Identity & Authority: Let’s Get Optimized – Signal Evidence & AI Readability

Let's Get Optimized

(https://www.letsgetoptimized.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
6 Impact Weight: 15 / 100
40% Reputation

There is a notable authority gap regarding the human element; the site claims ‘two centuries of combined experience’ but fails to provide a ‘Meet the Team’ page or name any specific experts or founders. While a client, Maxime Ladouceur, is named in a case study, the agency’s own expertise remains anonymous and is not supported by Person schema or sameAs links. Technically, the site shows a credibility gap with empty H1 tags on the PPC Management, Web Design, and Contact pages, which is ironic for an agency named ‘Let’s Get Optimized.’

The boldest performance claims, such as the ‘Results Guaranteed’ and the ‘300% growth’ average, are disconnected from the evidence in the case studies. The Normandy case study, dated September 2024, describes link-building efforts as ‘strategic’ but provides no data on the number of links acquired or the specific movement in Domain Authority scores. This lack of granular reporting in the case studies directly contradicts the homepage’s promise of ‘detailed analytics’ and ‘tailored insights.’

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://letsgetoptimized.com/",
            "url": "https://letsgetoptimized.com/",
            "name": "Digital Marketing Agency Canada | Let's Get Optimized",
            "isPartOf": {
                "@id": "https://letsgetoptimized.com/#website"
            },
            "about": {
                "@id": "https://letsgetoptimized.com/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://letsgetoptimized.com/#primaryimage"
            },
            "image": {
                "@id": "https://letsgetoptimized.com/#primaryimage"
            },
            "thumbnailUrl": "https://letsgetoptimized.com/wp-content/uploads/2024/10/Digital-Marketing-Agency-Canada-Let-s-Get-Optimized-1.jpg",
            "datePublished": "2024-07-21T16:06:23+00:00",
            "dateModified": "2025-07-11T18:08:27+00:00",
            "description": "Welcome to Canada's most trusted Digital Marketing Agency! Contact is today to get started with our services working for your digital online presence. Book a free consultation now!",
            "breadcrumb": {
                "@id": "https://letsgetoptimized.com/#breadcrumb"
            },
            "inLanguage": "en-CA",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://letsgetoptimized.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-CA",
            "@id": "https://letsgetoptimized.com/#primaryimage",
            "url": "https://letsgetoptimized.com/wp-content/uploads/2024/10/Digital-Marketing-Agency-Canada-Let-s-Get-Optimized-1.jpg",
            "contentUrl": "https://letsgetoptimized.com/wp-content/uploads/2024/10/Digital-Marketing-Agency-Canada-Let-s-Get-Optimized-1.jpg",
            "width": 1340,
            "height": 773
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://letsgetoptimized.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://letsgetoptimized.com/#website",
            "url": "https://letsgetoptimized.com/",
            "name": "Let's Get Optimized",
            "description": "",
            "publisher": {
                "@id": "https://letsgetoptimized.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://letsgetoptimized.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-CA"
        },
        {
            "@type": "Organization",
            "@id": "https://letsgetoptimized.com/#organization",
            "name": "Let's Get Optimized",
            "url": "https://letsgetoptimized.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-CA",
                "@id": "https://letsgetoptimized.com/#/schema/logo/image/",
                "url": "https://letsgetoptimized.com/wp-content/uploads/2021/06/Group-265.png",
                "contentUrl": "https://letsgetoptimized.com/wp-content/uploads/2021/06/Group-265.png",
                "width": 268,
                "height": 85,
                "caption": "Let's Get Optimized"
            },
            "image": {
                "@id": "https://letsgetoptimized.com/#/schema/logo/image/"
            }
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://letsgetoptimized.com/contact/",
            "url": "https://letsgetoptimized.com/contact/",
            "name": "Contact Let's Get Optimized | Locations in Montreal, Toronto & Halifax",
            "isPartOf": {
                "@id": "https://letsgetoptimized.com/#website"
            },
            "datePublished": "2021-06-25T03:57:19+00:00",
            "dateModified": "2025-06-24T17:54:15+00:00",
