Information Density: Levity Digital – Signal Evidence & AI Readability

HomeStuart Cooke2026-03-24T14:08:48+00:00
[H1] Northern Ireland’s specialist SEO agency
Get your website found wherever your audience are searching.

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[IMG: Abbey Autoline]

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[H3] Grow traffic & boost sales
Feeling invisible online? We work with UK and Irish businesses who’ve outgrown generic digital agencies. As a specialist SEO agency we work with clients who recognise the value of search marketing done properly and want to dominate their space.
Businesses wasting their marketing budgets on generic box-ticking services stay invisible, lose vital leads and see their competitors outrank them. Clients who work with us see their sales increase, their online strategy focused and their competitors left behind.
Our SEO strategies are centred around building authority, trust signals, and quality backlinks and that’s exactly what’s needed to rank on both traditional search engines and AI search, including LLMs.
Get Started
[H2] Expert Analysis
We will examine your website to determine what’s needed to get you from where you are to where you’d like to be.
[H2] Inspiring Content
Put simply, ranking top of Google requires you to have the best possible content for the searches your audience are making.
[H2] Technical Insights
We will analyse the current strengths and weaknesses of your website and look at ways to maximise its ranking potential.
[H2] Innovative Link Building
Links to your website from other high quality sites act like real-world recommendations. Good links will always matter.
[H2] Research & Analysis
Ranking top of Google isn’t easy, it takes consistent performance, continued…
[H2] Content Strategy
The reality is most businesses don’t have a sufficient content strategy in place…
[H2] Implementation
Once we have identified what your target audience are searching for and what…
[H2] Link Building
After having a well optimised website and highly relevant content, links are…
[H2] SPECIALIST SEO STRATEGIES
[H2] Request An SEO Strategy Proposal
Let’s Talk
[H3] Why choose us as your SEO agency?
[H4] Our SEO Process:
01. Getting to know your business. The first step to any successful SEO strategy is getting to know and understand your business. We measure success the same way you do, in leads and sales, not just ranking and traffic improvements.
02. Identify what’s holding you back. We examine your website technically, analyse your content and assess your backlink profile against competitors that are outranking you. With this understanding we can then get to work at fixing the issues that are blocking your growth.
03. Build a strategy around your goals. Whether you’re aiming to become more visible for a particular topic, increase your leads or break into new markets, your SEO strategy will be built around your specific goals. No generic monthly checklists here!
04. Deliver the work in-house. All of the technical analyse, content creation and link building is done by our own team of experts. A lot of agencies outsource this vital work (some even outsource to us!). With us you work with the people doing the work, without the account manager layer that slows most agencies down.
05. Report on what actually matters. Ranking improvements and traffic increases are symptoms of good SEO but they are not the metrics that should matter most to you. We track lead generation and revenue impact as that’s what it’s all about at the end of the day.
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[H3] Data driven search strategies
Based in Armagh, Northern Ireland but with a team spread across the UK, we are a team of highly experienced SEO and PPC experts making sure you’re covered in every aspect of SEO. When you work with us you won’t be passed around account managers and caught up in the usual agency bureaucracy.
Lots of digital agencies offer generic SEO services as an add on. Not us. We specialise in search marketing. We’re a true SEO company, it’s what we do best and we’re here to get you results data-driven, evidence-led technical optimisation and cutting edge link building strategies.
Let's work together
Digital PR
The beauty of Digital PR is that it increases your brand awareness while also building the strength of your website through high quality, trusted backlinks...
Read More
Technical SEO
Technical SEO is the process of optimising your website so that it has the best possible chance of ranking organically in the search engines. This involves delving...
Read More
Link Building
Link building has always been an integral part of any successful SEO strategy and getting this process right is as important today as it has ever been. That’s where...
Read More
PPC
Sometimes paid ads are the best solution to drive quick, relevant and high value traffic to your website. Other times it’s the perfect accompaniment to an SEO campaign...
Read More
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“We have seen our website traffic, keyword rankings, domain authority and organic inbound lead generation improve thanks to their efforts.”
Sean Huggett, Evalian
“Great results and helped explain the technical details of SEO.”
