Madwise
(https://www.madwise.si) 📸 Data Snapshot: May 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity is robustly established through schema_json, which includes founding dates (2014), the founder’s name (Sašo Palčič), and a physical HQ address in Ljubljana. Unlike agencies that hide their staff, Madwise provides a team section with 19 named members and associated imagery. Authority is further cemented by the blog, where authors like Maša Lenasi and Rok Belej write technical pieces on Meta algorithms and AI copywriting, proving that the ‘expertise’ claimed on the homepage exists in the building.
There is no significant disconnect between marketing tone and evidence. The agency claims to ‘move boundaries’ and ‘drive growth’ but immediately follows these assertions with a portfolio of diverse clients including Triglav Skladi, Vaillant, and Greenpeace. Unlike ‘BS-heavy’ sites that claim to work with global brands without proof, Madwise describes the specific work performed for each mentioned entity (e.g., UI/UX for Koto, ESG content for Joan).
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Madwise",
"legalName": "Madwise d.o.o.",
"url": "https://madwise.si/",
"logo": "https://madwise.si/assets/images/madwise-logo.png",
"foundingDate": "2014",
"founders": [
{
"@type": "Person",
"name": "Sašo Palčič"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Tržaška cesta 2",
"addressLocality": "Ljubljana",
"addressRegion": "LJ",
"postalCode": "1000",
"addressCountry": "SI"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Sales",
"telephone": "[031 370 639]",
"email": "zivjo@madwise.si"
},
"sameAs": [
"https://www.facebook.com/madwisecc/",
"https://www.instagram.com/madwise_agency/",
"https://www.linkedin.com/company/madwise-cc",
"https://www.behance.net/madwiseperformance"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://madwise.si/",
"name": "Agencija za digitalni marketing | Madwise",
"author": {
"@type": "Person",
"name": "Madwise"
},
"description": "Madwise je agencija za digitalni marketing s fokusom na izdelavo spletnih strani, izdelavo spletnih trgovin, SEO, oglaševanje na spletu in lead generation.",
"publisher": "Madwise"
}
]
/rezervirajte-klic/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Madwise",
"legalName": "Madwise d.o.o.",
"url": "https://madwise.si/",
"logo": "https://madwise.si/assets/images/madwise-logo.png",
"foundingDate": "2014",
"founders": [
{
"@type": "Person",
"name": "Sašo Palčič"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Tržaška cesta 2",
"addressLocality": "Ljubljana",
"addressRegion": "LJ",
"postalCode": "1000",
"addressCountry": "SI"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Sales",
"telephone": "[031 370 639]",
"email": "zivjo@madwise.si"
},
"sameAs": [
"https://www.facebook.com/madwisecc/",
"https://www.instagram.com/madwise_agency/",
"https://www.linkedin.com/company/madwise-cc",
"https://www.behance.net/madwiseperformance"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://madwise.si/rezervirajte-klic/",
"name": "Rezervirajte brezplačen klic z ekipo Madwise",
"author": {
"@type": "Person",
"name": "Madwise"
},
"description": "Že vlagate v marketing, a rezultati ne rastejo? Povabimo vas na brezplačen 30-minutni pogovor z našo ekipo, kjer se pogovorimo o vaših izzivih.",
"publisher": "Madwise"
}
]
/marketinske-storitve/izdelava-digitalne-strategije/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Madwise",
"legalName": "Madwise d.o.o.",
"url": "https://madwise.si/",
"logo": "https://madwise.si/assets/images/madwise-logo.png",
"foundingDate": "2014",
"founders": [
{
"@type": "Person",
"name": "Sašo Palčič"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Tržaška cesta 2",
"addressLocality": "Ljubljana",
"addressRegion": "LJ",
"postalCode": "1000",
"addressCountry": "SI"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Sales",
"telephone": "[031 370 639]",
"email": "zivjo@madwise.si"
},
"sameAs": [
"https://www.facebook.com/madwisecc/",
"https://www.instagram.com/madwise_agency/",
"https://www.linkedin.com/company/madwise-cc",
"https://www.behance.net/madwiseperformance"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://madwise.si/marketinske-storitve/izdelava-digitalne-strategije/",
"name": "Izdelava digitalne strategije: Za učinkovit spletni nastop",
"author": {
"@type": "Person",
"name": "Madwise"
},
"description": "Digitalna strategija podjetja, ki poveže marketinške cilje, persone in KPI kazalnike v enoten načrt za več konverzij in manj stroškov.",
"publisher": "Madwise"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://madwise.si"
},
{
"@type": "ListItem",
"position": 2,
"name": "Storitve",
