"item": {
"@type": "SiteNavigationElement",
"name": "Help Centre",
"url": "https://help.klaviyo.com/hc/en-us"
}
},
{
"@type": "ListItem",
"position": 15,
"item": {
"@type": "SiteNavigationElement",
"name": "Contact us",
"url": "https://www.klaviyo.com/uk/contact-us"
}
}
]
}
]
}
/uk/solutions/ai/customer-agent/
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is K:AI Customer Agent?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Customer Agent is an AI-powered autonomous service agent built on the Klaviyo CRM. It resolves support conversations, drives revenue through personalised recommendations, and enriches your customer profile — with 65% of questions resolved without a human agent involved."
}
},
{
"@type": "Question",
"name": "Does Customer Agent support multiple languages?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Customer Agent supports 113 languages, enabling brands to deliver seamless, personalised support in their customers’ preferred languages."
}
},
{
"@type": "Question",
"name": "How quickly can my team go live?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most brands are live within days. Because Customer Agent is pre-trained on retail workflows and already connected to your Klaviyo data, your CX team isn't starting from scratch — you're starting from context. Pre-built skills for WISMO, returns, loyalty, subscriptions, and promotions are ready out of the box."
}
},
{
"@type": "Question",
"name": "Why is Klaviyo's agent different from other AI agents?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most AI agents are horizontal — built for any industry and configured for retail. Customer Agent is purpose-built for B2C from the ground up, with pre-built retail skills trained on real retail workflows. And because Klaviyo spans marketing and service, your agent knows each customer's purchases, loyalty status, email behavior, and campaign history — context no standalone service agent can access."
}
},
{
"@type": "Question",
"name": "Does Customer Agent work on email, not just chat?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Customer Agent handles conversations across email, SMS, chat, and WhatsApp — with social coming soon. Configure once and your team delivers a consistent experience across every channel your customers use."
}
},
{
"@type": "Question",
"name": "How does it handle complex or sensitive issues?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Customer Agent includes configurable escalation paths, guardrails, and human handoff triggers — all controlled by your service team. You decide what it handles autonomously, what gets flagged, and when a human steps in, with full conversation context preserved every time."
}
},
{
"@type": "Question",
"name": "Does my CX team control what the agent says and does?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Completely — no engineering team required. Your CX leaders configure agent behavior, knowledge, tone, and actions in plain language. Built-in simulations let you test every skill before launch, and audit logs give full visibility into every decision the agent makes."
}
},
{
"@type": "Question",
"name": "Does it integrate with loyalty and subscription platforms?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Customer Agent integrates with Yotpo, Smile.io, Recharge, Ordergroove, Skio, Shopify, and more — checking balances, applying rewards, and managing changes in real time, without escalating to your team."
}
},
{
"@type": "Question",
"name": "How does it help increase revenue, not just reduce support volume?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Customer Agent turns every service conversation into a revenue opportunity — recommending products, saving subscriptions, applying relevant promotions, and feeding preference signals back into your CRM to power smarter marketing campaigns downstream."
}
}
]
}
/uk/solutions/ai/marketing-agent/
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is K:AI Marketing Agent?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The K:AI Marketing Agent is a powerful AI marketing agent designed to create, launch, and optimise your essential marketing campaigns automatically. By simply analysing your website, it generates a complete, on-brand marketing strategy with ready-to-launch campaigns, email flows, and signup forms in minutes, helping you grow revenue without the complexity of manual setup or writing prompts."
}
},
{
"@type": "Question",
"name": "How do I get access to Marketing Agent?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Marketing Agent is available in all Klaviyo accounts. Create a new Klaviyo account for free or log in to get started."
}
},
{
"@type": "Question",
"name": "Who is this AI marketing assistant designed for?",
"acceptedAnswer": {
"@type": "Answer",
"text": "K:AI is perfect for brands, small business owners, startups, and marketers across all industries who want to implement expert-level marketing without the steep learning curve or time investment. If you want to start fast and see results quickly, our AI agent for marketing is built for you."
