Mild

(https://www.mild.se) 📸 Data Snapshot: May 20, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

11 Impact Weight: 15 / 100

73% Reputation

Diagnosis: Authority Gaps

An authority gap exists regarding individual staff footprints; while the site mentions 50 employees and specific names like Annie and Daniel, it lacks Person schema or individual biography pages to verify their specific career histories. The Organization schema is well-implemented with sameAs links to social profiles, providing a solid corporate identity. The technical implementation is professional, featuring a clean heading hierarchy and logical site structure.

Evidence: Performance vs. Claims

Mild avoids the disconnect between tone and proof by providing hard data for its most aggressive claims. Assertions of being a partner that challenges ideas are supported by the testimonial from Packoplock’s Digital Marketing Manager. The claim of growth is substantiated by the 2008 founding date and the current 50-person headcount, suggesting sustainable organic growth.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.mild.se/",
            "url": "https://www.mild.se/",
            "name": "Digital byrå - Vass expertis. Ödmjukt namn | Mild",
            "isPartOf": {
                "@id": "https://www.mild.se/#website"
            },
            "about": {
                "@id": "https://www.mild.se/#organization"
            },
            "datePublished": "2020-08-04T08:25:17+00:00",
            "dateModified": "2026-05-12T14:11:38+00:00",
            "description": "Vi skapar digitala lösningar - från smart marknadsföring till innovativ utveckling. Expertis och engagemang som levererar resultat. Vi är redo - är du?",
            "breadcrumb": {
                "@id": "https://www.mild.se/#breadcrumb"
            },
            "inLanguage": "sv-SE",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.mild.se/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.mild.se/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Hem"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.mild.se/#website",
            "url": "https://www.mild.se/",
            "name": "Mild",
            "description": "",
            "publisher": {
                "@id": "https://www.mild.se/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.mild.se/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "sv-SE"
        },
        {
            "@type": "Organization",
            "@id": "https://www.mild.se/#organization",
            "name": "Mild",
            "url": "https://www.mild.se/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "sv-SE",
                "@id": "https://www.mild.se/#/schema/logo/image/",
                "url": "https://www.mild.se/wp-content/uploads/2020/10/logotype-social-mild.png",
                "contentUrl": "https://www.mild.se/wp-content/uploads/2020/10/logotype-social-mild.png",
                "width": 1080,
                "height": 1080,
                "caption": "Mild"
            },
            "image": {
                "@id": "https://www.mild.se/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/mildmedia/",
                "https://www.instagram.com/mildmedia/",
                "https://www.linkedin.com/company/mild-media/"
            ]
        }
    ]
}

/case-studies/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.mild.se/",
            "url": "https://www.mild.se/",
            "name": "Digital byrå - Vass expertis. Ödmjukt namn | Mild",
            "isPartOf": {
                "@id": "https://www.mild.se/#website"
            },
            "about": {
                "@id": "https://www.mild.se/#organization"
            },
            "datePublished": "2020-08-04T08:25:17+00:00",
            "dateModified": "2026-05-12T14:11:38+00:00",
            "description": "Vi skapar digitala lösningar - från smart marknadsföring till innovativ utveckling. Expertis och engagemang som levererar resultat. Vi är redo - är du?",
            "breadcrumb": {
                "@id": "https://www.mild.se/#breadcrumb"
            },
            "inLanguage": "sv-SE",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.mild.se/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.mild.se/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Hem"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.mild.se/#website",
            "url": "https://www.mild.se/",
            "name": "Mild",
            "description": "",
            "publisher": {
                "@id": "https://www.mild.se/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.mild.se/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "sv-SE"
        },
        {
            "@type": "Organization",
            "@id": "https://www.mild.se/#organization",
            "name": "Mild",
            "url": "https://www.mild.se/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "sv-SE",
                "@id": "https://www.mild.se/#/schema/logo/image/",
                "url": "https://www.mild.se/wp-content/uploads/2020/10/logotype-social-mild.png",
                "contentUrl": "https://www.mild.se/wp-content/uploads/2020/10/logotype-social-mild.png",
                "width": 1080,
                "height": 1080,
                "caption": "Mild"
            },
            "image": {
                "@id": "https://www.mild.se/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/mildmedia/",
                "https://www.instagram.com/mildmedia/",
                "https://www.linkedin.com/company/mild-media/"
            ]
        }
    ]
}

