Semantic Coherence: MailerLite – Signal Evidence & AI Readability

[H1]
Create

email marketing
automations
landing pages
signup forms
websites

your audience will love
Digital marketing tools to grow your audience faster and drive revenue smarter. Backed by 24/7 award-winning support.
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Track your results
Monitor performance to find what works best for your business.

Sell digital products
Sell ebooks, downloads, or whatever else will help subscribers.

Automations
Send perfectly-timed and targeted emails automatically.

The anniversary of a date in field Birthday

Grab your birthday discount

Email campaigns
Create engaging, dynamic emails in minutes with our intuitive drag & drop email editor.

Track your results

Monitor performance to find what works best for your business.

Sell digital products

Sell ebooks, downloads, or whatever else will help subscribers.

Automations

Send perfectly-timed and targeted emails automatically.

Email campaigns

Create engaging, dynamic emails in minutes with our intuitive drag & drop email editor.

Websites

Build stunning websites on your own and let your business shine.

Signup forms

Grow your audience with highly-effective subscribe forms.

Paid newsletter subscriptions

Easily set up recurring payments to offer paid subscriptions.

And many more features to grow your business

[H2]
You're in good company

Join 1M+ creators and businesses using MailerLite to grow.

Read more stories

Today, most email marketing services offer automation and landing pages, but MailerLite is truly distinguished by its simple, beautiful UI and attentive customer service. Since making the switch, the Notion VIP email list has exploded, much thanks to the dependability and ease-of-use of MailerLite.

William Nutt
Founder, Nutt Labs and Notion VIP

[H2] Customer support is always here to help you
We work around the clock to assist you. Drop us a message any time, and one of us will be happy to get back to you quickly!

24/7
always available

97%
satisfaction rate

5 min
avg. response time on live chat

[H2] Integrations
Easily connect other web apps with MailerLite so they seamlessly work together to share information, automate workflows and enhance your customer experience.

Stripe

Make

Zapier

Shopify

WordPress

WooCommerce

Canva

All integrations

[H2] Templates that work
Get a jumpstart on building your web pages and newsletters! Choose a design that fits your business needs and make it your own. Our drag & drop editors make it super easy for anyone to customize templates like a pro.

Newsletters
Landing pages
Websites
Pop-ups

Explore all templates

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[H2] Keeping it Lite
We don’t just talk the talk, we walk the walk. MailerLite started out as a small business too! See how ‘Keeping it Lite’ has helped us build a product our customers love to use.
This is how we keep it Lite

Leader
2025

Category Leaders
2025

Easiest to Use
2025

Buyer's Choice
2025

Best of 5 Email Deliverability

2024

[H1] Advanced email marketing tools. Effortless execution

If you’re looking to go further with your email marketing, without drowning in complicated tools, then you’ve come to the right place.

Start your free trial

Trusted by 1M+ businesses

[H2] If you’re like 1M+ other email marketers you want…

Easy-to-use tools
Whether it’s delivering a lead magnet or designing a beautifully branded email you want to do it fast and effortlessly.

Fair pricing
Surprise bills at the end of the month? No, thanks. Affordable and transparent pricing? Yes, please!

Expert support
If you need an extra hand leveling up your email marketing then you want support from experts you can trust.

[H2] Pop-ups & forms that delight, not distract

You respect your website visitors which is why you’d never annoy them with intrusive, off-brand pop-ups. With our advanced behavior and design options you’re able to create pop-ups á la demure and mindful. ✨

Teaser pop-ups

Promotion pop-ups

Spin-the-wheel

[H2] No need for another tool—customers love our landing page builder

Our landing page builder unifies your lead generation, branding and email marketing under one roof. Advanced design features give you total creative control over building on-brand landing pages.

Landing page builder

Website builder

[H2] Newsletter builder: A canvas for your creativity

A flexible Drag & drop builder so you can create stunning email campaigns that are perfectly tailored to your brand. Yes, for real this time.

Drag & drop email editor

[H2] Content blocks make designing 99.7% easier*

Surveys, image carousels, countdown timers…Get over 70 content blocks to drop into your landing pages and newsletters.*Stat invented by us, but probably very accurate

Quizzes and surveys
Goodbye third-party survey tools, hello survey block! Collect valuable feedback from subscribers and increase customer satisfaction with branded surveys and quizzes, embedded in your email with a simple drag and drop.