Darren Lester, SpecifiedBy
“We were over the moon with the results. The link building strategy helped us to outrank our competitors and surpass our targets.”
Karen Kennard, The Scholarship Hub
“We noticed an increase in sales almost straight away and were delighted with the results of the SEO campaign.”
Linda Beacom, Serendipity Bridal
[H3] Long-term partnerships & lasting results
Many of our clients have been with us from day one which is a testament to the support we provide for their in-house teams and the results our strategies provide.
SEO and search marketing is an ever-evolving industry and that’s why its vital for your business to have a partner that you can trust to keep you on the right path and keep you winning online.
If you’d like to find out more about what it’s like to work with us you as your SEO company, check out our client testimonials and detailed case studies.
[IMG: My Baggage]
[H2] My Baggage
International Ranking Increase
[IMG: Saltroad Case Study]
[H2] Saltroad
Break Into Competitive Market
[IMG: Evalian]
[H2] Evalian
Organic Revenue Growth

Get In TouchStuart Cooke2026-03-24T14:01:25+00:00
[H1] Get in touch for a chat about your project.
We love to partner with ambitious, forward thinking businesses so if you’d like to find out how we can help you achieve your goals then drop us a line.

Link BuildingStuart Cooke2026-03-24T14:18:02+00:00
[H1] Link Building Agency
Link acquisition that generates real traffic.
[H3] What makes us different?
Most link building services offer link packages which offer clients pre-arranged links from their own network of sites. We manually carry out the prospecting and outreach process for each individual client, giving you a bespoke link building service that you just won’t get from package offers.
These services usually offer a choice in standard of links e.g. DA >10, 20 etc. We believe that this approach is flawed. Low quality links won’t help you achieve your goals. At best they will be ignored by Google and at worst they will hurt your rankings.
Through our relationship based manual outreach we focus on earning contextual backlinks with high relevance to your industry. Editorial placements that will pass qualified visitors to your website.
All of our links must meet the same standards in terms of traffic metrics, relevance and ability to pass genuine traffic to your website. AI search pulls from the most authoritative sources across the web so the quality of your backlink profile has never mattered more
[H3] Research
We pride ourselves in being one of the UK’s best link building agencies and every link building strategy begins with a review of your website, looking at any past efforts, establishing the goals of the campaign, your keywords and linkable assets.
We will carry-out detailed research of your industry and competitors who are performing well in the search engines in order to identify link earning opportunities and content creation ideas. This will enable us to define an achievable link building strategy with realistic expectations.
[H3] Strategy
Each link building strategy is tailored to the specific goals and assets of each client. With us there are no generic link building services, you will have a clearly defined strategy with specific link targets pointing to optimised landing pages and assets on your website.
The research and feedback we receive from you helps us to ensure that the specific goals of the campaign are always at the forefront.
[H3] Implementation
Once the research and strategy is in place we can move on to the implementation of the link building process. Depending on the specific goals of the campaign we will employ a variety of sustainable link building tactics designed to drive genuine traffic to the website. This phase involves the creation of content to create linkable assets and pieces to support our outreach to industry influencers as well as analysis of competitor websites and unlinked mentions of your own brand amongst others.
This is a long process which requires expertise, patience and persistence. That’s why many link building services tend to try to skip or speed up this part by buying low quality PBN links or submitting your site to useless directories. There are no shortcuts and those who put the consistent effort in reap the long-term rewards.
[H3] Review
We will keep you constantly updated with the progress of the link building strategy. We are completely transparent in what we do giving you access to Google sheets with real-time updates on the outreach process so you can outsource your link building strategy to us with complete peace of mind. As well as that you will be updated in greater detail in your monthly report on the links that have been earned to the website and the targets for the coming weeks. Our process is constantly reviewed to look at new strategies and opportunities to earn high quality links.
[H3] LINK BUILDING DONE PROPERLY
[H2] Start A Project With Us
Let’s Talk
Link building has always been an integral part of any successful SEO strategy and getting this process right is as important today as it has ever been. That’s where a top notch link building agency can set you apart. We create innovative link building strategies based on deep research that will improve your search engine rankings and help you become more profitable.
