Marketade
(https://www.marketade.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is exceptionally strong with named team members including specific academic credentials such as a PhD in anthropology from Penn and a Masters from the University of Melbourne. Schema JSON-LD is well-implemented with professionalService and Service types, founding date of 2008, and specific pricing offers which reduces the authority gap to near zero.
The disconnect is minimal. Unlike typical agencies that promise revenue growth without explanation, Marketade links its results to specific UX improvements, such as the 10-year partnership with GEICO leading to 300 studies. The only minor disconnect is the 2000 percent conversion claim which, while specific, feels hyperbolic without a linked baseline report.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"name": "Marketade",
"description": "Boutique user research agency that builds and runs continuous research programs for large/mid-size companies. We stay in the trenches with your digital teams, running continuous research labs that transform user pain into practical innovation.",
"url": "https://www.marketade.com",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/67ddbb985214b3bd75ad3328/68029fff7311abb19b50bef9_eebc309c4815ef3ab9120a399171a47d_marketade-logo-v1.svg"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "4701 Sangamore Rd Ste 100N",
"addressLocality": "Bethesda",
"addressRegion": "MD",
"postalCode": "20816",
"addressCountry": "US"
},
"foundingDate": "2008",
"slogan": "From Guesswork to Growth with Agile UX Research",
"serviceType": "User Experience Research",
"areaServed": "Worldwide",
"knowsAbout": [
"User Research",
"UX Research",
"Usability Testing",
"Product Research",
"Enterprise UX",
"Continuous Research",
"User Insights",
"Digital Product Research"
],
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Hung Ngo",
"jobTitle": "Senior UX Designer"
},
"reviewBody": "Working with Marketade has been an amazing experience. I highly recommended them to anyone!",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
{
"@type": "Review",
"author": {
"@type": "Person",
"jobTitle": "Director of User Experience"
},
"reviewBody": "I am one big fan of you guys, I recommend Marketade to everyone here at Epsilon!"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"jobTitle": "Assistant Director of Programs & Registration",
"worksFor": {
"@type": "Organization",
"name": "Mason Community Arts Academy"
}
},
"reviewBody": "Our enrollment has more than doubled since last semester. We really feel like this is because of the work you did for us."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jared Spool",
"jobTitle": "Founder",
"worksFor": {
"@type": "Organization",
"name": "UIE"
}
},
"reviewBody": "A fantastic little agency that does amazing work."
}
],
"sameAs": [
"https://www.marketade.com/team/"
]
}
/contact/
{
"@context": "https://schema.org",
"@type": "ContactPage",
"name": "Contact Marketade for UX Research",
"url": "/contact",
"description": "Send a message to Marketade about a UX research partnership or project.",
"mainEntity": {
"@type": "Organization",
"name": "Marketade",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/67ddbb985214b3bd75ad3328/68029fff7311abb19b50bef9_eebc309c4815ef3ab9120a399171a47d_marketade-logo-v1.svg"
},
"description": "Unlike big agencies or UX research platforms, we only work with a few clients at a time. We build a deep understanding of your business goals, products, customers, and stakeholders.",
"address": {
"@type": "PostalAddress",
"streetAddress": "4701 Sangamore Rd Ste 100N",
"addressLocality": "Bethesda",
"addressRegion": "MD",
"postalCode": "20816",
"addressCountry": "US"
},
"email": "info@marketade.com",
"sameAs": [
"https://www.linkedin.com/company/marketade/"
],
"foundingDate": "2008",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Ongoing UX Research Programs",
"description": "Ongoing research programs with deep understanding of business goals, products, customers, and stakeholders"
},
"priceSpecification": {
"@type": "PriceSpecification",
"price": "25000",
"priceCurrency": "USD",
"unitText": "MONTH"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "One-Time Research Projects",
"description": "Complex studies requiring multiple rounds of qualitative research and/or a mix of methods including usability testing, content testing, card sorts, user interviews, personas, journey maps, and concept/MVP testing"
},
"priceSpecification": {
"@type": "PriceSpecification",
"price": "50000",
"priceCurrency": "USD"
}
}
],
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jeremy Van Kuyk",
"jobTitle": "Chief Information Officer",
"worksFor": {
"@type": "Organization",
"name": "Travel Leaders",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/67ddbb985214b3bd75ad3328/67eed0178fbdabf801f6a889_travel-leaders-logo-color.png"
}
}
},
"reviewBody": "Marketade has been our partner for years and it truly is a partnership. They take our feedback to heart and we collaborate to implement the best solutions."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jared Spool",
"jobTitle": "Founder",
"worksFor": {
"@type": "Organization",
"name": "UIE"
}
},
"reviewBody": "A fantastic little agency that does amazing work."
}
]
},
"hasPart": {
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you ever do one-time research projects?",
"acceptedAnswer": {
"@type": "Answer",
"text": "In addition to ongoing programs, each year we lead a small number of standalone research projects. These are typically complex studies that require multiple rounds of qualitative research and/or a mix of methods. Our toolkit includes UX research (usability testing, content testing, card sorts) and discovery research (user interviews, personas, journey maps, concept/MVP testing)."
}
},
{
"@type": "Question",
"name": "What are your typical project fees?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Pricing for our ongoing programs starts at $25,000 per month. Pricing for one-time projects starts at $50,000. Pricing factors include project complexity, sample size, recruiting difficulty, number of methods, number of rounds, and deliverable requirements."