Signature
Wrap up your email in style with personalized signatures (choose one or add your own).

Coupons
Harness the power of discount codes in your email marketing campaigns.

Gallery
Capture attention with a tasteful selection of images about you and your business.

Countdown timer
Perfect for a product launch, special event, giveaways and more, it’s the ideal way to create a sense of urgency.

Event
Fill up your guest list using the event RSVP button in your email.

70
Newsletter blocks
for your upcoming campaigns

[H2] Fully customizable templates
MailerLite was founded by designers, so we take aesthetics pretty seriously. Grab a pixel-perfect template and add your brand’s creative flair with absolute design flexibility over every element.

Newsletters
Landing pages
Websites
Pop-ups

Explore all templates

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[H2] Unlimited automation workflows

Whether it’s delivering a simple lead magnet or building a fully automated sales funnel, you can confidently build it, set it, and forget it with our automation builder. We’ve even got templates to fast-track your way to automated success!

Automation builder

[H2] More ways to monetize—without paying us a commission

You know who deserves more revenue? You! Turn your content into income with paid newsletter subscriptions, sell digital products like ebooks, and integrate MailerLite with your online store.

Sell digital products

Paid newsletter subscriptions

Ecommerce integrations

[H2] Slider
Slider

[IMG: Gregory John]

[IMG: Gregory John]

“It’s beautiful that I know that if I send out an email to the waitlist segment on MailerLite tomorrow, I could sell out instantly.”

- Gregory John, founder of Buildcamp

86%
Open rate

7%
CTR

Read Buildcamp's story

[IMG: Max Haining]

[IMG: Max Haining]

“It's important to be prescriptive at the start but then as the learner builds up skills we want to give them some more freedom and flexibility. That's when MailerLite’s ability to kind of create automations based on user action is really useful.”

- Max Haining, founder of 100daysofnocode

12K
Learners

51%
Open rate

11%
Click rate

Read 100daysofnocode's story

[IMG: Shuni]

[IMG: Shuni]

We wanted to test how easy it was to run campaigns on MailerLite, so we migrated our newsletter audiences first. We realized that our newsletter open rates increased between 15% and 20%.

- Shuni, the SaaS tool's content marketer

20%
boost in open rates

See how Privyr made the switch

[IMG: Collin Thomas]

[IMG: Collin Thomas]

“We like to test everything. Over time, we saw that people like their emails to be straight to the point, so we started cutting back text and focusing on a specific topic. This raised our click rates roughly 1% which equates to hundreds of people clicking who might not have done so.”

- Collin Thomas, marketing manager of KC Tool

72%
Open rate

7%
Click rate

How KC Tools makes sales every day with automations

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Leader
2025

Category Leaders
2025

Easiest to Use
2025

Buyer's Choice
2025

Best of 5 Email Deliverability

2024

[H2] Deeper personalization: Dynamic content and advanced sending options

Go beyond standard {field} personalization and show/hide content blocks to specific audiences. Leverage machine learning with our Smart Sending feature to deliver perfectly timed emails for individual subscribers.

Full personalization features

Subscriber segmentation

Smart sending

AI email generator

[H2] More data, less overwhelm. Meet your reports.

From link clicks, geolocation, signup sources and even ecommerce revenue, all the data you need to replicate success across campaigns is available in your dashboard.

Reporting feature

[H2] A/B testing so you know what works

A/B testing is included in all plans (even our free plan!). Take it a step further and test multiple variables at once like sending time, sender name, subject lines and more.

A/B testing

[H2] We play nice with others—150+ integrations available

Stripe

Make

Zapier

Shopify

WordPress

WooCommerce

Canva

All integrations

[H2] Simple, stable pricing
Enjoy all our email marketing features free for 14 days so you can see which plan is the best fit for you.

Free

$0

No credit card required

Sign up free

12,000 monthly emails

1 user

24/7 support for up to 14 days

Key features

Drag & drop editor

Automation

Pop-ups

Surveys and Quizzes

Landing pages

Growing Business
from

$10
/ month

Taxes may apply, learn more.

