Identity & Authority: Kraft Digital Agency – Signal Evidence & AI Readability

Kraft Digital Agency

(https://kraftdigitalagency.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
2 Impact Weight: 15 / 100
13% Reputation

While the site lists a significant team including a CEO, CTO, and various specialists, there is no technical authority to back these claims. There is zero schema_json (JSON-LD) provided across all six pages, meaning there is no structured Organization or Person data to verify these individuals’ digital footprints. An agency claiming to provide Technical SEO and Head of Development services while lacking basic schema and having broken sub-pages creates a significant credibility gap.

The homepage makes bold claims regarding being craftspeople and having a robust QA process, yet the presence of Lorem Ipsum text on five out of six pages is a direct violation of that claim. The ‘Recent Projects’ on the homepage appear legitimate, but the lack of actual case study content on the corresponding service pages (like International SEO) means the performance claims are isolated and cannot be verified as part of a repeatable methodology.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/international-seo/ — no schema detected (entity gap)
/national-seo/ — no schema detected (entity gap)
/local-seo/ — no schema detected (entity gap)
/seo-website-audit/ — no schema detected (entity gap)
/seo-consent/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
115Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 20 0
/international-seo/ 19 0
/national-seo/ 19 0
/local-seo/ 19 0
/seo-website-audit/ 19 0
/seo-consent/ 19 0