}
},
{
"@type": "Question",
"name": "Are you currently hiring?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Follow Marketade on LinkedIn at https://www.linkedin.com/company/marketade/"
}
},
{
"@type": "Question",
"name": "How can I join your research panel?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Follow Marketade on LinkedIn at https://www.linkedin.com/company/marketade/"
}
},
{
"@type": "Question",
"name": "How can I send you my organization's RFP?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Send your RFP to info@marketade.com"
}
}
]
}
}
/team/ — no schema detected (entity gap)
/privacy-policy/ — no schema detected (entity gap)
/services/
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Continuous UX Research Consulting Service",
"description": "We build, scale, and run continuous research programs and remote UX testing labs that deliver insights, design thinking, and action.",
"url": "/services",
"provider": {
"@type": "Organization",
"name": "Marketade",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/67ddbb985214b3bd75ad3328/68029fff7311abb19b50bef9_eebc309c4815ef3ab9120a399171a47d_marketade-logo-v1.svg"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "4701 Sangamore Rd Ste 100N",
"addressLocality": "Bethesda",
"addressRegion": "MD",
"postalCode": "20816",
"addressCountry": "US"
},
"foundingDate": "2008"
},
"serviceType": "UX Research Consulting",
"areaServed": [
{
"@type": "Place",
"name": "Financial Services"
},
{
"@type": "Place",
"name": "Software & Technology"
},
{
"@type": "Place",
"name": "Health & Medical"
},
{
"@type": "Place",
"name": "Nonprofit"
},
{
"@type": "Place",
"name": "Education"
},
{
"@type": "Place",
"name": "Consumer Products & Services"
},
{
"@type": "Place",
"name": "B2B Products & Services"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "UX Research Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Ongoing Research Programs",
"description": "Recurring research programs that leverage a wide range of methods, fully customized based on team needs"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "End-to-End Research Studies",
"description": "15-20 studies per year including qualitative usability testing, discovery research, personas, journey maps, quantitative surveys, and information architecture research"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Program Operations",
"description": "Develop repeatable study templates, build processes, evaluate and score projects, manage study pipeline, and provide monthly budget tracking"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Insights Promotion",
"description": "Internal marketing dashboard, help teams learn from past research, write internal success stories, and serve as the voice of the user"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "One-Time User Research Studies",
"description": "UX research and discovery research studies"
}
}
]
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jeremy Abrahams",
"jobTitle": "UX Design Lead",
"worksFor": {
"@type": "Organization",
"name": "Herman Miller"
}
},
"reviewBody": "I thought the interview set-up, organization, and deliverables were all fantastic!"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Ryan Thompson",
"jobTitle": "Communications Manager",
"worksFor": {
"@type": "Organization",
"name": "Rainforest Alliance"
}
},
"reviewBody": "Great insights based on convincing user data. Loved the process and outcomes, despite the brutality of hearing some of the feedback."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Susan McArdle",
"jobTitle": "Sr. Product / Program Manager",
"worksFor": {
"@type": "Organization",
"name": "NFPA"
}
},
"reviewBody": "Your team clearly did your research on NFPA and its products/solutions. This isn't easy stuff and can be confusing. You instilled confidence."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jared Spool",
"jobTitle": "Founder",
"worksFor": {
"@type": "Organization",
"name": "UIE"
}
},
"reviewBody": "A fantastic little agency that does amazing work."
}
]
}
/case-study/enterprise-insurance-ux-research-program/
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "A Year in the Life of an Enterprise UX Research Program: GEICO",
"description": "Through 10 years of partnership with this insurer's digital experience team, Marketade led 300+ UX and discovery research studies, 100+ ideation workshops, and 5 recurring research programs.",
"dateModified": "2025-11-12",
"author": {
"@type": "Organization",
"name": "Marketade",
"url": "https://www.marketade.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "4701 Sangamore Rd Ste 100N",
"addressLocality": "Bethesda",
"addressRegion": "MD",
"postalCode": "20816",
"addressCountry": "US"
}
},
"publisher": {
"@type": "Organization",
"name": "Marketade",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/67ddbb985214b3bd75ad3328/68029fff7311abb19b50bef9_eebc309c4815ef3ab9120a399171a47d_marketade-logo-v1.svg"
}
},
"image": [
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/67ddbb985214b3bd75ad3328/6914b0b1d8277f42960dea51_geico-tire-photo.jpg",
"caption": "UX research participant uses an insurance mobile app to take a photo of her car"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/67ddbb985214b3bd75ad3328/6914b0deda2d87fbbb6177c3_g-sketching%20650x450.jpg",
"caption": "UX designers and product managers participate in a user research and prototyping training workshop"
},
{
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/67ddbb985214b3bd75ad3328/6809604df3cbb541d3d1a12a_f0f23eb8b58b47b4dd0ca75fcaf2fabd_gieco-ux-research.jpg",
"caption": "Mobile app usability test session"
}
],
"about": {
"@type": "Organization",
"name": "GEICO"
},
"mentions": [
{
"@type": "Organization",
"name": "GEICO"
},
{
"@type": "Organization",
"name": "Marketade"
},
{
"@type": "Organization",
"name": "McDonald's"
},
{
"@type": "Organization",
"name": "Verizon"
},
{
"@type": "Organization",
"name": "Stanford"
},
{
"@type": "Organization",
"name": "NIH"
},
{
"@type": "Organization",
"name": "United Nations"
},
{
"@type": "Person",
"name": "Jared Spool",
"jobTitle": "Founder",
"affiliation": {
"@type": "Organization",
"name": "UIE"
}
}
],
"inLanguage": "en-US"
}
🛡️ Trust Signals — external proof links that back the declared identity
320Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 99 | 0 |
| /contact/ | 45 | 0 |
| /team/ | 45 | 0 |
| /privacy-policy/ | 21 | 0 |
| /services/ | 89 | 0 |
| /case-study/enterprise-insurance-ux-research-program/ | 21 | 0 |
Explore the other reputation pillars for Marketade
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Marketade, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Marketade: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.marketade.com to view the most current version of its content and see directly what this company is about and what it offers.