Start 14-day trial

Unlimited monthly emails

3 users

24/7 Email support

All in Free, plus

Conditional content (dynamic blocks)

Auto-resend campaigns

Unlimited newsletter templates

Paid newsletters

RSS campaigns

Unsubscribe page builder

Advanced
from

$20
/ month

Taxes may apply, learn more.

Start 14-day trial

Unlimited monthly emails

Unlimited users

24/7 Live chat & email support

All in Growing business, plus

Enhanced automations

Custom HTML newsletter editor

Promotion pop-ups

Facebook audience insights

Multiple triggers in automations

View our full pricing plans

[H2] Unlock absolutely everything for 14 days for free
Go wild trying out all our features for a full 14 days—no credit card required to start a trial.

Start my trial

Get a free 14-day trial of premium features | No credit card required

[H2] More features to explore
MailerLite is packed full of features that help you save time and grow your business.

Send emails

[H4]
Email marketing

[H4]
Drag & drop editor

[H4]
Email automation

[H4]
Transactional email service

[H4]
AI email generator

[H4]
A/B testing

Collect leads

[H4]
Landing pages

[H4]
Signup forms

[H4]
Email verifier

[H4]
Quiz maker

[H4]
Preference center

Build websites

[H4]
Website builder

[H4]
Create a blog

Grow revenue

[H4]
Sell digital products

[H4]
E-commerce campaigns

[H4]
Paid newsletter subscriptions

[H1] Automation builder
Email marketing automation without intimidation

Automating manual processes and scaling your sales has never been easier. From welcome emails to cross-sells, with MailerLite you’re the pro who can build it yourself.

Start free trial

6,879+ reviews from

[H2] Join 1M+ MailerLiters

[H2] Scale your sales with triggered emails

Turn one-time buyers into lifelong customers. Choose from a range of triggers to kick off your automations.

Abandons cart
Recapture lost sales by automating reminders to complete purchases.

Buys a specific product
Personalize future product recommendations or ask for a review.

Buys any product
Ask for a review post-purchase or add to a group.

Buys from category
Automatically add these subscribers to a group to personalize their emails.

Joins group
Excellent for welcome emails, lead magnets, and webinar or event emails.

Clicks a link
Send automated emails, or instantly add to a group based on their interest.

Completes a form
Perfect for following-up with leads and potential customers instantly.

Updates field
Activate an automation when a custom field in a subscriber’s profile is updated.

Date based triggers
Celebrate anniversaries or remind customers about upcoming subscription renewals.

[H2] Keep your subscribers warm without burning out

From welcome sequences to celebrating milestones, you can automate every step of your customers’ journey while reclaiming the white space on your calendar.

Welcome sequences
New subscribers are highly engaged so make a great first impression by welcoming them, sharing a discount code, or however else you welcome them to your corner of the internet.

Celebrate important dates
With date based triggers you can celebrate special customer anniversaries or their birthdays. It’s your way to make every subscriber feel like they matter.

Provide great customer care
Help customers get the most out of their purchases with a post-purchase automation. You can provide helpful tips that complement their purchase, ask for a review, and automate form submission replies.

[IMG: Daphne Bruno]

[IMG: Daphne Bruno]

Our post-purchase email flow is so important for our customers. It's so nice that we can have a chain of emails that ensures customers understand how to use our products after they purchase them.

- Daphne Bruno, Head of Marketing at ProShot and Tidal Sports

58%
Increase in number of orders

48%
Increase in revenue

Learn more

[H2] A fair plan for everyone
No complicated tiers, confusing add-ons, or hidden costs. Just fair pricing based on your subscriber count and a heap of features on each plan (because you deserve it!).

Get access to:

Unlimited sends

Multi-trigger automations

Unlimited templates

Multivariate testing

24/7 support

Dynamic email content

Plans start at $9 a month

Explore plans

[H2] Make segmentation easier with our pre-defined segments

Trigger automations when subscribers join a specific segment. You can create your own or use any of our pre-defined segments.

High-spend repeat customers
Your brand advocates! The most likely to respond well to feedback and new offers.