/personuppgiftspolicy/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.mild.se/",
            "url": "https://www.mild.se/",
            "name": "Digital byrå - Vass expertis. Ödmjukt namn | Mild",
            "isPartOf": {
                "@id": "https://www.mild.se/#website"
            },
            "about": {
                "@id": "https://www.mild.se/#organization"
            },
            "datePublished": "2020-08-04T08:25:17+00:00",
            "dateModified": "2026-05-12T14:11:38+00:00",
            "description": "Vi skapar digitala lösningar - från smart marknadsföring till innovativ utveckling. Expertis och engagemang som levererar resultat. Vi är redo - är du?",
            "breadcrumb": {
                "@id": "https://www.mild.se/#breadcrumb"
            },
            "inLanguage": "sv-SE",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.mild.se/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.mild.se/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Hem"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.mild.se/#website",
            "url": "https://www.mild.se/",
            "name": "Mild",
            "description": "",
            "publisher": {
                "@id": "https://www.mild.se/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.mild.se/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "sv-SE"
        },
        {
            "@type": "Organization",
            "@id": "https://www.mild.se/#organization",
            "name": "Mild",
            "url": "https://www.mild.se/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "sv-SE",
                "@id": "https://www.mild.se/#/schema/logo/image/",
                "url": "https://www.mild.se/wp-content/uploads/2020/10/logotype-social-mild.png",
                "contentUrl": "https://www.mild.se/wp-content/uploads/2020/10/logotype-social-mild.png",
                "width": 1080,
                "height": 1080,
                "caption": "Mild"
            },
            "image": {
                "@id": "https://www.mild.se/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/mildmedia/",
                "https://www.instagram.com/mildmedia/",
                "https://www.linkedin.com/company/mild-media/"
            ]
        }
    ]
}

/kontakt/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.mild.se/",
            "url": "https://www.mild.se/",
            "name": "Digital byrå - Vass expertis. Ödmjukt namn | Mild",
            "isPartOf": {
                "@id": "https://www.mild.se/#website"
            },
            "about": {
                "@id": "https://www.mild.se/#organization"
            },
            "datePublished": "2020-08-04T08:25:17+00:00",
            "dateModified": "2026-05-12T14:11:38+00:00",
            "description": "Vi skapar digitala lösningar - från smart marknadsföring till innovativ utveckling. Expertis och engagemang som levererar resultat. Vi är redo - är du?",
            "breadcrumb": {
                "@id": "https://www.mild.se/#breadcrumb"
            },
            "inLanguage": "sv-SE",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.mild.se/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.mild.se/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Hem"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.mild.se/#website",
            "url": "https://www.mild.se/",
            "name": "Mild",
            "description": "",
            "publisher": {
                "@id": "https://www.mild.se/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.mild.se/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "sv-SE"
        },
        {
            "@type": "Organization",
            "@id": "https://www.mild.se/#organization",
            "name": "Mild",
            "url": "https://www.mild.se/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "sv-SE",
                "@id": "https://www.mild.se/#/schema/logo/image/",
                "url": "https://www.mild.se/wp-content/uploads/2020/10/logotype-social-mild.png",
                "contentUrl": "https://www.mild.se/wp-content/uploads/2020/10/logotype-social-mild.png",
                "width": 1080,
                "height": 1080,
                "caption": "Mild"
            },
            "image": {
                "@id": "https://www.mild.se/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/mildmedia/",
                "https://www.instagram.com/mildmedia/",
                "https://www.linkedin.com/company/mild-media/"
            ]
        }
    ]
}