As one of the UK’s leading link building agencies we know how to develop a unique link building strategy for each of our clients designed to earn links from highly authoritative websites and blogs within your industry. The aim of earning these links is twofold.
[H6] 1. It will increase the overall strength of your website and that of the landing page the link is pointing to.
[H6] 2. It will drive relevant traffic to your website that has the potential to convert into paying customers.
There’s no point in having a link from an irrelevant website that isn’t going to send real people who are interested in your products or services to your site.
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[H3] LINK BUILDING CASE STUDY
[H5] My Baggage | 600+ Q Backinks Built
One of the UK’s most exciting and innovative companies needed a link building agency to help them break into new markets around the world.
We implemented a link building strategy, targeting high quality backlinks from relevant sources across the world.

Technical SEOStuart Cooke2026-03-18T15:43:59+00:00
[H1] Your Technical SEO Agency
Maximise your website’s performance.
[H3] Technical analysis & implementation
We don’t just give advice then sit back and admire it. We like to get our hand’s dirty under the bonnet of your website to fix the technical SEO issues that are holding it back. Our technical SEO processes are designed to maximise the performance of your website, making it stronger, leaner, more efficient all while being able to reach a wider, more relevant audience. We’ve got the technical expertise so let us help you get to the route of the issues and fix them.
[H3] What is technical SEO?
Technical SEO is the process of optimising your website so that it has the best possible chance of ranking organically in the search engines. This involves delving deep into the makeup and structure of a website to identify and fix any issues that may be hindering its ability to outrank competitors. And to makeit possible for search engines to easily crawl, index and feature it in their search results.
[H2] Our technical SEO services
[H3] 01 Technical Website Audit
We will start by analysing your website to identify what’s working and what isn’t so that we can best advise you on what improvements can be made to improve its visibility.
We are a specialist SEO agency and our team of experts will perform a full audit of your website using our very own technical SEO checklist designed to optimise and future-proof your website.
[H3] 02 Website Migration
Website migrations are very common but a lot of the time they aren’t implemented correctly which can seriously impact on a websites rankings, traffic and ultimately, its revenue. Therefore they are far too important to be guessed at, website migrations require an actionable strategy to ensure that if you are changing a website’s location, structure, content or design that you don’t lose everything you have worked to create.
We have once again created our very own website migration checklist that will ensure that it’s a smooth transition for you.
[H3] 03 Inernational SEO
Optimising a website for an international SEO strategy can be extremely complex and it requires expert knowledge to ensure search engines can identify which country or language your are targeting. Luckily, our team have that expertise and are experienced in dealing with multi-lingual and multi-regional websites target a variety of locations requiring specific technical adjustments.
[H3] 04 Website Speed Audit
Search engines favour websites that load quickly, and so do users. Therefore it’s vital that as your business and website grows it does not become bulky and slow.
We will perform a website speed audit to identify what it is that is slowing your website down and provide you with an actionable plan on how to streamline its performance.
[H3] 05 Mobile Optimisation
Mobile optimisation has never been more important with the majority of searches and conversions now taking place on mobile. Too many businesses are ignoring their website’s performance on mobile giving their competitors the opportunity to outperform and outrank them. We will make your mobile SEO a priority, not an afterthought and make sure that you aren’t neglecting your most proactive target audience.
[H2] SPECIALIST SEO STRATEGIES
[H2] Request An SEO Strategy Proposal
Let’s Talk

Digital PRStuart Cooke2026-03-24T14:19:01+00:00
[H1] Digital PR Agency
Earn brand recognition and unrivalled backlinks.
[H3] Get featured on the world’s biggest publications
To compete in the modern market place your brand needs to attract attention, and lots of it!
Our digital PR service will generate media coverage for your brand and your story, and not only that. It will also generate lots of links from high-quality, trusted sources which will result in better rankings, more traffic and even more online coverage.
Our digital PR campaigns will:
INCREASE BRAND AWARENESS
GENERATE HIGH-QUALITY BACKLINKS
INCREASE ORGANIC TRAFFIC
HELP OUTRANK & OUTPERFORM COMPETITORS
[H2] Original Research & Data
Our experienced copywriters are experts at using official data and conducting original research that journalists want to highlight and readers want to share.