"item": "https://madwise.si/marketinske-storitve/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Izdelava digitalne strategije"
}
]
}
]
/blog/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://madwise.si/blog/",
"url": "https://madwise.si/blog/",
"name": "Madwise blog | Nasveti za učinkovit digitalni nastop",
"isPartOf": {
"@id": "https://madwise.si/blog/#website"
},
"about": {
"@id": "https://madwise.si/blog/#organization"
},
"description": "Madwise blog je nabor uporabnih marketinških vsebin, praktičnih nasvetov za učinkovit digitalni marketing in how-to člankov za napredne marketingaše.",
"breadcrumb": {
"@id": "https://madwise.si/blog/#breadcrumb"
},
"inLanguage": "sl-SI"
},
{
"@type": "BreadcrumbList",
"@id": "https://madwise.si/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://madwise.si/blog/#website",
"url": "https://madwise.si/blog/",
"name": "Madwise Blog",
"description": "Blog zapisi z najnovejšimi informacijami s področja marketinga",
"publisher": {
"@id": "https://madwise.si/blog/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://madwise.si/blog/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sl-SI"
},
{
"@type": "Organization",
"@id": "https://madwise.si/blog/#organization",
"name": "Madwise",
"url": "https://madwise.si/blog/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sl-SI",
"@id": "https://madwise.si/blog/#/schema/logo/image/",
"url": "https://madwise.si/blog/wp-content/uploads/2020/08/madwise-logo@3x.png",
"contentUrl": "https://madwise.si/blog/wp-content/uploads/2020/08/madwise-logo@3x.png",
"width": 150,
"height": 111,
"caption": "Madwise"
},
"image": {
"@id": "https://madwise.si/blog/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/madwisecc/",
"https://www.instagram.com/madwise_agency/",
"https://www.linkedin.com/company/madwise/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"url": "https://madwise.si/blog",
"name": null,
"alternateName": null
}
]
/esg-marketing/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Madwise",
"legalName": "Madwise d.o.o.",
"url": "https://madwise.si/",
"logo": "https://madwise.si/assets/images/madwise-logo.png",
"foundingDate": "2014",
"founders": [
{
"@type": "Person",
"name": "Sašo Palčič"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Tržaška cesta 2",
"addressLocality": "Ljubljana",
"addressRegion": "LJ",
"postalCode": "1000",
"addressCountry": "SI"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Sales",
"telephone": "[031 370 639]",
"email": "zivjo@madwise.si"
},
"sameAs": [
"https://www.facebook.com/madwisecc/",
"https://www.instagram.com/madwise_agency/",
"https://www.linkedin.com/company/madwise-cc",
"https://www.behance.net/madwiseperformance"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://madwise.si/esg-marketing/",
"name": "ESG marketing - Uspešno komunicirajte svoje trajnostne dosežke",
"author": {
"@type": "Person",
"name": "Madwise"
},
"description": "Vaše sporočilo o trajnostnih vrednotah ESG učinkovito ponesemo do kupcev. Prva digitalna agencija v Sloveniji s certifikatom Green Star.",
"publisher": "Madwise"
}
]
/marketinske-storitve/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Madwise",
"legalName": "Madwise d.o.o.",
"url": "https://madwise.si/",
"logo": "https://madwise.si/assets/images/madwise-logo.png",
"foundingDate": "2014",
"founders": [
{
"@type": "Person",
"name": "Sašo Palčič"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Tržaška cesta 2",
"addressLocality": "Ljubljana",
"addressRegion": "LJ",
"postalCode": "1000",
"addressCountry": "SI"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Sales",
"telephone": "[031 370 639]",
"email": "zivjo@madwise.si"
},
"sameAs": [
"https://www.facebook.com/madwisecc/",
"https://www.instagram.com/madwise_agency/",
"https://www.linkedin.com/company/madwise-cc",
"https://www.behance.net/madwiseperformance"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://madwise.si/marketinske-storitve",
"name": "Marketinške storitve: agencija za oglaševanje Madwise",
"author": {
"@type": "Person",
"name": "Madwise"
},
"description": "Marketinške storitve Madwise. Nudimo SEO, digitalne strategije, oglaševanje Google in Facebook ter izdelavo spletnih mest.",
"publisher": "Madwise"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /rezervirajte-klic/ | 2 | 2 |
| /marketinske-storitve/izdelava-digitalne-strategije/ | 2 | 2 |
| /blog/ | 2 | 2 |
| /esg-marketing/ | 2 | 0 |
| /marketinske-storitve/ | 2 | 2 |
This page presents a snapshot of public data from Madwise, captured on May 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Madwise: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.madwise.si to view the most current version of its content and see directly what this company is about and what it offers.