/tjanster/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.mild.se/",
            "url": "https://www.mild.se/",
            "name": "Digital byrå - Vass expertis. Ödmjukt namn | Mild",
            "isPartOf": {
                "@id": "https://www.mild.se/#website"
            },
            "about": {
                "@id": "https://www.mild.se/#organization"
            },
            "datePublished": "2020-08-04T08:25:17+00:00",
            "dateModified": "2026-05-12T14:11:38+00:00",
            "description": "Vi skapar digitala lösningar - från smart marknadsföring till innovativ utveckling. Expertis och engagemang som levererar resultat. Vi är redo - är du?",
            "breadcrumb": {
                "@id": "https://www.mild.se/#breadcrumb"
            },
            "inLanguage": "sv-SE",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.mild.se/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.mild.se/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Hem"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.mild.se/#website",
            "url": "https://www.mild.se/",
            "name": "Mild",
            "description": "",
            "publisher": {
                "@id": "https://www.mild.se/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.mild.se/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "sv-SE"
        },
        {
            "@type": "Organization",
            "@id": "https://www.mild.se/#organization",
            "name": "Mild",
            "url": "https://www.mild.se/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "sv-SE",
                "@id": "https://www.mild.se/#/schema/logo/image/",
                "url": "https://www.mild.se/wp-content/uploads/2020/10/logotype-social-mild.png",
                "contentUrl": "https://www.mild.se/wp-content/uploads/2020/10/logotype-social-mild.png",
                "width": 1080,
                "height": 1080,
                "caption": "Mild"
            },
            "image": {
                "@id": "https://www.mild.se/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/mildmedia/",
                "https://www.instagram.com/mildmedia/",
                "https://www.linkedin.com/company/mild-media/"
            ]
        }
    ]
}

/blogg/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.mild.se/",
            "url": "https://www.mild.se/",
            "name": "Digital byrå - Vass expertis. Ödmjukt namn | Mild",
            "isPartOf": {
                "@id": "https://www.mild.se/#website"
            },
            "about": {
                "@id": "https://www.mild.se/#organization"
            },
            "datePublished": "2020-08-04T08:25:17+00:00",
            "dateModified": "2026-05-12T14:11:38+00:00",
            "description": "Vi skapar digitala lösningar - från smart marknadsföring till innovativ utveckling. Expertis och engagemang som levererar resultat. Vi är redo - är du?",
            "breadcrumb": {
                "@id": "https://www.mild.se/#breadcrumb"
            },
            "inLanguage": "sv-SE",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.mild.se/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.mild.se/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Hem"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.mild.se/#website",
            "url": "https://www.mild.se/",
            "name": "Mild",
            "description": "",
            "publisher": {
                "@id": "https://www.mild.se/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.mild.se/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "sv-SE"
        },
        {
            "@type": "Organization",
            "@id": "https://www.mild.se/#organization",
            "name": "Mild",
            "url": "https://www.mild.se/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "sv-SE",
                "@id": "https://www.mild.se/#/schema/logo/image/",
                "url": "https://www.mild.se/wp-content/uploads/2020/10/logotype-social-mild.png",
                "contentUrl": "https://www.mild.se/wp-content/uploads/2020/10/logotype-social-mild.png",
                "width": 1080,
                "height": 1080,
                "caption": "Mild"
            },
            "image": {
                "@id": "https://www.mild.se/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/mildmedia/",
                "https://www.instagram.com/mildmedia/",
                "https://www.linkedin.com/company/mild-media/"
            ]
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

12Review mentions (all pages)

12External proof links (all pages)

Page	Reviews	Proof links
/ (home)	2	2
/case-studies/	2	2
/personuppgiftspolicy/	2	2
/kontakt/	2	2
/tjanster/	2	2
/blogg/	2	2

Explore the other reputation pillars for Mild

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Mild, captured on May 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Mild: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.mild.se to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Mild – Signal Evidence & AI Readability

Mild