[H2] Creative Campaigns
We create newsworthy, interesting and fun content that will earn links naturally. Backed by your expertise and our research skills, we create campaigns that get your brand seen by the world.
[H2] Reactive PR Strategies
Also known as newsjacking. We track the latest trends and data to ensure that your brand is at the centre of what’s happening with topical campaigns and commentary on real-time topics.
[H2] Extensive Coverage
Our creative digital PR campaigns have generated coverage from some of the world’s leading publications resulting in high quality, white hat links that drive genuine traffic.
[H2] Research & Analysis
Ranking top of Google isn’t easy, it takes consistent performance, continued…
[H2] Content Strategy
The reality is most businesses don’t have a sufficient content strategy in place…
[H2] Implementation
Once we have identified what your target audience are searching for and what…
[H2] Link Building
After having a well optimised website and highly relevant content, links are…
[H3] DIGITAL PR STRATEGIES THAT MOVE THE NEEDLE
[H2] Start A Project With Us
Let’s Talk
[H3]
Digital PR helps your business growDigital PR is the perfect strategy for businesses who want to grow their brand recognition in conjunction with improving the strength and quality of their website.
It’s a double-win as while your brand grows and your target audience gets to know your name, your keyword rankings also improve as a result of the incoming backlinks from high authority websites.
We work with brands from a whole range of industries to achieve brand recognition and organic growth and we can do the same for you.
We have seen our website traffic, keyword rankings, domain authority and organic inbound lead generation improve thanks to their efforts.
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Sean Huggett, Evalian
We have worked with Levity for a number of years and have been delighted with the results of our link building strategy.
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Paul Stewart, My Baggage
We were over the moon with the results of our SEO campaign. The link building strategy helped us to outrank our competitors and surpass our targets.
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Karen Kennard, The Scholarship Hub
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[H3] Our Digital PR Process
Our methodical and proven approach to Digital PR involves:
IDEATION BASED ON DATA & CREATIVITY Our experienced digital PR team know how to get the creative juices flowing and create concepts that are not only novel but can be backed up by data. We know what journalists need to sell a story and our concepts provide that in a unique way.
TAILORED STRATEGY & KPIS We work with each client to identify achievable goals and KPIs for their campaign. Every digital PR strategy we develop is tailored to the unique requirements and assets of the brand. Our aim is to create a strategy that’s in keeping with your business’s identity and values while appealing to the public to earn links naturally.
PROMOTION & OUTREACH This is the stage of the campaign where our existing media contacts and outreach experience comes into play. It doesn’t matter how interesting or entertaining content is if you can’t get it seen by the people who matter. That’s why we spend so much time reaching out to the most relevant and influential publications in your industry to ensure that it has the best exposure and the very best chance of it being shared.
TRACKING & REPORTING Throughout the entire process our team are monitoring everything including exposure, traffic, shares, backlinks and brand engagement. Having a successful campaign is one thing, but knowing what metrics to track and how to use that data to improve the strategy further is what takes our digital PR service to the next level.
[IMG: My Baggage]
[H2] My Baggage
International Ranking Increase
[IMG: Saltroad Case Study]
[H2] Saltroad
Break Into Competitive Market
[IMG: Evalian]
[H2] Evalian
Organic Revenue Growth

White Label Link BuildingStuart Cooke2026-03-16T16:55:38+00:00
[H1] White Label Link Building Service
Need to outsource your client’s link building? You’re in expert hands.
[H3] Trusted by the best agencies around
Some of the biggest full-service digital agencies trust creating link building strategies for their clients. Our in-house team of experts handles everything from content creation through to outreach and white label reporting.
Anyone who has tried to implement a link building strategy at scale knows that it’s a full-time job and one that requires a mix of experience and skills that only an experienced team can provide. So if you need white label link building to free your time up so you can do what you’re best at, then we could be the perfect fit for you.
Get Started
[H2] A Service You Can Trust
Outsourcing to an experienced team of outreach experts provides agencies with piece of mind knowing that their link building is in safe hands.
[H2] Content Creation
Not only do we take care of the prospecting and outreach process. Our in-house writers will also take care of the content creation for your clients.