}
},
{
"@type": "Question",
"name": "How is Marketing Agent different from other AI tools like ChatGPT?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The biggest difference is that Marketing Agent is a proactive, specialised agent, not a general-purpose tool. You don’t need to write prompts or tell it what to do. Marketing Agent analyses your business and proactively builds what you need—complete campaigns, flows, and forms—all trained on your unique brand voice and ready to go live with a single click."
}
},
{
"@type": "Question",
"name": "Can I make changes to the assets generated by Marketing Agent?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, emails and flows generated by Marketing Agent can be edited and updated before launching."
}
},
{
"@type": "Question",
"name": "How does the AI ensure everything is on brand for my business?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Marketing Agent is trained to be your brand’s expert. It analyses your website’s content, tone, and style to learn your unique voice. It also checks content for accuracy, cohesion, and toxicity. Every message it creates goes through a quality check to ensure it aligns with your brand identity, messaging, and industry best practices.\nLearn more"
}
},
{
"@type": "Question",
"name": "Is this a one-time setup, or does Marketing Agent provide ongoing support?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Marketing Agent is designed to grow with you. After the initial setup, it continues to work as your always-on AI marketing assistant. It keeps your customer nurture flows running and delivers new campaign strategies and ideas every week to ensure your marketing never goes stale."
}
},
{
"@type": "Question",
"name": "What languages does Marketing Agent work in?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Marketing Agent currently generates content in American English and British English, with additional languages coming soon."
}
},
{
"@type": "Question",
"name": "How much does Marketing Agent cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Marketing Agent is currently available for all Klaviyo accounts without an additional cost."
}
}
]
}
/uk/solutions/omnichannel/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.klaviyo.com/uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Omnichannel Marketing",
"item": "https://www.klaviyo.com/uk/solutions/omnichannel"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is omnichannel marketing?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Omnichannel marketing is a strategy that connects all customer touchpoints—like email, SMS, and others—into a seamless, real-time journey. It uses a unified customer profile and AI-driven insights to deliver personalised messages across every active channel."
}
},
{
"@type": "Question",
"name": "How is omnichannel different from multichannel marketing?",
"acceptedAnswer": {
"@type": "Answer",
"text": "“Multi” means “multiple,” so a multichannel marketing strategy uses more than one channel to reach customers—often independently. “Omni” means “all,” and in omnichannel marketing, the focus is on integrating all active channels to create a seamless and coordinated customer experience across them."
}
},
{
"@type": "Question",
"name": "Which marketing channels does Klaviyo Omnichannel support?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Klaviyo supports omnichannel marketing across:\nEmail messaging\nText messaging (SMS, MMS, RCS)\nMobile push notifications and in-app messaging\nWhatsApp\nProduct reviews\nIn-store activity (via POS integrations)\nAll channels are connected through a single B2C CRM for consistent messaging and improved results."
}
},
{
"@type": "Question",
"name": "What is the process for building omnichannel marketing campaigns?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To create a successful Klaviyo omnichannel campaign, start by:\nBuilding a unified customer profile from data across touchpoints\nDefining customer journeys that span multiple channels\nUsing Klaviyo’s automation tools to trigger timely, personalised messages based on real-time behaviours\nTesting and refining based on omnichannel performance metrics"
}
},
{
"@type": "Question",
"name": "Can I automate omnichannel campaigns?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. With Klaviyo’s marketing automation, you can automatically trigger emails, texts, and other messages based on real-time customer activity—like purchases, site visits, and engagement across channels. This ensures timely, relevant communication that adapts as your customers interact."
}
},
{
"@type": "Question",
"name": "How do I measure omnichannel marketing performance?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Klaviyo offers cross-channel analytics and attribution, giving you a full view of how each marketing channel contributes to customer engagement and conversions. Monitor performance across campaigns and flows to see what’s working—and where to optimise for higher ROI."
}
}
]
}
]
This page presents a snapshot of public data from Klaviyo, Inc., captured on May 31, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Klaviyo, Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://klaviyo.com to view the most current version of its content and see directly what this company is about and what it offers.