            "description": "Let's Get Optimized, a leading SEO, PPC & Web Design Services Company with locations in Montreal, Toronto & Halifax. Contact us at 1-888-232-6036.",
            "breadcrumb": {
                "@id": "https://letsgetoptimized.com/contact/#breadcrumb"
            },
            "inLanguage": "en-CA",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://letsgetoptimized.com/contact/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://letsgetoptimized.com/contact/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://letsgetoptimized.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://letsgetoptimized.com/#website",
            "url": "https://letsgetoptimized.com/",
            "name": "Let's Get Optimized",
            "description": "",
            "publisher": {
                "@id": "https://letsgetoptimized.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://letsgetoptimized.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-CA"
        },
        {
            "@type": "Organization",
            "@id": "https://letsgetoptimized.com/#organization",
            "name": "Let's Get Optimized",
            "url": "https://letsgetoptimized.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-CA",
                "@id": "https://letsgetoptimized.com/#/schema/logo/image/",
                "url": "https://letsgetoptimized.com/wp-content/uploads/2021/06/Group-265.png",
                "contentUrl": "https://letsgetoptimized.com/wp-content/uploads/2021/06/Group-265.png",
                "width": 268,
                "height": 85,
                "caption": "Let's Get Optimized"
            },
            "image": {
                "@id": "https://letsgetoptimized.com/#/schema/logo/image/"
            }
        }
    ]
}
/ppc-management/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://letsgetoptimized.com/ppc-management/",
            "url": "https://letsgetoptimized.com/ppc-management/",
            "name": "PPC Management | Google Ads Toronto, Montreal & Halifax | LGO",
            "isPartOf": {
                "@id": "https://letsgetoptimized.com/#website"
            },
            "datePublished": "2021-06-26T10:39:01+00:00",
            "dateModified": "2025-06-24T17:50:57+00:00",
            "description": "LGO is a Google Ads Certified Partner & PPC Management Services Company with locations in Toronto, Montreal & Halifax . Toll Free: 1-888-232-6036",
            "breadcrumb": {
                "@id": "https://letsgetoptimized.com/ppc-management/#breadcrumb"
            },
            "inLanguage": "en-CA",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://letsgetoptimized.com/ppc-management/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://letsgetoptimized.com/ppc-management/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://letsgetoptimized.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "PPC Management"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://letsgetoptimized.com/#website",
            "url": "https://letsgetoptimized.com/",
            "name": "Let's Get Optimized",
            "description": "",
            "publisher": {
                "@id": "https://letsgetoptimized.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://letsgetoptimized.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-CA"
        },
        {
            "@type": "Organization",
            "@id": "https://letsgetoptimized.com/#organization",
            "name": "Let's Get Optimized",
            "url": "https://letsgetoptimized.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-CA",
                "@id": "https://letsgetoptimized.com/#/schema/logo/image/",
                "url": "https://letsgetoptimized.com/wp-content/uploads/2021/06/Group-265.png",
                "contentUrl": "https://letsgetoptimized.com/wp-content/uploads/2021/06/Group-265.png",
                "width": 268,
                "height": 85,
                "caption": "Let's Get Optimized"
            },
            "image": {
                "@id": "https://letsgetoptimized.com/#/schema/logo/image/"
            }
        }
    ]
}
/web-design/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://letsgetoptimized.com/web-design/",
            "url": "https://letsgetoptimized.com/web-design/",
            "name": "Web Design Montreal, Toronto & Halifax | Canada Wide Web Design",
            "isPartOf": {
                "@id": "https://letsgetoptimized.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://letsgetoptimized.com/web-design/#primaryimage"
            },
            "image": {
                "@id": "https://letsgetoptimized.com/web-design/#primaryimage"
            },
            "thumbnailUrl": "https://letsgetoptimized.com/wp-content/uploads/2021/06/banner-1-1.jpg",