Repeat customers
Reward their loyalty with special discounts just for them to show your appreciation.

High-spending customers
Target with perfect cross-sell opportunities that will complement their previous purchase.

0 purchase subscribers
Entice them with special offers or target them with a survey asking about their preferences.

First-time customers
Send a friendly, personalized welcome email and some educational content.

[IMG: Jonathan]

[IMG: Jonathan]

We’ve got kids and being able to do activities with them is important to me. Part of that means putting in place systems that scale infinitely without requiring too much input.

- Jonathan, Founder, Live The Creed

[H2] Powerful automations. Effortless set up.

If there’s one thing your busy to-do list doesn’t need it’s “learn complicated new tools”. That’s why we designed our automation builder with the savvy business owner in mind who’s big on ambition, but short on time.

Drag & Drop Builder
Build out your automation, from start to finish, with an intuitive drag and drop builder. This makes creating and editing your automation a cinch!

Clean, intuitive panels
No more getting lost in a sea of steps and triggers. Everything you need is neatly organized in your panel bar so you find what you need faster.

Test automation emails
Send all your automation emails to your inbox so you can check everything is in order before you click Activate.

[H2] Save (even more) time with templates!

We’ve got everything set up for you, you just need to fill in the blanks. Immediately get your hands on welcome sequences, abandoned carts, webinar invitations, and so much more!

Check out templates

[IMG: Lindsay Colbert]

[IMG: Lindsay Colbert]

"MailerLite is really intuitive. I’m not super techy and you don’t need to be. We have grown tremendously over the past years. Mailerlite does exactly what we have needed to achieve this."

- Lindsay Colbert, Founder

42%
Average open rate

6.5%
Average click-to-open rate

Learn more

[H2] Catch every opportunity with multi-trigger automations

Experience next-level targeting by setting up multiple triggers to activate an automation. Add up to 3 triggers for each automation, enabling multiple entry points for one automation.

[H2] Optimize to perfection with A/B testing

Skyrocket engagement by testing and optimizing subject lines, email content, and send times. You can test up to 3 variations without test limits. Then perfect your strategy based on real data on what performs best.

[IMG: Colin]

[IMG: Colin]

We like to test everything. Over time, we saw that people like their emails to be straight to the point, so we started cutting back text and focusing on a specific topic. This raised our click rates roughly 1% which equates to hundreds of people clicking who might not have done so.

- Colin, Marketing Manager

72%
Average open rate

7%
Average click-to-open rate

See how KC Tool makes sales every day

[H2] New! Build your own automation assistant with MCP

Connect MailerLite with your favorite AI tool with our Model Context Protocol (MCP). You can ask it for feedback on your automations’ performance, suggest improvements, and it’ll help you design your next automated adventure!

Find out more

[H2] We play nice with others–150+ integrations available

Stripe

Make

Zapier

Shopify

WordPress

WooCommerce

Canva

All integrations

[H2] Better data means better decision making

Your reports give you both a bird’s-eye view and a granular understanding of how your automations are performing. Dive into an automation’s overall performance, check A/B test results, and view specific email performance.

Total emails sent

164,787

Opened

59,441

36%

Clicked

37,901

23%

Click to open rate

64%

Unsubscribed
260 0.16%
Spam complaints
3 0%
Hard bounce
280 0.17%
Soft bounce
845 0.51%

[H2] Reclaim your calendar, automate sales, and provide non-stop customer care
If you’re ready to wave goodbye to manual processes and provide a 5-star customer experience, then let’s start your trial and build your first automation.

Start free trial

Get a free 14-day trial of premium features | No credit card required

[H2] We love answering your questions. Find the answers you need here!

