MCK
(https://www.mck.agency) 📸 Data Snapshot: May 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through naming the leadership team (Luis Badillo, Mireya Ramírez, etc.) in the ‘Cultura’ section. However, there is a technical credibility gap evidenced by a ‘Route [.home] not defined’ error on the set-language page and a lack of sophisticated Organization schema or sameAs links for the named experts.
There is no significant disconnect between marketing tone and evidence. Performance claims are unusually granular, citing specific increases in leads (42%) and sales (11%) for Totalplay. Unlike most agencies that hide behind ‘vague growth,’ MCK identifies the specific client and the specific metric achieved.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"image": "https://mck.agency/images/imagen-de-portada.jpg",
"@id": "https://mck.agency",
"name": "MCK",
"address": {
"@type": "PostalAddress",
"streetAddress": "Laguna de la Mancha 16, Granada",
"addressLocality": "Miguel Hidalgo",
"addressRegion": "CDMX",
"postalCode": "11520",
"addressCountry": "CDMX"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "19.4411789",
"longitude": "-99.191647"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"opens": "09:00:00",
"closes": "18:00:00",
"dayOfWeek": "https://schema.org/Monday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "09:00:00",
"closes": "18:00:00",
"dayOfWeek": "https://schema.org/Tuesday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "09:00:00",
"closes": "18:00:00",
"dayOfWeek": "https://schema.org/Wednesday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "09:00:00",
"closes": "18:00:00",
"dayOfWeek": "https://schema.org/Thursday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "09:00:00",
"closes": "18:00:00",
"dayOfWeek": "https://schema.org/Friday"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /contacto/ | 0 | 1 |
| /metodologia/ | 1 | 1 |
| /work/ | 0 | 1 |
| /cultura/ | 0 | 1 |
| /set-language/ | 2 | 0 |
This page presents a snapshot of public data from MCK, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MCK: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.mck.agency to view the most current version of its content and see directly what this company is about and what it offers.