[H2] Real-time Reporting
Our real-time reporting ensures that you always have access to the progress being made throughout the month, keeping you in the loop.
[H2] Backlinks That Matter
The links we build for your clients will be placed on real, relevant websites that will pass genuine traffic, boosting the strength of their website.
[H2] Research & Analysis
Ranking top of Google isn’t easy, it takes consistent performance, continued…
[H2] Content Strategy
The reality is most businesses don’t have a sufficient content strategy in place…
[H2] Implementation
Once we have identified what your target audience are searching for and what…
[H2] Link Building
After having a well optimised website and highly relevant content, links are…
[H3] Why use a White Label link building service?
Link building is a time-consuming and labour-intensive process. It takes a lot of research, expertise and patience to plan and execute a consistent strategy that will earn high quality links to a website.
We have a team of experienced outreach specialists in place who will take care of that for you. All you have to do is sit back and watch the links come in!
Here are the top reasons companies use our white label service:
EFFICIENCY. IT SAVES THEM LOTS OF TIME AND MONEY (HIRING OUTREACH SPECIALISTS IN-HOUSE CAN BE VERY COSTLY)
FOCUS. IT FREES THEM UP TO FOCUS ON WHAT THEY DO BEST
COST SAVING. IT SAVES THE COST, TIME AND HASSLE OF BUILDING A TEAM OF EXPERTS BY PARTNERING WITH ONE LINK BUILDING AGENCY
IT’S SCALABLE. USING OUR WHITE LABEL SERVICE ALLOWS YOU TO SCALE YOUR LINK BUILDING OFFERING WITHOUT NEEDED TO HIRE MORE STAFF
QUALITY GUARANTEED. WHEN YOU WORK WITH US YOU WILL BE GETTING THE BENEFIT OF THE RELATIONSHIPS WE’VE BUILT OVER THE YEARS
Let's work together
[H2] SPECIALIST SEO STRATEGIES
[H2] Request An SEO Strategy Proposal
Let’s Talk
[H3] What type of backlinks do we build?
Our link building strategies involve a number of different types of outreach including:
GUEST POSTS – Placed on relevant websites and blogs (we will create the content for this and can run the posts by you beforehand).
SKYSCRAPER OUTREACH – Where we identify opportunities to replace links to outdated/inferior content to your resources or have a link to your resources included in existing webpages and blog posts.
USEFUL RESOURCES – Placing links to your landing pages on the useful resources and roundup pages of relevant industry websites.
COMPETITOR RESEARCH – Identifying opportunities to replace old links with a link to your website and finding opportunities for new links.
BROKEN LINK BUILDING – Finding broken links that can be replaced with a link to your site and mentions/inserts of links within existing or newly written content.
Many package based link building services build links by buying low quality PBN links or submitting your site to useless directories. These are the types of links that we avoid as they don’t work.
[H3] How does white label link building work?
1. RESEARCH & STRATEGY DEVELOPMENT
Our link building strategies are tailored to the specific goals and assets of each client. With us there are no generic link building services, you will have a clearly defined strategy with specific link targets pointing to optimised landing pages and assets on your client’s websites.
The research and feedback we receive from you helps us to ensure that the specific goals of the campaign are always at the forefront.
2. PROSPECTING & OUTREACH
All of the prospecting and outreach is conducted by our in-house team of outreach specialists and experienced content writers.
Every backlink must meet the required metrics, relevance and ability to pass genuine traffic to your client’s website.
4. CONTENT CREATION
Our content strategy involves us creating high quality, well researched content each month to be used as guest posts on other relevant websites.
As well as creating content to be used on other sites, we aim to provide content for your client’s own blogs based on our research. This will serve 2 purposes;
To get those blog posts ranking on page one of Google
To create linkable asset that we can use for our outreach campaigns.
5. REPORTING
We operate a real-time progress system which ensures transparency throughout the campaign.
You will be given access to a dashboard showing the live and pending links each month for each individual client.
[IMG: My Baggage]
[H2] My Baggage
International Ranking Increase
[IMG: Saltroad Case Study]
[H2] Saltroad
Break Into Competitive Market
[IMG: Evalian]
[H2] Evalian
Organic Revenue Growth