            "datePublished": "2021-06-25T03:56:52+00:00",
            "dateModified": "2021-06-26T15:29:42+00:00",
            "description": "Need Website Design or makeover on your existing site? Contact Let’s Get Optimized, the leading Web Designer Montreal, Toronto & Halifax. Call now!",
            "breadcrumb": {
                "@id": "https://letsgetoptimized.com/web-design/#breadcrumb"
            },
            "inLanguage": "en-CA",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://letsgetoptimized.com/web-design/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-CA",
            "@id": "https://letsgetoptimized.com/web-design/#primaryimage",
            "url": "https://letsgetoptimized.com/wp-content/uploads/2021/06/banner-1-1.jpg",
            "contentUrl": "https://letsgetoptimized.com/wp-content/uploads/2021/06/banner-1-1.jpg",
            "width": 1920,
            "height": 863
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://letsgetoptimized.com/web-design/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://letsgetoptimized.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Web Design"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://letsgetoptimized.com/#website",
            "url": "https://letsgetoptimized.com/",
            "name": "Let's Get Optimized",
            "description": "",
            "publisher": {
                "@id": "https://letsgetoptimized.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://letsgetoptimized.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-CA"
        },
        {
            "@type": "Organization",
            "@id": "https://letsgetoptimized.com/#organization",
            "name": "Let's Get Optimized",
            "url": "https://letsgetoptimized.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-CA",
                "@id": "https://letsgetoptimized.com/#/schema/logo/image/",
                "url": "https://letsgetoptimized.com/wp-content/uploads/2021/06/Group-265.png",
                "contentUrl": "https://letsgetoptimized.com/wp-content/uploads/2021/06/Group-265.png",
                "width": 268,
                "height": 85,
                "caption": "Let's Get Optimized"
            },
            "image": {
                "@id": "https://letsgetoptimized.com/#/schema/logo/image/"
            }
        }
    ]
}
/digital-marketing/case-studies/normandy/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://letsgetoptimized.com/digital-marketing/case-studies/normandy/",
            "url": "https://letsgetoptimized.com/digital-marketing/case-studies/normandy/",
            "name": "Normandy - Let's Get Optimized",
            "isPartOf": {
                "@id": "https://letsgetoptimized.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://letsgetoptimized.com/digital-marketing/case-studies/normandy/#primaryimage"
            },
            "image": {
                "@id": "https://letsgetoptimized.com/digital-marketing/case-studies/normandy/#primaryimage"
            },
            "thumbnailUrl": "https://letsgetoptimized.com/wp-content/uploads/2024/09/Mask-Group-34-1-1.png",
            "datePublished": "2024-09-30T14:04:30+00:00",
            "dateModified": "2024-09-30T15:07:50+00:00",
            "breadcrumb": {
                "@id": "https://letsgetoptimized.com/digital-marketing/case-studies/normandy/#breadcrumb"
            },
            "inLanguage": "en-CA",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://letsgetoptimized.com/digital-marketing/case-studies/normandy/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-CA",
            "@id": "https://letsgetoptimized.com/digital-marketing/case-studies/normandy/#primaryimage",
            "url": "https://letsgetoptimized.com/wp-content/uploads/2024/09/Mask-Group-34-1-1.png",
            "contentUrl": "https://letsgetoptimized.com/wp-content/uploads/2024/09/Mask-Group-34-1-1.png",
            "width": 1633,
            "height": 842
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://letsgetoptimized.com/digital-marketing/case-studies/normandy/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://letsgetoptimized.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Digital Marketing",
                    "item": "https://letsgetoptimized.com/digital-marketing/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Case studies",
                    "item": "https://letsgetoptimized.com/digital-marketing/case-studies/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Normandy"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://letsgetoptimized.com/#website",
            "url": "https://letsgetoptimized.com/",
            "name": "Let's Get Optimized",
            "description": "",