Frequently asked questions

What actions and rules are available in the MailerLite automation builder?
In the MailerLite automation builder you can set 3 rules: Delay: This sets a time delay between actions in your automation Condition: Conditions can split automations based on criteria like campaign activity, segment membership, group membership, automation activity, and custom fields A/B test: This introduces an A/B test into an automation MailerLite also offers a wide range of actions for your automation. You have access to the following actions: Send an email: A subscriber will receive an automated email Webhook: Send data about a subscriber to an external serviceSend internal notification: You or a team member will receive an email when a subscriber has reached a specific condition or step in your automation Move to step: Move a subscriber to a specific step in your automation once a condition has been fulfilled Update custom field: Based on a subscriber’s behavior you can automatically update a custom field in their profile Copy to groups: They will stay in their current group and be copied to another one Move to groups: They will move to another group Remove from groups: They will be removed from a specific group that they belong to Unsubscribe: They will be unsubscribed from your mailing list

Does MailerLite offer automations reporting?
Of course! We believe good data should be accessible and easy to digest so our reports are designed to reduce overwhelm. You can get a birds-eye view of how your automations are performing overall, dive into A/B test results, and understand how individual emails are performing in an automation. We also highly recommend that our users connect MailerLite to their favorite AI tools, like Claude or ChatGPT, which can analyze your data and provide personalized recommendations for improvements. Find out more here.

When should I use a transactional email provider for automated emails?
Transactional emails are critical emails you must send to customers, such as password resets or order confirmation emails. MailerLite is used for marketing emails but great news! We’ve got another product, MailerSend, that covers all your transactional email needs. Check out MailerSend here.

Does MailerLite integrate with other tools?
You bet we do! We’ve got over 150 integrations so you can make your automations even more powerful by connecting over tools from your everyday workflows. Browse our integrations over here. Want to connect your online store? We’ve got a ton of native ecommerce integrations like WooCommerce, Shopify, Wix, Squarespace, BrigiCommerce, and Prestashop.

Can I automate email sequences for specific customer actions?
Absolutely. You can automate based on a range of specific customer actions like “buys a specific product”, joins a group, clicks a link, and many more.

Are automations available on the free plan?
Yep, automations are included on our free plan. You can even have up to 100 automation steps and some automation templates.

What level of technical expertise do I need to set up automated campaigns in MailerLite?
Our philosophy is keeping things Lite which means we focus on creating the most powerful products possible without compromising on usability. Most of our customers are small medium business owners who are wearing all the hats in their business. They need to be able to execute without getting lost in a sea of complicated tools, so that’s what we strive to offer with every one of our products. The limit is your imagination, not your technical expertise.

Can I personalize the content within an automated email?
Of course! We offer a range of personalization features from custom fields to dynamic content. Dynamic content blocks allow you to display blocks of content only to certain subscribers, for example those who belong to a specific group. This type of hyper-personalization helps each and every one of your subscribers stay engaged because they’re receiving only the most relevant info from you.

Does MailerLite have any sending limits?
You can send unlimited monthly emails with any paid plan! As for our free plan, you’ve got a generous sending limit of 12,000 emails/month.

What are some common examples of automations I can create?
MailerLite gives you the flexibility to build whatever you need for your business, here are a few examples to fuel your inspiration: Subscriber nurturing and list hygiene Welcome sequence for new subscribers Re-engage inactive subscribers Celebrate birthdays or important customer anniversaries Automatically unsubscribe unengaged subscribers Sales-boosting automations Recapture abandoned carts Personalized product recommendations based on past purchases Subscription renewal reminders New promotions Content delivery Delivering lead magnets and gated content Drip out online course content And many more! Check out our range of automation templates for even more inspiration.

How does automation pricing work? Is it based on the number of automations or subscribers?
Our pricing is based on your subscriber count, not email sends or the number of automations you have. You can explore all our plan options on our pricing page.

[H1] Templates

Start building websites, landing pages and newsletters on your own with these professionally-designed templates. Simply pick your favorite template and customize it to fit your brand. Within minutes, you'll be ready to present your business with a professional and personal look.

[H3] Newsletters

Browse all

Animal shelter

Donation thank you message

Fundraising

Impact report

Monthly donor

[H3] Landing pages

Browse all

Black Friday photography course

Black Friday sale

Digital product bio 2

Photography digital product

Lifestyle link in bio

[H3] Websites

Browse all

Photography digital product

Event

Real estate

Agency

Art gallery

[H3] Pop-ups

Browse all

Giveaway spinner

Giveaway wheel

Spin the wheel promotion

Class sign-up

Countdown timer pop-up