            "publisher": {
                "@id": "https://letsgetoptimized.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://letsgetoptimized.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-CA"
        },
        {
            "@type": "Organization",
            "@id": "https://letsgetoptimized.com/#organization",
            "name": "Let's Get Optimized",
            "url": "https://letsgetoptimized.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-CA",
                "@id": "https://letsgetoptimized.com/#/schema/logo/image/",
                "url": "https://letsgetoptimized.com/wp-content/uploads/2021/06/Group-265.png",
                "contentUrl": "https://letsgetoptimized.com/wp-content/uploads/2021/06/Group-265.png",
                "width": 268,
                "height": 85,
                "caption": "Let's Get Optimized"
            },
            "image": {
                "@id": "https://letsgetoptimized.com/#/schema/logo/image/"
            }
        }
    ]
}
/digital-marketing/case-studies/desmeules-chrysler/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://letsgetoptimized.com/digital-marketing/case-studies/desmeules-chrysler/",
            "url": "https://letsgetoptimized.com/digital-marketing/case-studies/desmeules-chrysler/",
            "name": "Desmeules Chrysler - Let's Get Optimized",
            "isPartOf": {
                "@id": "https://letsgetoptimized.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://letsgetoptimized.com/digital-marketing/case-studies/desmeules-chrysler/#primaryimage"
            },
            "image": {
                "@id": "https://letsgetoptimized.com/digital-marketing/case-studies/desmeules-chrysler/#primaryimage"
            },
            "thumbnailUrl": "https://letsgetoptimized.com/wp-content/uploads/2024/09/Desmeuesl-screenshot.png",
            "datePublished": "2024-09-30T11:11:58+00:00",
            "dateModified": "2024-10-03T14:06:38+00:00",
            "breadcrumb": {
                "@id": "https://letsgetoptimized.com/digital-marketing/case-studies/desmeules-chrysler/#breadcrumb"
            },
            "inLanguage": "en-CA",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://letsgetoptimized.com/digital-marketing/case-studies/desmeules-chrysler/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-CA",
            "@id": "https://letsgetoptimized.com/digital-marketing/case-studies/desmeules-chrysler/#primaryimage",
            "url": "https://letsgetoptimized.com/wp-content/uploads/2024/09/Desmeuesl-screenshot.png",
            "contentUrl": "https://letsgetoptimized.com/wp-content/uploads/2024/09/Desmeuesl-screenshot.png",
            "width": 1633,
            "height": 842
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://letsgetoptimized.com/digital-marketing/case-studies/desmeules-chrysler/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://letsgetoptimized.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Digital Marketing",
                    "item": "https://letsgetoptimized.com/digital-marketing/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Case studies",
                    "item": "https://letsgetoptimized.com/digital-marketing/case-studies/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Desmeules Chrysler"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://letsgetoptimized.com/#website",
            "url": "https://letsgetoptimized.com/",
            "name": "Let's Get Optimized",
            "description": "",
            "publisher": {
                "@id": "https://letsgetoptimized.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://letsgetoptimized.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-CA"
        },
        {
            "@type": "Organization",
            "@id": "https://letsgetoptimized.com/#organization",
            "name": "Let's Get Optimized",
            "url": "https://letsgetoptimized.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-CA",
                "@id": "https://letsgetoptimized.com/#/schema/logo/image/",
                "url": "https://letsgetoptimized.com/wp-content/uploads/2021/06/Group-265.png",
                "contentUrl": "https://letsgetoptimized.com/wp-content/uploads/2021/06/Group-265.png",
                "width": 268,
                "height": 85,
                "caption": "Let's Get Optimized"
            },
            "image": {
                "@id": "https://letsgetoptimized.com/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
163Review mentions (all pages)
16External proof links (all pages)
PageReviewsProof links
/ (home) 59 6
/contact/ 20 2
/ppc-management/ 20 2
/web-design/ 20 2
/digital-marketing/case-studies/normandy/ 22 2
/digital-marketing/case-studies/desmeules-chrysler/ 22 2